How Mertz-International Doubled Their Revenue In

8 Months With A Single Outbound Lead Generation

Campaign On LinkedIn
The Challenge:
About Mertz-International:

Mertz-International LLC is a consulting firm specializing in tax planning for U.S.

Since 2003, Mertz-International Limited has been providing
expatriates in Asia and Russia. Firm owner and managing partner, Mike Mertz, knew
quality, personalized financial guidance to local individuals
that growing through referrals was limiting his business.
and businesses.

But what other places could his prospects be found? After all, “U.S. expatriates in
Mertz-International Limited „s expertise ranges from basic
Asia” isn‟t a search filter offered anywhere we know of. However, utilizing some
tax management and accounting services to more in-depth
creative processes within LinkedIn, we were able to find a virtually limitless supply
services such as audits, financial statements, and financial
of these prospects to target for Mertz-International‟s campaign. And a process for
planning.
reaching them that has generated a substantial increase in revenue.

The Solution:

The Results:
To begin, we used a number of unconventional searches and criteria to find a large

pool of prospects to target on LinkedIn. From there, we worked with Mertz-

Business Lead Maker Helped
International to design a campaign that would directly connect them with these
Mertz-International Sign 29
prospects, work them through a short-term nurture campaign, and culminate fairly
New Clients In 8 Months.
quickly with a direct call-to-action.
Doubling Their Revenue.
After deciding that the best profile to utilize would be the owner, Mike Mertz, we

were ready to get started. The campaign required a short setup phase, where our team

directly connected Mike with hundreds of prospects. Nearly 50% of his leads from LinkedIn have
converted into customers! From an ROI
Also during the setup phase, we got Mike into the right LinkedIn groups (where his
standpoint, Mike‟s investment in the campaign is
generating roughly 2X his firm‟s investment in
prospects could be reached), optimized his profile (to convert views into leads), and first year revenue alone. Considering the lifetime
began building the content and messaging that would be utilized for the “top of
value of a client, the ROI becomes quite
tremendous.
mind” nurture component of the campaign.
 We took a Start-Up Accounting Firm in Asia with
ZERO clients for their Expat Tax Service and added
12 new clients in 45 days.

“Results Are Astounding and ROI is even Greater than

any advertising we ever used before”
Pam Esquivel – Deep Office Owner

Results

2 months only the following results have been achieved

5,988 Connections made to Business Owners in 7 different countries

34% Connection Rate or 2,026 New Connections

10% Convert into actual leads or 614 businesses are open to hearing more about services provided