GEC Display Ad Formats

1. Image

2. Carousel

1. Image
Placements: Billboard / Frame / Stub / In-stream

Billboard Billboard with Video

2 3
4 6

Billboard (Web) Billboard with video (Web)

5
1

Frame Stub

2 3
6
4

In-stream

5
2 3
4 6

Specifications:

1. Image MOBILE 6. Call-To-Action Choose from:

Dimensions: 1032px × 444px (CTA) Learn More / Buy Now / Install / Order
File type: JPG Now / Shop Now / Contact Us / Apply
Max. file size: 150 KB Now / Sign Up / Book Now

TABLET (billboard only) Custom: Max. 10 characters

Dimensions: 1752px × 450px (including spaces)
File type: JPG
Max. file size: 200 KB
7. Brand colour for CTA Hex code of the brand colour (instream only)
(Instream only) (If the CTA colour merges with the UI of our
DESKTOP (billboard only)
platform, we will need an alternative hex code)
Dimensions: 1170px × 362px
File type: JPG
Max. file size: 200 KB 8. Ad click URL Deeplink URL (optional; only for apps)
Landing Page URL

2. Brand Logo Dimensions: 120px × 120px

Ad will first attempt to open the
File type: JPG
deeplink URL. If not, the landing page
Max. file size: 50 KB
URL will open.

3. Brand Name Max. 20 characters

9. Video FIle Container .MP4
(including spaces)
(Only for video Bit rate 50 Mbit/s CBR
billboard - Codec XD CAM HD 422
4. Campaign title Max. 24 characters mobile & web) Dimensions 1920 × 1080 (16:9)
(including spaces) Frame rate 25 fps

5. Headline Max. 80 characters

(including spaces)

Image guidellines
Specifications: For Mobile (1032*444)

1. Character Limit for Body Text on Creatives

Maximum Characters to be used on the creatives:
40 (included spaces)
Body
text (Doesn’t include Coupon codes and Brand Logos)

2. Font size
Maximum Font size to be used is 60 px
(Logo cannot use max font size of the creative)

Minimum Font size to be used is 30 px

3. Use of Logo in the creatives

Logos on creatives should be contained within the
following dimensions: (maximum)
(The rectangle is just for an understanding of dimensions
for your Logo size, don’t add it in the creative)

Width: 160 px
LOGO
Height: 40px

Specifications: Billboard - For Desktop & Tablet

1. Character Limit for Body Text on Creatives

Maximum Characters to be used on the creatives:
Body 40 (including spaces)
text
(Doesn’t include Coupon codes and Brand Logos)

2. Font size
Maximum Font size to be used is 40 px
(Logo cannot use max font size of the creative)

Minimum Font size to be used is 20 px

3. Use of Logo in the creatives

Logos on creatives should be contained within the
following dimensions: (maximum)
(The rectangle is just for an understanding of
dimensions for your Logo size, don’t add it in the
Width: 100 px
creative) LOGO
Height: 26 px

Do’s & Don’ts

Don’t have Image background clash with wrapper Do

1 Use Contrasting Backgrounds for Ads that do not clash with
Do not choose Background colour of creatives that clash with
the wrapper background colour.
the Background Container of the Ads (For e.g.)

Ad Image
Background

Wrapper
Background hex
#F1F4F3

Don’t have CTAs on creatives Do

2 Do not include any kind of Call-to-Actions in the creatives. Keep the creatives free from any kind of Call-to-Actions.
Creatives having any kind of CTAs will not be approved Our designs have accomodated for your Call-to-Actions

SUBSCRIBE

Ad Hotstar Premium Ad Hotstar

SUBSCRIBE SUBSCRIBE
This winter at Hotstar! This winter at Hotstar!

Call to Actions
for all ads are
standardized

Don’t have elements in the safe zone of Play Icon (billboard video)
3 No element in the creative should be clashing with the Play icon and timer in the UI.
Leave 150*90 px from the bottom-left corner (mobile)
& 130*60 px from bottom-left corner (desktop web)

20 sec 20 sec

Play Icon Safe

Zone

Don’t make Coupon codes look like CTAs Do

4 Do not have Coupon or offer codes in formats other than one Recommended Coupon Code dimensions–
suggested on the right. Have a title for the coupon code component – For e.g. Coupon Code

Max character limit for component title: 16 characters (inc spaces). (Desktop & mobile)
Coupon code Call-outs cannot use the maximum font size
Mobile (1032*444): Desktop (1170px × 362px)
mentioned in Bilboard Ad Image Guidelines previously
Component Title: 20 px (min) Coupon code Text: 26 px (max)
mentioned. The maximum font size is for Headings only.
Component Title: 26 px (max) Coupon code Text: 20 px (min)
Mobile (1032*444): Desktop (1170px × 362px)
Coupon codes should not look like CTAs

WWWFDF564 WWWFDF564

Height: 40 px Height: 40 px
Width (Recommended): 200 px Width (Recommended): 200 px
Coupon code Text: 30 px (maximum) Coupon code Text: 26 px (max)
Coupon code Text: 26 px (minimum) Coupon code Text: 20 px (min)
No character limit for coupon code text No character limit for coupon code text

Use Coupon Code Coupon Code Coupon code title

SUBSCRIBE
HSFDJ872 HSFDJ872

Coupon code
component
Ad Hotstar Premium Ad Hotstar Premium
SUBSCRIBE SUBSCRIBE
This winter at Hotstar! This winter at Hotstar!

Don’t have Any Background space around Ads Do

5 The Ad Cannot be contained within a background in the creative, Use 100% of the Ad space provided in the designs
even if its a part of the Brand Guideline

2 min 2 min 2 min 2 min

2. Carousel

1 2
3
4

Specifications:

1. Brand logo Dimension: 120px x 120px 7. Call-To-Action (CTA) Choose from:

File type: JPG Learn More / Buy Now / Install /
Max. file size: 50 KB Order Now / Shop Now / Contact Us /
Apply Now / Sign Up / Book Now

2. Brand name Max. 20 characters

Custom: Max. 10 characters
(including spaces)
(including spaces)

3. Campaign title Max. 24 characters

8. Brand colour for CTA Hex code of the brand colour
(including spaces)
(If the CTA colour merges with the UI
of our platform, we will need an
4. Headline Max. 80 characters alternative hex code)
(including spaces)

5. Number of Cards Recommended: 4

Min: 3
Max: 6

6. Card specifications:
i) Card image Dimensions: 500px × 500px
File type: JPG
Max. file size: 150 KB

ii) Card click URL Landing Page URL

Carousel– Image guidelines

Specifications: (500*500 px)

Character Limit for Body Text on Creatives

Beats Studio Maximum Characters to be used on the creatives: 22 (inc spaces)

(Doesn’t include Brand Logos)

Wireless Maximum Font size to be used is 45 px (Logo cannot use max font size of the creative)

Minimum Font size to be used is 40 px

Use of Logo in the creatives

Logos on creatives should be contained within the following dimensions: (maximum)
(The rectangle is just for an understanding of dimensions for your Logo size, don’t add it in the creative)

Width: 190px
Height: 74px

Thank you for your compliance

Creatives are subject to rejection by our in-house team if the guidelines
haven’t been followed as mentioned above. We take our QC quite seriously