W02 Reflection: Customer Value and Consumer Behavior

The trend that makes having a feeling of attachment is IKEA.

When I go to IKEA, there is always a lot of clients but I always felt that I was the only
one, the client that will have a unique piece that will suit perfectly in my house, even if
the reality is that a lot of people will probably have the same piece in their house. But
the most important is not what is real, it is the way that IKEA make me feel: unique.
IKEA, like Apple, has been able to profoundly transform the market in its respective
field and take its leadership.
First, by anticipating changes in lifestyles;
Second, thanks to globalization, which has allowed tremendous economies of scale.
IKEA has been able to foresee the transformation of the family: more single people and
fewer large families, more changes of domicile and more couples separating. We no
longer furnish for life.
Finally, I feel like I am a profitable customer to IKEA, I like to buy there, even if it´s for a
little furniture. But I know that if I go there, just for walking and see, I would finish
buying a least one thing. My lifetime customer value is indeed, for life.