PROFESSIONAL EXPERIENCE

SOCIAL MEDIA MANAGER

ALLYSON Plug Public Relations | October 2021 - Current

HELMS Create and maintain social content calendars, balancing brand and
campaign content across all channels (organic and paid)
Manage multiple clients, projects, and team members while actively
developing creative social media marketing communications based on client
objectives and results
Photography and video for clients social media
Creative writing to match the brand voice of each individual client across
214-263-0477
different industries (Retail, Restaurant, Hospitality, Wellness, Non-Profit, and
more)
Utilize graphic design platforms to create innovative and custom graphics for
helms.allysonk@gmail.com clients

SOCIAL MEDIA COORDINATOR

Dallas, Texas
Plug Public Relations | April 2021 - October 2021
·Strategized and spearheaded creative social media campaigns for all clients
Linkedin.com/allysonkhelms ·Led creative development of all social media assets including copywriting
and original artwork to support brand strategies
·Managed multiple projects and clients that included media and influencer
outreach, events, vendor management, social media management, content
EDUCATION creation, and ad campaigns
·Oversaw social media monitoring processes and communicated with clients
BACHELOR OF ARTS / JOURNALISM while maintaining strong relations
Advertising and Public Relations ·Delivered proper promotional communications on time and according to
The University of Arkansas editorial planning calendars
August 2016 – May 2020
SOCIAL MEDIA & PUBLIC RELATIONS INTERN
Plug Public Relations | January 2021 - April 2021
·Created and implemented public relations and social media strategy for
SOFTWARE Texas Independence Day and Mother’s Day campaigns, developed an email
Adobe Creative Suite marketing strategy, and planned social content
Canva ·Published social media content and wrote captions
Hootsuite ·Assisted with the compilation of client press coverage and performance
Sprout Social reports
Later ·Created graphics needed for social media
Planoly ·Researched and developed blog post topic list
Constant Contact ·Assisted with client photoshoots
Tailwind
Microsoft Office SOCIAL MEDIA COORDINATOR
Milestone | August 2020 - January 2021
·Managed social media including guest engagement, content, and copy,
SOCIAL MEDIA ·Created all graphic design, video, and photography elements needed for
Facebook social media
Instagram Served as the photographer for all company-wide events and activations
LinkedIn ·Performed ad campaign tracking and data analysis
Pinterest ·Monitored all social campaigns, including the launch and implementation of
TikTok an influencer marketing campaign
Twitter ·Created, planned, and executed social marketing ideas and content
·Assisted with community-centered events that aligned with social strategies
·Kept up to date on the latest social media best practices and technologies
SKILLS
SOCIAL MEDIA MARKETING INTERN
Social Media Writing
B-Unlimited | January 2020 - May 2020
Social Media Management
Content Creation ·Developed creative content for existing brands and planned campaigns
Graphic Design for Social Media ·Assisted with the monitoring and reporting of channels to track channel
Photography growth and improvement
Blog Post Writing ·Helped with social media strategies, customizing messages to different
Flexibility platforms and consumers
Communication ·Contributed to the creation of content calendars across B-Unlimited social
Time Management media channels, including Facebook, Twitter, Instagram, and Pinterest
·Conducted weekly photoshoots