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NOKIA
Connecting peopl

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Presentation Include
Why Nokia
History
Mission Statement
Brand Personality
Positioning
BCG MATRIX

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Why Nokia
Largely Available

Greater Network Coverage

Easily Repaired

Changeable Body Casing

Updating Software

Use of Carl Zeiss Lens

Only Dealing Mobiles

“Nokia is the world third richest company” 

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History of Nokia
Nokia is a Finland based company,incorporated in 1967.

Nokia started of as a pulp,rubber and cable manufacturing

Company to a major manufacturer of mobile devices.

It’s the leading manufacturer of mobile devices. 

Nokia offers a wide range of mobile devices with the experience
In music,video,imaging,gaming and a lot more.

It also provides the services for network operators.

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Company offers its products in 150 countries.Its HQ is in

Espoo,Finland and employees about 68500 people.
Other company of Nokia are in China,Hungry,Germay,Korea
and India.

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Mission Statement
Everyone has a need to communicate and share.Nokia helps people to fulfill
this need and we help people feel close to what matters to them.We focus on providing
Consumers with every human technology-technology that is intuitive,a joy to use and
Beautiful.

We are living in an era where connectivity is becoming truly ubiquitous.The communication

Industry continues to change and the internet is at the centre of this transformaiton.
Today, the internet is Nokia’s quest. 

Strategy
Nokia’s strategy relies on growing,transforming and building the Nokis business to ensure 
Its future success

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Brand personality
Nokia focused on building customer reletionship and trust.

Building friendship and trust is the heart of Nokia brand.

Logo shows their brand personality

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The following is a partial list of products branded by Nokia.

contents
1.Mobiles Phones
original series
Ultrabasic series
basic series
Expression series
Active series
Classic basic series
Fashion series
Premium series
Nokia cummunicator series
Mobile gaming

2.Digital television
3.Data-ADSl modems
4.Telephone switches
5.GPS
6.TETRA

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market
Positioning
Nokia has created a distinct position in customer mind
NOKIA LOGO

SLOGAN-know our past,create the future

Standard ringing tone

Standard message tone

The specific message that is conveyed to the customers

every advertisement is;
“Nokia enable you to get more out of life” 

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BCG MATRIX Premium

series
N- E-series
series
Xpress
music

N-gage

Entry level
Classic series

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THANKS
FOR LISTENING

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