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Porters Five Forces Analysis of Nokia
Porters Five Forces Analysis of Nokia
porteranalysis.com/porters-five-forces-analysis-of-nokia
Nokia is one of the largest manufacturers of cell phones in the world. It was found in
Finland over 140 years ago and is currently operating in 120 countries worldwide.
Although, still one of the market leaders in the mobile phones and smartphones industry,
recent competition has decreased the market share of Nokia. In order to evaluate the
micro-environment that Nokia operates in, its Porter Five Forces Model is done which
takes into consideration customers, suppliers, substitutes, rivals and new entrants. The
analysis is as follows:
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Therefore, Nokia has a moderate threat from the bargaining power of suppliers. Almost
no threat from hardware suppliers but a significant threat from software supplier.
Competitive Rivalry
The level of competition is extreme in the mobile phone industry. Huge players have
invested greatly in R&D and in marketing to retain their market share. Due to the slow
move of Nokia into the smartphone market, it is expected that the market share of Nokia
will continue to fall. Another reason is that competitors are using much better and more
liked operating systems such as iOS and Apple, while Nokia is using Microsoft Windows
which has not received much of an appreciation (Linda, n.d.). Also, competitors are
introducing new advanced models very regularly by adding more and more features in
each model while Nokia has only a few models so far which are unable to compete.
Conclusively, the threat of competitive rivalry is very high for Nokia as they are
considerably behind others in the smartphone industry.
References
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Linda, n.d. [Online] Available at: http://www.essay.uk.com/essays/business/essay-nokia-
pestle-analysis/ [Accessed 12 June 2017].
ToughNickel, 2017. A “Porter’s Five Forces” Analysis of Nokia. [Online] Available at:
https://toughnickel.com/industries/A-Porters-5-forces-analysis-on-Nokia [Accessed 12
June 2017].
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