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The Writer - September 2020
The Writer - September 2020
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Contents September 2020
Volume 133 Number 9
FEATURES DEPARTMENTS
10 From the Front Lines
Stepping into
discomfort
Your thoughts matter
now, more than ever.
Here’s how to make
them known, and why.
BY YI SHUN LAI
12 Freelance Success
Fighting for freelancing
The battle against legis-
lation that would jeop-
ardize freelance writers’
careers is not over.
BY PETE CROATTO
36 Literary Spotlight
The Sunlight Press
BY MELISSA HART
38 Conference Insider
San Miguel Writers’
Conference & Literary
Festival
26 BY MELISSA HART
Talking shop
Recently, I had the opportunity to host a writing Writers often need solitude to write (Lord
webinar as part of our “Summer School” virtual knows this writer does), but we can’t very well
learning series, an opportunity to offer craft advice learn from others when we’re holed up in our bun-
and support during a time when in-person writing kers. And connecting with other writers and pub-
conferences are out of reach. I’d spoken at plenty of lishing professionals is one of the very best ways to
live conferences, but this was my first online-only improve your craft and sense of the industry.
event as a presenter, not just a moderator. But how the heck do we do that in the middle
Turns out, it’s a little strange talking to a com- of a global pandemic?
puter screen instead of a room full of people. I Well, I have some ideas. And they may not be
clicked through slide by slide and idly hoped any- as easy or satisfying as meeting face-to-face, but
thing that came out of my mouth was resonating since precious few of us will be hopping on a
with listeners. As I paused for questions at the end, plane anytime soon, we’ll need to roll up our
my mouth painfully dry from being too afraid to sleeves and get creative – and get online.
pause for water (won’t they hear me gulp through 1. Virtual live events are happening all over the
the microphone?), I wondered how on Earth the literary community. Book readings, literary panels
session went and realized I had absolutely no idea. and discussions, virtual learning series like ours –
I couldn’t see anyone’s faces, hear anyone’s laughter, a few minutes on Google will reveal an abundance.
get any sort of sense of the energy in the virtual 2. Seek out fellow writers on social media. Use
room. All I could do was wait. Instagram and Twitter hashtags like #Writing-
Then the questions came pouring in. Almost Community, #5AMWritersClub, or #AmWriting
200 questions, in fact, all of them good and to gently and kindly join conversations. It’s fine to
insightful and engaging, and I realized very lurk for a while before you respond. But I think
quickly the 20 minutes I’d allotted for questions you’ll be surprised at how open strangers are to
wouldn’t be nearly enough time to address them sincere and friendly comments, especially in the
all. So I took a deep breath, gulped down some middle of a pandemic. (Remember: Seek com-
water, and dove in. munity, not self-promotion!)
I noticed something as I plowed through, 3. Join an existing writing community. Start
reading everyone’s questions and comments and lurking on message boards, Reddit, or Facebook
trying to answer them as fast as I could. My heart groups to see which one might be a good fit to
rate was higher, sure, but that’s because I was in dip your toes in. Lest you be skeptical, in January,
the hot seat, right? But my mouth also wasn’t dry I joined a Discord server on a whim, and its
anymore. My voice had shot up in pitch. I was members have become one of the largest pillars
talking a mile a minute. I was gesturing wildly of support, advice, and community in my life,
with my hands, though no one could see them. especially during a global pandemic. Online
But this wasn’t nerves. No, my nerves are more friends are real friends – don’t let anyone’s IRL
closely linked with nausea and a burning desire snobbery tell you differently.
to dive into an underground bunker and live We may not be getting together in person any-
there forever. This? This was excitement. I was time soon, but we can still support the hell out of
wildly excited to talk shop with fellow writers, each other online. So let’s start today by doing
and I could barely control it. just that.
Keep writing,
Nicki Porter
Senior Editor
@nickimporter
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be reprinted in whole or in part without permission from the publisher. Printed in the U.S.A.
ously ill. He had lost his job because he was taking care of this sary reissue of book No. 9, and I signed a contract
baby. His whole life was on hold, and he didn’t know what to for Book 13.
do except to tend this tiny baby. That was all I knew, but I Jealousies, I thought, had receded into the
couldn’t stop thinking about that story. So I packaged up past. Kirkus, I decided, had been just plain
6 | The Writer • September 2020
“Fiction is such a world of freedom, it’s wonderful. If you want
someone to fly, they can fly.” —Alice Walker
wrong, and too bad for them, and too bad for me
for having believed them. Shored up with this
newfound confidence, I got out that review again
(yes, I had saved it), and reading it brought back
that intense flare of hurt, that shame. Stop this, I
told myself. Stop. After all, hadn’t I proved Kirkus
incorrect? But I read the review again and then
actually started to reread the book, and to my
surprise, I felt something different and astonish-
ing. Kirkus was right. The difference was that
now I knew why. Have a burning
The ape was indeed tiresome because that sim-
ian was tiresome to me to write. The characters question about
were indeed all talk and no action because I
didn’t love them, I hadn’t known what to do with
writing?
them, so I was forcing them through their paces. Send it to The Writer!
The writing did feel like a masquerade instead of We’re launching a brand-
the breathing aliveness of real fiction because I
hadn’t really been writing it from my gut. I had new advice column in our
been writing to the market, to be what an editor next issue!
had wanted, to twist myself into something I was
clearly not and didn’t want to be. Have a query about craft? Need
Rereading that review absolutely freed me. That some clarification on an aspect
Kirkus suddenly, instead of being a stain on my of the publishing industry?
career, a splinter of a terrible time in my life that Looking for career advice?
kept working itself to the surface but never got
free, was now a gift, bringing me clarity about what
Send us all of your unanswered
it meant for me to be a writer. Reminding me. questions for your chance to be
I teach writing now, online at Stanford and featured. We’ll publish all que-
UCLA, and I work with writers on their manu- ries anonymously, so you can
scripts, and I always ask them what’s haunting write to us without worry, and
them into writing their stories, what question
they want to ask for themselves. When they tell
any topic is fair game as long as
me they’ve studied the market, that they want to it pertains somehow to the
be commercial, I tell them not to. Instead, I tell world of writing.
them not to listen to all the noise out there, or at Email your queries to
the very least not to misinterpret it. Instead, I tweditorial@madavor.com
urge them to go deep and listen to themselves
because if they are being true to themselves, that
with the subject line “Advice
will make their art true. Column.” We can’t wait to read
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8 | The Writer • September 2020
FROM THE FRONT LINES
BY YI SHUN LAI
N
ot far from where I live voices we see and read in the world of I think some of you probably feel
now is a school with an commentary, “The story we tell the same. Or, worse, you might feel
MFA program that had, at becomes the world we live in.” like you don’t have anything to say that
one point, a marked focus And yet – the theater of the world is would be of interest in a wider world
on social justice. When I first saw it, I political. Everything from the way that is concerned with things you don’t
scoffed. “Ugh,” I said. “As if! You write nations are responding to COVID-19 see as being connected to your per-
because you’re driven to write, not to the murder of yet another Black per- sonal craft.
because you have an axe to grind!” At son is political. For writers who are For now, I want to ask you to enter-
the time, the friends I said this to nod- affected by these things – hello, every- tain the idea of stepping into this
ded, or said “Riiight,” and I went on body – suddenly, the lens of politics potential discomfort. I don’t just mean
blithely, never once guessing that if you’re a writer of color or otherwise
maybe they were indulging my state- marginalized; I mean whoever you are.
ment, or maybe just indulging me. Now, more than Why? Because if you are getting this
I really did believe that we are magazine, you are looking for a way to
driven to write; that whether or not ever, the beliefs make your voice heard from the pulpit
you feel the need to address social jus- and convictions of of the page, and writers can forget that
tice came second. Sometimes, I still a group of people there are avenues out there beyond lit-
feel like this. Recently, I have penned erary magazines and the eventual
everything from essays on mailboxes
who have long books you will write. There are news-
to essays about my dad reading me a gone unheard are papers. And magazines. And all of
poem in my native language, and none needed. them are looking for fresh voices, for
of these was written with an eye on fresh opinions. Newspapers, in partic-
social justice. ular, want to hear from their public, on
It would not be inaccurate to phrase gets slapped on to what we do, no mat- their op-ed page.
what I believed another way: “Politics ter how badly we want to pretend it You know that page. It’s the one with
has no place in my art.” doesn’t exist; no matter how badly we headlines that may seem very weighty
But I’ve realized something very want to retreat into what we want to and whose bylines all seem to be people
important in the past decade or so see as our safe cocoon of wordplay. who are experts in one thing or another.
since I first claimed that social justice This month, I want to encourage But I have a secret for you: Most of
should come second to craft, and it is you to step out of your comfy writing these op-eds are, ultimately, written by
this: If you have a tool, you could use it corner and reach out. This is a difficult people who have either a lived experi-
to help build the world you want to task: Writing is a cozy activity, and I ence with something, work in the fields
see. If you have another vision that rarely want to use it to address things they’re writing about, or are just inter-
others don’t have access to, you could that feel uncomfortable. Some of this is ested enough to do the research. And
use this tool to help others to see that because the stakes feel really high – if I the breadth of topics covered is wide.
vision. And finally, the world we live in am going to put my beliefs out there in From the past week’s op-ed headlines
– both the intellectual world and our the world, be risky about coming for- alone: “Farmers of Instagram,” “Shelter-
physical world – only exists because of ward, I would prefer to do it at my ing Mom, for her safety and mine,”
the people we hear from. website or at my Medium account, “Preaching to pain.” My first-ever op-ed
In other words, to quote the found- where there is a smaller chance it will in a national newspaper covered base-
ers of the OpEd Project, an educational get discovered and therefore piled on ball peanuts. And a second I submitted
program that aims to diversify the by people who might disagree. was about the Taiwanese-American
10 | The Writer • September 2020
diaspora – but it pivoted around my matter what stage of writing you feel matters to you – and that therefore
relationship with my parents. you have reached; no matter the size should also matter to others.
What I want to encourage you to do of your readership – to put words
this month is this: Recall something down on paper is to speak to an audi- Yi Shun Lai teaches in the MFA programs at
that’s sparked your passion, something ence of people who have long read Bay Path and Southern New Hampshire Univer-
that has interested you or that won’t majority-white writers; heard major- sities. Her book Pin Ups is forthcoming from
stop burning a hole in your creative ity-white voices; seen majority-white Homebound Press in September. Visit her at
pocket. I don’t care what it is, as long stories and lives played out on televi- thegooddirt.org.
as it matters to you. Then I’d like you sion and in movie theaters. Our very
to write an op-ed, and I’d like for you laws and society are built by people
to send it some place, so that some who are majority white. Some of you
other people might hear your voice. may say, “Well, that makes sense – if
By now, you are goggling at the page. a nation is majority white, why
You are thinking I am batty, because wouldn’t the stories that are told
some of you have never penned an reflect that viewpoint?”
op-ed before and don’t believe you I would answer you this way: The
would know how to. I am betting you subject at question here is not one of
have already done something very simi- quantity – it is a question of whether or
lar, though. Think of the last time you not these same people in power also
had a conversation about something believe in superiority of one color over
close to your heart. First, you made an another. For a long time, the people in
argument. Then, you lined up some evi- power believed that white was better.
dence to back up that argument, maybe In some circles, they still do. And so
two or three pieces. And then you went, white people’s books got published
and you made a nice little closing that over Black or brown people’s books.
hopefully made room for people to White people’s movies got made over
walk away from the argument feeling brown or Black people’s movies. And
curious. That is pretty much an op-ed, so I would add that it is time for white
right there. Now, you just need to com- writers to listen to, and read, Black and
mit it to the page. brown voices. We are writers. We know
Don’t know where to start? Well, that reading is by far one of the most THE
you probably started the conversation pleasurable ways to get to know people
about the thing you really cared about we are unfamiliar with. Let’s take this GOTHAM
because you had an experience or you
had some knowledge that you wanted
time to do that now. WRITERS
Now, more than ever, the beliefs
to pass on to someone else, right? and convictions of a group of people CONFERENCE
There. That’s what’s called a lede. It’s who have long gone unheard are
the beginning of every single op-ed. It needed. A national dialogue is of
is the thing that makes people sit up utmost importance, especially if that
and take notice. dialogue takes place in your communi-
I’m asking you to do this, to enter- ty’s newspaper.
tain the idea, because a diversity of
•••
voices is important. Because most of
you probably also have another job The more people we have speaking
October
that you are good at or have a lot of out with a diversity of voices and
lived experience behind you or have a experience, the better. The more op-
wide and generous curiosity behind
your desire to write in the first place.
Or probably all three of these things.
eds we can give editors to choose
from, the better. Don’t let your writ-
ing live only in journals and drafts.
2020
There is another aspect to this: If Let your lived experience and your
you are writing here in America, no GOTHAMWRITERS. COM
interests be seen as something that
writermag.com • The Writer | 11
FREELANCE SUCCESS
BY PETE CROATTO
F
or freelance writers hoping dreadful. Under this “gig economy” 3. The worker is customarily
the gig economy laws have bill, sponsored by Assemblywoman engaged in an independently
gone away as the nation tries Lorena Gonzalez, people who made a established trade, occupation, or
to regain its financial footing, living as full-time freelancers had their business of the same nature as the
it’s time to get re-educated and spring careers threatened. Under AB5, an work performed.
into action. independent contractor retained their
AB5, the California law that went status if they passed all parts of the Number two should rattle every free-
into effect this year, requires compa- “ABC Test,” which Jean Murray lance writer to their core. If you write
nies to handle independent contractors detailed in an article for The Balance: for a magazine, newspaper, or website,
as employees – with all of the red tape your client could get fined or penalized
Rouse and Fable/Shutterstock, r.classen/Shutterstock
and paperwork and benefits that go 1. The worker is free from the con- if they don’t treat you as an employee.
with it. The law was meant to protect trol and direction of the hiring As Debbie Abrams Kaplan with
drivers at rideshare companies such as entity in connection with the per- Fight for Freelancers – an organiza-
Uber and Lyft, which is great. What’s formance of the work, both under tion fighting similar legislation in sev-
not-so-great: Scores of freelance pro- the contract for the performance eral states – told me, most employers
fessionals – writers, actors, graphic of the work and in fact. don’t want one person going through
designers, musicians, and photogra- 2. The worker performs work that is an HR gauntlet if they won’t clock 40
phers – got grouped into this bill. outside the usual course of the hir- hours a week. Consequently, some
The initial consequences were ing entity’s business. contractors, says Kim Kavin, also of
12 | The Writer • September 2020
Fight for Freelancers, are “putting a laid out his nuance-free objections to take better care of my daughter; I make
blanket statement out there like the limits of the independent contrac- a good living doing work I love; my
they’re just not going to work with tor. Because of “a simple classification schedule allows my wife to work a job
people from California,” period, even change,” they get none of “the benefits she loves. My objections to the bill
though two bills were introduced by and protections” that a traditional seemed to genuinely surprise him.
Gonzalez to improve AB5, one of employee receives. And these two peo- The move to independent con-
which, AB2257, spares freelance writ- ple do the exact same job! tracting, Kavin says, predates the gig
ers. New Jersey lawmakers tried to “Furthermore,” he added, “the com- economy. It has become essential as
pass a similar bill in late 2019 before pany that intentionally misclassifies layoffs and furloughs in media accu-
freelance writers helped derail the these workers as independent contrac- mulate post-pandemic, and some
rushed legislation; New York was con- tors no longer has to pay any of the freelancers have found stability.
sidering legislation before the corona- cost of these pro-worker programs, Kaplan is on pace for a record year;
virus pandemic paused Governor turning those labor costs into more Kavin anticipates making six figures.
Andrew Cuomo’s vow to examine the profit at the expense of its workers.” Jen Singer, another Jersey-based
bill’s impact. Massachusetts, Illinois, That said, there is hope. “We found member of Fight for Freelancers, con-
and Washington also introduced simi- that a lot of the problem is education,” tracted COVID-19 and accommo-
lar legislation. If Joe Biden gets elected Kaplan says. dated clients around her hospital stay.
in November, Kavin believes such leg- Your story as a freelancer can be (When she battled cancer, she wrote a
islation will go national. pitched to any number of local, state, book on the oncology floor.) Since the
“What’s starting to happen now is and regional outlets. That narrative – pandemic forced me to spend half of
these legislatures have gone remote, you’re not an exploited worker but my days attending tea parties and
and the big labor movement, the AFL- someone who has found empower- making PB&Js, I have invoiced more
CIO, have decided, ‘Well, let’s do it ment and stability in freelancing, than $10,000 in three months while
now. Let’s get back to the plan,’” Kavin which gives companies the ability to be landing pieces at four new outlets. I
says. The AFL-CIO reps Fight for Free- more productive and economical – can doubt I could make that money if I
lance has dealt with have been dismis- be repackaged to convince skeptical worked full time at any of the news
sive, says Kaplan. “They don’t legislators. Last November, I spoke to a organizations in Ithaca, New York.
understand how we work, and they staffer for New York State Senator One of our great skill as freelance
don’t care,” she explains. Robert Jackson, who sponsored one of writers is our ability convince strangers
In a January editorial for the Asbury the gig economy bills. He was receptive of the power of our idea. That skill has
Park Press, Charles Wowkanech, presi- when I broached my concerns in to be funneled toward an assignment
dent of the New Jersey state AFL-CIO, human terms: I can stay at home to nobody wanted. But it’s one we have to
complete.
And we can.
“This is an independent contractor
issue,” Kavin says. “There are tens of
millions of us in this country, but the
writers are in the position to make the
noise – and the noise is what gets
their attention.”
Visit fightforfreelancers.com or
fightforfreelancersusa.com to learn
more about this battle and information
you can use.
IT
goes without saying that the
first line of your book is your
reader’s first impression of that
book. Nobody opens up a
book to the middle and starts
at chapter 19. That wouldn’t serve any practical
purpose. And even if they read the jacket copy or
the back cover, that’s not a part of the story. It’s
promotional copy.
The first line, though: That’s the first time the
reader dips their toe into the author’s world.
When the reader opens the book to that first
line, it’s as if they’re opening up a line of credit
with the author. But the tricky thing about that
credit is that it has no substance right from the
start. The reader could just give you one line and,
if they don’t like it, they can close the book and
move on to something else to read.
Hence why writing a first line is so important.
In a bookstore with thousands of books around
you, that first line – maybe the first two or three –
is often the only opportunity you have to hook
your reader. If they don’t like your beginning sen-
tence or paragraph, all they have to do is set your
book down and pick up another, opening up a
line of credit with that new author.
If, however, you get them with the first line,
they’ll read the second. And then the third. And
before they know it, they’ve arrived at the next flat. But in the first line? They don’t owe you a
chapter, and all the while, you are building that thing. So it better be good.
line of credit with the reader. Your margin of for- Stephen King likened first lines to an invita-
giveness grows the more they read and dive tion. It is up to that first line to convince the
deeper into your world. Once they sink their reader to hang around. Which means it is up to
teeth into the book and enjoy it enough that they you, the writer, to make that first line inviting
get through several chapters, the reader is willing enough for the reader to accept and stay around
to give you the benefit of the doubt if something for the second sentence. But how do you do that?
happens that they don’t particularly like, a section Here are six strategies commonly used by top
reads a bit awkwardly, or a piece of dialogue falls authors.
writermag.com • The Writer | 15
1
Making the reader curious Clearly this afternoon is different than other
One of the most surefire ways to get a afternoons, and that right there is enough curios-
reader to hang around is to get them to ity to drive the reader on to the next line.
ask meaningful questions after that first All three of these opening lines kick the cogs in
sentence. Questions that they immediately want the reader’s mind into motion. They start churn-
to know the answers to. That way, they have to ing up their own ideas, their own thoughts. They
keep reading in order to find the answers they’re start thinking ahead. In The Handmaid’s Tale, you
looking for. But since you only have a sentence or start thinking about the world around this gym-
two to prompt those questions, it may sound like nasium – what state it’s in and what that means for
a tall order. the characters inside the gymnasium. In The Night
Let’s look at some examples, starting with Circus, you start thinking about the aura of this
Margaret Atwood’s The Handmaid’s Tale: circus and the foreboding feel and what this circus
looks like. And, of course, in Red at the Bone, you
“We slept in what had once can’t help but wonder what this orchestra is, and
been the gymnasium.” why this afternoon, of all afternoons?
The fact that a reader picked up your book in
Right off the bat, the reader wants to know the first place means that they had some kind of
more. Why sleep in a former gymnasium? Was impulse to do so. Maybe they liked the title or the
there some sort of disaster? Was this a normal cover design or the jacket copy. But whatever the
thing for these characters or had something just case, they already opened the door and picked up
occurred to make them sleep there? your invitation, so all you have to do is give them
Or how about The Night Circus by Erin a reason to stay. It’s easier said than done, but get-
Morgenstern: ting them to ask questions, no matter what else
you hope to establish in those first few lines, is
“The circus arrives without warning.” the perfect way to get them to stay around.
2
She continues: “No announcements precede it, Introducing tension from the
no paper notices on downtown posts and bill- very beginning
boards, no mentions or advertisements in local As we go through more ways to keep
newspapers. It is simply there, when yesterday readers reading past the first few lines,
it was not.” keep in mind that these different approaches can
Why does it sound foreboding, more than and will be combined. Generally, each strategy is
exciting? What kind of circus is this? How does it going to, ideally, lead the reader to ask ques-
just appear? Where does it appear? Is this a magi- tions, to pique their curiosity and entice them to
cal circus? continue reading. But along with those ques-
Lastly, Red at the Bone by Jacqueline Woodson: tions come other elements, and one such ele-
ment is tension.
“But that afternoon there was Let’s look at a few examples. First up, Pachinko
an orchestra playing.” by Min Jin Lee:
This is such a subtle first line, but the intrica- “History has failed us, but no matter.”
cies are perfectly placed. Starting with the very
first word – “But.” Immediately, the reader’s That’s a pretty hefty first line. History has failed
intrigued: Who starts a book with the word us. So without even knowing who the character
“but?” Yet it introduces the curiosity of the line. or speaker is (assuming no prior knowledge of
16 | The Writer • September 2020
But getting that conflict across in the first couple
lines is no easy task. It takes time to build a com-
plex conflict, but if you can introduce that conflict
sooner rather than later, well, all the better.
Take, for instance, the first line of Under-
ground Railroad by Colson Whitehead:
the book), we know that the entire weight of You can feel the conflict already. Not only the
human history has failed this speaker as well as inherent conflict of running north, along with the
others in the speaker’s world, and thus there is a namesake of the book, which brought about its
defiance that follows – but no matter. The fact own risks, but the conflict in the fact that Cora
that all of history has failed them does not trouble said no. However, Whitehead also includes the
the speaker. The juxtaposition of the massive fail- words “first,” meaning that it can be assumed that
ure combined with the speaker’s casual defiance Cora will say yes in a subsequent time.
4
creates natural tension for the reader.
Another example, from Such a Fun Age by Utilizing specificity
Kiley Reid: Specificity is such a great way to make
your opening invitation so much more,
“That night, when Mrs. Chamberlain well, inviting. It’s like sending an invita-
called, Emira could only piece together the tion that is so beautiful and eye-catching and
words ‘…take Briar somewhere…’ and pleasing that the recipient accepts without even
‘…pay you double.’” knowing what the event is for.
How about the first line of Paule Marshall’s
Without knowing the context of the situation, Brown Girl, Brownstones:
the tension is already baked in. What better way
to start than a choppy phone conversation where “In the somnolent July afternoon, the
the only things you hear are that Briar needs to unbroken line of brown stone houses
be taken somewhere – and that clearly it’s a spe- down the long Brooklyn street resembled
cial assignment because Emira is being offered an army massed at attention.”
double pay?
As we find out in the next few paragraphs, First of all – gorgeous. Second of all, who can’t
Emira is Briar’s babysitter, and Mrs. Chamberlain picture the exact scene she just painted? She
has called her at 10:51 at night to just get Briar could not have made it any clearer what we, the
out of the house. Cue even more tension. reader, are looking at. And if that first line is any
3
indication of what’s to come, you’d be right in
Identifying conflict assuming we’re all in for a treat.
Conflict is so often a driving factor in a The same goes with the 1929 classic Red Har-
story. Having a character at odds with vest by Dashiell Hammett:
another character, at odds with herself, at
odds with the world, with society, with a pet or a “I first heard Personville called Poisonville
politician or a vacuum cleaner – whatever the by a red-haired mucker named Hickey
source of opposition, it’s conflict that drives a story. Dewey in the Big Ship in Butte.”
writermag.com • The Writer | 17
It’s all about the details and the word choice. Here’s another, this one from The Martian by
If Hammett had begun with, “I first heard Per- Andy Weir:
sonville called Poisonville by a guy in a bar,” it
loses so much of its luster. It goes from so great “I’m pretty much fucked.”
to so what?
Oftentimes, that specificity pairs well with Alright then. Now that we know that, we can
conflict, tension, and questions, but even by itself, get into why he is what he is, and, for that matter,
the power of detail is remarkable. If you want to can he get unfucked? Because the fact that there’s
see how it can work altogether, however, look no a whole novel starting off with this one semi-bold
further than James McBride and his most recent pronouncement leads the reader to believe that
novel, Deacon King Kong: he will manage to unknot himself from this open-
ing status. But it’s hard to throw the protagonist
“Deacon Cuffy Lambkin of Five Ends into any bigger of a hole than by him starting out
Baptist Church became a walking dead like this.
6
man on a cloudy September
afternoon in 1969.” Presenting the ending as the beginning
This, like shock and awe, can be hit and
With just one line, McBride gives us so much, miss. It has to be done right because, by
and it starts with the specificity – telling us which beginning with a perceived ending, you
church Cuffy Lambkin is the deacon of, giving us are essentially giving away the final twist. The last
the weather report, the month, the year, the time of hurrah. You risk eliminating all tension by telling
day. And right there in the middle we have some of the reader how everything ended up. So it has to
the best and most concise tension and conflict you
can imagine – “became a walking dead man.”
5
Creating shock and awe
Shock and awe is a bold approach to an
opening, but if done correctly, it can rope
a reader quickly and easily. By starting the
reader with a guffaw, you can help them crave
more. A couple of excellent examples – first, The
Crow Road by Iain Banks:
B Y R YA N G . VA N C L E AV E
M
arketing books is never easy. But Thankfully, Mike Onorato, vice president of
now that COVID-19 has changed publicity at Smith Publicity, advises doing exactly
the world in so many ways, the lit- that. “Be ready to be active. There’s still the need
erary landscape has altered accord- for books and authors, and you’ll need to be
ingly. Face-to-face book signings ready to work. Media is asking for quicker and
are out. So, too, are live readings and other in- tighter turnaround times on interviews and
person activities that authors depended on to byline article requests. We’ve seen some media
drum up interest in new titles. prefer email interviews that can quickly be turned
Given that, what’s a PR-seeking author to do? into quotes to run in a piece. You’ll need to be
I ran into this dilemma earlier this year. I had ready to go when asked.”
a picture book come out this summer from a As a magazine writer who regularly interviews
regional press, and the first PR-related thing I did people for my articles, if I can’t uncover how to
when COVID-19 hit? Confirm my website and reach you in, say, 45 seconds, I’ll move on versus
social media were current and had clear, easy-to- keep struggling. I assure you that one of your
use ways to contact me. peers has their vital information readily available
writermag.com • The Writer | 21
“SOCIAL MEDIA IS MORE IMPORTANT
THAN EVER AS A TOOL FOR CONNECTING
WITH POTENTIAL RE ADERS.”
and can offer me what I need to complete my piece. Don’t independently. The illustrator of each book has
think that just nonfiction writers get approached for quotes, been invited to participate in the launch of the
either. My 2011 novel-in-verse about a school shooting, book he illustrated.”
Unlocked, earned me multiple unsolicited interviews in the Why include the illustrator in a book launch?
first year alone. It’s polite, for one thing. A good illustrator is truly
But if you don’t want to wait for PR to come your way – a co-creator for a picture book. For another thing,
which it doesn’t always do – you can generate interest in that’s someone else who can carry the conversa-
yourself and your work via social media. Onorato says, “It’s tion in a meaningful way. Perhaps most impor-
the one connection we all have to the world now. Be active tant, though, is this – working in collaboration
on social media, and use it to share opinion pieces you’re means that a virtual launch’s audience is larger
featured in and otherwise connect with the world. You want than what Sanders could’ve gathered solo. Lever-
to strike that balance between offering commentary/opinion aging networks beyond your own is a great strat-
and encouraging others to buy or check out your book.” egy to get new eyes aimed your way.
Though he warns to “be aware of sounding too salesy.” Michelle Houts, the author of a dozen books
To see what Onorato means, I give you New York Times for young readers, is taking full advantage of
bestselling suspense and kidlit author Jonathan Maberry. Zoom sessions. She reports, “I recently had Zoom
Check him out yourself on Facebook, Twitter, or his “Three visits with students in Texas and California. Nor-
Guys with Beards” podcast. Why? He’s a master of keeping mally, I talk about how I write from a one-room
audiences engaged while still sharing the 411 on his schoolhouse in Ohio. Last week, I decided to put
(many!) new products. Additionally, he’s translated the my computer on the ground and go ring the
growing interest in his work into a well-attended series of school bell for my Zoom audience. How amazing
affordable Zoom webinars that he offers on topics such as is it that a bell rung in Ohio can be heard in Texas
“The Art of the Pitch,” “Writing Fight and Action Scenes,” and California!” The kids loved it, Houts says, and
and “Act Like a Writer.” why wouldn’t they? This is just one creative way
Florida-based picture book author Rob Sanders has a to leverage a virtual encounter with readers that
couple of suggestions for getting work “out there.” His you couldn’t replicate at any in-person event.
first? Make recordings of your books available. “When I Kidlit author Alethea Kontis – who goes by
receive requests for recorded book readings,” he says, “I Princess Alethea – has been doing live virtual
work with my publishers to seek permission. Then, using readings in makeup and costume every day for
pages of the books I’ve already poured into a PowerPoint weeks. She’s now shifted this to a twice-a-week
presentation, it’s easy to record myself reading on Zoom format with a special “Deprincessed” Q&A on
and share the screen to show the PowerPoint of the book Saturday. “It’s simulcast on Instagram and Face-
as I read. I then upload that recording to a personal You- book,” she says, “with a personal profile live pre-
Tube channel, so I have a link to share with the person show where I get to chat with my friends. I’ve
who had made the request.” seen an increase in sales (though not huge) as a
(For those who worry that Sanders might be giving too result, and I’ve made some amazing new friends
much away, he only makes the link available to the person (which is the better part). As a result, I’ve now
making the original request.) been asked to teach a couple of creative writing
About his second tip, Sanders explains, “I have two books classes to teens, which I’m very excited about.”
releasing this summer, and I’m working with my local indie The school district of San Angelo, Texas,
bookstore and The Writing Barn out of Austin, Texas, to recently invited picture book author Carol Gor-
produce virtual book launches. One launch is being spon- don Ekster to be part of a Zoom author flash to
sored by one of my publishers, and the other I’m doing share with students and teachers the love of
22 | The Writer • September 2020
a time – with personal responses to teachers and parents
who mention my books. I’m also trying to be helpful by
amplifying independent bookstores whenever I can on
social media. It’s a win-win because when I link to an indie
and tag them, they often like and retweet/repost, which
helps the visibility for both of us.”
Spiro also takes the initiative to reach out to organiza-
tions because they have much larger followings than she
does. “I recently did a webinar for an international STEM
group, which resulted in a nice bump in book sales,” she
explains, “and this week, I’ll be recording a ‘Live from the
Library’ video for the Chicago Public Library Foundation –
previous guest readers have been the Obamas, Oprah, and
Chicago’s own mayor, Lori Lightfoot.” That’s some pretty
good company.
I’ll end with one final idea that some writers will love,
and some writers will despise. The blog. If you have the
time, interest, and dedication to do one well, it’s a fantastic
way to be found online and help establish yourself as both a
quality writer and a subject-area expert.
For example, I’ve been running OnlyPictureBooks.com
for some time now, but quite recently I’m starting to see real
momentum: My number of unique visitors per month has
nearly doubled in the COVID-19 age, likely because people
are at home more, consuming more digital content than
normal to pass the time. While I don’t run ads on my site, I
do have affiliate links to allow guests to buy any mentioned
reading and writing. Ekster also became “Talka- books, and those sales numbers now bring in more than a
book certified” – a new network venture aimed couple of Starbucks Vanilla Sweet Cream Cold Brews each
at “connecting children’s authors and illustra- month. Best of all, my visibility in the kidlit world has vastly
tors with the young readers inspired by their increased thanks to this blog.
work.” She adds, “I’ve also done Instagram Live Let’s be clear – it took two years of steady, standout
readings and discussion of picture books with work to get to this point, but the reality is that book PR is
TutoringYoutoExcellence.com.” far more of a long-term commitment than an only-when-
More and more services like Talkabook are a-book’s-coming-out task. While we all may hope and
emerging as people realize the thirst for virtual lit- pray that the world returns to a pre-COVID-19 sense of
erary entertainment and education supplementa- normalcy, the capacity to reach people without engaging
tion is bigger than ever, and, quite likely, growing. them in live face-to-face fashion is necessarily a corner-
My last case study in book PR is with chil- stone of any sensible book PR plan of today or tomorrow.
dren’s book author Ruth Spiro, who had a busy Pandemic or not, these PR tips will serve authors well
spring preparing to launch a new book on April moving forward.
7. Then everything changed. “It was supposed to Here’s the thing to hold onto – each and every writer I
be a big book for [publisher] Charlesbridge, too, spoke with about book PR agrees on two encouraging points:
and I’m imagining boxes of books just sitting in • Books can still find new audiences.
warehouses and empty stores…so disappointing,” • Books can change people’s lives.
she says. After a short moment of feeling lousy The path to your book’s success is now likely different
about bad luck and unfortunate timing, Spiro got than what you’re used to. But stay focused, try new things,
to work on creating fresh plans. and – above all – don’t give up. We need good writers and
marigis/Shutterstock
“Social media is more important than ever as a good books in the world more than ever.
tool for connecting with potential readers,” she
says, echoing what Onorato and others told me. Ryan G. Van Cleave is the author of 20 books and a frequent contributor
“I’m really focusing on these connections – one at to The Writer. Visit him at RyanGVanCleave.com and OnlyPictureBooks.com.
cepera/Shutterstock
SCHOOL
there’s one thing stay-at-
Calendly
Skip the back-and-forth
email communication with
your sources about when to
set up an interview with
Calendly, a scheduling tool
I
n the midst of domestic and choly but winds its way to hope.”
worldwide unrest, sometimes When evaluating personal essays,
you just need to take 10 minutes Burrell and Patel look for submissions
to read for pleasure. Rudri Bhatt that focus on the writer’s personal
Patel and Beth Burrell, co-founders story but also speak to a universal
and editors of The Sunlight Press, want theme. For short fiction, they’re inter-
to provide material for literary leisure ested in exciting language, a sense of
time. “Whether you read a short story conflict, and narrative arc.
or an essay or you want some tips on “A lot of the fiction submissions we
the craft of writing, our magazine is a get are great in terms of prose, but they
welcome balm in this news-driven don’t really say anything,” Patel says.
world,” Patel says. “Plus, it’s a great way “We’ve had a couple of stories we were
to support writers.” on the fence about. They’ve had great
The Sunlight Press is a 501(c)(3) language and compelling characters,
nonprofit, digital literary journal in but we ultimately passed because there
search of both new and established really wasn’t a story – they were more
voices. Editors seek essays, book just an homage to great writing.”
reviews, poetry, flash and short fiction, Crafting publishable flash fiction is
and reflections on craft – whether that particular tricky, she says. “Especially
craft is writing, art, dancing, or work- in flash, you have to say what you want
ing as a professional juggler. “We want to hear the to say quickly under 1,000 words. A
“You don’t necessarily have to be a ways people turn toward good flash fiction piece opens with a
writer to submit something,” Patel light and hope, whether conflict, has a compelling character
says. “We had a circus performer share it is through the arts, that you care about, and includes an
how she explores her performing and culture, spirituality, or ending that is open to the reader’s
being a trapeze artist. We look for humor, and also how interpretation. It’s basically taking
edgy craft essays about any of the per- some kind of small moment and let-
they respond to the
forming arts.” ting it explode on the page and having
darkness and navigate
it mean something,” she concludes.
Tone, editorial content
unknown spaces.”
Editors at The Sunlight Press look for Length: 750-2,000 words. Contributors
poetry submissions that show com- Genres: Fiction, personal essays, Lee Nash has published several poems
mand of language, meter, and prose. poetry, book reviews. in the magazine. “She takes everyday
Burrell points to Kara Bachman’s “Mis- subjects and offers a fresh take on
ter Lonely” (4/10/18) and Tammy Payment: Varies. them,” Patel says. “Our poetry editor
Takahashi’s “Heart of Light” (1/14/20) Submission format: Email with found her work witty and amusing,
as examples of the poetry she likes to genre in subject line. simple on the surface but conveying a
publish. “Both poems are particularly Contact: Editors Rudri Bhatt Patel
bigger truth.”
moving, offering starkly different per- and Beth Burrell at
On 6/6/17, The Sunlight Press pub-
spectives on a relationship,” she says. thesunlightpress@gmail.com,
lished Nash’s poem “You Too Must Eat
“‘Mister Lonely’ is graphic and dark, thesunlightpress.com.
of the Honeycomb,” about a cashier
while ‘Heart of Light’ begins melan- reflecting on a customer at the
36 | The Writer • September 2020
check-out line who is breast-feeding and deeply revealing about the stages submissions, erotica, or heavily reli-
her two-year-old son. She writes: of grief,” Patel says. “There is such an gious stories and essays. “We look for
economy of words, but it doesn’t take traditional and experimental prose
“All the while away from the power of her sentiment. that takes us by surprise or ends
she is leaking, giving, The way she wrote it is stunning.” ambiguously. We appreciate writers
and I want to reach over, She also admires Cathy Ulrich’s who submit finished work that is well
break another convention, short story “A Bouquet of Stars” worked over, every word counting,”
gently prise them apart, say, (11/25/18), which explores the rela- Burrell says.
It’s time. You’ve done enough.” tionship between an astronaut and her She and Patel love publishing work
wife. “The language is palpable and by emerging writers, “especially if
Jacqueline Doyle’s essay “Dear immediately conjures up all these dif- their writing is a fresh take on a topic
Maddy” (6/16/19) commanded editors’ ferent images,” Patel says. “Ulrich art- or examines a new theme,” Patel
attention with this opening paragraph: fully explores this astronaut’s explains. “We’re hoping The Sunlight
“Most letters ask for a reply. Not a sui- relationship with her wife, showing the Press is a stepping stone in a new writ-
cide note.” Doyle tells her story in pain of going on missions. She cap- er’s trajectory.”
numbered sections that offer reflection tures the topic in a way I’ve never quite
on the suicide of the writer’s 47-year- seen before. It’s the kind of flash that Contributing editor Melissa Hart is the
old aunt, weaving in insights about art teaches readers something new.” author of Better with Books: 500 Diverse Books
and mental illness. to Ignite Empathy and Encourage Self-Accep-
“She writes about the themes of sui- Advice for potential contributors tance in Tweens and Teens (Sasquatch, 2019).
cide and loss in a way that feels unique Editors aren’t interested in political Twitter/Instagram: @WildMelissaHart.
Join
us all
summer
long
for…
H
ow can we be more cultur-
ally sensitive in these chal-
lenging times? When is it
OK to write about experi-
ences that aren’t our own? These are
two of the questions that international
faculty members and attendees at the
San Miguel Writers’ Conference &
Literary Festival will debate in Febru-
ary 2021.
Every year, authors and passionate
book lovers from Mexico, Canada, and
the United States converge in the colo-
nial-era city of San Miguel de Allende
for five days of workshops, cultural
events, and keynotes. “I really love that
we’re a genuinely tri-cultural confer-
ence,” says director Susan Page. “We
get to know literature and writers from
all three of these countries.”
Many of the event’s 90-minute
workshops and intensive three-hour Ian Williams was one of the featured authors at the 2020 San Miguel Writers’ Conference.
workshops are offered in Spanish, and
all conference keynotes are simultane-
ously translated with earphones to
either Spanish or English. If you’re not donations – to the teens who have “We work with every kind of
able to get down to Mexico in 2021, the progressed the most with their writing writer,” Page says. “We have workshops
conference offers at least 12 workshops skills,” Page says. for people who are doing personal
that people can take online, along with writing or writing a memoir for family.
live-streamed keynotes from bestsell- What you’ll learn If you’re writing a project that you
ing authors. Some participants opt to register for the hope to publish or sell, you’ll shorten
One of Page’s favorite parts of the conference’s “Pleasures of Reading your learning curve by attending a
conference is the free workshop annu- Package,” which gives them access to conference.”
ally offered to 100 teen writers from keynotes and panels, open mics and Past workshops include how to pol-
local high schools. Several give a pub- book signing receptions. Others register ish your first 10 pages, how to find
Photos by Sean Regan
lic reading of their work before the for “The Whole Enchilada,” a package your voice in memoir and essay, how
keynote address on Friday evening. that includes every event the conference to write dialogue, revision strategies
“We present three mini-laptop com- has to offer, including 90-minute work- from a literary agent, and how to use
puters – more if we obtain the shops and three-hour intensives. social media to build community and
38 | The Writer • September 2020
will talk with you about your particu-
lar issue.”
Each year, keynote speakers host
roundtable discussions with eight
attendees. “You’ll be sitting at a table
with one of these major figures in the
world of literature for an hour and a
half in discussion with that person,”
Page says. “People have experiences
that change their life, that are unfor-
gettable. Once, eight people at Alice
Walker’s table were going at such a
rate after the event ended that they
went to her hotel room, someone
opened a bottle of wine, and they had
this whole evening together with
Alice Walker.”
Author and keynote speaker Tommy Orange signs a book for Mittie Roger at the 2020 event. Advice for first-time attendees
San Miguel de Allende, Page says, is “an
introduction to the real Mexico, and
not just the beaches.” Attendees not
an audience for your work. Past work- participating in three-hour master
shops have included “The Art of Vil- Conference: San Miguel Writers’ classes can sign up for guided tours of
lainy,” “Shamanic Origins of Poetry,” Conference & Literary Festival the city’s art galleries, historic churches,
“Writing Across Cultures,” and “Litera- Dates: February 10-14, 2021 and pre-Columbian pyramids.
ture of the Harlem Renaissance.” She suggests that attendees learn
Cost: From $295
“We have many workshops in pub- about the keynote speakers ahead of
lishing and marketing,” Page says. Location: San Miguel de Allende, time and read at least one of their
“You’ll identify the best route to publi- Mexico books. “They’ll be mingling through-
cation for your particular work – Contests: Fiction/poetry, annually out the five days, and if you can walk
should you self-publish, work with a up to someone like Margaret Atwood
hybrid publisher, look for an agent? Contact: Conference director and say, ‘I have question about this
You’ll also learn how to promote your Susan Page through website at book or this character,’ and if you have
book once it’s published.” sanmiguelwritersconference.org something to engage in with a speaker,
you’ll have a very rich experience.”
Featured presenters And befriend people early in the
In 2021, keynote speakers are Mexican Elizabeth Kracht, Amy Gottlieb, and week, she says. “Find people who are
author and political scientist Yuri Her- Judyth Hill. supportive and excited about your
rera, Canadian poet and novelist Mar- “We pride ourselves on providing project. One of the best things that
garet Atwood, author and journalist attendees with numerous opportuni- happens at a writers’ conference is that
A’Lelia Bundles, and Outlander series ties for intimate contact with our key- you make connections. People at our
author Diana J. Gabaldon. notes, agents, industry insiders, and conference have met and formed small
Conference faculty includes univer- faculty,” Price says. “You can sign up support groups with writers from
sity professors who’ve taught literature for individual consultations with around the world.”
and writing for years, distinguished these people and bring your project
bestselling authors, professional edi- and any problems you might be hav- Contributing editor Melissa Hart is the
tors, and other industry insiders. In ing. Maybe you can’t figure out how author of Better with Books: 500 Diverse Books
2021, attendees can take workshops to connect the chapters or how to to Ignite Empathy and Encourage Self-Accep-
with Gerard Helferich, Dinty W. start the book or how to do better tance in Tweens and Teens (Sasquatch, 2019.
Moore, Cecilia Woloch, David Corbett, research. There are experts here who Twitter/Instagram: @WildMelissaHart
Group work
role, and tips on finding a job in that
career. Degree type: Certificate. Contact:
IAP Career College. 888-322-5621.
iapcollege@fabjob.com
Many writers want to hone their craft but don’t want to commit to
iapcollege.com/program-category/
or pay for a full-blown MFA program. Luckily, many local and online
certificate-courses-online
classes, workshops, and certificate programs can support writers’ needs
without obliging them to commit several years and multiple paychecks
LitReactor Online classes that allow
to the cause. While MFA programs are valuable for many reasons, local
craft workshops can be helpful as well. Consider these options: participants to study what they want,
when they want across a variety of topics,
• Writing centers. Most big cities have a writing center that offers from finding one’s critical voice to sci-fi,
work space, breakout sessions, and critiques. middle-grade novels to short fiction, erot-
• Libraries. The place where the written word is most sacred often ica to noir. Workshops allow students to
plays host to writing groups. submit original work for peer review and
• Colleges and universities. Not only will you be instructed by top-level also critique other writers’ work. Contact:
writers, but chances are you’ll also come out of your course with a LitReactor, 5404 Whitsett Ave., #175, Val-
certificate in hand. ley Village, CA 91607. info@litreactor.com
• Adult learning centers. Geared specifically toward working adults, litreactor.com/classes/upcoming
these programs typically offer a plethora of trade courses, including
computer courses and even writing workshops. MasterClass with James Patter-
• Bookstores. Countless authors pass through on book tours, often
son The bestselling author teaches how
staying an extra day to lead a course or two. Take advantage.
to create characters, write dialogue, and
• Community centers. Within its daily or seasonal programming, your
keep readers turning the page. The class
local community center may offer a writing workshop or a summer
includes 22 video lessons, interactive writ-
camp for teen writers. In some cases, these courses are free.
ing exercises, a workbook with notes from
each lesson, and an outline of one of Pat-
terson’s bestselling novels. Contact: Mas-
Information in this section is provided to digital storytelling, flash essays, historical terClass. Email through website.
The Writer by the individual markets and essays, spiritual writing, and more. masterclass.com/classes/james-patterson-
events; for more information, contact Classes are offered year-round. Contact: teaches-writing
those entities directly. Creative Nonfiction. 607 College Ave.,
Pittsburgh, PA 15232. 412-404-2975. Penn Foster Career School While
» NON-MFA WRITING information@creativenonfiction.org
creativenonfiction.org/online-classes
earning the Freelance Writer Career
Diploma, students learn techniques and
PROGRAMS
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ONLINE Elizabeth Ayres Center for Cre- writer. Courses cover submissions, sourc-
24PearlStreet Non-degree online ative Writing Online instruction, com- ing material, and working with editors
classes in fiction, nonfiction, and poetry munity, and writing retreats. Course and agents. Students may also choose a
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option of three course lengths: 8-week Contact: The Elizabeth Ayres Center for Diploma. Contact: Penn Foster Career
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ter in Provincetown. 24 Pearl St., Provinc- creativewritingcenter.com infoims@pennfoster.com
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gleghorn@fawc.org IAP Career College Offers a selection writing-and-language-skills/freelance-
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la@literary-arts.org literary-arts.org/ 9880. muse@the-muse.org the-muse.org
The Writing Institute at Sarah what-we-do/oba-home/workshops
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nati, OH 45220. 513-497-2860. Writers’ League of Texas Austin, classesandworkshops.com/writing-classes
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HOW I WRITE
BY ALLISON FUTTERMAN
posts and said, “I think this is a book.” surgery and holding someone’s heart in pages, but you need those days of tend-
And I said, “I can’t write a memoir.” your hands. ing to the soil to get the harvest.
But that first night, I wrote the first 70
pages. I realized that I did need to Fiction starting point Allison Futterman is a freelance writer based
write about this stuff. There were When I write fiction, I know nothing in Charlotte, North Carolina.