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  • Advertising - What Is Advertising Bring Out Clearly The Changing

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    Sailpoint Course
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    This document discusses various aspects of advertising and sales promotion. It asks the reader to define advertising and explain how the concept has changed in the modern business world. It also asks the reader to explain the objectives and functions of an advertisement manager, how an advertisement budget is determined, and the characteristics of different advertising media. Additionally, it provides short questions about visual layout, production traffic copy, measuring the effectiveness of advertisements, defining sales promotion and explaining different types, and discussing the merits and demerits of publicity.

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    Advertising - What is advertising Bring out clearly the changing (5)

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    This document discusses various aspects of advertising and sales promotion. It asks the reader to define advertising and explain how the concept has changed in the modern business world. It also asks the reader to explain the objectives and functions of an advertisement manager, how an advertisement budget is determined, and the characteristics of different advertising media. Additionally, it provides short questions about visual layout, production traffic copy, measuring the effectiveness of advertisements, defining sales promotion and explaining different types, and discussing the merits and demerits of publicity.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    106 views2 pages

    Advertising - What Is Advertising Bring Out Clearly The Changing

    Uploaded by

    Sailpoint Course
    This document discusses various aspects of advertising and sales promotion. It asks the reader to define advertising and explain how the concept has changed in the modern business world. It also asks the reader to explain the objectives and functions of an advertisement manager, how an advertisement budget is determined, and the characteristics of different advertising media. Additionally, it provides short questions about visual layout, production traffic copy, measuring the effectiveness of advertisements, defining sales promotion and explaining different types, and discussing the merits and demerits of publicity.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as doc, pdf, or txt
    of 2

    Advertising

    1. What is advertising? Bring out clearly the changing concept of


    advertising in modern business world.

    2. Explain the objectives and functions of advertisement manager.

    3. What is advertisement budget? How do you determine optimal


    expenditure through advertisement budget?

    4. What are the characteristics of advertising media? Explain..

    5. Write a short note on:


    a) Visual layout.
    b) Production traffic copy.

    6. How do you measure the effectiveness of advertisement?


    Explain.

    7. Define sales promotion? Explain the types of sales promotion.

    8. Explain the merits and demerits publicity. 


    2.

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