University of Agriculture Faisalabad 

(UAF)

Submitted To:

Miss Zeenat

Submitted By:

● M.MAVIA Bin Hunzala 2019-ag-6822

● Zeeshan 2019-ag-6827

● Muhammad Ahmad 2019-ag-6852

DARAZ RESEARCH
Introduction:
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services
from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by
visiting the website of the retailer directly or by searching among alternative vendors using a shopping search
engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers
can shop online using a range of different computers and devices, including desktop computers, laptops, tablet
computers and smartphones.

An online shop evokes the physical analogy of buying products or services at a regular "bricks-and-mortar"
retailer or shopping center; the process is called business-to-consumer (B2C) online shopping. When an online
store is set up to enable businesses to buy from another businesses, the process is called business-to-business
(B2B) online shopping. A typical online store enables the customer to browse the firm's range of products and
services, view photos or images of the products, along with information about the product specifications,
features and prices.

Online stores usually enable shoppers to use "search" features to find specific models, brands or items. Online
customers must have access to the Internet and a valid method of payment in order to complete a transaction,
such as a credit card, an Interact-enabled debit card, or a service . For physical products (e.g., paperback books
or clothes), the e-tailer ships the products to the customer; for digital products, such as digital audio files of
songs or software, the e-tailer usually sends the file to the customer over the Internet. The largest of these online
retailing corporations are Alibaba, and daraz in Pakistan.

Daraz:
Daraz is a Chinese- based online marketplace and logistics which works in business sectors of South Asia and
Southeast Asia. It was established in 2012 by a German investment organization, Rocket Internet. Bjarke
Mikkelsen is the CEO & founder of Daraz group and Daraz works e – commerce commercial enterprise levels
and logistics administration in Bangladesh, Myanmar, Nepal, Pakistan and Sri Lanka. In May 2018, Daraz
Group was obtained by the Chinese e – commerce business organization Alibaba Group Holding Ltd. It made
the south Asian e- commerce platform and an important part of Alibaba’s global strategic objectives. The
meaning of the Daraz is distribution. Daraz distributes apparels, footwear, accessories, jewelry, jewelry to
household goods, beauty, sports equipment, groceries and more.
Daraz was founded as a fashion store in Pakistan in 2012, however modified to a trendy marketplace method
and enterprise version in 2015 while it additionally released operations in Bangladesh and Myanmar.

Daraz is the leading online marketplace in South Asia, empowering tens of thousands of sellers to connect with
millions of customers. Daraz provides immediate and easy access to 10 million products in more than 100+
categories and delivers more than 2 million packages every month to all corners of its countries.

Daraz is a mall, a marketplace and a community for its customers. It is also a university for entrepreneurs, and
every month it educates more than 5,000 new sellers on e-commerce operations.

To overcome the logistics challenge in its markets, Daraz has built its own logistics company specifically
designed for e-commerce operations - Daraz Express (known as DEX) - to raise the standards for the industry.
Daraz is also helping existing and new logistics providers digitize.

In 2018, Daraz was acquired by Alibaba Group, and is proud to carry its part of the mission to 'make it easy to
do business anywhere in the era of the digital economy'. As part of the Alibaba ecosystem, Daraz is leveraging
Alibaba's global leadership and experience in technology, online commerce, mobile payments and logistics to
drive growth in its markets.
Literature Review:
Daraz is South Asia's greatest online marketplace, linking thousands of vendors with millions of buyers across
Pakistan, Bangladesh, Sri Lanka, Nepal, and Myanmar. Daraz.com.bd is Bangladesh's best online shopping site,
with over 10 million items at low costs. Daraz is one of the greatest websites for online shopping in Bangladesh,
delivering things quickly, reliably, and conveniently to your home. Daraz wants to make internet shopping
available to people from all around the country. This is a report on Daraz Ltd.’s "Digital Marketing Activities."
The major goal of this study is to identify "Daraz Ltd. Marketing "'s activities, as well as their digital marketing
strategies and methods of implementation. After finding those items and studying those digital marketing
operations, the problems must be recognized, and remedies to those problems must be provided.

"Daraz.pk" and "Homeshopping.pk," two free classified shopping websites, are among Pakistan's top five
internet businesses. The structure of online shopping websites must be functional and efficient in order for
online company to be successful. The purpose of the study was to examine the usability of two shopping
websites in terms of Efficiency, Satisfaction, and Effectiveness. It was discovered that e-commerce websites
with a higher usability score had a higher chance of being re-visited. User testing and the fast and dirty
approach were both employed as assessment methods. In all, ten customers took part in this survey, utilizing the
fast and dirty way to answer the questioners about their happiness. Then, using user testing, eight individuals
were chosen at random to evaluate the efficiency and efficacy of both websites. According to user testing of
daraz.pk and Homeshopping.pk, daraz.pk is more efficient than Homeshopping.pk, but Homeshopping.pk has a
higher usability in terms of efficacy.

The case study was undertaken to gain a better understanding of the methods via which orders are fulfilled on
an online retail platform. Daraz.pk, Pakistan's first and largest e-commerce site, began as an online fashion shop
in 2012 and has now expanded into a broad marketplace for firms offering anything from electronics to home
appliances to apparel. The case study is around a decision of how to engage foreign brands in the face of rising
local competition and the possible arrival of certain established international competitors. The case study
highlights a number of key trade-offs between in-house versus vendor-managed inventories. This case study
uses the example of a Daraz sales-day event to highlight the numerous pressures that logistics may encounter as
a result of demand increases, as well as the procedures that may be taken to manage such a situation.
Methodology:
Problem statement
Factors affecting sale of daraz

Purpose of study:
The purpose of this study is descriptive.

Variables:
There are two types of variables used in this research report; independent variables and dependent variables

Independent variables
● Fraud
● Inspection
● Low payment method
Dependent variables
● Sale of daraz
Sampling:
This research is done in non-contrived environment. The sample size is of 30 respondents, which were taken
from the agriculture university of Faisalabad and NTU

Research method:
● Quantitative
Questionnaire
The instrument which is used to do this research is questionnaire. the questionnaire was made on google form
and send to the consumer wave link through WhatsApp.
Conclusion:
Our study demonstrated different factors affecting sale of the Daraz. Fraud, fake reviews, fake order and less
profit margin are reported to be highlighting factors that affects daraz sale.

Recommendations:
● Daraz should improve service by giving more payment methods to consumers and should have parcel
inspection for both safety measures and to deliver the shown product
● By delivering the same product as advertised
● By being more responsive towards customer complaints and by removing businesses doing frauds
● By giving us premium quality products
● Keep an eye on order delivering to customer
References:
M. Shakeel S. Jajja, Mohsin N. Jat https://journals.sagepub.com/doi/full/10.1177/0972820119825976

Dilshad Hassan, Masood Hassan, Shiraz Ahmed International Journal of Business and Management Sciences 2
(2), 1-15, 2021 https://scholar.google.com/scholar?
as_ylo=2021&q=Sale+of+daraz+in+pakistan&hl=en&as_sdt=0,5#d=gs_qabs&u=%23p%3Dhr48NRhNSWUJ

Adnan Ali https://doi.org/10.52218/ijbtob.v1i5.132

"Daraz announces its mission to 'make it easy to do business anywhere in era of digitaleconomy'". The Frontier
Post. 2019-03-30. Retrieved 2019-05-20.

"Daraz announces its mission to 'make it easy to do business anywhere in era of digitaleconomy'". The Frontier
Post. 2019-03-30. Retrieved 2019-05-20.8
DARAZ QUESTIONIRE
(Personal Information)

Name: _______________________

● What is your gender?

a) ____ Male
b) ____ Female
● Age?
a) 16_18
b) 18_24
c) 25_30
d) Other (please specify) _____
● Profession?
a) Student
b) Teacher
c) Business man
d) Other (please specify) _____
● Please specify your years of education?
a) 12
b) 14
c) 16
d) Other (please specify) _____

(Research information)

1. Which is the most negative aspect of daraz?

a) fake order
b) less payment options
c) Not inspecting delivery
d) order late delivery
 2. Which affects daraz market the most?

a) fake reviews
b) miss conception
c) fake orders
d) others

3. Why daraz has limited vendors

a) difficult method for registration

b) absurd policies
c) less profit margins
d) others

4.Why you don’t tend to buy from daraz?

a) fraud
b) virtual hesitance
c) false advertisement
d) others

5. Are you satisfied with daraz services?

a) Yes
b) No

6. did daraz deliver their product as described?

a) Yes
b) No

7.In scale of 5 how would you rate the quality of daraz services?

a) 5
b) 4
c) 3
d) 2
e) 1
 Strongly Disagree Neutral Agree Strongly
Disagree Agree
1 2 3 4 5

● In case of fraud how daraz should take

responsibility.

● Daraz should counter fake reviews

● Should daraz have more payment

options

● Daraz should carry package

inspections

● Daraz should try to abolish false

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