Professional Documents
Culture Documents
C3 Marketing Plan
C3 Marketing Plan
Example:
1. The total marketing activity needs to be planned and implemented in a systematic manner
in order to achieve the business objectives.
2. To ensure that customers are attracted and motivated to purchase the product or service offered.
4. To apply a basic set of ethics that protect the society at large from any harm that can result
from the business marketing activities or usage of the product.
To describe clearly the product or service that is offered to the customer. It should be noted that a
good product or service must have the ability to fulfill the needs and wants of the target customer.
A market area can be segmented by certain geographical factors, such as region, states, cities, towns
or districts.
The business has to compile as much information and data as possible of the customers in the market
area selected. Information can be based on personal details and attributes of the population in that
area, their lifestyle and any psychological factors that may influence buying habits.
Market segmentation is the process of dividing a market into categories of consumer types
or segments using different variable with respects to geographic variable such as
Select target market from several market segments identified. The target market selected based on
the higher sales potential and profits this group is expected to produce compared with the other
market segments.
Target market can be defined as the group of customers that has similar needs and wants and that
can be satisfied by the business through the supply of products and services.
1. Teenagers
2. Families
3. adult
2. Based on observation
Market size is the total potential purchase that is expected from the target market
The potential purchase includes purchases of the competitor’s product within the same market.
The market size often quoted in unit of sales (quantity) or sales (which would be in RM) or both for a
specific period; daily, weekly, monthly or yearly.
RM RM
TOTAL 1,500,000
3.5 COMPETITORS
Competitors refer to other businesses that offer similar products, substitute or alternative products or
services to the same target market.
Analyse the strengths and weaknesses of the competitors in terms of size, experience, number of years
in business, financial capability and product lines.
Opportunities Threats
Market share refers to the portion of how much of the market that the business can capture or control
after taking into consideration the market size and the competitor’s position in the same market.
New
Competitors Old Market Loss of Market Market Share/ yearly
Share Market Share (RM)
Share
Sales forecast is computed monthly for the first year and annually for the second and third year.
Total 100%
Design
A business using value-based pricing must research the price the customer is willing
to pay for the product. Attach: survey form
A business bases its price largely on the competitor’s prices. Prepare table to compare
business selling price with competitors selling price.
1. Direct to customer
1. Advertising
2. Sales promotion
3. Public relations
4. Publicity
The remuneration schedule that list the salary and wage structure for each position. Additionally, it should
include the contribution that a company has to allocate to different provident funds like Employees Provident
Fund (EPF) based on the rate stipulated in the Third Schedule of the EPF Act 1991 (www.kwsp.gov.my) and
Social Security Organization (SOCSO) contribution to be paid is based on the SOCSO Contribution
Schedule (www.perkeso.gov.my).
(RM) (RM)
Total 1600
A list of office equipment is necessary for budget considerations and required for maintenance expenses
(RM) (RM)
Total
Fixed BUDGET
MARKETING
Assets Monthly Other Total
Expenses Expenses Expenses
Particulars (RM) (RM) (RM) (RM)
Fixed Assets
Signboard - -
Motor Vehicle (type of m.vehicle) - -
Office Furniture and fittings (refer
table) - -
Office Equipment (refer table) - -
Working Capital
Remuneration (refer table) - -
Travelling expenses - -
Office supplies - -
Stationaries
Other Expenditure
- -
Pre-Operations
Deposit (rent, utilities, etc.) - -
Business Registration & Licences - -
Insurance & Road Tax for Motor
Vehicle - -
Other Pre-Operations Expenditure - -
Total - - - -