Republic of the Philippines

CAMARINES SUR POLYTECHNIC COLLEGES

Nabua, Camarines Sur
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VISION
Polytechnic education at its best for the Bicolanos.
SYLLABUS
MISSION
Transforming lives to be free of poverty by creating a better future
IN
through world class polytechnic education and technological innovation.
II. OUTCOME-BASED CURRICULUM FRAMEWORK
PURPOSIVE COMMUNICATION
QUALITY AND ENVIRONMENTAL POLICY Intended Learning Outcomes 1(ILO)
st
Semester, AY 2021-2022
CSPC commits Core to Values
provide the highest standardsInstitutional Learning
in total customer Program Educational Program Outcomes Course Outcomes
satisfaction in accord with legal and other requirements to satisfy current
Outcomes (ILOs)
and future needs of clients and stakeholders; uphold good governance
Objectives (PEOs) (POs) (COs)
conditions; and sustain the integrity of the environment and its resources
through continual improvement of its quality and environmental management
CSPC shall pursue its
system.
CSPC Graduates are I. Within 3-5
COURSE years after
INFORMATION Graduates of the program Upon completion of the
mission and vision with expected to embody the graduation, the graduates of should be able to: Purposive Communication
GOALS AND OBJECTIVES
fervor steered by the values following attributes: Bachelor of Science in course, the students should be
1. Produce professionally competent graduates who are responsible Filipino A. DEGREE PROGRAM : Bachelor of Science in Human Services
that have driven this
and global citizens by providing quality teaching and learning Computer Science are PO1: Describe the nature of able to:
environment;
institution over the years. • Critical
2. Address regional and national science and technology concerns by Thinking andB. COURSE CODE
expected to: human : GE 5
systems: individual,
Our servicesandand
institutionalizing our acts
integrating Problem
research-based programs inSolving
all Colleges; group, organization, community Knowledge
3. Improve the quality of lives through the conduct of demand-driven and C. COURSE NAME : Purposive Communication
shall constantly
research-based reflect
extension these
services; and PEO 1: Engage in and society, and their major
4.nine
Strive organizational
for optimal performance by sustaining Generate
values new
good governance knowledge
conditions D. CREDIT UNITS development or interactions
professional : 3 Units CO 1: Describe the nature,
and sound management of the College’s resources.
that CSPC CARES: and innovative technology post-graduate
E. CONTACT HOURS FOR LEC & LABeducation to : Lec: 3 elements, and functions of
Lab: 0
CORE VALUES responsive to local and global pursue flexible career paths verbal and non-verbal
We will be guided with our strong core values of:
needs. F. PREREQUISITE/S
adapting to future PO2: Explain: Nonethe conditions communication in various and
- Creativity - Character
C-reativity technological changes in which promote or limit optimal multicultural contexts
- Service- - Altruism G. COURSE DESCRIPTION :
Orientation • Results-Oriented human services and related functioning and classes of
- Passion - Responsibility deviations from desired
ability
- to transcend and - Excellence
Collaboration fields; communication is a three-unit
Purposive courseinthat develops COcommunicative
students’ 2: Explain how competence
cultural and
create- meaningful concepts Exemplifies advanced functioning the major human global issues affect
and enhances their cultural and intercultural systems.awareness through multimodal tasks that provide them
in the four-fold functions- Stewardship research skills and active opportunities PEO 2: Demonstrate communication
for communicating effectively and appropriately to a multicultural audience in local or
CAS GENERAL OBJECTIVES
engagement in extension globalprofessionalism,context.and
ethical
It equips students with tools for critical evaluation of a variety of texts and focuses on
S-ervice Orientation services for sustainable behavior societal
The College of Arts and Social Sciences aims to produce well- the power of language
responsibility in human and the impact of images
PO3: Identify to emphasize CO
and select the3:importance
Determine culturally
of conveying
community
rounded individuals who are well equipped with the necessary knowledge development messages responsibly. The knowledge, skills, and insights that students gain from this expressions,
appropriate terms, course may
continuous
skills in the improvement
arts and sciencesofand competent in their field of services practice, development interventions which promote
and
be used in their other academic endeavors, their chosen disciplines, and their
and imagesfuture careers as they
specialization so that they will become globally competitive professionals and all their endeavors; growth and goal attainment,
theleaders,
quality of our products • Professional Ethics
and and productive citizens of the country. compose and produce relevant oral, written, audio-visual
including assistance, referral, and/or web-based output for various
andSpecifically,
servicestheas public
following are what CAS aims to achieve: CO4: Evaluate multimodal texts
1. Provide quality education in the arts and sciences with purposes. or advocacy
servants Adheres strictly to the highest
accompanying behavioral and social preparation responsive for critically to enhance receptive
industry demand. ethics and policy standards PEO 3: Practice their (listening, reading, viewing)
2. Integrate professional, ethical and legal practices in the study of
P-assion both in their professional and expertise in the human
skills
arts and sciences to develop competent, critically-minded and
morally-disciplined students and graduates.personal behavior services and other related PO4: Demonstrate
3. Conduct researches
overwhelming desirethat to contribute to the theory and practice in fields by making technical professional helping skills,
CO5: Summarize the principles
the arts and sciences and relevant to the institutional, regional and
delivernational
services to the • Lifelong Learning contributions to design, values and attitudes that
thrusts and ably conform with the national and global
facilitate client outcomes of academic text structure
standards.

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 Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
stakeholders
C-ollaboration
emphasis on teamwork and
prominence given to the
engagement with external
partners
C-haracter
transform students for
holistic moral values
A-ltruism
manifest the desire to help
selflessly
R-esponsibility
possess a high sense of
accountability
E-xcellence
standout in the academic
endeavor
S-tewardship
govern students with moral
standards
Effectivity Date: August 2021
Engages in a self-motivated
pursuit of knowledge for
active citizenship and self-
sustainability
• Communication
Develops and expresses
ideas through effective
written, oral and visual
communication for various
academic and professional
contexts
• Environmental
Stewardship
Utilizes and manages all
God-given resources through
environmental-friendly
initiatives in partnership with
sustainable community
linkages
• Global Industry
Competitiveness
Demonstrates excellent skills
to compete in a global job
market and lead the
development industries
develop, and solve problems in across settings and contexts.
their workplaces which meet
the desired needs of the
society.
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PO5: Appraise one’s own
personal qualities, value
orientation, and understanding
of organizational values and
human service ethics, in
relation to how they affect
clients.
PO6: Show appreciation of the
client’s values, lifestyle and
goals.
PO7: Design, implement and
evaluate appropriate and
ethical activities in human
services based on needs and
evidence.
PO8: Understand and apply
social science concepts and
theories to the analysis of
social issues.
PO9: Design and execute
social research using
appropriate approaches and
methods.
PO10: Practice professional
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Skills
CO6: Convey idea through oral,
audio-visual, and/or web-based
presentations for different
target audiences in local and
global settings using
appropriate registers
CO7: Create clear, coherent,
and effective communication
materials
CO8: Present ideas
persuasively using appropriate
language registers, tone, facial
expressions, and gestures
CO9: Write and present
academic papers using
appropriate tone, style,
conventions, and reference
styles
Values
CO10: Adopt cultural and
intercultural awareness and
sensitivity in communication of
ideas
CO11: Appreciate the
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CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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and ethical standards in the differences of the varieties of
fields of social sciences and spoken and written language
communication.
CO12: Adopt awareness of
audience and context in
presenting ideas

CO13: Appreciate the impact of

communication on society and
the world

III. TEACHING-LEARNING MATRIX

TEACHING-LEARNING ACTIVITIES
COURSE LEARNING COURSE
DURATION (TLAs) ASSESSMENT TASKS
OUTCOMES OBJECTIVES CONTENTS
Synchronous Asynchronous
Week 1 a. Identify the Communication Google Meet: Google Classroom, Short Quiz
principles, Processes, Facebook Page and Task/s or Activity
Principles, and Ethics
processes, and  Lecture/Input Messenger:
ethics of
communication  Warm-up Activity
b. Describe the  Self-Audit Activity
elements of verbal Reflective Essay
 Comprehension
and non-verbal Check
communication in  Task/s
various and  Viewing of
multicultural recorded Video
contexts Lecture
c. Practice
effective
communication
skills
d. Evaluate
communication

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 Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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skills
e. Reflect on a
learning
experience
a. Present ideas Google Meet: Google Classroom, Short Quiz
on communication Facebook Page and
and globalization  Lecture/Input Messenger:
using text and
speech in multiple  Warm-up Activity
forms  Self-Audit Activity
b. Explain the  Comprehension
impact of Communication and Check
Week 2 Globalization
globalization on  Task/s
communication, Viewing of recorded
and vice versa Video Lecture
c. Write a reaction
paper
d. Reflect on a
learning
experience
Week 3 a. Determine Communication in Google Meet: Google Classroom, Short Quiz
situations, which Multicultural Contexts Facebook Page and Task/s or Activity
display effective  Lecture/Input Messenger: Reflective Essay
communication in
multicultural  Warm-up Activity
context  Self-Audit Activity
b. Discuss  Comprehension
culturally Check
appropriate terms,  Task/s
expressions, and Viewing of recorded
images Video Lecture
c. Write about
various and
intercultural
communication

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 Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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modes and issues
d. Increase cultural
and intercultural
awareness and
sensitivity in
communication of
ideas
e. Reflect on a
learning
experience
a. Apply critical
reading in
evaluating text and
images Online meeting through Queries and
b. Discuss Google Meet announcements made
strategies in through Facebook Invitation for people to
evaluating texts Messenger join cause-oriented
and images in  Lecture discussion events using various
multicultural Posting of the Module media such as email,
Output processing through the power point social media, print
contexts
c. Convey ideas presentation used on and/or electronic
through oral, Evaluation of Texts the google classroom advertisements
Week 4 and Images in
audio-visual, or Multicultural Contexts
web-based
presentation
d. Evaluate
multimodal texts
e. Write a narrative
report on
evaluating texts
and images
f. Reflect on a
learning
experience
Week 5 a. Identify Communication Aids
and Strategies Using

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 Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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communication Online meeting through Distribution of course Invitation for people to
aids and strategies Google Meet outline through the join cause-oriented
using the tools of Google classroom events using various
technology media such as email,
b. Convey ideas  Lecture and class social media, print
through oral, discussion on and/or electronic
audio-visual, and preparing audio advertisements
web-based or Tools of Technology visual and web-
online based Queries and
presentations presentations announcements made
c. Evaluate Output processing through Facebook
presentations Messenger
d. Reflect on a
learning
experience
a. Discuss the Online meeting through Queries and
principles of Google Meet announcements made
effective public through Facebook
speaking Messenger
b. Identify the  Lecture
types of speeches discussion Posting of the Materials
c. Determine through the power point
Principles and Types Output processing presentation used on
Week 6 situations where of Speeches
public speaking the google classroom
can take place
d. Evaluate a
speech
e. Reflect on a
learning
experience
Week 7 a. Explain the Non-verbal Online meeting through Queries and
relationship of Communication Google Meet announcements made
non-verbal through Facebook Short Quiz
communication Messenger
and verbal  Lecture
discussion

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 Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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communication Posting of the Materials
b. Describe why Output processing through the power point
non-verbal presentation used on
communication is the google classroom
important in any
speech situation
c. Differentiate
types of non-
verbal
communication
d. Apply non-
verbal cues
effectively and
appropriately in
specific situations
e. Analyze non-
verbal cues of a
politician delivering
a speech on
current socio-
political-civic
issues
f. Reflect on a
learning
experience
Week 8 a. Explain Connecting with the Online meeting through Queries and
audience Audience Google Meet announcements made
dynamics through Facebook Recitation
b. Use audience Messenger
analysis  Lecture
strategically discussion Posting of the Materials
c. Apply some through the power point
principles in Output processing presentation used on
connecting with the google classroom
the audience

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CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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d. Evaluate
strategies used by
the speakers in
connecting with
the audience
e. Reflect on a
learning
experience
a. Determine Online meeting through Queries and
situations where Google Meet announcements made
impromptu speech through Facebook
is applicable Messenger Formal one-minute
b. Apply strategies  Lecture discussion Speech based on
in organizing Posting of the Materials current issues
Week 9 impromptu Impromptu Speaking Output processing through the power point (Extemporaneous)
speeches presentation used on
c. Evaluate an the google classroom
impromptu speech
d. Reflect on a
learning
experience
Week 10 a. Explain the Informative Speaking
purpose of
informative speech Public announcements
b. Distinguish the (audio/video, social
different types of media) about disaster
informative speech preparedness
c. Use an
appropriate type
and organizational
pattern for a
specific
informative speech
topic
d. Evaluate an

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 Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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informative speech
e. Reflect on a
learning
experience
a. Explain the
qualities of an
effective
persuasive speech
b. Use appropriate
organizational
pattern for a Persuasive speech
persuasive speech about health issues
Week 11 Persuasive Speaking
c. Apply effective
methods of
persuasion
d. Evaluate a
persuasive speech
e. Reflect on a
learning
experience
CO 3 a. Explain the Oral presentation in
features of a letter, the workplace
memo, and email Letters, memos and Readings/handouts sent
Weeks 12 – b. Differentiate a E-mails Online Discussion online via Gclass Activity 5: Written
15 letter, memo, and exercises
Minutes of the
email from one meeting
another
c. Use appropriate
format and
document design Informal reports and
for a letter, memo, proposal
and email
d. Write an
effective letter,
memo, and email

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 Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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e. Evaluate a
letter, memo, and
email
f. Reflect on a
learning
experience
CO 4 Online meeting through
a. Write and Principles of Google Meet
research
present academic Readings/handouts sent
Weeks 16– papers using online via G-class Paper analysis on
18 appropriate tone, Selecting a topic • Lecture and class political, cultural, social,
style, conventions discussion on economic, health, and
and reference Referencing and communication for environmental issue)
styles Note-taking skills academic purposes
Output processing
b. Adopt
Writing the Literature
awareness of Review
audience and
context in Research
methodology
presenting ideas

c. Convey ideas Results, discussion

through oral, and conclusion
audio-visual,
and/or web-based
presentations for
different target
audiences in local
and global settings
using appropriate
registers

IV. COURSE REQUIREMENTS

GRADING PERIOD PROJECT/PRODUCT/PERFORMANCE TASKS TIME FRAME

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 Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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MidTerm One-page Speech
Finals 3-5 pages Concept paper

V. GRADING SYSTEM

IV. GRADING SYSTEM

Non-Laboratory Laboratory Subject Workshop Subject

Subjects
Class Standing (Activities) 50% 40% 20%
Examinations (midterm, final) 50% 30% 20%
100% 100% 100%
TOTAL

V. COURSE RESOURCES

A. Instructional Tools
 Google Classroom
 Zoom
 Google Meet
 CSPC LeOnS

B. References

Books:
1. Barrot, J. & Sipacio, P. (2018). Purposive Communication in the 21st Century. Quezon City: C & E Publishing Inc.
2. Biber, D. & Conrad S. (2009). Register, genre, and style. Cambridge Univ. Press.
3. Bullock, R. & Goggin, M. (2013). The Norton Field Guide to Writing 3rd Edition. W.W. Norton and Company.
4. Chase, R. & Shamo, S. (2013). Elements of effective communication, 4th ed. Washington, Utah: Plain and Precious Publishing.
5. Communicating at work: Strategies for success in business and the professions. NY: McGraw Hill.

V. CLASSROOM POLICIES

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 Republic of the Philippines
CAMARINES SUR POLYTECHNIC COLLEGES
Nabua, Camarines Sur
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1. Students should submit original works to their instructors. Words, ideas, and the like should be original in form. Instructors will be using plagiarism
software/s to detect similarity index of students’ works.
2. Students should avoid hurtful and derogatory comments to their fellow students and instructors during online discussions. Libelous and hate speech will not
be tolerated.
3. Students should upload appropriate profile pictures in their social media and LMS accounts. Derogatory languages and pictures are strictly prohibited.
4. Students should conform to the Data Privacy Act of 2012.
5. Students should not assume that everyone is comfortable with the advent of technology in the online classes. Therefore, they must have an adjustment time
regarding familiarization of online learning mechanisms.
6. The workload of students includes the total number of times for each course, assessment activities, homework, and other class activities specified in the
preferred modality.
7. Communication channels such as inbox messaging, announcements, discussion posts, activity threads, and the like should be set during office/school
hours only.
8. Online tasks and outputs shall be submitted to the agreed LMS between faculty and students.
9. Students should abide by other online class policies set by the instructor.

Prepared: Reviewed: Approved:

GIGI V. SEVERO MARK RONEL R. OCBIAN APRIL V. ZABALLA-LUZON, JD, PhD

Instructor General Education Courses Coordinator Dean, College of Arts and Sciences

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