Quora

For the legislature term, see Quorum. For the meat substitute product, see Quorn.
Quora, Inc.

Screenshot:
Type of business Private
Type of site Question and answer
Available in available in numerous languages[1]
Founded June 25, 2009; 12 years ago
Headquarters Mountain View, California, U.S.
Area served Worldwide
Adam D'Angelo
Founder(s)
Charlie Cheever
Adam D'Angelo (CEO)
Key people
Kelly Battles (CFO)[2]
Revenue $20 million (2018)[3]
Employees 200-300 (2019)[3]
URL www.quora.com
Registration Optional/required, can write answers anonymously
Launched June 21, 2010; 11 years ago
Current status Active
Written in Python, C++[4]

Quora (/ˈkwɔːrə/) is a social question-and-answer website based in Mountain View, California, United States,
and founded on June 25, 2009.[5]

The website was made available to the public on June 21, 2010.[6] Users can collaborate by editing questions
and commenting on answers that have been submitted by other users.[7]

In 2020, the website was visited by 300 million users a month.[8]

Contents
 1 History
o 1.1 Founding and naming
o 1.2 2010–2013: Early growth
o 1.3 2014–2017: Continued growth and new features
 1.3.1 2014 organization
 1.3.2 Parlio acquisition
 1.3.3 Advertisement rollouts
  1.3.4 Multilingual expansion
 1.3.5 2017 anonymity changes
 1.3.6 2017 Series D funding
o 1.4 2018–2019: Further growth and data breach
o 1.5 2020
o 1.6 2021
 2 Operation
o 2.1 Website
o 2.2 Real name policy
o 2.3 Answer recommendations
o 2.4 Content moderation
o 2.5 Top Writers Program
 3 Reception
o 3.1 Reviews
o 3.2 Lawsuit
 4 Timeline
 5 See also
 6 References
 7 External links

History
Founding and naming

Adam D'Angelo, photographed in 2011

Charlie Cheever, photographed in 2009

Quora was co-founded by former Facebook employees Adam D'Angelo and Charlie Cheever in June 2009.[3] In
an answer to the question "How did Adam D'Angelo and Charlie Cheever come up with the name Quora?"
written on Quora in 2011, Charlie Cheever stated, "We spent a few hours brainstorming and writing down all
the ideas that we could think of. After consulting with friends and eliminating ones we didn't love, we narrowed
it down to 5 or 6 finalists, and eventually settled on Quora."[9] Cheever went on to state, "The closest
competition that [the name] Quora had was Quiver."[9]

2010–2013: Early growth

In March 2010, Quora, Inc. was valued at $86 million.[6] Quora first became available to the public on June 21,
2010, and was praised for its interface and for the quality of the answers written by its users, many of whom
were recognized as experts in their fields.[6] Quora's user base increased quickly, and by late December 2010,
the site was seeing spikes of visitors five to ten times its usual load—so much that the website initially had
difficulties handling the increased traffic.[10] Until 2018, Quora did not show ads because "...ads can often be
negative for user experience. Nobody likes banner ads, ads from shady companies, or ads that are irrelevant to
their needs."[3]

In June 2011, Quora redesigned the navigation and usability of its website.[11] Co-founder Adam D'Angelo
compared the redesigned Quora to Wikipedia, and stated that the changes to the website were made on the basis
of what had worked and what had not when the website had experienced unprecedented growth six months
earlier.[11] In September 2012, co-founder Charlie Cheever stepped down as co-operator of the company, taking
an advisory role.[12] The other co-founder, Adam D'Angelo, continued to maintain a high degree of control over
the company.[3]

In January 2013, Quora launched a blogging platform allowing users to post non-answer content.[13] Quora
launched a full-text search of questions and answers on its website on March 20, 2013,[14] and extended the
feature to mobile devices in late May 2013.[15] It also announced in May 2013 that usage metrics had tripled
relative to the same time in the prior year.[16] In November 2013, Quora introduced a feature called Stats to
allow all Quora users to see summary and detailed statistics of how many people had viewed, upvoted, and
shared their questions and answers.[17][18] TechCrunch reported that, although Quora had no immediate plans for
monetization, they believed that search ads would likely be their eventual source of revenue.[19]

2014–2017: Continued growth and new features

Google Search popularity for Quora, 2012–2017

2014 organization

Quora was evolving into "a more organized Yahoo Answers, a classier Reddit, an opinionated Wikipedia" and
became popular in tech circles.[3] In April 2014, Quora raised $80 million from Tiger Global at a reported $900
million valuation.[20][21] Quora was one of the Summer 2014 Y Combinator companies,[22] although it was
described as "the oldest Y-Combinator ever".[23]

Parlio acquisition

In March 2016, Quora acquired the online community website Parlio.[24]

Advertisement rollouts
In April 2016, Quora began a limited rollout of advertising on the site.[25] The first ad placement that the
company accepted was from Uber.[3] Over the next few years the site began gradually to show more ads, but still
maintained efforts to limit the number of ads and to keep the ads it did show relevant to the users seeing them.[3]

Multilingual expansion

In October 2016, Quora launched a Spanish version of its website to the public;[26] in early 2017, a beta version
of Quora in French was announced.[27] In May 2017, beta versions in German and Italian were introduced.[28] In
September 2017 a beta version in Japanese was launched.[29] In April 2018, Beta versions in Hindi, Portuguese,
and Indonesian were launched.[30] in September 2018, Quora announced that additional versions in Bengali,
Marathi, Tamil, Telugu, Finnish, Norwegian, Swedish, and Dutch were planned.[31]

2017 anonymity changes

On February 9, 2017, Quora announced changes to their anonymity feature, detaching anonymous questions
and edits from accounts. When asking or answering anonymously, an anonymous edit link is generated, only
through which the question or answer can be edited in the future.[32] Since then, commenting anonymously and
toggling one's answer between anonymous and public is no longer possible. These changes went into effect on
March 20, 2017. Users were able to request a list of anonymous edit links to their existing anonymous questions
and answers until then.[33]

2017 Series D funding

In April 2017, Quora claimed to have 190 million monthly unique visitors, up from 100 million a year earlier.
That same month, Quora was reported to have received Series D funding with a valuation of $1.8 billion.[34]

2018–2019: Further growth and data breach

In September 2018, Quora reported that it was receiving 300 million unique visitors every month.[3][34] Despite
its large number of registered users, Quora did not possess the same level of mainstream cultural dominance as
sites like Twitter, which, at the time, had roughly 326 million registered users.[3][35] This may have been because
a large number of registered users on the site did not use it regularly and many did not even know they had
accounts since they had either created them unknowingly through other social media sites linked to Quora or
created them years previously and forgotten about them.[35][36] Quora uses popups and interstitials to force users
to login or register before they can see more of the content, similar to a metered paywall.[37]

In December 2018, Quora announced that approximately 100 million user accounts were affected by a data
breach.[35][38] The hacked information included users' names, email addresses, encrypted passwords, data from
social networks like Facebook and Twitter if people had chosen to link them to their Quora accounts, questions
they had asked, and answers they had written.[38] Adam D'Angelo stated, "The overwhelming majority of the
content accessed was already public on Quora, but the compromise of account and other private information is
serious."[38]

By May 2019, Quora was valued at $2 billion as a company and it was finalizing a $60 million investment
round, which was led by Valor Equity Partners, a private equity firm with ties to Tesla, Inc. and SpaceX.[3] In
spite of this, the site still showed very few ads compared to other sites of its kind and the company was still
struggling to turn a profit, having only made $20 million in revenue in 2018.[3] Several investors passed on the
opportunity to invest in Quora, citing the company's "poor track record of actually making money."[3] Schleifer
characterized the disparity between Quora's valuation as a company and its actual profits as a result of "the high
valuation for virtually everything these days in the tech sector."[3]
In December 2019, Quora announced that it would open its first international engineering office in Vancouver,
which would deal with machine learning and other engineering functions.[39] That same month, Quora launched
its Arabic, Gujarati, Hebrew, Kannada, Malayalam, and Telugu versions.[40]

2020

In June 2020, as a result of the coronavirus pandemic and employee response to work-from-home during
shelter-in-place, Adam D'Angelo announced that Quora would become "remote first", meaning that most
employees would not have to come into the office once shelter-in-place ended.[41]

2021

On 19 April, Quora eliminated the requirement that users use their real names and allowed users to use
pseudonyms.[42]

On 5 August, Quora began allowing contributors to monetize their content. In addition, the platform launched a
subscription service called Quora+ which allows subscribers to pay a $5 monthly fee or a $50 annual
subscription to access content that any creator chooses to put behind a paywall.[43][44]

Operation
Website

URL format

URLs of questions only contain the question title without a numeric identifier as used on Stack Exchange sites
(in addition to a URL slug), and /unanswered/ before the title, if the question is unanswered.

User interface

With the help of asynchronous JavaScript and XML, some site functionality resembles instant messaging, such
as updating follow counts and an indicator showing that a user is typing an answer.[45]

Real name policy

Prior to April 19, 2021, Quora required users to register with the complete form of their real names rather than
an Internet pseudonym (screen name);[46] although verification of names is not required, false names can be
reported by the community. This was done with the ostensible intent of adding credibility to answers. Users
with a certain amount of activity on the website have the option to write their answers anonymously but not by
default.[citation needed] Visitors unwilling to log in or use cookies have had to resort to workarounds to use the site.[47]
Users may also log in with their Google or Facebook accounts by using the OpenID protocol. The Real Name
policy was rescinded April 19, 2021.[42]

The Quora community includes various well-known people such as Jimmy Wales, Richard A. Muller, Clayton
C. Anderson, Barack Obama, Hillary Clinton, and Adrián Lamo,[48][49] as well as some current and former
professional athletic personalities, scientists, and other experts in their fields.

Quora allows users to create user profiles with visible real names, photos, site use statistics, etc., which users
can set to private. In August 2012, blogger Ivan Kirigin pointed out that acquaintances and followers could see
his activity, including which questions he had looked at.[50] In response, Quora stopped showing question views
in feeds later that month.[51] By default, Quora exposes its users' profiles, including their real names, to search
engines. Users can disable this feature.[52]

Answer recommendations

Quora has developed its own proprietary algorithm to rank answers, which works similarly to Google's
PageRank.[53] Quora uses Amazon Elastic Compute Cloud technology to host the servers that run its website.[54]
[55]

Currently, Quora has different ways to recommend questions to users:[56]

Home feed question recommendations

In this method, users have a timeline that is personalized to their preferences. Quora also provides
"interesting" questions that are relevant to those preferences.
Daily digest
In this method, Quora sends a daily email containing a set of questions with one answer that is deemed
the best answer, given certain ranking criteria.
Related questions
In this method, a set of questions that relates to the current question is displayed on the side. This
display is not tailored to the specific user.
Requested answers
This feature lets a user direct a question to other users whom they consider better suited to answer it.

Content moderation

Quora supports various features to moderate content posted by users, though mainly relies on user reporting and
human moderators.

Top Writers Program

In November 2012, Quora introduced the Top Writers Program as a way to recognize individuals who had made
especially valuable content contributions to the site and encourage them to continue. About 150 writers were
chosen each year. Top writers were invited to occasional exclusive events and received gifts such as branded
clothing items and books. The company believed that by cultivating a group of core users who were particularly
invested in the site, a positive feedback loop of user engagement would be created.[57]

After not selecting any 2019 or 2020 English-language Top Writers, the program was officially retired in April
2021 but will continue in other languages.[58]

Reception
Reviews

Quora was reviewed extensively by the media in 2010.[59][60][61] Quora was hacked in 2018 leading to loss of
information of users to hackers.[62] According to Robert Scoble, Quora succeeded in combining attributes of
Twitter and Facebook.[63] Later, in 2011, Scoble criticized Quora for being a "horrid service for blogging" and,
although a decent question and answer website, not substantially better than alternatives.[64]

Quora was highly criticized for removing question details in August 2017. According to some users, the
removal of question details limited the ability to submit personal questions and questions requiring code
excerpts, multimedia, or complexity of any sort that could not fit into the length limit for a URL.[65][66]
According to an official product update announcement, the removal of question details was made to emphasize
canonical questions.[67]

Lawsuit

On January 1, 2020, a retired Palestinian American professor, Rima Najjar Merriman, filed a lawsuit against
Quora at the United States District Court for the Northern District of California. Her lawsuit alleged that she
had been wrongfully banned from the question and answers website and accused of posting hate speech for her
pro-Palestinian and anti-Zionist views.[68][69] On March 23, 2020, Merriman filed for a voluntary dismissal of her
lawsuit against Quora without admitting guilt.[70]

Timeline
Date Event type Details
June 2009 Product Quora founded
June 2010 Product Quora announces that it will open up to the public[71]
January
Team Marc Bodnick leaves Elevation Partners to join Quora[72]
2011
February
Technology Quora chooses C++ over C for its high-performance services[73]
2011
July 2011 Product Quora introduces video to its Q&A pages[74]
July 2011 Product Quora introduces Credits for asking-to-answer questions[75]
September
Product Quora introduces threaded comments and comment voting[76]
2011
September
Team Co-founder Charlie Cheever leaves[77]
2012
November
Product Quora introduces Top Writers program[78]
2012
January
Product Quora introduces blogs[13]
2013
March 2013 Product Quora introduces a policy eliminating image-only answers.[79]
Quora raises $80 million in a series C at a $900 million valuation, with Tiger Global
April 2014 Funding
Management and Y Combinator as investors[80]
January Quora announces bounty system, offering financial bounties for the best answer
Product
2016 (selected by the question asker) on select questions.[81]
March 2016 Product Quora acquires Parlio, an online Q&A site started by Wael Ghonim.[82]
Quora announces that it will start testing advertisements on a small number of
April 2016 Product
question pages.[83]
Marc Bodnick, Quora's business and moderation team leader and spokesman
May 2016 Team
announces that he is leaving the company.
August
Product Quora announces support for the Spanish language.[84]
2016
November Wikimedia Foundation trustee Kelly Battles announced as new chief financial officer
Team
2016 (CFO).[2][85]
February
Product Quora integrates Wikidata into its topic management.[86]
2017
Quora raises $85 million in a series D funding round at a $1.8 billion valuation, with
April 2017 Funding
Collaborative Fund and Y Combinator as investors[87]
 Date Event type Details
July 2017 Product Quora announces support for the German and Italian languages.[88]
September
Product Quora announces support for the Japanese language.[89]
2017
April 2018 Product Quora launches Video Answers.[90]
April 2018 Product Quora introduces the Quora Partner Program.[91]
June 2018 Product Quora announces support for the Hindi, Indonesian, and Portuguese languages.[92]
Quora announces the launch of the Links feature, which shows links to articles on
other websites in the users' feed.[93] Initially, the links were automatically sorted to
February
Product topics and posted by the software to the users' feeds according to the topics they
2018
follow, and also appeared in a "Links" tab on topics pages. The Links tab was later
removed from topics pages without announcement.
May 2018 Product Quora announces the launch of Sharing,[94] a kind of reblogging.
August
Product Quora launches the ability for users to share links.[95]
2018
September
User Base Quora hits 300 million monthly users[96]
2018
November Quora launces the "Spaces" feature,[97] and subsequently converts existing blogs on the
Product
2018 platform to spaces.[98]
December
Security Quora reported a data breach that affected 100 million of its users' data.[99]
2018
January Quora announces support for the Dutch, Danish, Finnish, Norwegian, Swedish,
Product
2019 Marathi, Bengali, and Tamil languages.[100]
December Quora announces that it will open its first international engineering office in
Team
2019 Vancouver.[39]
December Quora announces support for the Arabic, Gujarati, Hebrew, Kannada, Malayalam, and
Product
2019 Telugu languages.[40]
2020 Team An undisclosed number of Quora employees are laid off.[101]
April 2021 Product Quora rescinds its real names policy, allowing users to use pseudonyms.[42]
August Quora allows contributors to monetize their content and launches a subscription
Product
2021 service called Quora+.[43][44]

See also
 Comparison of Q&A sites

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External links

Wikimedia Commons has media related to Quora.

Wikidata has the property:

 Quora topic ID (P3417) (see uses)

 Official website

Categories:

 Companies based in Mountain View, California

 Internet properties established in 2009
 Privately held companies based in California
 Question-and-answer websites
 Y Combinator companies
 Multilingual websites
 American websites