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Ingvar Feaodor Kamprad 02
Ingvar Feaodor Kamprad 02
Ingvar Feaodor Kamprad 02
At the age 17 years, he had stared selling match boxes to neighbors from his
bicycle. He found that he could buy them very cheaply from Stockholm and sell
them at a low price but still make a good profit. From matches, he explored to
selling fish, Christmas Tree decorations, seeds and later ballpoint pens and
pencils.
In 1943, when Ingvar was 17, his father rewarded him with a small sum of
money for doing well in school, despite being dyslexic. With it, Ingvar founded
a business named IKEA, an abbreviation for Ingvar Kamprad from Elmtaryd,
Agunnaryd, his childhood home.
Two years after starting IKEA, Kamprad began using milk trucks to deliver his
goods. In 1947, he started selling furniture made by local manufacturers. By
1955, manufacturers began boycotting IKEA, protesting against Kamprad’s low
prices. This forced him to design items in-house
Over the next seven decades Kamprad built IKEA into the world’s furniture
retailer with about 400 stores in 29 countries., sales of $47.6 billio
Blooerg Billionaire Index listed him as 8th richest person in the world ,worth
$58.7 billion. However he maintained his life down to earth. He drove a modest
Volvo and dressed unassumingly. He practiced thrift and diligence all along his
life and portrayed those traits as the basis of IKEA;s success. He flew only
economy class, stayed in budget hotels, ate cheap meals. shopped for bargains.
In a 1998 book that he co-authored about IKEA’s history, he described his habit
of visiting the vegetable market right before it closed; hoping to get a cheaper
price.
n, more than 930 million store visits and 210 million recipients of catalogues