Commission on Higher Education

University of Eastern Philippines

University Town, Catarman, Northern Samar

GRADUATE STUDIES

Prepared by: ROLITO L. UNAY

Program: PhD in Education Major in Educational Management
Course: Educ.903 ( Quantitative Research)
Course Professor: DR. ROGELIO BANAGBANAG
Date Submitted:
Term: First Semester, SY 2021-2022

TITLE: A CONJOINT-BASED APPROACH TO STUDENT EVALUATIONS

OF TEACHING PERFORMANCE
AUTHORS: Bisera Andric Gusavac et.al.
YEAR: 2013

SYNTHESIS
This study is anchored on the theory of Seldin (1993) that student satisfaction is

affected by the quality of the teaching staff.

With the competitive pressure faced by universities as service industry, student

satisfaction is necessary. Hence, the University of Belgrade conducts a regular survey

among students twice a year to rate teaching ability of each of their teachers with a

Likert-Scale of 1-5. The criteria were pre-set by the university and the overall mark of

their teachers were evaluated. By using the Linear Additive Model, the preferences or

alternatives reflected in the student-evaluation forms were categorized by level by

assigning a particular rating scale. These preferences were later analyzed by obtaining

the sum of the separate part-worth of the attributes.

 As a conjoint-based study, the final marks of the group of the 20 hypothetical

teachers were obtained using three measures: the Equal Weighted Sum Method,

(EWSM); the Weighted Sum Method (CA&WSM); and Overall Conjoint Utility Scores

(CAutilities).

The researcher compared the result of the ESWSM and the CA&WSM.

According to the researcher, the ESWSM merely calculated the average of student’s

marks on their teachers. It was found out in the study that the ESWSM is poor and has

no strong discriminating power because some teachers with qualitatively different

profiles have been assessed as possessing the same average. On the other hand, the

CA&WSM aggregated measures are much better. Through the CA&WSM, teachers

ranked were clearly defined and result showed that there are no teachers with the same

rank.

The Conjoint-Based Approach used in this study was proven to have better

discrimination between the teachers than the standard WSM method and showed high

correlation between students’ preferences on the evaluation forms.

This paper recommends future researchers to utilize this Conjoint-Analysis or

Conjoint-Based Approach in analyzing conjoint data of student’s preferences or

students’ marks and the criteria set in evaluation forms.