One Page Marketing Plan Sample by ML Francisco For Htmc106

Sample Business: New Hostel (Note: this is fiction and only for sample purposes)
Category Description
Business Summary Parker Grand Hostel is a smaller counterpart of Parker Grand hotel
located in Bacolod City. The hostel offers affordable
accommodation and is in need of a social media/online presence.
The goal is to launch the hostel through Facebook to attract a wider
audience and create brand awareness.
Business Objectives Specifically, the hostel seeks to raise 10% of brand awareness by
the 3rd Month since launch and by constant facebook marketing;
attracting guests by posting daily before and after launch. There will
also be a Launch discount promo that will be made known by a
specific influencer. A Free Night Giveaway through a random
selection of prepared “Share-with-friends-Activity”. By 6 months
SEO will have been raised up to 25% and boost sales by 5% as
well as expansion to other social media platforms.
Product/Service The hostel offers free shuttle services to guests upon booking (or as
per request), 12 Hr. open self-laundry area, affordable 2 beds
accommodation and group accommodation separate bathrooms as
well Free WIFI and a breakfast and snack bar and a PISO-NET and
Printer seeking to provide affordable services within the interest of
travelers foreign and local.
Competitive Advantage Unlike other hotels in the city, Parker Grand offers a more
affordable accommodation of highly similar services wherein
affordability will not hinder the quality of product and service. It is
also better for the market who wish to travel in a budget by getting
the same services for a lower price.
Target Market Specifically, the company seeks to offer their services to a wide
variety of customers. Specifically, to local and foreign travelers 20-
35 year olds with low to medium income that wish to explore the
culture and the city of Bacolod.
Marketing Strategies Social Media Marketing is the best way to make a business known
now, Facebook is a page with billions of users that can help boost
brand awareness, and traffic (SEO) using facebook ads, and
running Sharing Contests/Giveaways as well as promote
transparency and visibility of the offers and accommodation itself
through images and videos as well as Open reviews making use
also of its organic and inorganic reach.
PESTEL Analysis The results of the PESTEL analysis shows that permits and legal
papers should always be updated including abiding with
government regulations. Taxes must be monitored especially for
foreign guests, and also accommodate local guests. There would
be a boost in tourism and the economy. Corporate social
responsibility must be upheld and social media must be used
effectively according to ethical rules.
SWOT Analysis Barriers to entry are low and can be regarded as strength,social
media marketing is a huge advantage and can be an opportunity to
expand and grow, affordability can surpass other accommodation
chains, in the first interim manpower may be low and customer
service could be affected, brand awareness must be high to
outshine incumbent similar businesses in Bacolod City.
SAMPLE 1-2 PAGE MARKETING PLAN PREPARED BY ML FRANCISCO SOLELY FOR

EDUCATIONAL PURPOSES ONLY FOR HTMC106ABCDEF USLS - UNAUTHORIZED
COPYING OR SHARING OF THIS DOCUMENT IS STRICTLY PROHIBITED
Attachments
PESTEL ANALYSIS
https://online.visual-paradigm.com/diagrams/templates/pest-analysis/hospitability-industry/

SWOT ANALYSIS
S W
- -
- -
-
O T
- -
- -
- -
-
-

PARKER GRAND HOSTEL BACOLOD CITY

Parker Grand Hostel is a smaller counterpart of Parker Grand hotel located in Bacolod City. The hostel offers
affordable accommodation and is in need of a social media/online presence. The goal is to launch the hostel
through Facebook to attract a wider audience and create brand awareness.
Business Objectives
Specifically, the hostel seeks to raise 10% of brand awareness by the 3rd Month since launch and by
constant facebook marketing; attracting guests by posting daily before and after launch. There will also be a
Launch discount promo that will be made known by a specific influencer. A Free Night Giveaway through a
random selection of prepared “Share-with-friends-Activity”. By 6 months SEO will have been raised up to 25%
and boost sales by 5% as well as expansion to other social media platforms.
Product/Service
The hostel offers free shuttle services to guests upon booking (or as per request), 12 Hr. open self-
laundry area, affordable 2 beds accommodation and group accommodation separate bathrooms as well Free
WIFI and a breakfast and snack bar and a PISO-NET and Printer seeking to provide affordable services within
the interest of travelers foreign and local.
Competitive Advantage
Unlike other hotels in the city, Parker Grand offers a more affordable accommodation of highly similar
services wherein affordability will not hinder the quality of product and service. It is also better for the market
who wish to travel in a budget by getting the same services for a lower price.
Target Market
Specifically, the company seeks to offer their services to a wide variety of customers. Specifically, to
local and foreign travelers 20-35-year old with low to medium income that wish to explore the culture and the
city of Bacolod.
Marketing Strategies
Social Media Marketing is the best way to make a business known now, Facebook is a page with
billions of users that can help boost brand awareness, and traffic (SEO) using facebook ads, and running
Sharing Contests/Giveaways as well as promote transparency and visibility of the offers and accommodation
itself through images and videos as well as Open reviews making use also of its organic and inorganic reach.
PESTEL Analysis
The results of the PESTEL analysis shows that permits and legal papers should always be updated
including abiding with government regulations. Taxes must be monitored especially for foreign guests, and
also accommodate local guests. There would be a boost in tourism and the economy. Corporate social
responsibility must be upheld and social media must be used effectively according to ethical rules.
SWOT Analysis
Barriers to entry are low and can be regarded as strength, social media marketing is a huge advantage
and can be an opportunity to expand and grow, affordability can surpass other accommodation chains, in the
first interim manpower may be low and customer service could be affected, brand awareness must be high to
outshine incumbent similar businesses in Bacolod City.

PESTEL ANALYSIS
https://online.visual-paradigm.com/diagrams/templates/pest-analysis/hospitability-industry/

SWOT ANALYSIS
S W
- -
- -
-
O T
- -
- -
- -
-
-


One Page Marketing Plan Sample by ML Francisco For Htmc106

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

One Page Marketing Plan Sample by ML Francisco For Htmc106

Uploaded by

Copyright:

Available Formats

Sample Business: New Hostel (Note: this is fiction and only for sample purposes)

SAMPLE 1-2 PAGE MARKETING PLAN PREPARED BY ML FRANCISCO SOLELY FOR

SAMPLE 1-2 PAGE MARKETING PLAN PREPARED BY ML FRANCISCO SOLELY FOR

SAMPLE 1-2 PAGE MARKETING PLAN PREPARED BY ML FRANCISCO SOLELY FOR

PARKER GRAND HOSTEL BACOLOD CITY

SAMPLE 1-2 PAGE MARKETING PLAN PREPARED BY ML FRANCISCO SOLELY FOR

SAMPLE 1-2 PAGE MARKETING PLAN PREPARED BY ML FRANCISCO SOLELY FOR

SAMPLE 1-2 PAGE MARKETING PLAN PREPARED BY ML FRANCISCO SOLELY FOR

You might also like