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SERTTON R

7. WHy FEofLt RESIST EHANat

9nautity
ndivicual erel to tind muuity i maot
tha craarnikation
shuatons. whm the moms

the Meicd aut of fra


change
chamge
back communt cahon
is not cemmuurnu-

4 the mud fæn the change


in am
in hime and
6 fhe oornkuns
Cattel
Lad o
mamnen us
u p akle
m s fume

Ramg chamge
nmstame
mininal {hem
the cham 2
chang s
amol
chamge S huuge
wil bu Lo
tow. he

will 6 m
m oo
F te
e
nuus tama
im
i m comsmmung,

d Lots pown
tha
The
1 he hamg oing to happem nuduw
hene
pouo authoruty af mployus, thon
wil be uui fum cu

e Poor Hnvasa Atm-


sfakeho ldur w il nas f charat
orngamiaahons
meyarol

do rot ue the acceptallu


} They
Hem the chami
epeat epeutuo
lo6al envaimmem
mar kutt has
Th i'nruann globalizahion of
made onganiratons
Mniie o chamges.

ANn E
DIFF TYPES OF cHA
Stategic. taanAfAAmaksnal

hch may at
h vAnious
A ehamg w

e mamagemnnt
Compenens n ogamsaion
called strategic
Stle om egamu ahon
chomge
6parahonak chamge
bavomara s e huoA whonn
This kind af ehamge
am oamizathem s auol wth compehhue

Peikwe as r n l t ef w hich pualityin

goods nvies improne

. PAamned ehamgt
9k a
ehamg amlbg grom olelihrals
da unien atn the 8rg am 2ahn . t i

intemhiomal, zoal. orien uo actiut


d. mplamneel chanze -

t is mpond on the orgamzahon amot is

wn urtain, umprmdictable S umferreson


PETERMININsa A CTORSo CHANGE
6
thamg a in
thad drine
The
Tha mayon enes
6wtnK anu

a) n k e n a faceonss

) ztumal acfons

ntrmal-

Enploye cham g
must zke the i n t a h e
Fmpogus
,on ehang i'n wnk tesk an
thin
h in wonkplac

Hbiciem
stunckuw
> orgarmir a t o n
ama
The e r . s t n n t u n is whaB gonenns

puudus fh opuranons of T cempamy


Oun ime he 6teuecAuru necdu eorgamisins
olumamols nu
atLonoing to he changing
ime

b Kctrmal
Eeonomi

ke polihial s ta al emutarmmmt
The aetons
inlahonumoluumploymmt
ete
the nake 4
in buunexs
ohetna cause chomgl

TechmoLeg
TechmeKogy will tnghuma
Trchnology prodrehon,precess
ete. 4 also imlum ce
Logis hi<s, olists buhon
buineKS
e nummtal ehamg
Simplemmteol a micn10
ohich
ehemg is radual
-umits te. This thomgt
lenel, mub
in nar on
skep by stap.

MODES OF ORG CHANa E


8) FoR

a CHANGaE cWRVE

Kubler Ross curve


AMovin on
to businuss ehanaa
apelicd
Denal

Angu
AcceP tane

Barganin
Depress ion

mopEL - ToH N Ke TTER


. STEP
8 stps fo Instituhional the chana
Secessl Conto lidate s barll en aain
chan ereate short term wins
Empader people act on the viaon
aComm unitate the v is tom

Devel op a clear shared vitton

reate a gudirg coalih'on


estasIsh 6ense of b1en
REINEP< M OD EFu

PHnsE 3 PMASE PHRE S


PHASE PHASE 2

R.e Hofe
Criu

cllaborahipn
Conttp

Autunomny Co urdinat
ion

Delegahion
leadurshe
rias
Direthn

ereahvit

d 0kAR Mop EL

A D A R
Kneuoedge Achon Reintorcemenf
Aareness Deare
Cmoin fenanu)
pe- centunple) Ccentenphufa) Cprepurahen) Cachon)

ergagement zene
enab l e m n t 2one

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