Questionnaire of National Foods:

1. When and who established National Foods?

2. What was purpose behind its incorporation?
3. What’s mission and vision behind National Foods?
4. What’s your current place in Market?
5. What’s company future goals to achieve?
6. How you launch your new product and what kind of marketing strategies you mainly used in the
process?
7. How much competition intensity existed in this industry?
8. How you respond competitor’s initiative and moves?
9. What are your company’s main products in Market?
10. Does National Foods have some acquisitions or have got merged with anyone in Past?
11. What is Company’s Corporate Level Strategy and how it is executed?
12. What is Company’s Business level strategy?
13. How does Company’s Supply chain process works?
14. What are your Company’s competitor and how they affect your performance?
15. Please tell us about your company’s strengths, weaknesses, opportunities and threats (SWOT)?
16. How does your company’s value chain activities work?
17. How does VRIO model applies to your company? (Valuable, rare, imitable, Organizational?
18. What are marketing plans of National food for backward areas i.e. Local areas of Pakistan?
19. What are responses of consumers regarding national foods products?
20. How they reach backward areas in perspective of advertising?
21. In local areas we have seen some companies i.e. bonus tristar send ladies for selling their
products home to home. So what are the strategies of national foods in this regards?
22. How do you deals with politics pressure and policies which sometimes become unfavourable to
you?
23. What’s and where’s technology role in National Foods?
24. How do you respond if any of customer or your competitors started negative marketing your
products in very bad way?
25. Will you consider or incorporate our suggestions and recommendation in your company once
we go through detailed analysis of your company

Main projected learning to cover :)

Company Description:
  Company details (Founder, founding details)
 Company Mission/Vision
 Current Market Position
 Future Goals
 Market development
 Product Development
 Customer Segmentation

Products Description:

 Products/Service Ranges
 Most Sellable/Usable Products
 Most buying’s in Sukkur

Competitors:

 Competitor
 Direct/Indirect Competitor
 Local/Globally Competitor
 Competition Intensity

Sales:

 Major Sales Products

 Major Sales Area
 Major Sales SBU
 Major Sales Niche

Company Supply Chain Activities:

 Production
 Manufactures
 Distribution
 Marketing Activities
 Finance Activities
 HRM
Company Business Model:

 Customers
Suppliers
 Distributers
 Manufactures

New Product Launch:

 Its promotion
 Distribution
 Marketing
 Selling Segments

SWOTS Analysis

PESTLE Analysis

Porter’s Five Model

VRIN

Business Level Strategy

Corporate Level

Operational Level