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Business Plan Cleaning Service
Business Plan Cleaning Service
Business Plan Cleaning Service
Business Plan
Ready Cleaning Service
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Ready Cleaning Services
Business Plan
Lot 3/34 Jalan Haruan, Taman Oakland, Seremban.
06- 4355612 / 013-2482301
www.readycleaningservices.com
Nursaibah Roslan
013-36540408
ibah@readycleaning.com
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Table of Content
No Contents Page
Table of Content 2
Executive Summary 3
1.0 Mission, Vision & Value Statement 4
1.1 Tagline 4
1.2 Company Logo 4
2.0 Market Overview 5
2.1 Market Needs 7
2.2 Market Trends 7
3.0 Product Service and Business Outline 8
3.1 Background of the Company 8
3.2 Service 8
3.3 Insurance 8
3.4 SWOT Analysis 9
4.0 Existing Players 10
5.0 Differentiation Strategy 11
6.0 Business Model 13
6.1 Price 13
7.0 Production (Process & Procurement) 14
7.1 Service Request Process 14
7.2 Residential Services Process 15
7.3 Laundry Services Process 15
8.0 Marketing & Sales 16
9.0 Management Team 17
9.1 Ready Cleaning Service Organizational Chart 18
9.2 Personnel Management 19
9.3 Job Specification 19
9.4 Schedule of Remuneration 20
10.0 Financial Projection 21
10.1 Marketing budget 21
10.2 Acquisition of Machinery and Equipment 21
10.3 Operation overhead 22
10.4 Balanced Sheet 23
10.5 Sales Forecast 24
10.6 Income Statement 24
11.0 Investment and Return 25
11.1 Table of loan repayment 25
References 26
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Ready Cleaning Service
Executive Summary
Ready Cleaning Service is a startup residential cleaning service that aims to provide
customers with all residential cleaning services professionally, first class quality and with
convenient scheduling.
Services provided include cleaning of floors, windows, cabinets, dishes, laundry, furniture,
bedroom, and toilet. Besides residential cleaning, we also provide cleaning before or after
event; after they have thrown a party or when they are conducting an event.
The type of business is Private Ltd. and is owned by Nursaibah Roslan. Limited company is a
type of company which when set-up allows an entrepreneur to keep their own assets and
finances separate from the business itself.
Ready Cleaning Services target market is focusing in Seremban, Negeri Sembilan. Seremban
has the biggest number of house compared to others big cities in Negeri Sembilan which is
Port Dickson and Nilai. The market is growing due to increase of income per household. The
market is likely to maintain better than average growth due to the lifestyle of the people in
Seremban have developed within the decades, working longer and longer hours.
The effect of the longer work week is that people have less time to take care of the personal
maintenance responsibilities such as house cleaning. This service will save the customer time
and energy of doing the work. The customer has the benefit of enjoying a clean and attractive
home. The customer also has extra leisure time for entertaining guests, enjoying hobbies, or
any other activities.
The company will hire 13 staff with eight cleaners as the plan is to penetrate at least 10% of
the market in Seremban. The current market is 77 thousands household but the number are
expected to growth more than 20 thousand households. Each of staff has their own
responsiblities in order to keep the business running. Employees are vital components of
providing a professional, quality cleaning service; therefore, Ready Cleaning Services will
provide adequate pay to all employees.
For a start, the company may need of total RM 110 00 with debt financing of RM 50 000. The
loan proceeds will be utilized primarily in purchasing cleaning equipment & supplies, lease
payments, payroll, and additional working capital needs throughout the first year. Nursaibah
contributes her own money of RM 60 000. Ready Cleaning Services projects annual revenues
of RM 1,732,500 in Year 1 with operating expenses of RM 335,360.
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1.0 Mission, Vision & Value Statement
Mission
To provide customers with all residential cleaning services professionally, first class
quality and convenient scheduling.
Vision
Commitment
- Fully committed staff to provide a service that will satisfy the customers need
Security & Safety
- Serve to the clients with their safety comes first, in terms of their belongings
Customer need
- Provide services that beyond customers need
1.1 Tagline
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2.0 Market Overview
The cleaning industry provides a critical service to both individuals and commercial enterprises.
It requires hard work, professionalism and an awareness of evolving technologies and
information. It emphasizes the positive results of properly done commercial cleaning, which
include providing a safe, healthy indoor environment for people to work and helping people
avoid symptoms and illnesses caused by an unhealthy environment.
Cleaning service companies are increasingly forced to adapt to clients’ changing needs in the
face of economic difficulties. The industry needs to respond to fundamental requirements of
the society such as cleanliness, hygiene and protection of the environment. It represents, in
economic and social terms, one of the most dynamic areas of corporate services.
Ready cleaning services market focus in Seremban, Negeri Sembilan. Seremban has the
biggest number of house compared to others big cities in Negeri Sembilan which is Port
Dickson and Nilai. The market is growing due to increase of income per household. The
market is likely to maintain better than average growth due to the lifestyle of the people in
Seremban have developed within the decades, working longer and longer hours. The effect
of the longer work week is that people have less time to take care of the personal maintenance
responsibilities such as house cleaning. Instead, people will work and longer hours and pay
someone to take care of other, less important or less desirable
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Total Household
23,336
43,715
Port Dickson
Seremban
Nilai
77,367
36120
62,792
Port Dickson
Seremban
Nilai
96,647
Seremban has the biggest number of households. the current market is 77 thousands
household but the number are expected to growth more than 20 thousand households.
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2.1 Market Needs
Ready Cleaning Service is providing its customers with a professional, residential house
cleaning service, aimed at the upper echelon of the market. We seek to fulfil the following
benefits that are important to its customers.
Professionalism: All employees will be well trained to exude professionalism from all
of their actions and conversations.
Convenience: We will provide its services in the manner that is most convenient to
the customer, including arranging for visits when the owner is not home.
The market trend in house cleaning has shifted from individual service providers to companies.
Years ago, most families had a single housekeeper who was responsible for the cleaning of
their home(s). This individual was often considered a member of the family. Less and less
families these days are serviced by an individual housekeeper. The trend is moving toward
having a cleaning service come into the home weekly.
The residential cleaning demands are increasing due to dual income per household trend.
Nowadays, both spouses are working. The duration of working hour is about 45 hours per
week. They have tight schedule that they do not have enough time to maintain the house
cleanliness. When they are free from work, the time are used to rest, to spend with family or
going to holiday. They are less desire to spend the time to take care of personal maintenances
responsibility. Moreover, due to higher income, they are willing to pay someone to do the
maintenances for them.
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3.0 Product Service and Business Outline
Since it is a startup company, the type of business is Private Ltd. and is owned by Nursaibah
Roslan. Limited company is a type of company which when set-up allows an entrepreneur to
keep their own assets and finances separate from the business itself. This means that people
who have invested in the business (the shareholders) are only responsible for any company
debts up-to the amount that they have invested and no more. It is therefore a good way for a
business to get investment without risk to a personal wealth.
3.2 Service
Ready Cleaning Service will provide a residential house cleaning service for the upper end of
the market. Services provided include cleaning of floors, windows, cabinets, dishes, laundry,
furniture, bedroom, and toilet. Besides residential cleaning, we also provide cleaning before
or after event; after they have thrown a party or when they are conducting an event.
This service will save the customer time and energy of doing the work. The customer has the
benefit of enjoying a clean and attractive home. The customer also has extra leisure time for
entertaining guests, enjoying hobbies, or any other activities.
3.3 Insurance
Since our service is high risk in terms of safety and security of the customers’ belonging, we
provide an insurance as assurance to the customers. In example if the employee accidentally
broke an expensive vase (which in the inevitable case that something is broken, RCS has
specific guidelines for the employee to follow to resolve the conflict) and pay the compensation.
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• Cleaning
Residential windows
Cleaning • Bedroom
• Sanitation
• Washing
Laundry • Drying
Service • Ironing
• Folding
• Preparation
Before/ before event
After Event • Clean up after
party
The following SWOT analysis captures the key strengths and weaknesses within the company,
and describes the opportunities and threats facing by Ready Cleaning Service.
Strengths Opportunity
Commitment to quality service New market with unlimited opportunities
Dedication to customer satisfaction Market is showing consistent high
Value seen in its employees growth
Convenient service schedule Current trends: Working spouse, tight
Owner experience in the hospitality schedule
industry No dominant cleaning services in
Seremban
No laundry services in other cleaning
services company
Weakness Threat
Inherent time lag when building goodwill Low barriers for entry of competitors
and trust. Competitors may add “Laundry service”
The difficulty of establishing brand equity in their line
as a start-up company. Employee turnover
Limited resources
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4.0 Existing Players
Currently there are two other main players in the cleaning service industry. However, we have
our own strength and market segmentation plus with our own differentiation.
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5.0 Differentiation Strategy
Since the Ready Cleaning Service is not the pioneer of the cleaning service industry, we need
to have competitive edge that will make us different with the competitors.
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3. Professionalism
We provide our employees the tools necessary to impress our most affluent clients.
Professionalism is a skill that is used throughout the service call, from the way the
employee greets and interacts with the client, to the way they clean, to the way they
act when unexpected thing happened. We finally train our employees to know what
the expectations of our clients are. We will provide them the tools needed to exceed
these expectations. There are times when clients request for female employees as
they “think” female work is more meticulous but with our well trained program, we can
ensure professionalism is our priority. We will also be creating the appearance of
professionalism through the use of uniforms and large magnetic sign affixed to the side
of the vehicles we use.
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6.0 Business Model
Ready Cleaning Services will provide solution for working people, event organizer and people
who did not have enough time. Our business model is to sell time to customers so they can
use the cleaning time for other important thing.
Ready Cleaning Services will strive to build a reputation as the best of the best. This reputation
and relationships formed with clients will help the business grow through referrals and maintain
existing contracts. Direct sales and referrals will be vital to success.
Customers can directly get information about our services through our official website. They
can request for services via online ordering and phone call. We also use indirect methods to
spread our services such as through flyers, social media and word of mouth.
Ready cleaning service offer referral rewards to our customer. The customer will receive a
10% discount on their next cleaning when they refer a potential client to us. We also conduct
Guest Satisfaction Survey to know which part of our service that needs to be improved.
Company
(Ready Cleaning Service)
Flyers
Customers
working spouse
working individual
event organizer
6.1 Price
Flat/ Single Storey Double Storey Bungalow
Condominium
Per Room 35 50
Per Living Room 40 60
Per Kitchen 30 50
Per bathroom 25 30
Laundry 25
(Per cycle = 7 Kg)
Total 225 * 450**
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7.0 Production (Process & Procurement)
Brief the customers on the services available and discuss with them to
the price and services
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2) Residential Services Process
Pick up employees
Service complete
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8.0 Marketing & Sales
The sales process will begin through the qualification of leads generated from our marketing
campaign as follows:
1. Website
Besides the FB page, a website is crucial for business these days. With the “Goggling” of
information is widespread, RCS must take this opportunity so whenever users “Google”
cleaning service, Ready Cleaning Service will on top of the research list. A good website
must have all the information needed by customers, thus we will ensure that our website
is user-friendly and have a complete information. The website address must also be put
on our flyers.
2. Flyers
The marketing campaign will primarily generate leads through interest sparked from our
pamphlet& flyers. Someone will call to receive more information about our service, while
we will be able to give them an estimate over the phone, we would prefer to be able to get
into their home and speak with them. On one hand we would be able to offer them a more
accurate estimate. More importantly however, it provides us an opportunity to impress
them with our company.
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3. Facebook
With the extensive usage of social media, Facebook is a good platform to boost income
and attract users. From the FB page, clients able to see directly what our business is all
about and they can also contact us via the comments or private message. From FB too,
the information is easily spread and good testimonial from satisfied customer will help to
attract new customers as the networking in FB is beyond imagination. We also provide
our FB page link in our flyers.
5. Business Card
A business card is essential to make yourself known. In this company, the CEO and the
Operational Manager use business card to be distributed among clients. A business card
is a tool for networking as it is convenience and able to increase awareness to people
about our company and service.
6. Viral Marketing
Through the spread word of mouth from happy customers, we will also be able to increase
more clients because people naturally like to share good things with their friends.
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9.0 Management Team
9.1 Ready Cleaning Service Organizational Chart
General Manager
Cleaners
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9.2 Personnel Management
Since it is a startup company, the owner will oversee all the operational with help of few expert
especially in finance and IT. We will be paying our employees a competitive wages, quite a bit
more than minimum wage. This is calculated to attract a much higher caliber employee that is not
looking for temporary employment, but a stable job environment. This is compounded by the fact
that in order to make our training cost effective for us, we need this person to be a part of the
company for an extended period of time, not just a few months until a better job comes along.
In addition to paying an above market wage, we will be offering extensive training. This personal
development will be another attraction for the high caliber employee. The need for the higher
class employee is necessitated because of the upper end clients that we serve. In order to exceed
the customer's expectations of our services, we need to have the right employee that has been
properly trained and feels a sense of empowerment on the job.
As the target location and segmentation are people in Seremban, therefore we would like to hire
a local so it will be convenient to them and closer to their home. We will advertise our job hiring
via the local community place like 7 eleven, the Seremban UTC and also through the newspaper.
General Manager To plan, implement, and control the overall management of the
business.
To plan and monitor the strategic process of the business.
To be accountable for the overall performance of the business.
Approve the proposal.
Admin Manager
Update and maintain database with accurate client information.
Determine staffing requirements.
Hire and train new staff
To plan and oversee the accounting functions and financial
resources.
To calculate the budget of the company.
To make forecast and accounts for the company.
Calculate the loss and profit gained.
Management of staff’s salary payment, bonuses and incentive,
EPF and SOCSO
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To be responsible for service, inventory, and quality control.
Operation Manager Make sure the operation of the company is run smoothly.
Supervising and motivating a team of workers.
Monitor and assist staff with work progress.
Accountant cum Calculate the company’s financial budget, payroll and taxes.
Admin Clerk Assist the Admin Manager
Responsible in maintaining the office
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10.0 Financial Projection
10.1 Marketing budget
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Vacuum 200 5 1000
Garbage plastic bag 6 10 60
Pail 8 5 40
Mop 6 10 60
Broom 5 5 25
Weigh machine 50 5 250
Glove 5 3 15
Window cleaner tablets 5 5 25
Total 3,240
c) Office supplies
ITEMS RM
Total 5,600.00
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10.4 Balanced Sheet
Year 1 (RM)
ASSET
Current Assets:
Cash 40000
Inventory 3500
Prepaid Expenses 0
Notes Receivable 0
Total Current Assets 43500
Fixed Assets:
Office supplies 1840
Vehicles 55000
Furniture and Fixtures 2700
Equipment 11,490
Building 5400
Intangible asset (software) 300
Total Fixed Assets 74890
Current Liabilities:
Bank loan 50,000
Accounts Payable 8390
Total Current Liabilities 58390
Long-Term Liabilities: 0
Total Long-Term Liabilities 0
Capital:
Owner's Equity 60,000
Total Capital 60,000
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10.5 Sales Forecast
Total household: 77,000
Market penetration assumption: 10%
Revenue = 0.1x 77000 = 7700
10% bungalow = 770 x 450 = 346500
90% Semi D = 6930 x 225 = 1559250
Total revenue: 346500 + 1559250 = RM 1,905,750
COGS assumption: 10% of total revenue
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11.0 Investment and Return
For this company, we plan to take out loan from local bank amounted of RM 50 000 with 6 %
interest rate.
11.1 Table of loan repayment
Total loan: RM 50,000
Interest rate: 6%
Loan period: 10 years (fixed rate)
Year Principal Interest Annual Principal
payment balance
0 RM 50,000
1 RM 5000 RM 3000 RM 8000 RM 45,000
2 RM 5000 RM 3000 RM 8000 RM 40,000
3 RM 5000 RM 3000 RM 8000 RM 35, 000
4 RM 5000 RM 3000 RM 8000 RM 30, 000
5 RM 5000 RM 3000 RM 8000 RM 25, 000
6 RM 5000 RM 3000 RM 8000 RM 20, 000
7 RM 5000 RM 3000 RM 8000 RM 15, 000
8 RM 5000 RM 3000 RM 8000 RM 10, 000
9 RM 5000 RM 3000 RM 8000 RM 5,000
10 RM 5000 RM 3000 RM 8000 0
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References
Cleaning service marketing plan. (2015). Retrieved January 18, 2014 from
http://www.mplans.com/cleaning_service_marketing_plan/marketing_strategy_fc.php
Portal Rasmi Jabatan Perangkaan Malaysia. (2015). Retrieved January 18, 2014 from
http://www.statistics.gov.my/portal/index.php?option=com_content&view=article&id=2230&lang
=bm&Itemid=187
Sample service business plan. (2014) Retrieved January 12, 2014 from
http://www.entrepreneurfund.org/wp-content/uploads/2012/04/Sample-Service-Business-
Plan.pdf
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