Britannia Industries

Headquarters Kolkata, West Bengal, India

BRITANNIA INDUSTRIES LTD. (BRITANNIA) - LOCATIONS

LOCATION TYPE ADDRESS

5/1/A HUNGERFORD STREET

KOLKATA - INDIA
FAX - 91-033-22872501
REGISTERED OFFICE
PHONE1 - 91-033-22872439/2057/2287
PHONE2 - N.A.
EMAIL - INVESTORRELATIONS@BRITINDIA.COM

#77 S P INDUSTRIAL ESTATE

MEENAKSHI BUILDING
CHENNAI - INDIA
DEVELOPMENT CENTRE FAX - N.A.
PHONE1 - 91-44-30216000
PHONE2 - N.A.
EMAIL - N.A.

PLOT NO F-21 INDUSTRIAL ESTATE

KHURDA - INDIA
FAX - N.A.
OTHERS
PHONE1 - 91-674-3027344
PHONE2 - N.A.
EMAIL - N.A.

REAY ROAD EAST

MAZGAON
MUMBAI - INDIA
OTHERS FAX - 91-22-30008545
PHONE1 - 91-22-30008500/30008585
PHONE2 - N.A.
EMAIL - N.A.

15 TARATOLA ROAD
KOLKATA - INDIA
FAX - N.A.
OTHERS
PHONE1 - 91-33-30437041/30437069
PHONE2 - N.A.
EMAIL - N.A.
 PLOT NO-1 SECTOR-1
INTEGRATED INDUSTRIAL ESTATE
UDHAM SINGH NAGAR - INDIA
OTHERS FAX - 91-5944-304810
PHONE1 - 91-5944-304814/15/816
PHONE2 - N.A.
EMAIL - N.A.

PRESTIGE SHANTINIKETAN TOWER C

16 & 17 FLR WHITEFIELD MAIN RD
BANGALORE - INDIA
OTHERS FAX - 91-80-25263265/25266063
PHONE1 - 91-80-39400080
PHONE2 - N.A.
EMAIL - INVESTORRELATIONS@BRITINDIA.COM

33 LAWRENCE ROAD
BRITANNIA CHOWNK
NEW DELHI - INDIA
OTHERS FAX - N.A.
PHONE1 - 91-11-30688000
PHONE2 - N.A.
EMAIL - N.A.

INDIA LAND & PROPERTIES LTD

ONE INDIABILLS PARK #14 TOW-B
CHENNAI - INDIA
OTHERS FAX - N.A.
PHONE1 - 91-44-30216000
PHONE2 - N.A.
EMAIL - N.A.

PLOT NO 1 SECTOR 1 IIE PANT NR

TEHSIL TALUK RUDRAPUR KICHHA
UDHAM SINGH NAGAR - INDIA
FACTORY/PLANT FAX - N.A.
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

RANJANGAON
RANJANGAON - INDIA
FAX - N.A.
FACTORY/PLANT
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

FACTORY/PLANT BIDADI
 BIDADI - INDIA
FAX - N.A.
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

MM9 SIPCOT INDL GROWTH CENTRE

INGUR PANCHAYAT
PERUNDURAI - INDIA
FACTORY/PLANT FAX - N.A.
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

PLOT NO 23
GIDC JHAGADIA INDUSTRIAL ESTAT
JHAGADIA - INDIA
FACTORY/PLANT FAX - N.A.
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

F/21 REVENUE VILLAGE

JEMADEI KHURDA INDL ESTATE
KHURDA - INDIA
FACTORY/PLANT FAX - N.A.
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

GUWAHATI
GUWAHATI - INDIA
FAX - N.A.
FACTORY/PLANT
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

MUNDRA
MUNDRA - INDIA
FAX - N.A.
FACTORY/PLANT
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

FACTORY/PLANT 15 TARATOLA ROAD

KOLKATA - INDIA
FAX - N.A.
PHONE1 - N.A.
 PHONE2 - N.A.
EMAIL - N.A.

INDL AREA EPIP

HAJIPUR
VAISHALI - INDIA
FACTORY/PLANT FAX - N.A.
PHONE1 - N.A.
PHONE2 - N.A.
EMAIL - N.A.

1892; 129 YEARS AGO IN CALCUTTA

FOUNDED
1918; 103 YEARS AGO AS BRITANNIA BISCUIT COMPANY LIMITED

History
The company was established in 1892 by a group of British businessmen with an investment of ₹295.[4] Initially, biscuits were
manufactured in a small house in central Kolkata. Later, the enterprise was acquired by the Gupta brothers, mainly Nalin
Chandra Gupta, an attorney, and operated under the name "V.S. Brothers." In 1918, C.H. Holmes, an English businessman
based in Kolkata, was taken on as a partner and The Britannia Biscuit Company Limited (BBCo) was launched. The Mumbai
factory was set up in 1924 and Peek Freans UK, acquired a controlling interest in BBCo. Biscuits were in high demand
during World War II, which gave a boost to the company's sales. The company name was changed to the current "Britannia
Industries Limited" in 1979. In 1982, the American company Nabisco Brands, Inc. acquired the parent of Peek Freans and
became a major foreign shareholder.

Website https://www.goodreturns.in/company/britannia-industries/profile.html

https://www.coursehero.com/file/27132337/FinalOSTReportdocx/

Strengths in the SWOT analysis of Britannia

1. Brand portfolio: Britannia is the only company in India that has offerings in bakery
products across the segment for all income groups due to which it’s possible for them to
acquire large share of wallet of consumers. Britannia holds nearly 30% market share in the
India’s biscuit category.
2. High Brand Recall: Because of its presence across range of bakery products like biscuits,
rusk, cakes & dairy products like milk, butter & cheese etc., their shelf visibility is high. Also
their focused marketing & advertising campaigns resulted into positive word of mouth &
high TOMA (top of mind awareness).
3. Serving Indian Markets from last 120 years: 123 years ago, in a small house in central
Calcutta (now Kolkata) an intrepid baker made a batch of delicious, golden brown biscuits.
 These were meant for officers of the British Raj and their families, people used to the high
standards of English tea-time snacking. Over the last century and a quarter, Britannia has
been serving the Indian consumer with a range of fresh, nutritious and flavor-rich products.
Today, Britannia is a leading food company in India with over Rs. 6000 crores in revenues,
delivering products in over 5 categories through 3.5 million retail outlets to more than half
the Indian population.
4. In depth product portfolio: It has different offering for different income groups with large
assortments across the product categories like in Biscuits they have tiger ,milk bikis , Good
day, Bourbon ,little hearts, crackers , nutria-choice.
5. Market Penetration and distribution: Being present in the market with such large SKU’s
and making it available through its robust distribution system, Britannia has penetrated to
every nook & corner of the country.
6. Market Leader in bakery: Britannia Industries Limited (BIL) is a major player in the Indian
Foods market with leadership position in Bakery category and has a market share of ~
30% in the industry. Britannia offers both delightfully indulgent and healthy choices in
biscuits, bread, cake, rusk and a range of dairy products that include cheese, curd and
specially formulated functional beverages with a dairy base.

Weaknesses in the SWOT analysis of Britannia

1. Over dependency on the biscuit business: Britannia’s 75% revenue comes from biscuit
business. Although they are market leader in the same but over dependency on the same
may affect their long term existence in the business.
2. Various brands got commoditized over time: Brands like Bourbon & glucose biscuits of
Britannia got commoditized over time such as in case of “bourbon”, Parle also introduced
“Parle bourbon” biscuits. Brand name when used like this by other companies,
creates confusion in the mind of the consumers resulting in loss of sale.
3. No overseas presence: Apart from India Britannia have presence in Dubai & Oman that
too through subsidiaries. But overall export of the products is very less then its actual
potential.
4. Struggling dairy business: Dairy business contributes only 5% of the company’s overall
revenues.
Opportunities in the SWOT analysis of Britannia

1. Emerging Dairy Industry: With organoleptic (flavor, taste & color) features shaping the
dairy industry, improving dairy products can help the company to improve their market
share & reposition itself in dairy market.
2. Changing lifestyle & demand for healthier food products: Improvement in literacy rate,
health awareness, changing lifestyle,& increase in disposable income are shaping the
demand for healthy food products.
3. Overseas Market: Expanding its business to other overseas market can help the company
to emerge as a global player in the food products.

Threats in the SWOT analysis of Britannia

1. Competition in the market: With increasing number of players (local players – Anmol,

Priya & national- ITC, Parle), it’s becoming very hard for the company
to differentiate themselves from others. There is also threat from counterfeit products
destroying its brand image in the market.
2. Price of raw material: Increasing price of commodities will result in further increase in the
price of the end product. Further increase in price will result in decrease in profitability or
reduced consumption.
3. Buyers power: With highly diversified consumer goods market where there are lots of
brands claiming different sorts of benefits, it’s very difficult for consumers to stick to a
particular brand & hence results into brand switching where consumer get power to select
a brand based on several factors  like availability, reference group recommendation,
preference & price.

The Vision Statement Of Britannia Industries Ltd

Posted by George on Mar-10-2020

1.1. What is a vision statement?

The vision statement for Britannia Industries Ltd is its strategic plan for the future – it defines what and where
Britannia Industries Ltd Company wants to be in the future. The vision statement for Britannia Industries Ltd is
a document identifying the goals of Britannia Industries Ltd to facilitate its strategic, managerial, as well as
general decision making processes.

1.2. Components of the vision statement

1.2.1. Concise
The vision statement of Britannia Industries Ltd is brief and to the point. This means that the company has not
used long dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. The
vision statement should be brief and comprehensive – it should communicate the essence of the business,
and its future plans to help the stakeholders understand its business philosophy and business strategy.
1.2.2. Encompassing description
The vision statement of Britannia Industries Ltd should be brief but should be holistic in nature. This means
that the visions statement should be complete in its description and information of what the company desires,
and how it plans to achieve its long term goals strategically. The vision statement should be a comprehensive
statement identifying the company’s core strengths, which would enable it to achieve its futuristic goals.

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1.3. How to develop a vision statement

The company should identify the following t be able to guide its business decisions towards future success
and progress to be able to develop a successful vision statement:

1.3.1. Look at the organizational history

 When did Britannia Industries Ltd start the business?

 How many employees did the company have during the beginning?
 The significant milestones that Britannia Industries Ltd has achieved since being started, and when
were these milestones achieved?
 Include all positive and negative milestones that Britannia Industries Ltd has faced, and how it
overcame them?
 What does Britannia Industries Ltd enjoy the most about its business and why?

These questions will help the management and key decision makers at Britannia Industries Ltd to critically
assess the history and the various decisions that were made for Britannia Industries Ltd and the business.
These will be critically reviewed for the positive o the negative consequences they brought, and how that
influenced the general business direction or Britannia Industries Ltd to have it stand in its present position.