KINDS OF ENTREPRENEURIAL MIND

Creative mind
 Conceptualizes and designs a products that consumers find some use for: it likewise produces a
product that is pleasing. To see, touch, smell, hear, and taste. It is also produces a product that
creates emotional attachment and eventually becomes a significant personal expression of the
consumer.
The technical mind
 Is the technology originator. The entrepreneur may not necessarily possess the technical mind but
this is what drives him or her to convert new knowledge into something highly functional and
operational.
Business mind
 Harnesses the potentials of new products by creating the market space for them. It is also
organizes sufficient forces and resources to develop, launch, and commercialize the new product
in order to maximize its market value.

Product Conceptualization and the Creative Mind

Using the lampturn example, let us examine how the entrepreneurs employed the creative mind,
technical mind, and business mind in order to come up with a viable new product. First, let us take a look
at how they achieved the creative mind’s three product levels of appeal.
The purpose of the lamp was to create mood and ambience, to delight and fascinate viewers and to “serve
as a centerpiece for rooms with its theatrical display of images.” It could be used as a night lamp, a child
pacifier, or a decorative and conversational piece.
The sensorial-emotional appeal of Lampturn was heightened by the use of light amidst darkness, the
highly colorful and moving shapes, and the images and the mood-evoking scenery. Lampturn is supposed
to make people feel good.
The aesthetic appeal of Lampturn is obvious. How the lamp could be elevated to self-actualization would
largely depend on the meaning of the lamp images. It would also depend on the desired state of the self,
which the lamp should produce.
Product Development and the Technical Mind
In order to convert the product concept into a viable product, the technical mind must intervene to provide
the quality and performance specifications through technology. In the case of Lamp turn, the product
simply required the application of existing.
The entrepreneurs needed to do was to fit that existing technology according to their product concept.
This is the point where the entrepreneurs encountered several challenges while they were searching for
the appropriate technology for their product concept.