Unique Selling Proposition or USP is the one feature or the perceived benefit of a good
which makes it unique from the rest of the competing brands in the market.

1. Raymond manufactures for the world the finest fabrics – from wool to wool-blended
worsted suiting to specialty ring denims as well as high value shirting. Raymond is a
brand name that reminds us of a textile culture so unique and great that it has been
the top player in this industry since its inception in 1925.

2. PORTICO NEW YORK

 The USP lies in "authentic branded products backed by a brand's quality and warranty, a smart
way to buy your dream product at a reduced price with brand assurance, and a great user
experience.

3. SWAYAM

Thread count matters, but highest isn't always best.