BUSINESS PLAN

BOSS JIM’S DALGONA

CAFE SHOP
 I. EXECUTIVE SUMMARY

Boss Jim’s Dalgona Cafe Shop will sell more creamer,

healthier, and delicious coffee that will gonna love by the
people nowadays specially the teenagers. Its objectives
revolve around helping people make the most of their finite
lives, by offering an accessible, respectful, inclusive and
confidential space, accompanied by high quality food and
drink. Boss Jim’s Dalgona Café Shop will be located in Sitio
Mabuhay, Barangay Banahaw, Santa Cruz, Marinduque will
be a good quality cafe with sufficient physical space to offer.
Our goal is to fill something to meet the desired demand.
The customers may have the options to pick up their order
or have it delivered at their convenience.

II. MANAGEMENT AND ORAGANIZATION

A. Company Name: Boss Jim’s Dalgona Café Shop

B. Logo:
C. Address: Sitio Mabuhay, Barangay Banahaw, Santa
Cruz, Marinduque

D. Vision Statement: Boss Jim’s Dalgona Café Shop will be

the first café shop in Sitio Mabuhay that sells more
creamier, healthier, and delicious coffee that will gonna
love by people specially teenagers.

E. Mission Statement: Boss Jim’s Dalgona Café Shop is a

socially responsible enterprise selling more creamier,
healthier, delicious, and affordable coffee.

F. Key Personnel: Owner/Manager

G. Work Force and Support Personnel: Dalgona Coffee

Maker

H. Organization Chart:
 Duties and Responsibilities:
1. Owner/Manager – He/she oversees and manages the
business. He/she is responsible and accountable for every
decision or action for the business.

2. Advisory Council – They advise the owner in a managerial

aspects. They must be knowledgeable on how the business
runs. This position is on call only.

3. Person that makes Coffee – He/she creates and makes the

product.

I. Ownership: Sole Proprietorship

J. Capitalization: Php 200,000

K. Compensation and Incentives: Employees’ Salaries:

Advisory Council – P1,500 (monthly consultation)
Person that makes Coffee – P4,000 (weekend work)
Incentives: 13th month pay Cash bonus

L. External Management Support: Family Members

III. PRODUCT PLAN

A. Purpose of the Product
Boss Jim’s Dalgona Café Shop will sell the residents
of Barangay Banahaw, a more creamier, healthier, and
delicious coffee that fits on their taste. There are
different sizes of Dalgona Coffee to choose from.

B. Products Unique Features

Boss Jim’s Dalgona Café Shop shows it’s unique
features. The first is the different sizes of cup of
Dalgona Coffee that customers can choose from. They
can freely suggest how creamier their coffee they want.
The second is the printed hugot lines or pick up lines
designed in the cup of Dalgona Coffee. This is the best
for some teenagers who likes hugot and pick up lines.

Below are the sample Dalgona Coffee:

 C. Material and Equipment Requirements and
Sources of Supply

The material requirements and their sources are as

follows:

MATERIALS SOURCES

Coffee Powder Public Market in Santa

Cruz, Marinduque

Sugar Public Market in Santa

Cruz, Marinduque

Water Water Refilling Station in

Santa Cruz, Marinduque

Milk Public Market in Santa

Cruz, Marinduque

Coffee Cup and Straw Public Market in Santa

Cruz, Marinduque

Coffee Mixer Machine Appliances store in Boac,

Marinduque
Table 1 (Material requirements and their resources)

D.Production Process and Controls that will be

used to manufacture the product
 Below is the process on how to make a dalgona coffee:

1. Mix sugar, coffee, and warm water in a bowl.

2. Use a whisker or be prepared to whisk your way
through this coffee. Keep whisking the coffe for
atleast 15 minutes until it has a very creamy
texture.
3. In a glass, pour cold milk with ice and then add
the frothy coffee mixture on top of the milk.

E. Distribution of Logistics

Boss Jim’s Dalgona Café Shop initially operates as a

home-based enterprise. Customers may choose if they
will pick up the item or it will be delivered at their
convenience. For delivery there should be handling fee
(Santa Cruz area only) and shipping fee (outside Santa
Cruz) fees will be shouldered by the buyer.

F. Regulatory and Other Compliance Issues

Boss Jim’s Dalgona Café Shop will be registered as

a single proprietorship type of business to the
Department of Trade and Industry (DTI). A Barangay
clearance will also be secured before applying for a
mayor’s permit to operate as a home-based business
micro enterprise. The Bureau of Internal Revenue (BIR)
registration will also be done after getting all the
 necessary registration documents and permits from
DTI, barangay, and mayor’s office.

IV. MARKET PLAN

A. Market Analysis which includes demand and
supply vis-à-vis competitors

Historical Total Supply: Previous 5 months Total

Data (5 Demand Dalgona coffee sold by Supply
months) buyers per month

A B C D E

MONTH 1 2,565 399 105 200 150 205 1,059

MONTH 2 2,995 455 150 230 180 267 1,282

MONTH 3 3,340 600 189 305 245 299 1,638

MONTH 4 3,680 630 200 490 300 346 1,966

MONTH 5 4,000 674 270 588 335 389 2,256

B. Marketing Strategy

A competitive and encouraging campaign will aim to

increase the visibility for Boss Jim’s Dalgona Café Shop.
This will focus on the customer’s desire to choose how
creamy their coffee will be. Boss Jim’s Dalgona Café Shop
will use channel to communicate this message.
 a. Social Media – During this time of crisis,
posting in social media is the best way to
communicate with other people. Boss Jim’s
Dalgona Café Shop will be active in social
media like Facebook to showcase and
advertise the product. This will be used in
every transaction.

C. Sales Strategy

Customers are always after their convenience. Boss

Jim’s Dalgona Café Shop sales strategy will assure that
ordering and buying Dalgona coffee is very easy,exiting,
and great experience. In order to do this, the enterprise
will create website and a Facebook page where customers
can use to order and buy face mask at their convenience.

With these sales strategies, the company develops

the customer’s excitement to order and convenience to
pay at their own pace.

D.Sales Projections

Siz Rese Qty./ Year 1 Year 2 Year 3 Year 4 Year 5

e ller Mo.
Price Qty Sales Qty Sales Qty. Sales Qty. Sales Qty. Sales
. in . in in in in Peso
Peso Peso Peso Peso

S 30 135 1,6 48,6 1,7 53,4 1,96 58,8 2,156 64,68 2,371. 71,155
20 00 82 60 0.2 06 .22 6.6 842 .26

M 40 110 1,3 52,8 1,4 58,0 1,59 63,8 1,756 70,27 1,932. 77,304
 20 00 52 80 7.2 88 .92 6.8 612 .48

L 55 85 1,0 56,1 1,1 61,7 1,23 67,8 1,357 74,66 1,493. 82,136
20 00 22 10 4.2 81 .62 9.1 382 .01

To 330 3,9 157, 4,3 173, 4,79 190, 5,270 209,6 5,797. 230,59
tal 60 500 56 250 1.6 575 .76 32.5 836 5.75

E. Market Analysis Summary

The demand for dalgona coffee has shown steady incresase

over the last 5 years. Boss Jim’s Dalgona Café Shop use social
media to widen the market. The enterprise offers price differential
based on the size with the price ranging from 30-55.

V. FINANCIAL PLAN

A. Start – up Summary

Expenses Cost/pc. 330pcs. – Year 1

Total
Qty./Month

Coffee powder 5 165 1,980

Sugar(1kg) 60 1,980 23,760

Water 30 990 11,880

Milk(100g) 120 3,960 47,520

Coffee cup 25 825 9,900

and Straw
Coffee mixer 6,500 6,500 6,500
machine

Total 14,420 101,540