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Our Faci Strat Thesis
Our Faci Strat Thesis
I. EXECUTIVE SUMMARY
The “D and N Center” or the Day and Night center is a 3-storey business
building with a total area of 715 square meters located at Levitown highway,
Maraouoy Lipa City, Batangas. The Day and Night center is a commercial
building with a total of seven businesses. The first floor includes the two food
businesses and the event center namely “The Heavy weight”, “The
Lightweight” and “The D and N Event Center”. Storey 2 consists of 2 stores,
“The feather weight” that offers school supplies and “The Bar-tam weight” that
offers light liquors and meals. On the third floor, the internet café named “The
cruiserweight will be located and an open space smoking area for smokers.
On the front and side of the building, there is a parking lot with a total area of
278 square meters with a 3 by 5 meters standard space for each vehicles.
INTRODUCTION
Strengths
Strong market demographics
Good infrastructure
Proper management
Parking
Location
More sales opportunity
Wide range of expertise
Manpower
More customer accommodation
Weaknesses
Workload
Costly
Opportunities
Adapting new technologies
Retaining acquired potential customers
Market growth
Business expansion
Attract new investors
Continue to redevelop anchor spaces to make the D and N center more
productive.
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Threats
Government policies that may affect the business operations
Competitor’s entrants
Existing business within the area
New player in the market
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PESTLE ANALYSIS
Pestle analysis helps us to plan our proposed business facility to know its
environment and its possible impact on the customers and to the performance of
our business.
POLITICAL
Trade regulations
Pricing regulations
Taxation, (TRAIN law)
Wage legislation
Mandatory employee benefits
ECONOMICAL
Exchange rates and stabilities of the host currencies
Labor and operational cost
Customer’s high purchasing power
SOCIAL
D and N is located around the Lipa campuses and other establishments
Some of the potential customers always follow the trends that changes
their leisure interest
Goods and services demanded by customers is necessary to identify
because it is affected by their interest and beliefs
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TECHNOLOGICAL
Potential customers are more attached to social media that gives the
influence known as the “Internet connectivity”.
Automation of new equipment, machineries and facilities to eeliminate
human errors and gives more efficient processes that results to an
effective output.
LEGAL
Patents/ intellectual property
Employment laws and regulations
Health and safety law
Consumer protection
Discrimination law
ENVIRONMENTAL
Waste management
Attitude towards and support to renewable energy
Climate and weather.
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To ensure the success of the business, the D and N center has set their
mission, vision and core values for guidance to keep in line with our goals.
Mission
To fulfill the variety of needs of different individuals by offering multiple innovative
products with excellent, fast and accessible quality service as we demonstrate
warmth and graciousness to make every customers comfortable, to relax and
party their way.
Vision
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To become one of the most famous business that offers quality products and
services.
Core Values
- Warmth
- Graciousness
- Efficiency
- Integrity
- Professionalism
-
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The D and N center has seven businesses that offers both products and
services. The list of products offered are the following:
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BUSINESS PROPONENTS
The D and N center was made possible the business proponents as they provide
ideas and corresponding capital to make the proposed business feasible.
PROPONENTS
Baisa, Reggieangelyn M.
Encarnacion Jelyn D.
Jallores, Jonathan N.
Lat, Bernadeth L.
Natividad, Justin P.
Orias, Sweetzel
Sevilla, Mariella
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The D and N center manages the internal operations and oversee the
designs, management, and behind the scenes of work to run in an efficient
manner and as effective as possible. We make sure that the operation is
running as well as it possibly can and in line with the smooth efficient service
that meets the expected requirements and needs of the customers. Handling
issues such as the designs, operation and maintenance of the system that is
essential to produce quality products and to provide better services.
position Duties
Operation Schedule
Business Hours
The business
Business Name operates dailyHour
Peak 24/7. Business peakTime
time are as follows:
Light weight Lunch Time 10 am – 2 pm
Snack Time 3pm – 5pm
Dinner time 7 pm – 10 pm
Heavy we ight Lunch Time 10 am – 2 pm
Snack Time 3pm – 5pm
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Dinner time 8 pm – 12 pm
Feather weight Break Time 10 am – 12 pm
After Class 4 pm – 6 pm
Cruiser weight Lunch Break 10 am – 12 pm
After Class 4 pm – 10 pm
Bar-tam weight Dinner time till early 6 pm – 12 am
morning
The Event Center Special occasions Christmas, Birthday
parties etc.
Parking Weekends 24/7
The peak time expected is due to the time that the business is expecting
to have huge number of customers. To have meals, spend leisure times, for
educational purposes and more. We plan our business hours to ensure that we
are prepared and ready to serve the large number of customers during peak
hours.
Key Suppliers
V. PRODUCTION PLAN
a. Process flow chart
b. Machineries and equipment
c. Raw materials requirement
d. Insurance
e. Working schedule
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Market appeal extends also into every age group through a stronger
appeal among younger section of the population. The market appeal will
be stronger in the urban and suburban areas where the faster pace of life
is more receptive to the quick convenience of the products and services.
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B. Positioning strategy
C. Pricing strategy
Our product price is set to keep certain objectives such as
maximizing profits, achieve the target return of investment, increase
sales and to keep the rivalry or to be superior between competitors.
Costs including the production, research and development, and the
over head.The seven businesses of D and N will be offering different
products with corresponding prices.
Product Price
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D. Distribution Strategy
D and N is a new business that will enter to the market. Just like the other
businesses, we do distribution by offering to the customers directly or face to
face. The customers will order to the stall and wait to process their order. They
can also take home the products that they order.
E. Promotion Strategy
i. Social media
The following application will be utilize by the D and N
center.
- Facebook
- Twitter
- Instagram
The posts of the page will be shared and repost by the different
personal accounts of the business partners to spread the awareness of
the product. Social media will help because of it is accessible by everyone
and it is not costly.
Grand Opening
We will offer promos, different games and will invite speakers to get
the attention of the potential customers. We will offer product promos
such as “buy two, get one with a 50% discount!”
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D and N offers variety of products and services that’s why we consider the
different establishments and businesses that offers the same as ours. Our Heavy
weight business offers heavy meal. (Uncle CHeffy, purple beatle, brand x
burger,pink diner) We consider the fast foods, food courts, and other food
establishments that offers heavy meals such as lunch, dinner, snacks etc. We
also consider fast food and other restaurant as our competitors. When it comes
on our event center business. In response to our competitors, Heavy weight will
be open 24 hours justlike other fastfood restaurants for the accessibility of the
customers. Lightweight offers light meals and its ambiance can be relaxing and
can be a study area for students. Our competitors are all the cafes and milk tea
shops, that offers light meals Café de lipa, Cafae Stlla, Hugot café, dreamland,
Inifnitea, base café, star frappe and more. in response to our competitors, our
Light weight will ensure the peaceful ambiance, wide study area, and affordable
prices of meals.
Our cruiserweight offers accessible, fast internet access, printing and book
binding services. We consider all the small and big computer shops near our
area. Most of our potential costumers are students and in respond to the
competition, we wil be having discounts to our services. Customers that will
consume three hours and up will have 10% discount as well as customers that
will print 100 pages and up. Our feather weigh business offers school supplies
that’s why we consider books stores, and even small stores that offers school
supplies as our competitors. Bar-tam weight offers light liquors with safe, relaxing
and affordable ambiance. Bars and Beer houses are located everywhere. We
ensure that our customers will feel safe and secured by providing enough
bouncers and securities for their safety.
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Competitive Response
D and N center is a new business that will enter in the market. It’s a
challenge for our business to acquire and retain the customers. We ensure the
effective management for the internal operations of all stores inside the business
both day and night operations. Commitment between the employees, managers
and suppliers are clearly emphasized and put attention. Timely and accurate
information that is accessible for all the people involved in the organization.
Competent employees are appointed with enough training and problem solving
management skills so they can deal with different problems that may arise with
the organization. Timeliness and commitment with suppliers or the effective
supplier relationship is treasured to keep the operations running without lapses.
When it comes to the logistics and inventory operations. D and N will be using
the JIT or the Just-In Time manufacturing system wherein we receive only the
supplies needed to produce forecasted by the units to be sold on a specific
period to avoid wastage. Internal operation is effective with proper leadership and
team work it is a competitive strategy that competitors will not see.
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Tactical Response
Internal Operations
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Organizational Structure
The D&N involves 7 owners which is also the managers carrying out a
business purpose. The proponents have exclusive right to hold, use, benefit
from, enjoy, convey, transfer and otherwise dispose of an asset or share. Also
they will share equal rights, contribution to initial investment, skills and
responsibility in managing the business. Each individual partner assumes full
responsibility for all of the business debts and obligations. Since the D&N have
multiple businesses they will hire qualified employees with the needed skills and
abilities for other respective position that will help them to keep the day-to-day
operation of the business run smoothly, successfully and align with the mission
and vision of the business.
MANAGERS
Orias, Sweetzel
Sevilla, Mariella S.
Line of Authority
The following are the qualifications, duties and responsibilities of respective
positions:
programs Be in charge of
that training and oversee
typically hygiene and
last a few cleanliness in the
months kitchen
Prepare and plate
dishes and have an
input into menu design
Dishwashe High school Strength and stamina 6
r diploma or required to lift loads
GED and empty/clean all
preferred trash receptacles
No Highly organized,
experience managing placement
is required of all kitchen items
but it is and dishes
welcomed Commitment to all
(we will around cleanliness,
provide including dishwashing
training as and dish storage
needed) Follow sanitation and
Able to safety policies at all
work in hot, times
humid
environmen
t and be on
your feet for
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8-hour
shifts
Waiter/ High school Check with customers 18
Waitresses diploma to ensure that they are
preferred enjoying their meals
Food and take action to
handler correct any problems
card Remove dishes and
required glasses from tables or
Experience counters; take them to
working in kitchen for cleaning.
a restaurant Assist host or hostess
by answering phones
to take reservations or
to-go orders, and by
greeting, seating, and
thanking guests.
Perform cleaning
duties, such as
sweeping and
mopping floors,
vacuuming carpet,
tidying up server
station, taking out
trash, or checking and
cleaning bathroom.
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Present menus to
patrons and answer
questions about menu
items, making
recommendations
upon request.
Clean tables or
counters after patrons
have finished dining.
Inform customers of
daily specials.
customer or
pleasantness if the
environment)
Do simple tasks and
moving on to more
complex assignments
that involve equipment
like wet-dry vacuums,
buffers and polishing
machines
Maintenanc High school Conducting routine 2
e/ repair diploma inspections of
Related premises and
degree equipment
from a Perform preventive
technical maintenance
college Handling basic repairs
Proven and maintenance
maintenanc Diagnosing
e mechanical issues and
experience correcting them
Skilled in Repair machines,
the use of equipment, or
hand and structures as
power tools necessary
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Ability to
take apart
machines,
equipment,
or devices
to remove
and replace
defective
parts
Ability to
check
blueprints,
repair
manuals, or
parts
catalogs as
necessary
Security Must be at Secures premises and 5
Guard least 25 personnel by patrolling
years old property; monitoring
but not surveillance
more than equipment; inspecting
50 years buildings, equipment,
old and access points;
Must be at permitting entry.
least 162
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a.
F. Financial Plan
a. Start up costs
G. Timetable