BUSINESS INNOVATION PROJECT

Instructors Name: Sir Muntazir Mehdi

Name of Group Members

Ambreen Raza……………………45785
Anila Haider …………….………..51984
Ayesha Saleem……………………54715
Munazza Hassan…………………..54606
Ana Ashraf………………………..41280

Problem
Now a days finding a
trustable and able tutor for
a child is a parent’s
biggest concern. Every
parent has certain need
regarding the tutor they
require but most of the
time either they are
misguided by people and
hire a wrong tutor or they
have security issues as
they are not sure if the
tutor is coming from a
reliable source and could
be allowed access in the
house.
Existing Alternatives
Jinnah Tutor Academy
Broadway Tutor Academy
Al Mustafa Tutors Academy
Cost Structure
• Website purchase charges
• Payroll of admin staff
• Payroll of IT personnel
• Comission collect team management and expense
• Marketing Expense
• Verification of tutor charges
Solution
The solution to this problem is
that:
Launch a Tutor’s academy
which will provide tutors with
the following criteria.
a) Tutors will be assessed
for their expertise.
b) The background check
will be done to ensure a
reliable tutor.
c) A website will be
launched where parents
can specify their need
for a tutor and will be
catered to accordingly
by the academy.
Key Metrics
• No of tutors requests per
day
• Sales growth
• Positive parent review
percentages each month.
Lean Canvas
Unique Value Proposition
• Time Saving
• Varified and capable tutors
provided by the academy.
• Economical Fee structure
• Sustainable and long term
commitment of the
academy.
• The academy’s commitmet
towards providing a tutor
as per the parent’s need.
• User friendly request
process for the parents to
use.
• Transactional revenue – one-time payment from parents to register
• 30% deduction from the first fee payment of the tutor.
Unfair Advantage Customer Segments
• Parent living locally.
There is not reliable academy • Parent living abraod
in Pakistan providing and require online tutor
trustable and qualified tutors service.
as per the parent’s need. • Teenage Students
• Parents belonging to
Although there are thousands Working class.
of academies spread across
the city but one can’s be sure
if they are capable and
trustable enough to facilitate
them.
Revenue Structure
 WHO AM I? 3 REASONS FOR ME 3 REASONS FOR ME NOT TO ENGAGE WITH YOU
A parent who is concerned about TO ENGAGE WITH YOU
1. Highly expensive tuition fees required.
her child’s education.
1. Vast selection of tutors on board. 2. Inexperienced teachers.
A working professional
3. Rude and misbehaving tutors recommended by the
A parent who is studying to be a business 2. Reasonable tuition fees of tutors. academy.
major.

I am somebody who has to take care of all 3. Experience, verifiable and quality
Persona Name: the house responsibilities which includes tutor provider.
Ambreen Raza buying groceries, vegetables etc as my
Audience Segment: husband resides abroad.

_______________

MY INTERESTS MY PERSONALITY MY SKILLS MY DREAMS MY SOCIAL ENVIRONMENT

1) To find a sustainable tutor
who would work on the weak
areas of my child.
2) Taking weekly assessments
from the student to access
the level of understanding.
1) I am a parent who is dedicated
towards her profession as well
as her children.
2) I would like to be successful and
see my children excel in school
with regards to their grades.
1) I am organized and have more than 1) I want to succeed in my career as a 1) I have a healthy social life.
24 years of job experienced. successful entrepreneur and an 2) I have lots of friends and
executive. acquaintances.
2) Strong interpersonal communication 2) I want to be an amazing mother 3) My family is well educated
skills. and a good wife. and broad minded.
3) I want my business to reach the 4) We have the liberty to grow
3) I have a singing voice and have won pinnacle of success. our career as we want with
prizes in that. out the biasness of too much
strictness.
 I want to know the people I'm working with
by visualizing their key characteristics
PERSONA NAME:
Anila Haider
AUDIENCE SEGMENT:
MY INTERESTS
1) To find a sustainable tutor who
would work on the weak areas of
my child.
2) Taking weekly assessments
3) from the student to access the
level of understanding.
PERSONAS 2
WHO AM I? 3 REASONS FOR ME TO ENGAGE 3 REASONS FOR ME NOT TO ENGAGE WITH YOU
A parent who is concerned about WITH YOU
1. Highly expensive tuition fees required
her child’s education.
A home maker 1. Vast selection of tutors on board and not time 2. Inexperienced teachers/unqualified teachers
Consuming
A parent who is studying business
management 2. Reasonable tuition fees of tutors & punctuality 3. Rude and misbehaving tutors recommended by
the academy or find involve in criminal activity
I am somebody who has to take care of
all the house responsibilities which 3. Experience, verifiable and quality tutor
includes buying groceries, vegetables etc
Provider
as my husband lives abroad
MY PERSONALITY MY SKILLS MY DREAMS MY SOCIAL ENVIRONMENT
1) I am a parent who is dedicated 1) I am organized and innovative in 1) I want to succeed in my career as a 5) I have a healthy social
towards the tutor ability and nature successful entrepreneur and an life.
qualification and how they executive and I already started 6) I have lots of friends and
impart knowledge to my 2) Strong interpersonal communication working on it acquaintances.
children skills. 7) My family is well
2) I want to be an amazing mother educated and broad
2) I would like to be successful and 3) Technologically up to date and a good wife minded.
see my children excel in school 8) We have the liberty to
with regards to their grades. 4) Good Chef grow our career as we
3) I want my business to reach the want without the
pinnacle of success. biasness of too much
strictness
 I want to know the people I'm working with PERSONA 3
by visualizing their key characteristics

WHO AM I? 3 REASONS FOR ME TO ENGAGE WITH YOU 3 REASONS FOR ME NOT TO ENGAGE WITH
YOU
A parent who is concerned about

her child’s education. 1. Vast selection of tutors on board and not time 1. Highly expensive tuition fees required
Consuming
A home maker

A parent who is studying business 2. Inexperienced teachers/unqualified teachers

management 2. Reasonable tuition fees of tutors & punctuality

I am somebody who has to take care of
all the house responsibilities which
includes buying groceries, vegetables
PERSONA NAME: etc as my husband lives abroad
Ana Ashraf
3. Rude and misbehaving tutors recommended
by the academy or find involved in criminal
3. Experience, verifiable and quality tutor
activities.
Provider.

AUDIENCE SEGMENT:

MY INTERESTS MY PERSONALITY MY SKILLS MY DREAMS MY SOCIAL

1) To find a sustainable tutor who ENVIRONMENT

would work on the weak areas
of my child.
2) Taking weekly assessments from
the student to access the level
of understanding.
1) I am a parent who is dedicated
towards the tutor ability and
qualification and how they
impart knowledge to my children
2) I would like to be successful and
see my children excel in school
with regards to their grades.
1) I am organized and innovative in 1) I want to succeed in my career
nature as a successful entrepreneur
and an executive and I already 1) I have a healthy social
2) Strong interpersonal communication started working on it life.
skills. 2) I have lots of friends and
2) I want to be an amazing mother acquaintances.
3) My family is well
3) Technologically up to date and a good wife
educated and broad
minded.
4) Good Chef
3) I want my business to reach the 4) We have the liberty to
pinnacle of success. grow our career as we
want without the
biasness of too much
strictness
 PROBLEM STATEMENT

What is the key issue Who is it a problem What social/cultural What evidence do you Can you think of
you are trying to Factors shape this have that this is worth way? Can you
for? problem?
address and why is it the investment? reframe it?
important? By examining the issue
Because of Corona with different guardians
infection, a many in comparable It has good opportunity
I see a great deal of individuals are delivered circumstance, we for both
guardians stressed and The issue exists for guardians jobless. Finance managers discovered that the vast
are likewise battling to earn Parents and tutors
restless to track down the who are looking for a majority of the guardians
right guide for their enough to get by. are looking for a decent
reasonable guide for their Parents have easily
youngster's schooling. coach. Some parent
youngster's schooling. In these occasions each one
thought twice about access to qualified and
is looking towards a sensible
and conservative answer for employing a guide whose experienced teacher
Because of the common their individual necessities. charge they could And it reduces the stress
circumstances in the nation, Subsequently, the parent is manage yet they were not While tutor also has a
individuals are hesitant to likewise looking for a guide happy with the nature of platform For job in
who will show the youngster instructing by them.
give an unknown tutor access shorter period of time
viably and the educational
to the house without expense ought to be
reference. ostensible for a parent to A few guardians likewise Good opportunity for
manage without any
problem. said that the demo the Employment.
coach gave was
Parents need a suitable and These variables shape this phenomenal yet when
stable tutor for their children issue in the current situation. they really began
who can teach them instructing, they
effectively and work on the understood that the
child’s weak areas. degree of showing they
were expecting was non
existent.
I see parent being
exceptionally unsatisfied
Parent like need security.
with their current tutors as
Because of ongoing
they see an alternate persona occasions of plundering
in regards to instructors inside the city, the
while the suggested coaches guardians felt that
don't fit the psychological assuming a dependable
picture and fulfill the need of institute suggests a decent
the guardians. guide after exhaustive
check; they would like to
designate a coach from
that foundation.