Mood board

A mood board is a type of poster design that may consist of images, text, and samples of
objects in a composition of the choice of the mood board creator. Designers and others use
mood boards to develop their design concepts and to communicate to other members of the
design team.

Uses
Mood boards are often used by graphic designers to enable a person to illustrate visually the
direction of style which they are pursuing. However, mood boards can also be used to visually
explain a certain style of writing, or an imaginary setting for a storyline. In short, mood boards
are not limited to visual subjects, but serve as a visual tool to quickly inform others of the overall
'feel' (or 'flow') that a designer is trying to achieve. Creating mood boards in a digital form may
be easier and quicker, but physical objects often tend to have a higher impact on people because
of the more complete palette of sensations physical mood boards offer, in contrast with the black
& white or color-prints of a digital mood board.

Storyboard
Storyboards are graphic organizers such as a series of illustrations or images displayed in
sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or
interactive media sequence, including website interactivity.

A storyboard for a Taco Bell television campaign.

The storyboarding process, in the form it is known today, was developed at the Walt Disney
Studio during the early 1930s, after several years of similar processes being in use at Walt
Disney and other animation studios.

Benefits
One advantage of using storyboards is that it allows (in film and business) the user to experiment
with changes in the storyline to evoke stronger reaction or interest. Flashbacks, for instance, are
often the result of sorting storyboards out of chronological order to help build suspense and
interest.

The process of visual thinking and planning allows a group of people to brainstorm together,
placing their ideas on storyboards and then arranging the storyboards on the wall. This fosters
more ideas and generates consensus inside the group.
A sequence of images and annotations for a cartoon, animation or video. Storyboards are
previews of the final version and typically contain mockups rather than final art and images.
Before computers, storyboards were drawn with pen and ink on lightweight cardboard.

The earliest storyboards date from the cartoon and animation industry of the 1920s, including the
talented artists at Walt Disney's original California studio.