BRAND GUIDELINES

CONTENTS

Welcome ............................. 01
Purpose ............................... 02
Vision ................................... 02
Values .................................. 03
Mission Statement ........... 04
Tone of Voice ..................... 05
Logo Usage ........................ 06
Colour Palette ................... 09
Typography ........................ 10
Image Style ....................... 11
Business Collateral ......... 12
Trademark ......................... 13
WELCOME

WELCOME TO THE BRANDLECTIVE® COMMUNICATIONS BRAND GUIDELINES

This document contains all you need to know about how the Brandlective brand should be used in all
print and digital media, marketing resources and social media ensuring it remains consistent throughout.
Using our brand correctly is extremely important to us so we ask that this give is regularly referred to
and is adhered to at all times.

We hope you enjoy getting to know our brand better.

The Brandlective® Team

01
PURPOSE

To give visibility to those that think differently

VISION

That those with an entrepreneurial spirit will have the resources to rise above the noise,
stand out from the crowd and show their audience who they really are.

02
VALUES

Brandlective® is known for their commitment to entrepreneurship, enthusiasm for all things new,
and strong belief that every brand, product, business or individual deserve the limelight for the
positive impact they make.

Be Bold
• We’re not afraid to take risks
• We aim to get noticed, really noticed!

Ooze Credibility
• We strive for authenticity
• We will be ourselves (even if that means being ‘less than perfect’)

Empower Others
• We lift each other up
• We aim to be life-long learners

Cultivate Adventure
• We think outside the box, try new things and push boundaries
• We accept every challenge

Licence Success
• We embrace success
• We work relentlessly to achieve more

03
M I S S I O N S TAT E M E N T

To build brands, and create digital marketing services that:

CLIENTS rave about, CUSTOMERS obsess over, BRANDS can’t live without,
EMPLOYEES are proud of and INVESTORS seek for long-term returns

04
TONE OF VOICE

CHARACTER TEXT EXAMPLES

Curious & Bold “Calling all disruptive entrepreneurs...”

TONE “Does your brand ooze credibility?”

Personal & Informal “Want to get noticed... REALLY noticed?”
“It’s time to rise above the noise...”
PURPOSE “WARNING: Introverts will hate this...”
Engage & Educate

LANGUAGE
Savvy & Inviting

EXAMPLE
“Our clients are smart, think out-side-the-box and want to get noticed. The entrepreneurial
types who know they need to ruffle feathers to get results. That is where Brandlective steps in!
Our team is bursting with ideas, some are wacky, some are inspirational and others simply
portray a clear, concise marketing message to your audience. Ask us today how we can take
your digital marketing to new heights.”

05
LOGO USAGE

The Brandlective logo has been developed to include the core brand colours and can be used in
either, horizontal or stacked form. The usage varies across platforms. The logo may be whited-out
for use in certain mediums where applicable, including use of a white box behind the logo.The
Brandlective ‘B’ may be used on it’s own where applicable. Typography to be black or white only.

PREFERRED USE

STACKED

HORIZONTAL
ACCEPTABLE USE

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 LOGO USAGE

ALIGNMENT DIAGONAL ELEMENT

‘B’ to always be centred to typography. The diagonal lines within the logo sit at 45°

COLOURS

FONT

SPACE AROUND THE LOGO (MINIMUM) MINIMUM SIZE

25% Spacing 25% Spacing (h),50% Spacing (w) Stacked w:20mm x h:18mm
Horizontal w:45mm x h:12.5mm

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LOGO USAGE

DO NOT ALTER THE LOGO UNACCEPTABLE LOGO USAGE

Fading the logo

Using non-brand colours

Using on any colour background

Rotating the logo

Changing the logo alignment

Putting typography over the element

Adding effects to the logo

Adding a stroke or background to the logo

Using the logo under the mimimum size

Cropping the logo

Distorting the logo

Using a pixelated or blurry logo

08
COLOUR PALETTE

PRIMARY PALETTE SECONDARY PALETTE

For use in the logo and main elements. For use in background and highlighted elements

Hex CMYK RGB Hex CMYK RGB

#5bbc99 63-2-51-0 089-186-153 #ffba00 0-30-100-0 255-186-000

Hex CMYK RGB Hex CMYK RGB

#3283C3 78-41-1-0 048-130-194 #ff7700 0-66-100-0 255-119-000

Hex CMYK RGB Hex CMYK RGB

#3FA9DF 67-17-0-0 061-168-222 #df0062 7-100-41-0 223-000-098

Hex CMYK RGB Hex CMYK RGB

#4E4897 83-84-4-0 077-071-150 #e5008c 4-100-0-0 229-000-140

BACKGROUND COLOUR

Hex CMYK RGB Black & White

#2f3552 86-79-42-37 047-053-082 Also used where necessary

09
TYPOGRAPHY

LOGO FONT

DIAVLO BLACK
DIAVLO BOOK BRA DIAVLO
FONT FAMILY
The Diavlo font is used for the logo in black and book with the letter kerning set at 200.
This font is also used for headings in upper case. For use in subheadings and body text,
lower case and sentence case can be used.z

MAIN FONT
Roboto Black
ROBOTO BLACK Roboto Bold Italic
ROBOTO BOLD ITALIC Roboto Bold
ROBOTO BOLD Roboto Italic
ROBOTO ITALIC Roboto Regular
ROBOTO REGULAR Roboto Light Italic
ROBOTO LIGHT ITALIC Roboto Light
ROBOTO LIGHT Roboto Thin
ROBOTO THIN ROBOTO
FONT FAMILY
For use in print and online, Roboto is a Google and Typekit font.
Some headings and sub-headings to be in Roboto light, upper case.
Copy and paragraph type to be in Roboto Black.

10
IMAGERY STYLE

GENERAL PHOTOGRAPY
Use only HD images, 72dpi for digital use and 300dpi for print use.
Images are not to be sized larger than original size to prevent pixelation.

•Subject of the imagery to convey a teamlike and creative atmosphere.

BACKGROUND IMAGERY WITH COLOURS

When using imagery with colours, use HD images with a colour overlay using
any of the Brandlective palettes.The overlay colours are to be at 80% opacity.

Photo Primary Colours Colour Image

+ =

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B U S I N E S S C O L L AT E R A L

BUSINESS CARDS LETTERHEAD

Front

 07777 777 777

 info@brandlective.com

Dear Mr. Person

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fuisset id eum. At solet viderer salutandi est. Te mei diceret facilisis, ne mutat
noluisse mea.

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queris, mei pertinacia deterruisset consectetuer eu. Vidit ornatus laoreet per
at, putent legimus ocurreret no qui. Fuisset complectitur mediocritatem ex vis.
Nostrum commune evertitur sea ex. In mea illud sensibus, ut sonet ubique his.
Back Aeque maluisset ut nam, per te utamur voluptatum. Ea qui option adipisci perse-
queris, mei pertinacia deterruisset consectetuer eu. Vidit ornatus laoreet per
at, putent legimus ocurreret no qui. Fuisset complectitur mediocritatem ex vis.
Nostrum commune evertitur sea ex. In mea illud sensibus, ut sonet ubique his.

STACEY KEHOE Kind Regards

Founder

Stacey Kehoe
Founder

 07777 777 777

 staceyinstagram
 stacey@brandlective.com
Brandlective Communications Ltd,
www.brandlective.com Brandlective Offices, London Bridge, London
www.brandlective.com

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T R A D E M A R K I N F O R M AT I O N

UK00003068833

STATUS
Registered

MARK TEXT
Brandlective

FILE DATE
15 August 2014

Classes
35

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