BALIK BALINTAWAK A Proposed Revitalizing PDF

BALIK BALINTAWAK: A Proposed Revitalizing of Balintawak Public Market, Quezon City 1
CAPUYAN, John Rey C. – ARCHITECTURE 5A – Architecture Department
“BALIK BALINTAWAK”
“A PROPOSED REVITALIZING OF BALINTAWAK PUBLIC MARKET, QUEZON CITY”
A Thesis
Presented to the Faculty of the
B.S. Architecture Program, College Department
Don Bosco Technical College, Mandaluyong City
In Partial Fulfillment
of the Requirements for the Degree of
Bachelor of Science in Architecture
By
JOHN REY C. CAPUYAN
ARCHI 5A
2017
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Don Bosco Technical College

736 Gen. Kalentong St.
Mandaluyong City 1550 Philippines
Architecture Program
Trunk line: +63 2 5318081 to 83 loc. 1432
May 1, 2017
Fr. Abner Santos, SDB

Deputy Director for Higher Education
Don Bosco Technical College
Dear Fr. Santos,
In partial fulfillment of the requirements for the degree of Bachelor of Science in Architecture, I, John
Rey C. Capuyan, seek for your approval for my thesis proposal entitled “BALIK BALINTAWAK: A
Proposed of Revitalizing Balintawak Public Market, Quezon City”, located at Brgy. Balingasa Quezon
City near in LRT1 Balintawak Station.
Below is the abstract of the project for your reference:
Balintawak Public Market is already a well-known old market. It has been Balintawak Public
Market for years. But because of the uprising trends in technology, design and aesthetics. The image
of it now is degrading. It also has some issues regarding ambulant vendors and the unduly informal
settling in the area has undermine the normal operation of the market facilities. With this the
researcher aims to design a market that will keep up to today’s trend and standards.
Hence sustainable low-cost design will be the core concept of the design. The image or the
identity of the market itself will not change, but only will only improve and design it to fit with the
people’s rising standards, expectations and trends
To conclude everything the degraded image of Balintawak Public Market will now be
revitalized into a whole new Balintawak Public Market that is much better. A public market that is
versatile and flexible to the needs of the consumers a place where people can gather, shop, eat and
socialize and learn.
Respectfully yours,
Recommending Approval:
John Rey C. Capuyan Fr. Abner Santos, SDB

Thesis Proponent Deputy Director for Higher
Education
Recommending Approval: Endorsed by:
Arch. Josefina B. Alfonso, MSAE Arch. Luis Carlo D. Sapno, En.P.

Head, Architecture Program Thesis Adviser
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ACKNOWLEDGEMENT
I especially mention my parents, Mr. Nestor H. Capuyan and Mrs. Aldea G. Carandang, for supporting
me in my hardships and for the encouragement they gave me while I am studying in Don Bosco
Technical College.
I also would like to thank to my thesis adviser, Architect Luis Carlo D. Sapno, for the support, patience,
motivation, and suggestion for my thesis proposal. His guidance helped me upon writing my thesis
proposal.
Beside my adviser, I would like to thank Arch. Josefina B. Alfonso, Head of Architecture Program for
her insightful comments, suggestions and encouragement.
I also like to thank my FCC Management Services family for the encouragement, insightful comments,
and consultation and kindness for the teachings me upon finishing my thesis proposal.
I sincerely thank my love one Hilda V. Levantolia who always give me time to enjoy while conducting
this thesis and for the never ending support they gave me while doing my research and presentation
for my thesis.
I also like to thank all the different agencies and government office that helped me upon finishing my
thesis proposal.
Finally, I would like to express my sincere gratitude to God in highness who supports me in my quest,
and for making this thesis as my special plate for my study of Bachelor of Science in Architecture in
Don Bosco Technical College.
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ABSTRACT
Balintawak Public Market is already a well-known old market. It has been Balintawak Public Market for
years. But because of the uprising trends in technology, design and aesthetics. The image of it now is
degrading. It also has some issues regarding ambulant vendors and the unduly informal settling in the
area has undermine the normal operation of the market facilities. With this the researcher aims to
design a market that will keep up to today’s trend and standards.
Hence sustainable low-cost design will be the core concept of the design. The image or the identity of
the market itself will not change, but only will only improve and design it to fit with the people’s rising
standards, expectations and trends
To conclude everything the degraded image of Balintawak Public Market will now be revitalized into a
whole new Balintawak Public Market that is much better. A public market that is versatile and flexible
to the needs of the consumers a place where people can gather, shop, eat and socialize and learn.
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Table of Contents
ACKNOWLEDGEMENT ...................................................................................................... 3
ABSTRACT ........................................................................................................ 4
Chapter 1. Introduction ................................................................................................... 10
I. BACKGROUND OF THE STUDY ........................................................................................ 10
II. STATEMENT OF THE PROBLEM ...................................................................................... 11
III. SIGNIFICANCE OF THE STUDY......................................................................................... 12
IV. ARCHITECTURAL THESIS GOAL/OBJECTIVES/STRATEGIES ............................................. 13
V. SCOPE and LIMITATIONS ................................................................................................ 14
VI. RESEARCH METHODOLOGY ........................................................................................... 15
Chapter 2. Review of Related Literature .......................................................................... 16
I. PUBLISHED REFERENCE .................................................................................................. 16
i. Identity of Public Market ............................................................................................... 16
Death of Palengke .......................................................................................................... 16
The Public Market and the City: Significance of the Public Market ............................... 16
Wet markets and the forces of change .......................................................................... 17
Kinds of Public Market ................................................................................................... 17
How Our New Buying Habits are Changing Design Approaches in Public Markets ....... 18
ii. Perception of Public Market .......................................................................................... 19
Measuring Your Organization's Market Awareness and Perceptions Provides a Solid

Basis for Moving Forward .............................................................................................. 19
Public Markets Phase I Report: An Overview of Existing Programs and Assessment of

Opportunities as a Vehicle for Social Integration and Upward Mobility ....................... 20
Making Multicultural Places ..................................................................................... 20
The ‘greening’ of public markets ................................................................................... 21
Public Markets & Community-Based Food Systems ...................................................... 22
iii. Public Transport ............................................................................................................. 23
Intermodal Concept in Railway Station Design .............................................................. 23
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Transition Spaces in the Community ............................................................................. 24
Public Transport may Boost Our Well Being .................................................................. 25
From Place to Place: Shifting the Transportation Paradigm .......................................... 25
Fighting Traffic Congestion with Information Technology............................................. 26
iv. Sanitation ....................................................................................................................... 26
Water, Sanitation & Hygiene ......................................................................................... 26
Keep It Clean ...................................................................................................... 27
Waste disposal ............................................................................................................... 28
Wastewater treatment facility in the Muntinlupa Public Market, Philippines .............. 28
Public awareness raising and sanitation marketing ....................................................... 29
v. Sustainable Design Approach......................................................................................... 30
Transforming the Market for Sustainable Design: Effective Public Policies and
Strategies ....................................................................................................................... 30
Sustaining the Cultural Vitality of Urban Public Markets: A Case Study of Pasar Payang,
Malaysia ......................................................................................................................... 30
Biophilic and Bioclimatic Architecture: Analytical Therapy for the Next Generation of
passive Sustainable Architecture ................................................................................... 31
Architecture follows Nature: Biomimetics Principles for Innovative Design ................. 32
Ten Qualities of Successful Public Markets ................................................................. 33
vi. Utilization ....................................................................................................................... 34
General Factor in Market Planning and Design ............................................................. 34
Public Market Concept Development ............................................................................ 35
Planning and designing flexible use of public spaces for improved livelihoods in urban
areas ............................................................................................................................... 36
The design of market buildings and infrastructure ........................................................ 36
What is Placemaking? ................................................................................................. 37
II. CASE STUDIES ................................................................................................................. 38
i. Local ...................................................................................................................... 38
Metro Point Mall, Pasay City .......................................................................................... 38
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Victory Mall, Pasay City .................................................................................................. 40
Pasig City Mega Market ................................................................................................. 42
ii. Foreign .................................................................................................................. 44
West Side Market (Cleveland, OH)................................................................................. 44
Centre Georges Pompidou (French, Paris) ..................................................................... 46
Chapter 3. Study Proper .................................................................................................. 48
I. ASSUMPTION AND FINDINGS .................................................................................... 48
i. Identity of Public Market ............................................................................................... 48
ii. Perception of Public Market .......................................................................................... 49
iii. Public Transport ............................................................................................................. 50
From Place to Place: Shifting the Transportation Paradigm ......................... 51
Fighting Traffic Congestion with Information Technology .......................................... 51
iv. Sanitation ....................................................................................................................... 51
v. Sustainable Design Approach......................................................................................... 52
Ten Qualities of Successful Public Markets ...................................................... 53
vi. Utilization ................................................................................................................... 53
Public Market Concept Development ................................................................ 53
What is Placemaking? ............................................................................................ 54
II. ANALYSIS OF DATA .................................................................................................... 54
III. THESIS STATEMENT ................................................................................................... 55
IV. SITE ANALYSIS ...................................................................................................... 56
i. MACRO SITE ANALYSIS ................................................................................................... 56
a. Geography ............................................................................................................. 56
b. Topography ........................................................................................................... 57
c. Slope...................................................................................................................... 57
d. Soil ......................................................................................................................... 59
e. Drainage ................................................................................................................ 60
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f. Elevation Map ....................................................................................................... 61
g. Climate .................................................................................................................. 62
h. Fault System .......................................................................................................... 62
i. Water Supply ......................................................................................................... 63
j. Power Supply ........................................................................................................ 64
k. Communication ..................................................................................................... 64
l. Mode of Transport ................................................................................................ 65
m. Growth Centers ..................................................................................................... 65
ii. MICRO SITE ANALYSIS .................................................................................................... 69
a. Photo Documentation and Observation ............................................................... 69
b. SITE ANALYSIS ....................................................................................................... 80
c. SWOT ANALYSIS .................................................................................................... 88
Chapter 4. Architectural Programming ............................................................................ 89
I. USER ANALYSIS ............................................................................................................... 89
II. ACTIVITY AND SPACE RELATIONSHIPS ........................................................................... 90
a. Qualitative Analysis ............................................................................................... 93
b. Quantitative Analysis ............................................................................................ 97
III. SPACE PROGRAMMING ................................................................................................ 104
Chapter 5. Design Strategies and Solutions ................................................................... 106
I. Design Strategies .................................................................................................... 106
a. Design Concept ................................................................................................... 106
b. Design Objectives ................................................................................................ 107
c. Design Philosophy ............................................................................................... 107
d. Design Considerations......................................................................................... 107
II. Design Solutions .................................................................................................... 108
a. Schematic Plans............................................................................................................ 108
i. Site Bubble Diagram ............................................................................................ 108
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ii. Space Bubble Diagram ........................................................................................ 109
iii. Space Matrix ....................................................................................................... 114
b. Schematic Design ......................................................................................................... 115
c. Final Design ……………………………………………………………………………………………………………..116
BIBLIOGRAPHY
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Chapter 1. Introduction
I. BACKGROUND OF THE STUDY
The colonization of Spain, and America, including the influences protected through historic trades
with the Chinese have consequently influenced urban planning in the Philippines. The concept of
public market or ‘agora’ in ancient Greek came into light which literally mean the center of athletic,
artistic, spiritual and political life of the city. In the later time the Agoras’ has its informal or spoken
meaning that in this days distinguished as ‘Center of trading’s and which gave the familiar name
‘Tiangge’. As time progresses this idea ‘Tiangge’ also changed and became complex with a different
setting in development. Today many public market especially those specifically located near or along
the thoroughfare has innovated apparently (popular) into malls or shopping Malls.
Agreeing to the statement made in article written by Pabico (2016) these “Public market/Tiagges,
once the heart of every town are likely dying because of the neglect and the entry of more aggressive
centralized malls.” According to him Public markets were once the heart of every town but because of
industrialization, business, competition and other components; the role of public market in the
society has rapidly changed. These magnates or Private supermarkets or Malls are now more popular
and the numbers as fact of the matter are continuously increasing.
The point of the matter that public market are more than just a place for shopping, diversely it is also
is a venue of cultural exchange. It’s the town center of commerce and trade. The exchange between
and among diverse cultures implies that one or the other or both is changed or enriched by the
other’s culture, eventually enriching the culture of the community and the society.
Supermarkets are suddenly increasing in different places exceeding the trends in buying originally
perceived in the public markets. They are competitively much affected with respect to delivering
services to the public. These (Supermarket) facilities has air conditioned environment which a public
market didn’t have because of uncontrollable foul smell coming from the wet goods section of in the
facility.
The beliefs that goods and facilities that are found in the public market are usually the same with the
supermarket but the nature and quality of good and trading system found therein are different
because, people marketing in the section of the public market (especially when these facilities are not
well maintained) are wet, dirty, and messy. Sellers oftentimes are too noisy due to sellers are usually
strangely calling the attention of the buying public often calling them ‘Suki’. Unlike in a supermarket,
the goods are placed in shelves organized and well price-tag, the consumers can choose their choice
of products without disrupts and deliberately move to another section with comfort using push carts.
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The width of the aisle also matters; in a super-market, the aisle are wider than the public market it
has enough dimension to push the carts toward opposite side. Unlike in a public market, aisles are
uncomfortably narrower due to goods extending along the aisle and more often grid lock on almost
every corner disrupting the free flow of movement, regarding the services in the public market are
impairing and dysfunctions the human scale and activity.
Therefore, people support local private supermarkets than the so calls old public markets, almost
certainly because of the convenience, comfort and reliability that these supermarkets can offer. They
are more convenient, more domestically cleaner, smarter, and with more consistent staffs rather than
on public market with unmaintained, improbable, hassle environs.
To further elaborate about it, Balintawak Public Market in Quezon City was once a well-known market
in its area long before it became the market that it is today. It consists of 5 major public markets in
Balintawak. Cloverleaf market, River View Market, North Diversion Market, Pilson’s Market, and MC
Market. Balintawak Public Market is a known agricultural produce from Northern Luzon Provinces.
The market is now facing waste management problems. That is why according to Regina Samson head
of the city’s communications coordination center, the local government of Quezon City proposed to
invest and help upgrade Balintawak Public Market and provide them with templates for needed
markets standards and facilities. Moreover the Ayala Land Incorporated also has a plan for Balintawak
Public Market. Balintawak Quezon City will be having a transformation as Ayala Land Incorporation is
setting aside a good amount of sum to transform the property into a mixed-used complex called
“Cloverleaf”. This project, according to Meean Dy Ayala Land Senior Vice President and Head of
Strategic Land bank Management Cloverleaf will give people the access to refreshing retail, business,
lifestyle and residential possibilities-elements that can create an ideal urban lifestyle.
II. STATEMENT OF THE PROBLEM
Major Problem
Proliferation of Ambulant vendor's merchandises, and the unduly informal settling in the area has
undermine the normal operation of the market facilities which in effect overtime has consequently
caused to the gradual degradation of the Balintawak Public market.
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Sub Problem - Factors Affecting the Deterioration of the Public Market:
a. Ambulant Vendors- unsystematic placement of ambulant vendors in and around the market
making the place cluttered and for the customers to lose confidence to make purchases.
b. Informal Settlers- Informal settlers occupying the premise typically have undesirable impact to
the market surrounding, whereby ruining the good ambience overtime.
c. The general designation of loading and unloading place – inconsequential marking of

loading/unloading in front of the public market prevents and bypasses the potential
attraction to the costumers to patronize the public market.
d. Service Delivery Access- There is no proper place designated for the service delivery vehicles
which causes them to mix-up with the public and private vehicles whereby leads to traffic
congestion.
e. Sanitation- The public market has no proper sanitation system and dearth maintenance which
further contribute to the deteriorating condition of the public market.
f. Intolerable Building condition- Since it has a problem with sanitation the building is unhealthy
both health wise and business wise. The appearance and the service condition of the building
and the state from which the usefulness of the whole structure generally does not maximizes
the good order of utilization convenience, and services, from which a good public market
could ideally offers.
g. Deployment- since the public market has been existing for a long time, almost all the
elements considered in planning arrangement and proper space utilization has long been
neglected, complicated and involute planning system prevalent in almost all corners of the
public market, making it appear dysfunctions.
III. SIGNIFICANCE OF THE STUDY
The significance of this research is to change the image of public market from a dirty environment
and also bad perception of people to a green and sustainable structure. The study will revive and
allow the thinking of architecture that architectural solutions can elevate the unpleasant situations
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and conditions of public market in the Philippines. This research is a stepping stone in the redevelop
of a train station into a standardized and user friendly station for Metro commuters. Implementations
of its concept and the advancement of technology may provide new opportunities, not only for the
society, but also in the country.
 Society- Basis of implementation for gathering knowledge and information and Connecting
Existing Balintawak Public Market to LRT Station.
 Government- City Government of Quezon City will be provided with a smooth vehicular traffic
flow and safety in pedestrian when crossing and riding the LRT Train. By providing an upgrade
and systematic space programming, it will help them to easily adapt with the basic needs of a
standardized train station for Metro commuters.
 Architects - This study is an initial step that will contribute new innovations and ideas for
redevelopment, planning and designing recommendations for the government owned
stations and privately owned wet and dry markets that can help the country and economy.
IV. ARCHITECTURAL THESIS GOAL/OBJECTIVES/STRATEGIES
Architectural Thesis Goal

Revitalizing Identity of Public Market through the design of its built environment.
OBJECTIVES
1) To save the degrading image of Balintawak Public Market.

a. Regional Distribution Hub for Agricultural produce from the provinces.
b. New Conceptual Ideas as a Public Market Culture in modern time.
c. Adjacent of LRT Balintawak Station in Balintawak Public Market to engage more consumers.
2) To develop opportunities that are profitable for both the community and the establishment.
a. Cloverleaf Ayala Land incorporated a proposed mixed-used complex. This will help in
appealing more costumers to the Balintawak market because the residents and also the
people in the Cloverleaf complex will also benefit from the proposed Balintawak market.
b. LRT Railway users that will come across the Balintawak market will be having a chance to buy
and patronize the market thus considering it as a profitable opportunity.
c. Unloading/ Loading drop off, Public Transport Terminal at Public Parking this all- in-one stop
will help give a profitable opportunity to both the community and the establishment. People
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from the terminal and the Public Parking will come across the proposed Balintawak market
and will may buy and therefore patronize the market.
3) To provide the public with convenient and accessible market

a. Sanitation is needed to assure costumer’s loyalty as well as the market’s credibility.
b. Utilization of space Proper utilization and use of space is necessary to promote cleanliness
and orderliness.
Accessibility to both Public terminals and LRT stations will help the costumers to go in and
out of the market.
4) To provide functionally sustainable aesthetic market for the public.

a. Sustainable Low Cost durable material produce.
b. New technologies that will help in saving water and electricity consumption.
c. To give a new image to the balintawak market by giving a functional yet aesthetic design to
the structure.
V. SCOPE and LIMITATIONS
The study project will only cover the existing problem of Balintawak Public Market and its degradation
over the year. The study will focus on the movement and interaction of passengers regarding the
public transportation and consumers in its surrounding area. The study also considers a design and
planning process for a project that could address a possible design solution for a social interactive
terminal with the market. Making it possible to connect a pathway between the LRT 1 Balintawak
Station to the proposed Balintawak Public Market.
Equally important in the study is the observation of the existing Balintawak Public Market, its public
area, informal settler and their general condition that can be developed and improved. To develop
and achieve this proposal project, it would include related activities, amenities and facilities that could
possibly bring new horizon of public market experience.
This study will mainly focus on the degradation of Balintawak Public Market. Further studies about the
railways, trains and its rolling stock are excluding in this research. Building technology detailed,
Utilities detailed and mechanical detailed studies are also excluded in this research. Both
unfortunately I wasn’t able to conduct a survey and or interact to the master market or owner
because they have an ongoing case with the local government of Quezon City.
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VI. RESEARCH METHODOLOGY
The field of the study chosen by the proponent focuses on revitalizing of Balintawak Public Market
that will further the goal of Quezon City’s in new identity to the public market in Philippines. The
project is focused on providing an ideal environment for an area that is rapidly developing. With the
help of different people and agencies of both public and private, the proponent assumes that the:
Data Gathering
The first method of gathering data to be done by the proponents is to look for published literary
works related to identity of public market, public transport, sanitation, perception of public market,
and sustainable design approach architecture.
Interviews
The second possible method is by conducting interviews with the necessary person related to the
field of the study. The interview shall feature shall discuss government plans and systems,
architecture pertaining to public market, necessary guidelines.
Observational Data
Data from first-hand observation have been gathered be it near the site and the site itself.
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Chapter 2. Review of Related Literature
I. PUBLISHED REFERENCE
i. Identity of Public Market
Death of Palengke
“Public markets, once the heart of every town, are dying because of neglect and the entry of more
aggressive mall entrepreneurs” (Pabico, 2002).
Based on the article the government has no option but to yield to economic, social, and other
pressures to privatize public services and facilities. Public markets have topped the list of public
facilities undergoing privatization, and based on the research, stall owners are decreasing by numbers
as time goes by. However, there are still public markets able to survive the destruction of
supermarkets and malls which can be traced largely to the enduring popularity of the wet-market
section which continues to draw people who cannot afford to buy from air-conditioned stores.
Thus, the usual proposed program in converting a public market to a more efficient setup of
commercial stalls which involves a token concession of a wet market that is less strategically located
and the upper floors or the main building are keen entirely to enterprises by private retailers or
franchisees.
Pabico, A. P. (2016). Death of Palengke. DocFoc. Retrieved from http://www.docfoc.com/public-

markets-docx
The Public Market and the City: Significance of the Public Market
“The public market, because it is regulated by government, supports and shields micro and small
entrepreneurs in the early stages of business when they are most vulnerable to displacement by
industry giants” (Perspectives in Development and Evaluation, 2012).
In Public markets the vendor or producers don’t have the same price for their products. There are
time when producers receive more or less their asking price while supermarkets push their supplier
out down to the lowest possible selling price and that is why big producers only transact with
supermarkets, because of the profit they earn by mass producing. That is also the reason why
costumers buy at supermarkets because of the low prices. Because public market is government-
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owned the prices should be priced that the majority of the people could afford. Fresh produce should
be accessible for the masses especially the urban poor for their nutritional needs.
EVALUATION, P. I. (2012). The Public Market and the City: Significance of the Public Market (Part I).
THECOLOROFRED. Retrieved from https://reflectionsindevelopment.wordpress.com/2012/02/20/the-
public-market-and-the-city-significance-of-the-public-market-part-i/
Wet markets and the forces of change

Community opposition to the conversion of wet markets to air-conditioned supermarkets in places as
far apart as Bukit Batok and Serangoon is a surprise. In a society raised on rapid change, the attitude
seems counter-progressive. Wet markets are a relic of a raucous, insanitary Market era. Supermarkets
are a change process in daily food-shopping habits that has been evident from the 1970s. “As untidy
hawker pitches of old had given way to clean, well-lit food courts, so might wet markets eventually
become obsolete”(The Straits Times, 2009). But while they still serve a community purpose, must
they be rushed into oblivion? This is the core of the defenders' case.
One way wet markets could survive on by upgrading in the manner that is subsidiary of the food court
chain. Air filtration systems should be mandated to expel foul fish and meat odors. Operator owe this
changes to their consumers to adapt to their changing need and standards.
Times, T. S. (2009). Wet markets and the forces of change. Asia One NEWS. Retrieved from
http://news.asiaone.com/News/AsiaOne+News/Asian+Opinions/Story/A1Story20091013-
173286.html
Kinds of Public Market

Based on a study Guidelines for creating Great Public Market, made a list of different kinds of public
market which was categorize based on their structure and services they offer (Verel, 2011). They are:
 Open Air Markets- temporary, operating one or a few times a week;

 Covered Markets- sheds or flexible indoor space, including winter markets- a trend that is
growing in the northeast;
 Market Hall- indoor building with permanent stalls for vendors, and;
 Market districts - multi acre hubs of market-related activity including an indoor market, mix of
wholesale and retail usually- usually lots of food related businesses, such as restaurants.
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Holistically, markets are landmarks in an area and a good setting as a meeting place. They are the
center of a community which make it the busiest area. Ideally, markets are places where people want
to spend time together.
With this evolution of spaces, markets are efficient and strategically profitable if the clustering of
public spaces and activities are placed conveniently beside a commercial zone. The stores can also
introduce on what type of activity it should cater. Fruit and vegetable stands beside a food court can
actually contribute to the community through eating healthy habits. These are sometimes called as
Healthy Food Hubs.
“Healthy Food Hubs offer many benefits, especially in lower-income or disenfranchised communities
without grocery stores where there is little or no access to fresh food. Healthy Food Hubs are markets
where one might also find cooking demonstrations, health information, a shared-use commercial
kitchen, job training, health care, community space, community gardens, and a restaurant or cafe,
etc” (Verel, 2011).
Verel, K. (2011). 4 Guidelines on Taking Public Markets to the Next Level. Project of Public Spaces.
Retrieved from http://www.pps.org/blog/4-guidelines-on-taking-public-markets-to-the-next-level/
How Our New Buying Habits are Changing Design Approaches in Public Markets
“Changing the way we define a market” (Larry Lund, 2015)
If we look closely at each these trends changes in eating habits and preferences, increasing concern
over where our food comes from, the decline of big-box grocery store sales in favor of farmers
markets and specialty shops, for example we might see that the driving force behind them all is a
growing desire for connectivity.
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As Larry Lund pointed out, “It’s all about the sense of place. People are looking for a place to gather,
to connect and participate, and they are searching out places where they can do this—even in the
grocery store” (Larry Lund, 2015). Even mainstream supermarkets are evolving to create a more
multidimensional shopping experience. Along with expanding their prepared-food options, a growing
number of these retail spaces now include amenities like on-site cafés, restaurants, and dining areas.
As evidenced so clearly during these discussions and throughout the entire 2015 Public Markets
Conference as a whole today’s markets are more and more becoming community hubs where visitors
can gather, shop, eat, socialize, and learn. Many of these new hybrid spaces are “changing the way we
define a market,” as Larry Lund concluded, and they will continue to appeal to a public that is
searching as much for place and connection as they are for quality and freshness.
People nowadays not only wants a place to just shop instead they also look for places which they
could do a lot of things and not just shop. Hence that’s why marketplace now aren’t just marketplaces
but also cafes, restaurant and dining areas. People not just only want a marketplace but instead a
place to gather and recreate to catch up with their families and friends.
Spaces, P. f. (2015). Reflecting on Today’s Market Trends: A Report from Barcelona. Project for Public
Spaces. Retrieved from http://www.pps.org/blog/market-trends/
ii. Perception of Public Market

Measuring Your Organization's Market Awareness and Perceptions Provides a Solid Basis for Moving
Forward
“A service organization's market awareness and perceptions are among its most valuable assets, but
they require high levels of maintenance and a great deal of attention.” (AFSMI’s, 1997)
Merely tracking trends in market awareness and perceptions over time does not, in and of itself,
provide a services organization with the information it needs to improve its overall market position.
However, without doing so, an organization will not be able to effectively identify where it must make
necessary improvements, or where it can most successfully cultivate new market opportunities.
The results of an awareness and perception study, once converted into an appropriate action plan,
including specific tactical recommendations, can provide services management with all of the tools it
requires to work immediately toward increasing existing levels of market awareness, identifying areas
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of awareness and image requiring further strengthening; and improving its perceived market position
within the organization's relevant services marketplace.
Pollock, W. K. (1997). Measuring Your Organization's Market Awareness and Perceptions Provides a
Solid Basis for Moving Forward. AFSMI's The Professional Journal. Retrieved from
http://www.s4growth.com/publications/articles/5.cfm
Public Markets Phase I Report: An Overview of Existing Programs and Assessment of Opportunities as a
Vehicle for Social Integration and Upward Mobility
“Creating a successful public market involves much more than creating a successful commercial
enterprise.” (The Ford Foundation, 2003)
The social and economic goals of public markets are intertwined in a way unlike those of any other
civic institution or commercial entity. While the two goals are certainly compatible, there is a balance
that must be maintained over time if public markets are to succeed on both counts.
As this report has documented, there are numerous examples of public markets that have failed
either by relinquishing their social goals and becoming purely commercial, or by allowing the social
goals to overwhelm the economic ones and force a closing. Many public markets struggle for years to
find the right balance; one of the objectives of this study was to identify the conditions necessary to
achieve and maintain this balance.
Foundation, T. F. (2003). Phase I Report: An Overview of Existing Programs and Assessment of

Opportunities. Phase I Report: An Overview of Existing Programs and Assessment of Opportunities.
Retrieved from http://www.pps.org/pdf/Ford_Report.pdf
Making Multicultural Places

“Public markets are often among the most socially diverse of public places, bringing people of
different ages, genders, races, ethnicities, and socioeconomic status together for the experience of
food, shopping, and conversation.” (Courtney Knapp, 2009)
One effective strategy for combating this “hunkering down” is the development of vibrant, welcoming
public destinations in our communities. Putnam writes, “To strengthen shared identities, we need
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more opportunities for meaningful interaction across ethnic lines where Americans (new and old)
work, learn, recreate, and live. Community centers, athletic fields, and schools were among the most
efficacious instruments… a century ago, and we need to reinvest in such places and activities once
again, enabling us all to become comfortable with diversity.”
Project for Public Spaces is committed to promoting parks, plazas, markets, civic buildings, business
districts and neighborhoods as a way to bring people together. These places are critical for building
relationships and creating communities. In public spaces, we escape the insular environments of our
work and home land enjoy the opportunity to meet our neighbors, visit old friends, and encounter
other people. Even when we feel like keeping to ourselves — simply walking through a park or
downtown on our own–the experience of being out in public creates an experience of togetherness
that contributes to the sense of community.
The same principle holds true for vibrant multicultural communities: public spaces have the potential
to bring people of many different cultural backgrounds together. People have the opportunity to
experience togetherness–which can help break down the social barriers that far too often divide us.
Many studies have been conducted to understand the ways different ethnic and cultural groups
relate to public spaces. Since we live and work in a world that is increasingly diverse and multicultural,
a clearer understanding of how various populations (defined by race, ethnicity, income,
socioeconomic status, age, or other indicators) use public spaces and what cultural values they attach
to them will benefit planners, policymakers, social scientists, community organizers, as well as citizens
themselves.
Knapp, C. (2009). Making Multicultural Places. Project for Public Spaces. Retrieved from
http://www.pps.org/blog/multicultural_places/
The ‘greening’ of public markets

“Applying green architecture principles in the planning of public markets does not necessarily entail
high-tech solution. But it involves a careful application of conventional technologies that have a
powerful cumulative effect.” (Philippine Daily Inquirer, 2005)
In this country, the public market has developed into one of the most visible structures in towns and
cities, next to the church and the municipal hall. Many of our public market have not kept up with the
latest advancements, particularly in green architectural design. Our country is literally dotted with
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many public markets that are not energy efficient, not environment friendly, and definitely not
healthy building.
Let’s take the building footprint, for example. To bring in more light and air into public markets, their
building configuration will have to be slimmer. It will mean shorter roof spans that need smaller
structural components and less materials, which in turn translate into savings. This simple design
strategy can trigger off several green design benefits.
In urban areas, green public markets help strengthen and revitalize the down town areas by boosting
local economies, attracting business and promoting tourism. They are excellent venues for
showcasing agricultural and cultural products of the place. Green public markets prevent residents
from fleeing the city’s inner core because of new opportunities. They raise land values. Green public
markets are clean, safe and conducive to lively human interaction. Green public markets are clean,
airy, bright and cheerful. They help increase the productivity of workers. With a brightly lit place,
buyers can easily find their way inside these markets because they are pedestrian-friendly and
environment-friendly. These market are also comfortable places to visit
Amado P. de Jesus Jr., F. (2005). The 'greening' of public markets. Retrieved from
https://news.google.com/newspapers?nid=2479&dat=20050122&id=QFg1AAAAIBAJ&sjid=kCUMAAA
AIBAJ&pg=2013,9282839&hl=en
Public Markets & Community-Based Food Systems

It is a companion to research completed earlier this year for the Ford Foundation, “Public Markets as
a Vehicle for Social Integration and Upward Mobility” (The W.K. Kellogg Foundation, 2003). The Ford
research is being used to shape a funding program to leverage public markets as a tool for community
economic development in neighborhoods undergoing demographic transformation. Together these
two reports identify many opportunities for public markets to serve as a positive force in building
healthier communities and food systems.
As a point of definition, a “food system” generally includes production, processing, distribution, and
consumption of food – in short, everything from farm to table. Community-based food systems tend
to stress eating seasonal, locally-grown and produced foods. Today, many American consumers’ only
connection to community-based food systems is through their local farmers market.
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There are a number of issues local food system advocates usually address, including: hunger
prevention, access to food, nutrition and consumer education, environmental conservation, land use
issues (including farmland preservation), and greater food self-reliance. “Food security,” an especially
critical issue in low-income communities, involves five main elements: affordability, accessibility,
nutritional value, environmental sensitivity, and cultural responsiveness.
While public markets take a variety of shapes and settings, they are distinguished by three
characteristics. First, public markets must have public goals, such as addressing food security in the
community, revitalizing a commercial corridor, or encouraging immigrant entrepreneurship. Second,
they must be located in a space that is accessible to the community and the general public – a place
where people can easily interact and communities can come together. Finally, public markets are
comprised of independent, locally-owned and operated businesses.
For the purpose of this study, we defined a successful market as one that:
 succeeds in addressing food security issues and building local food systems
 provides a space for people to come together
 is economically sustainable over the long term
Foundation, T. W. (2003). Public Markets & Community-Based Food Systems Making Them Work in
Lower-Income Neighborhoods. Retrieved from http://www.pps.org/pdf/kellogg_report.pdf
iii. Public Transport
Intermodal Concept in Railway Station Design

Based on the article written by (Kandee, 2004) “This article presents perspectives in transport
facilities and the design of railway stations influenced by the intermodal concept.”
This concept has gradually been applied to existing transportation terminals that connects related
transportation modes. It integrates railways with other transportation modes effectively. The
tendency has recently become evident in several railway stations, affecting their architecture and
interior design. Accordingly, the new forms of railway stations were designed to change the
conventional image of the stations. The architecture of the stations has gone beyond the design of
main functions, which include core, transition, peripheral, and administrative. Depending on the
needs of the station, the design of these spaces has to also include supplementary functions; for
instance, integration of light and structure, access for disabled people, and commercial development.
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It is possible to also see them as an expression of modern technology reflected in their daring
structure and use of new materials.
The development of integrated railway gives a significance to the communities that gave good
relationship on both part. This development encourages commercial approach and economic growth.
These will bring together transportation facilities, commercial development, and local activities that
allow the congregation of all classes of people.
Kandee, S. (2004). Intermodal Concept in Railway Station Design. Retrieved from

http://www.bu.ac.th/knowledgecenter/epaper/jan_june2004/somruedee.pdf
Transition Spaces in the Community

Building transition spaces consist of entrance areas, foyers, atriums, corridors, lift lobbies and other
areas. These are the parts of a building through which occupants move either between outdoors and
the interior useable spaces or between separately located interior spaces. Such spaces are very
important both from a design aesthetic point of view, and from an environmental standpoint. These
are the spaces often first encountered by someone entering a building and so the quality of design,
appearance and lighting levels create significant impressions on building users. These are also parts of
a building that often have close links to the exterior because of the use of larger windows, ventilation
openings and entrance doors. These factors mean heat, light, air, and noise, can all be transmitted
more easily between interior and exterior than other parts of the building. The ways in which such
transition spaces are used, are also clearly different: occupants will normally be walking or moving
(rather than seated) and may experience conditions different to those found during occupation of
more enclosed interior rooms associated with work or other activities.
According to a book (Building transition Spaces, Comfort and Energy Use), “Transition spaces are
necessary components of building design as they form both ingress and means of movement around
a building. They have both abstract and functional qualities and are perhaps some of the most
important design components from an architectural point of view (Pitts, Saleh, & Sharples, 2008)”. No
building, except for the most basic shell, can exist without such spaces. They play important roles in
guiding and impressing those within such areas: some are designed to create stunning visual impacts;
some to create social and circulation areas; others to perform more mundane functional
requirements, but in all cases they are likely to occupy significant areas and volumes of a building.
Adrian Pitts, J. b. (2008). Building Transition Spaces, Comfort and Energy Use. Retrieved from
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http://plea-arch.org/ARCHIVE/2008/content/papers/oral/PLEA_FinalPaper_ref_591.pdf
Public Transport may Boost Our Well Being

“People who take the bus or train to work could be happier than their counterparts who go by car”
(University of East Anglia, 2014)
Based on their research, people who drove were 13 per cent more likely to report strain and an
inability to concentrate than those who did not, while public transport users were typically happier
and better able to sleep at night. It also include the extra exercise in walking to bus stop and trains
stations, as well as the additional time to reflect that commuters have when they do not need to
concentrate on the roads.
This view complements existing evidence of a negative association between driving and physical
health and is consistent with the proposition that car driving, a non-passive travel mode, can give rise
to boredom, social isolation and stress. Overall, using public transportation may and can boost the
wellbeing of the user making a healthier community that could induce product performance on their
daily lives.
Smith, R. (2014). Getting the bus or train to work makes us happier than driving, study finds. The
Telegraph. Retrieved from http://www.telegraph.co.uk/news/health/news/11095120/Getting-the-
bus-or-train-to-work-makes-us-happier-than-driving-study-finds.html
From Place to Place: Shifting the Transportation Paradigm

“If you don’t have a parking or congestion problem, it’s not a good place.”(Ethan Kent, 2015)
Congestion relief efforts have suffered from this single-issue approach. Congestion prevents us from
getting to our destinations on the right time. The real problem today is that the mobility-focused
transportation planning creates traffic. It is because it’s not supporting the creation of multiple places
or destinations. One way of addressing congestion and parking problems is to create more attractive
destinations in which people could travel. By then people will more have the opportunity to walk
greater distances, park further away, or take less convenient transit in order to visit a great place. This
plan not only could help lessen traffic congestion, but also ensure strong local economies. Places
where individual mobility is lowest and parking demand and congestion are highest made up the
world best public market and civic squares.
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Kent, E. (2015). From Place to Place: Shifting the Transportation Paradigm. Project for Public Spaces.
Retrieved from http://www.pps.org/reference/from-place-to-place-shifting-the-transportation-
paradigm-with-placemaking/
Fighting Traffic Congestion with Information Technology

“We now have the technical means to solve congestion. But do we have the political will?” (Martin
Wachs, 2002)
Despite the rampant traffic congestion there is only limited knowledge about it and what could we do
to solve it. Much of what’s said in the media are only over simplification. We live in society wherein
congestion automatically labeled as a major problem to be solved but we find it unacceptable or
difficult to adopt the most obvious effective solutions. If this current path continues, in the coming
years we’ll impose innovations to mitigate worsening traffic and expand the transportation system to
able to accommodate growth in travel, but will shy away from the measures that could literally solve
the problem.
The political debate about the issue is that we prefer the problem over the solutions. However there
is one factor available to solve this problem and that is information technology. There are a wide
range variety of applications of information technology that could help in solving our problems
regarding traffic congestion. We now have the technical means to solve the congestion problem.
Wachs, M. (2002). Fighting Traffic Congestion with Information Technology. Issues in Science and
Technology. Retrieved from http://issues.org/19-1/wachs
iv. Sanitation
Water, Sanitation & Hygiene
“Our goal to enable universal access to sustainable sanitation services by supporting development of
radically new sanitation technologies as well as markets for new sanitation products and services.”
(Bill & Melinda Gates foundation, 2016)
Creating sanitation infrastructure and public services that work for everyone and that keep waste out
of the environment is a major challenge. The toilets, sewers, and wastewater treatment systems used
in the developed world require vast amounts of land, energy, and water, and they are expensive to
build, maintain and operate. Existing alternatives that are less expensive are often unappealing
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because they don’t kill disease- causing pathogens, have impractical design, or retain odors and
attract insects.
By improving how we deal with human waste, we can save lives, improve child health and ensure
greater dignity, privacy, and personal safety, particularly for women and girls. Solving the sanitation
challenge in the developing world will require radically new innovations that are deployable on a large
scale. Innovation is especially needed in densely populated areas, where billions of people are only
capturing and storing their waste, with no sustainable way to handle I once their on-site storage-such
as a septic tank or latrine pit-fills up.
Groundbreaking improvements in toilet design, pit emptying, and sludge treatment, as well as new
ways to reuse waste, can help governments and their partners meet the enormous challenge of
providing quality public sanitation services.
This requires understanding issues across the entire sanitation service chain, including waste
containment (toilets), emptying (of pits and septic tanks), transportation (to sewage treatment
facilities), waste treatment, and disposal/reuse.
Melinda, B. &. (2016). WATER, SANITATION & HYGIENE. Bill & Melinda Gates foundation. Retrieved
from http://www.gatesfoundation.org/What-We-Do/Global-Development/Water-Sanitation-and-
Hygiene
Keep It Clean
“Your location’s cleanliness and sanitation may be one of the most important factors in attracting new
customers—and in keeping the ones you’ve already got.” (Nick DiUlio, 2010)
Cleanliness, so the expression goes, is next to godliness, and while no expert would elevate the need
for a tidy restaurant to the realm of spiritual enlightenment, many are passionate about one point:
Now is not the time to slack on the suds.
The customer is not only savvier these days. They also only have a limited amount of money they’re
willing to spend. So they will pick the place they think is clean and neat, and will provide them with
good service. They are going to spend their money where they don’t have to worry about health
issues, clutter, and all the rest that goes into making sure a location is clean.
DiUlio, N. (2010). Keep It Clean. QSR Limited-Service, Unlimited Possibilities. Retrieved from
https://www.qsrmagazine.com/food-safety/keep-it-clean
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Waste disposal
“A primary objective of waste management today is to protect the public and the environment from
potentially harmful effects of waste.” (World of Earth Science, 2003)
Some waste materials are normally safe, but can become hazardous if not managed properly. Every
individual, business, or organization must make decisions and take some responsibility regarding the
management of his or her waste. On a larger scale, government agencies at the local, state, and
federal levels enact and enforce regulations governing waste management. These agencies also
educate the public about proper waste management. In addition, local government agencies may
provide disposal or recycling services, or they may hire or authorize private companies to perform
those functions.
Throughout history, there have been four basic methods of managing waste: dumping it, burning it,
finding another use for it (reuse and recycling), and not creating the waste in the first place (waste
prevention). How those four methods are utilized depends on the wastes being managed. Municipal
solid waste is different from industrial, agricultural, or mining waste. Hazardous waste is a category
that should be handled separately, although it sometimes is generated with the other types.
Science, W. o. (2003). Waste Disposal. The Gale Group, Inc. Retrieved from
http://www.encyclopedia.com/topic/Waste_disposal.aspx
Wastewater treatment facility in the Muntinlupa Public Market, Philippines

“Public Markets pose a challenge for waste management in cities and towns.” (ESCAP, 2009)
A low-cost wastewater treatment was installed by the local government of Muntinlupa with the
assistance of USAID. Through the small surcharge from the rental fees of the vendors, the investment
is recovered. It helps to lessen the water pollution. It also saves money by recycling water and helps
maintain clean standards in the market. Although different countries have their own standards of
sanitation, this particular reference points is the millennium Development Goal Framework. (MDG) it
is defined as halving the number of people without access to improved sanitation. Household toilets,
latrines connected to piped sewage systems, septic tanks and ventilated improved pit latrines are
included in improved sanitation facilities. People who doesn’t have access to these often defecate in
fields of dispose their faces in plastic bags and rivers.
These ministerial-level conferences set high goals and are indicative of the increasing attention and
political commitment afforded to sanitation in the region. 5 ESCAP has made efforts to promote pro-
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urban and per-urban sanitation, collecting innovative practices in low-cost decentralized solutions for
water and sanitation. In general there are 14 case studies have been collected from the seven
different countries. These studies deals with wide range spectrum of water and sanitation issues such
as piped water distribution, city-wide strategies, water conservation, wastewater management and
public toilets.
Public awareness raising and sanitation marketing

“This factsheet highlights the importance of public awareness raising and sanitation marketing to
increase the efficiency and sustainability of sanitation improvements.”(Sustainable Sanitation Alliance,
2012)
The importance of public awareness raising and sanitation marketing to increase the efficiency and
sustainability of sanitation improvements. It provides tools and best-practice examples to people who
understand the importance of proper waste disposal, sanitation and wish to disseminate the needed
information. To be able to promote safe hygiene practice at the household calls for behavioral
change.
Most people who have access to functioning sanitation systems are not aware of the poor sanitation
in vast regions of the world and fail to understand its significance in socioeconomic development.
Taboos surrounding the toilet and human excreta hinder global progress in this field. Therefore a
stronger appreciation of the manifold society-wide benefits of sanitation and the challenges of
achieving them are required in all countries.
Awareness raising aims to achieve the following:
 Create public and political awareness

 Initiate public and policy discussions
 Generate an enabling environment and policy changes that lead to action
Sanitation marketing aims to achieve the following:
 Tailor product design, availability and price to potential customers

 Use communication techniques and media appropriate to the customers’ situation
 Engage people in emotional communication to create genuine demand and behavior change
 Offer the target group a choice of products that are appealing, accessible and affordable
 Open the market to sanitation business opportunities.
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Gröber, K. M. (2012). Public awareness raising and sanitation marketing. Factsheet of Working Group
9b. Retrieved from http://www.susana.org/en/resources/library/details/749
v. Sustainable Design Approach

Transforming the Market for Sustainable Design: Effective Public Policies and Strategies
“The federal government strives to lead by example in energy and resource management and
architectural design.” (National Renewable Energy Laboratory, 2004)
This paper explores how public agencies are supporting that goal by using sustainable practices in the
design and operation of their buildings. It presents some elements to consider in establishing a policy
for sustainable design and a system for implementing that policy, including some of the most difficult
implementation issues agencies have to face. The paper also highlights some of the strengths and
weaknesses of federal, state, and local policies and practices governing the design of public buildings;
two case studies provide examples. Different approaches are included to help agencies evaluate their
effectiveness at various levels of government. And recommendations are made for agencies and
others who are committed to sustainable design in both new construction and major renovations.
This paper describes and evaluates policy options to encourage the design and construction of
sustainable buildings at federal, state, and local levels. Many sustainable, high-performance buildings
have these characteristics: they feature measurable energy and water savings; they are functional,
cost-effective, aesthetically pleasing, and contextually appropriate; they reflect an integrated,
multidisciplinary design process; and they take into consideration all aspects of development (e.g.,
materials extraction, transportation, manufacture, building design, construction, and operations and
maintenance) to minimize a building’s resource consumption and environmental impact over its life
cycle while improving the comfort, health, and productivity of its occupants.
Laboratory, N. R. (2004). Transforming the Market for Sustainable Design: Effective Public Policies and
Strategies. Retrieved from http://www.nrel.gov/docs/fy04osti/36263.pdf
Sustaining the Cultural Vitality of Urban Public Markets: A Case Study of Pasar Payang, Malaysia
“The market is also a place where the culture of the locals evolves daily.” (Zakariya, 2016)
The unique qualities of the market are vulnerable to the redevelopment process. This study examines
the cultural aspects of Pasar Payang in Terengganu, Malaysia, as one of the well-known markets
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among the locals and the tourists, which will soon be redeveloped. The aim of this paper is to identify
the tangible and intangible qualities of the market, so that it can sustain its cultural qualities in the
future. The methods adopted for this study comprise of conducting a survey among 497 visitors, and
semi-structured interviews among 19 market vendors. The findings reveal that the cultural vitality of
the market can be sustained by strengthening its local identity through its products and culture,
providing spaces that can facilitate tourist activities and cultural participation, and enhancing the
development of the local businesses.
Markets are a prominent trading space found in most cities and towns. Their commonplace role as a
venue for traders and buyers to exchange goods with currencies can be traced back to the history of
public markets as a place of commerce. A traditional market that possesses a strong historical
background gives huge contributions to the economy of a country (Shakur et al., 2012). Likewise, the
market serves as a historical site and business centre. While the fundamental function of markets as a
trading space has not changed for centuries, they are also regarded as a cultural space where a
glimpse of the local lifestyle can be seen (Ashworth, 2000; Weiss, 2001; Crespi & Perez, 2015). As
markets grow to be known for its local culture, and eventually become a tourist attraction, they are
usually upgraded or redeveloped so that they can serve the customers and vendors better.
Khalilah Zakariya, Z. K. (2015). SUSTAINING THE CULTURAL VITALITY OF URBAN PUBLIC MARKETS: A
Case Study of Pasar Payang, Malaysia. Kulliyyah of Architecture & Environmental Design, International
Islamic University Malaysia,. Retrieved from
http://archnet.org/system/publications/contents/10545/original/DTP102930.pdf?1462299790
Biophilic and Bioclimatic Architecture: Analytical Therapy for the Next Generation of passive Sustainable
Architecture
The earth is our sustainer, the chain of the ecologic survival. Renew ability is the key to our human
continuum and to our prime resource for architecture. Earth sheltering, earth handling and earth
escaping are more clearly pronounced in the vocabulary of architectural planning and design (Zaki
2005). Architects can timepiece many new negative effects generated from a wrong usage of earth
resource and a wrong correlation among the three components of human existing in the earth; these
are environment, architecture and human being. Bearing in mind, the present forms of human
building response to his environment and several of the problems produced by them, confident
questions are raised regarding the lack of respect that many of these traditional responses have for
the conservation of the environment and its intrinsic natural processes. “We have over-used and
over-abused every material, every resource and every environmental attributes originally available for
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us, to the area that many are at present scurrying about trying to find a gimmick or a quick and easy
solution to the problem.” (Al-musaed 2007)
There are certain aspects of architectural design that is defined by means of innovation through the
application of concepts such as Biophilic and Bioclimatic means. In line with such thoughts we
establish and provide the intrinsic values that are longed by the users due to the incapability of
modern design. Biophilic extend to the roots of human-made processes, substances, devices, or
systems that imitate nature, it aims to move the human actions under a roof towards the green of the
large nature. The biophilic design becomes more than just a “green” building a term often confused
with it, more than to just provide green spaces, areas and so on biophilic provides the human host a
lively habitable edifice fit to satisfy the demands, restrictions and respects for both people and the
environment. This book realizes the cultural and evolutionary perspective that leads to the innate call
for the need of biophilic and its relation to modern times.
In the aspect of bioclimatic architecture, it deals with the opportunities in achieving environmental,
social and economic benefits. The hypothesis of this responds to the positive responses in pedestrian
and consumers of the market. Combining the essence of environmental awareness, sustainability,
green, natural and organic approaches that will evolve design solutions that is adaptive to its
surroundings such as the local neighborhoods, the site, the local microclimate and the topography.
Almusaed, A. (2010). Biophilic and Bioclimatic Architecture Analytical Therapy for the Next Generation
of Passive Sustainable Architecture. Retrieved from https://www.amazon.com/Biophilic-Bioclimatic-
Architecture-Analytical-Sustainable/dp/1447157265
Architecture follows Nature: Biomimetics Principles for Innovative Design

The process of evolution and the resulting adaptations have allowed life to sustain itself for millennia.
But the increased pace and scale of human activities has unknown consequences for the balance of
systems that allow all species, including our own, to thrive. Sustainable design is a way for us to begin
to harmonize man-made structures with the natural environment. Biomimicry can help us change our
perception by looking to nature as a source of functional and aesthetic solutions rather than as a
source of obstacles to overcome (Ilaria Mazzoleni, 2013).
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This book shows how explorations of the animal kingdom can help us consider the climatic and
ecological contexts in which the animals selected as case studies have evolved. Building envelopes
share much in common with animal skins and can borrow an enormous amount of information from
them. Like an animal skin, a building enclosure acts as an interface, allowing for interaction with the
elements. Enclosures have the potential to act like natural filters with the environment, rather than
barriers, by being reactive to the direction of local winds, solar orientation, and humidity. One can
imagine a building that reacts to changes in weather by altering its shading configuration or water-
capturing abilities. Architectural enclosures, once reimagined as flexible and reactive, can furnish
opportunities for taking into consideration dynamic local environmental conditions that might allow
buildings to co-exist with nature, preventing nature’s degradation and perhaps contributing to its
restoration.
Mazzoleni, I. (2013). Architecture Follows Nature-Biomimetic Principles for Innovative Design.
Retrieved from
https://books.google.com.ph/books?id=g3QfTJCtXgcC&pg=PA3&lpg=PA3&dq=The+process+of+evolut
ion+and+the+resulting+adaptations+have+allowed+life+to+sustain+itself+for+millennia&source=bl&o
ts=Dn91ECm1oQ&sig=ws6s3aaBSFUq2xN5kxlYyQehKIA&hl=en&sa=X&ved=0ahUKEwjr3
Ten Qualities of Successful Public Markets

“Despite all the news about economic globalization covering the planet with big box stores, public
markets are undergoing a sweeping renaissance as people around the world strive to rebuild local
economies and keep human connections flourishing.” (David O’Nei, 2015)
People love markets for so many reasons, yet in all our surveys asking people why they use markets,
the one that always shows up on top is the experience: seeing other people, opportunities for
impromptu conversations, the unexpected sensory delights. This is what draws people back, again
and again, to their favorite markets. But these qualities of spontaneity and sociability don’t just
happen; a great market must be carefully planned as a public gathering place and managed within a
sustainable business structure.
Public spaces exhibiting the Power of 10 offer the depth, meaning and visceral connections that
create satisfying everyday experiences. This principle has a strong effect when applied to public
markets, and lends them a competitive advantage over many other commercial forms. It is interesting
to note that many innovations which have proven successful at public market–connecting with local
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farmers and producers, adding public seating, rebuilding a sense of community, adapting to site
specific needs–are now being copied by savvy retailers such as Whole Foods.
Much can be learned about what makes places great by observing successful markets – and vice
versa. PPS has worked on markets all over the world and carefully studied the classic elements that go
into creating successful markets or reviving old ones. And we’ve found that much of what makes a
great market is identical to what makes a great public space.
O’Neil, D. (2015). Ten Qualities of Successful Public Markets. Project for Public Spaces. Retrieved from
http://www.pps.org/reference/tencharacteristics-2/
vi. Utilization
General Factor in Market Planning and Design

“Markets are the physical expression of the marketing system -involving a complex mixture of social,
management and economic factors.” (John Tracey-White, 1999)
Although the major concern of decision makers is with policy matters rather than operational issues,
their involvement in the physical planning process is also essential. The aim of their involvement will
be to ensure that the proposals make the best use of space. Rational decisions on market
infrastructure can only be made if the decision-maker can ask the right questions. It is the intention of
this chapter to guide this decision-making process.
There are four main factors relating to food supply and distribution which may ultimately influence
market planning and infrastructure provision:
 increased food crop production, leading to surpluses being available for sale and to a greater
demand for marketing facilities in rural areas;
 loss of agricultural land and kitchen gardens through urbanization, both within and on the
edge of urban areas, necessitating supplies from more distant sources;
 pressures caused by traffic growth and related congestion, requiring suitable sites to be
found for locating new wholesale and retail markets; and
 Changes in consumption habits creating the need for new cold storage facilities and food
processing industries.
Page 34
These economic and social pressures increasingly force local authorities and other bodies to question
their attitude to the provision and control of marketing facilities. New policy measures are needed,
which will produce new approaches to planning and physical arrangements.
Protection, A. a. (1999). Market Infrastructure Planning. A Guide for Decision Makers. John Tracey-
White. Retrieved from http://www.fao.org/docrep/003/x4026e/x4026e06.htm
Public Market Concept Development

“The leasing strategy will include attracting experienced anchor operators, as well as using the market
to incubate local food and other related businesses that will create a strong destination for locals who
are looking for a quality experience.” (Project of Public Spaces, 2009)
The retail mix will factor in opportunities for both fresh food and food-related businesses. The plan
will seek to balance the increasing demand for on-site food consumption with fresh food products, a
factor, which if not balanced, can turn a public market into a glorified food court. The merchandise
plan shows the optimal merchandising mix and locations of products.
The design will take into account many factors. Chief among them will be the issues of layout,
merchandising, circulation, storage, parking, access, servicing, local context, and servicing. We
understand that a public market is a unique public space and place–not just a building–and the
integration of uses and activities to create an experience that will draw customers past their
convenient supermarkets is an essential requirement. Plans will be taken to a level to provide an
initial cost estimate for the design, and we are especially cognizant that the building must be
affordable.
Lisa Lumbao, C. o. (2009). Philippines Small-Scale Wastewater Treatment Systems for 3 Markets
USAID Philippine Sanitation Alliance Projects in the Philippines. KOICA. Retrieved from
http://www.unep.org/ietc/Portals/136/Other%20documents/Other%20projects/Ecological%20sanitat
ion%20-
%20Philippines/Case%20studies%20from%20the%20Philipines/17%20PH_PSA_Project_Case_Study.p
df
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Planning and designing flexible use of public spaces for improved livelihoods in urban areas
“The use of public space for personal and commercial purposes is common in cities of developing
countries with the street being an asset as it provides space for commercial activities.”(ISOCARP
Congress, 2010)
This paper argues for a flexible and organized use of urban public spaces to achieve more secure
livelihoods for those operating microenterprises within such spaces. It is informed by the ‘New
Urbanism’ movement, which argues that Cities and towns should be shaped by physically defined and
universally accessible public spaces and community institutions.
Public space has social and economic importance as a place for trade and communal activities, or as a
channel for movement in cities. It is also politically important, as the control exercised over public
space demonstrates state or municipal authority, reflected on restrictions on its use. For the urban
poor, public space is a crucial resource as their private space is more restricted and fragmented than
that of higher income groups (Lloyds-Jones, 1993). Public space is an essential form of social
infrastructure for the urban poor but is ignored if there is a narrow policy focus on urban land-use.
The planning and design proposals discussed in this paper should help in changing the face of urban
public spaces used for informal micro-enterprises in urban Kenya. The designs achieve aesthetic
appeal and high degree of organization and utilization of the spaces.
Rose M. Musyoka, P. N. (2010). Planning and designing flexible use of public spaces for improved
livelihoods in urban areas . Retrieved from
http://erepository.uonbi.ac.ke/bitstream/handle/11295/54855/1812.pdf?sequence=1
The design of market buildings and infrastructure

“The overriding consideration in the design of most markets is that the most cost-effective solution
should be found.” (J.D. Tracey-White, 1995)
However, there are a number of basic design principles that will need to be considered when
preparing proposals for market infrastructure These factors include space standards, the choice of
materials and structures and the impact of the climate (rainfall, temperature' wind) on design
The use of space in markets
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The use of space in markets will vary substantially with the type of function it contains. However, at
the detailed design stage it will be necessary to develop more precise descriptions of the different
sections of a market, distinguishing between
 fresh fruit and vegetable trading areas;

 meat, fish, poultry and egg sales;
 sales of grains and spices;
 sales of cooked food;
 other non-food sales, such as clothing and household goods;
 general circulation areas (internal and external); and
 Other uses, such as storage, administration, public toilets, etc.
A basic issue to resolve in the detailed design of a market will be to determine the number and
distribution of sales spaces required and whether these need to be accommodated in open air stalls
or within purpose-built market buildings. The facilities needed and affordable by fruit and vegetable
sellers, for example, will be much simpler than those of traders with higher-value goods such as
clothing who will invariably demand lockup facilities. There has to be a clear relationship between the
rent and fees charged and the type of facilities provided.
Tracey-White, J. (1995). Retail markets planning guide. Retrieved from

http://www.fao.org/docrep/v8390e/v8390e08.htm
What is Placemaking?
“Introducing groundbreaking ideas about designing cities for people, not just cars and shopping
centers. Their work focuses on the social and cultural importance of lively neighborhoods and inviting
public spaces.” (Jane Jacobs and William H. Whyte, 2015)
As both an overarching idea and a hands-on approach for improving a neighborhood, city, or
region, Placemaking inspires people to collectively reimagine and reinvent public spaces as the heart
of every community. Strengthening the connection between people and the places they share,
Placemaking refers to a collaborative process by which we can shape our public realm in order to
maximize shared value. More than just promoting better urban design, Placemaking facilitates
creative patterns of use, paying particular attention to the physical, cultural, and social identities that
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define a place and support its ongoing evolution.
With community-based participation at its center, an effective Placemaking process capitalizes on a

local community’s assets, inspiration, and potential, and it results in the creation of quality public
spaces that contribute to people’s health, happiness, and wellbeing.
We found that it is a crucial and deeply-valued process for those who feel intimately connected to the
places in their lives. Placemaking shows people just how powerful their collective vision can be. It
helps them to re-imagine everyday spaces, and to see anew the potential of parks, downtowns,
waterfronts, plazas, neighborhoods, streets, markets, campuses and public buildings.
Whyte, J. J. (2015). What is Placemaking? Project for Public Spaces. Retrieved from
http://www.pps.org/reference/what_is_placemaking/
II. CASE STUDIES
i. Local
Metro Point Mall, Pasay City
Image 1: Metro Point Mall, Pasay City
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Image 2: Location Map of EDSA Metro Point
Summary:
The EDSA Metro Point, a five-storey mall, situated between the two major transit stations:
Light Rail Transit Line 1 EDSA Station and Metro Rail Transit 3 Taft Avenue Station. Also it is
along at eh south end of the busiest highway EDSA, a limited-access circumferential freeway
around Manila. It is the longest and the most congested highway in the metropolis. It always
buzzes with movement of urban life that makes it one of the landmarks for the thorough fare
in the area.
The Mall offers multiple commercial facilities and services that cater both light commuter rail
station. It also has transportation facilities that cater users coming from the two rail
transportation. Around the mall are other small terminals that link other parts of Pasay City
and other route that connect this area to the southern part of Metro Manila. These terminals
range from basic shuttles, jeep, UV Express/Van and Busses which all routed to go south.
Metro Point Mall has been a busy facility because it is considered as a structure used to
transfer from L.R.T. Line 1 and M.R.T. in EDSA Stations and vice versa. It has a platform
footbridge to the mall from the MRT station which also has a link going to the LRT station.
This helps in saving time and effort for the passengers and costumers. It has been used as a
transitional space, thus, it also caters commercial facility and transportation terminal going to
other major cities and a directly link the southern part of Luzon provinces.
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Conclusion:
The case study will help the proponent to know what facilities should be added to have an
effective transitional facility. The case study shows on how busy the structure will be if the
two major mass rail transportation connects each other. This is considered as pedestrianized
structure that links the two major rail transits to the mall. Providing a land transportation
terminal will give a solution for lessen the traffic congestion of the vehicular in the vicinity and
safety for the pedestrian. The accessibility of the platform footbridge that has the same
concept as this of Metro point mall is effective. For this will help the passengers and potential
customers to save time and effort for they don’t have to cross the street because they
already have an easy access passageway.
Victory Mall, Pasay City
Image 3: Victory Mall, Pasay City
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Image 4: Victory Mall, Pasay City & LRT Link outside view
Summary:
The current management of Pasay Public Market are planning to improve the market by
providing additional stalls around the mall vicinity because of higher demands on stalls. They
are also planning to add a delivery dock but still looking for possible location for it.
The mall opened the same date as the public market but with poor management from the
government. The government decided that it should be rented by the private sector after 2
years of operation. The Victory Pasay Mall, under a new management, improved the
condition and performance of the mall using different market strategy. From 33% population
in the number of stalls, they were able to increase it to 96%. They improved the link in LRT
Libertad Station by making a platform level with the LRT station with leasable space under it.
They also improved the signage within its premises to help the shoppers from the LRT to go
around the mall.
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Conclusion:
This case study helps to have a new strategy of performance to give service to the
commercial establishment. Because of this more people are drawn to buy at the
establishment gaining more stalls and thus increasing profit. People using the railway
transportation will benefit the proposed Balintawak Public Market. For it is planned to have
accessible stalls right at the entrance of the Balintawak Public Market. This can help in
maximizing space and these stalls will also help drawn and encourage people to patronize the
market.
Pasig City Mega Market
Image 5: Pasig Public Market

Summary:
Possibly the largest in the country, this public market spans three storey and 19,475 square
meters of floor area. There are approximately 2, 447 fixed stalls, plus some 2, 967 stalls
utilized as tiangge (flea market) on weekends. The public market is complimented by a four-
storey parking building, complete with a terminal for tricycles on the ground floor, perfect for
the throngs of shoppers, even from adjacent cities.
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The Pasig Market has always been the trading center for farm produce, livestock, fish catch,
and garments produced in Pasig itself and the towns (some of them cities now) surrounding
it. It is also the jump-off point for goods to markets in other parts of the country. Rightfully
called the Mega Market, the new structure is huge and is a welcome example for marrying
the old style wet market with splashes of mall atmosphere and entertainment in between.
There are the usual seafood, meat, poultry, vegetable, fruits, grocery and dry goods sections.
At the central core is a tent-like atrium ringed by carinderias (native fast food counters) and
small stalls selling local sweets and delicacies. On another side is a stretch of shops buying
and selling gold and silver jewelry. The core itself is spacious with chairs and tables for diners
and a center stage for the shows and entertainment in some oft night. Surprisingly, the
market is clean, airy, and well organized.
Image 6: Pasig City Mega Market Location Map

Conclusion:
The case study will help the proponent what are the advantages of public market in multi-
level with an atmosphere of a mall. The case study shows the proper layout and the need of
ventilation of a market.
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ii. Foreign
West Side Market (Cleveland, OH)
Image 7: West Side Market Interior

Summary:
With its origins dating back to 1840 the West Side Market is Cleveland's oldest publicly owned
market. Beginning as an open air marketplace on a tract of land donated by two Ohio City
landowners, Josiah Barber and Richard Lord, at the corner of West 25th (Pearl) and Lorain it
has undergone much growth and many improvements to arrive at its current form. The
centerpiece of the market, the yellow brick market house with an interior concourse, was
designed by the architects Benjamin Hubbel and W. Dominick Benes who also designed other
famous buildings in Cleveland, such the Cleveland Museum of Art and the Wade Memorial
Chapel in Lakeview Cemetery. The market house was dedicated in 1912 and with its 137 foot
clock tower has stood as a Cleveland landmark for nearly a century. The last major renovation
of the West Side Market took place in 2004 when the arcade portion of the market was
enclosed and heated and major interior and architectural renovations were completed in the
main building. All Market vendors are located on the ground level. The Market has one
handicap accessible restroom, which is located in the Market Cafe.
Today the market is home to over 100 vendors of great ethnic diversity. One can find cannot
only fine meats and fresh vegetables, but also fresh seafood, baked goods, dairy and cheese
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products, and even fresh flowers. There are also booths that sell ready-to-eat foods, herbs,
candy and nuts.
Image 8: West Side of Market Interior

Conclusion:
The case study will help the proponent to design the market as a PWD friendly, which the
design should help the handicap to go to the majority of the market without the help of
others. The case study shows the need of clean facilities in simple orderly fashion to avoid
confusion.
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Centre Georges Pompidou (French, Paris)
Image 9: Centre Georges Pompidou

Summary:
The centre the Pompidou is designed by Renzo Piano. It all began with Georges Pompidou,
President of France from 1969 to 1974, who wanted to construct a cultural center in Paris that
would attract visitors and be a monumental aspect of the city. Renzo Piano and Richard Rogers
design showed exemplified constructivism and was a high-tech modern cultural center
structured with a system gerberettes and trusses unlike anything seen in the architectural world
before. Their concept, was portraying the museum itself as movement. While the other concept
in their design is exposing all of the infrastructure of the building. (Perez, n.d.) The skeleton
itself surrounds the building from its exterior, showing all of the mechanical and structure
systems for them to be understood and also to maximize interior space without interruptions. It
has a recognizable exterior escalators and enormous colored tubing. The works of iconic artists
are displayed here. (Matisse, Picasso, Dubuffet etc.) While international renowned exhibits are
held on the roof top. Initially, all of the functional structural elements of the building were
colour-coded: green pipes are plumbing, blue ducts are for climate control, electrical wires are
encased in yellow, and circulation elements and devices for safety (e.g., fire extinguishers) are
red.
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Image 10: Centre Georges Pompidou Interior

Conclusion:
Having this kind of platform footbridge serves as an attraction to the façade of the Balintawak
Public Market. Not only this it also gives the public market its trademark identity and suggests
accessibility to passengers from the LRT station going to the public market. However the design
of the Pompidou surrounding the skeleton of the structure from its interior is something that
the researcher can use in the proposed Balintawak Public Market. This is because the design of
the Balintawak Public Market shows that like Pompidou not everything in this Public market will
be covered in concrete. Hence the utility pipes are also exposed this gives identity and helps in
saving interior space.
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Chapter 3. Study Proper
I. ASSUMPTION AND FINDINGS
i. Identity of Public Market
Death of Palengke
“Public markets, once the heart of every town, are dying because of neglect and the entry of
more aggressive mall entrepreneurs” (Pabico, 2016). The rise of the aggressive mall
entrepreneurs has further degraded the image of public market. Since most of the public
market today has been neglected thus giving more attention to private, and modern public
markets and or entrepreneurs.
The Public Market and the City: Significance of the Public Market
“The public market, because it is regulated by government, supports and shields micro and
small entrepreneurs in the early stages of business when they are most vulnerable to
displacement by industry giants” (Perspectives in Development and Evaluation, 2012). A
public market is not just a place to shop but rather also a place to interact and share cultures
with. A public market is such an essential part of the society. That is why the government
should take responsibility in helping micro and small entrepreneurs so that they can stand on
their own against industry giants.
Wet markets and the forces of change

“As untidy hawker pitches of old had given way to clean, well-lit food courts, so might wet
markets eventually become obsolete”(The Straits Times, 2009). The public markets today has
a responsibility to cope up with its consumer’s growing needs and standards. A wet market
today has a reputation of untidiness and cleanliness which has to be changed. For the people
today is getting more observant and concern about the safety of the food products and their
health.
Kinds of Public Market

“Guidelines for creating Great Public Market, made a list of different kinds of public market
which was categorize based on their structure and services they offer” (Verel, 2011). There
are diverse kinds of Public Markets based on the different services they offer. Each market
should have their own personality or has its own packaging to further acquire potential
customers. However each design of the market should complement the function of the
market itself.
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How Our New Buying Habits are Changing Design Approaches in Public Markets
“Changing the way we define a market” (Larry Lund, 2015). As time progresses so as the
needs of the buying consumers. That is the reason why markets today must be able to cater
to this growing trend today. A public market today should not only cater to only one need.
Thus it should be versatile to other necessities of the public for convenience. These things
may include, recreation, place for gathering and relaxation etc.
ii. Perception of Public Market
Measuring Your Organization's Market Awareness and Perceptions Provides a Solid Basis for
Moving Forward
“A service organization's market awareness and perceptions are among its most valuable
assets, but they require high levels of maintenance and a great deal of attention.” (AFSMI’s,
1997) For a successful business to prosper, one must have a stable brand identity. With this
the organization or the business must engage its own way to promote awareness regarding
their business. This, together with the other essential components of a successful business
can help as a solid basis for success.
Public Markets Phase I Report: An Overview of Existing Programs and Assessment of

Opportunities as a Vehicle for Social Integration and Upward Mobility
“Creating a successful public market involves much more than creating a successful
commercial enterprise.” (The Ford Foundation, 2003) Creating a successful public market is
not a one-step strategy success. As a market has a diverse kinds of people or costumers to
cater from. There are a lot of things to take into considerations such as accessibility, market
awareness, sustainability, reliability and credibility.
Making Multicultural Places

“Public markets are often among the most socially diverse of public places, bringing people of
different ages, genders, races, ethnicities, and socioeconomic status together for the
experience of food, shopping, and conversation.” (Courtney Knapp, 2009) A public market
has diverse of kinds of people to deal and cater with. For this, the market should be adaptable
to that. Things to consider may include are cultures and their staple products, necessities and
the everyday trends.
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The ‘greening’ of public markets

“Applying green architecture principles in the planning of public markets does not necessarily
entail high-tech solution. But it involves a careful application of conventional technologies
that have a powerful cumulative effect.” (Amado P. de Jesus Jr., 2005) Green architecture
need not to be that expensive. For high-end solutions is not the only way to use hence
conventional technologies with proper application can also perform the task.
Public Markets & Community-Based Food Systems

“Public Markets as a Vehicle for Social Integration and Upward Mobility” (The W.K. Kellogg
Foundation, 2003). By the use of transportation social integration can happen thus having
success as a result. Vehicles or transportation plays an essential role in ensuring community-
based food systems. For transportation ensures the continuation of the cycle between the
passengers to consumers/costumers of the market or establishment.
iii. Public Transport
Intermodal Concept in Railway Station Design

“This article presents perspectives in transport facilities and the design of railway stations
influenced by the intermodal concept” (S.Kandee, 2004). A railway is such an essential
alternative for road vehicles. If you’re in a hurry and or affected by the heavy traffic flow
railways is your way to go. This means of transportation is faster, reliable and is eminent to
the people.
Transition Spaces in the Community

“Transition spaces are necessary components of building design as they form both ingress
and means of movement around a building. They have both abstract and functional qualities
and are perhaps some of the most important design components from an architectural point
of view (Pitts, Saleh, & Sharples, 2008)”. Building transition spaces consist of entrance areas,
foyers, atriums, corridors, lift lobbies, path walk with landscape and other areas These areas
helps in giving more life and function to the building preventing dullness in the establishment
or building.
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Public Transport may Boost Our Well Being

“People who take the bus or train to work could be happier than their counterparts who go
by car” (University of East Anglia, 2014). Public Transport can boost our well-being for as a
commuter we deal and perhaps and converse with different people along our way. This
instances that we may share or learn personal experiences, beliefs or opinions can help us
gaining friends and also by learning from them. Public transport also teaches us to be patient
and street smart as an individual.
From Place to Place: Shifting the Transportation Paradigm

“The real problem today is that the mobility-focused transportation planning creates traffic. It
is because it’s not supporting the creation of multiple places or destinations”. (Ethan Kent,
2015) Public transportation should and must be accessible to every commuters. Each and
every detail of the possible mode of transportation used must be planned out well. Proper
planning can help lessen the stress of everyday commuters.
Fighting Traffic Congestion with Information Technology

“We now have the technical means to solve congestion. But do we have the political will?”
(Martin Wachs, 2002) We know that we are able to solve this issue but we tend to indolent or
procrastinate about it. People tend to focus on other things while complaining about the
issue rather than solving the issue.
iv. Sanitation
Water, Sanitation & Hygiene

“Our goal to enable universal access to sustainable sanitation services by supporting
development of radically new sanitation technologies as well as markets for new sanitation
products and services.” (Bill & Melinda Gates foundation, 2016) Water, Sanitation and Hygiene
are only some of the necessities of every establishment especially a market. To be able to gain
and create a stable loyal customers the market first be considered reliable and credible. The
costumers has too trust their markets about their foods they can only do this if the market is
properly satiated and has a good overall hygiene.
Keep It Clean
“Your location’s cleanliness and sanitation may be one of the most important factors in
attracting new customers—and in keeping the ones you’ve already got.” (Nick DiUlio, 2010)
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Your location’s cleanliness says a lot about the product you’re selling to. The cleanliness of
your stall therefore also reflects what kinds of product do the costumers are going to get from
you.
Waste disposal
“A primary objective of waste management today is to protect the public and the environment
from potentially harmful effects of waste.” (World of Earth Science, 2003) The primary
objective of proper waste disposal is to help prevent costumers from getting diseases and
potential contaminations both from the products and also to the environment of the market.
Wastewater treatment facility in the Muntinlupa Public Market, Philippines

“Public Markets pose a challenge for waste management in cities and towns.” (ESCAP, 2009) A
public market has its responsibility of making sure that their wastes are properly disposed for
this can cause diseases and illnesses that can affect the people and also them.
Public awareness raising and sanitation marketing

“This factsheet highlights the importance of public awareness raising and sanitation marketing
to increase the efficiency and sustainability of sanitation improvements.”(Sustainable
Sanitation Alliance, 2012) Public awareness is an important first step in raising awareness and
actually doing something to solve the issue. With proper public awareness public markets, with
the help of their employees, vendors and also the costumers together they can maintain
cleanliness and orderliness.
v. Sustainable Design Approach
Transforming the Market for Sustainable Design: Effective Public Policies and Strategies
“The federal government strives to lead by example in energy and resource management and
architectural design.” (National Renewable Energy Laboratory, 2004) People have to think of
the long-term consequences of their actions. Thus in architecture, one must find ways on
how to be able to build sustainable buildings that will have longer and stronger years,
decades to come.
Sustaining the Cultural Vitality of Urban Public Markets: A Case Study of Pasar Payang, Malaysia
“The market is also a place where the culture of the locals evolves daily.” (Zakariya, 2016) In a
market we meet and converse with different people. This helps in our learning and in our
well-being thus also sustaining our culture awareness.
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Biophilic and Bioclimatic Architecture: Analytical Therapy for the Next Generation of passive
Sustainable Architecture
“We have over-used and over-abused every material, every resource and every
environmental attributes originally available for us, to the area that many are at present
scurrying about trying to find a gimmick or a quick and easy solution to the problem.” (Al-
musaed 2007) Materials should be properly used and not taken for granted of. For this
materials may not be available in the long run thus creating issue in the future. Materials
should be well-planned and thought of before using to prevent wastage.
Architecture follows Nature: Biomimetics Principles for Innovative Design

“The process of evolution and the resulting adaptations have allowed life to sustain itself for
millennia.” (Ilaria Mazzoleni, 2013) Nature itself has its way to cope up and adjust to change.
We have this brilliant nature that we can inspire of to be able to design a structure that is not
only aesthetically beautiful but also will stand the test of times.
Ten Qualities of Successful Public Markets

“Despite all the news about economic globalization covering the planet with big box stores,
public markets are undergoing a sweeping renaissance as people around the world strive to
rebuild local economies and keep human connections flourishing.” (David O’Nei, 2015) There
are a handful things to consider to be able to call oneself as a successful public market. The
heart of it all suggests having a common goal in structure/ establishment and that is to serve
the people with integrity, reliability and credible design, products and system.
vi. Utilization
General Factor in Market Planning and Design
“Markets are the physical expression of the marketing system -involving a complex mixture of
social, management and economic factors.” (John Tracey-White, 1999)Markets are the
physical representation of marketing system. This includes social integration mixed with
proper techniques to use to be able to gather more potential buyers.
Public Market Concept Development

“The leasing strategy will include attracting experienced anchor operators, as well as using
the market to incubate local food and other related businesses that will create a strong
destination for locals who are looking for a quality experience.” (Project of Public Spaces,
2009) Public markets should have a stable concept as a heart of their establishment. This
Page 53
concept of having not only the most modern and hip structure should also complement the
need of the people that is a one-stop shop for everyone to have their quality experience.
Planning and designing flexible use of public spaces for improved livelihoods in urban areas
“The use of public space for personal and commercial purposes is common in cities of
developing countries with the street being an asset as it provides space for commercial
activities.”(ISOCARP Congress, 2010) Public spaces should be used as an asset to the
establishment going more customers in the future.
The design of market buildings and infrastructure

“The overriding consideration in the design of most markets is that the most cost-effective
solution should be found.” (J.D. Tracey-White, 1995) For a structure to be considered
aesthetically beautiful it doesn’t have to actually always break the bank. Thus the designer
must think of creative ideas and strategies to use such as low-cost materials yet not
substandard materials to use.
What is Placemaking?
“Introducing groundbreaking ideas about designing cities for people, not just cars and
shopping centers. Their work focuses on the social and cultural importance of lively
neighborhoods and inviting public spaces.” (Jane Jacobs and William H. Whyte, 2015)
II. ANALYSIS OF DATA
People are becoming busier than ever then they need to maximize their time, space and effort. One
of the most common necessities of people is going to the market to shop for goods and supplies. To
maximize their time people needs to have a market that’s not only a place to shop but also a place to
unwind, relax, gather and learn new things.
“Changing the way we define a market” says Larry Lund giving a fresh new outlook and image to
today’s market is what we need. We need to change the image of the public market into something
that is not just aesthetical beautiful, but also function and sustainable.
According to Amado P. de Jesus “Applying green architecture principles in the planning of public
markets does not necessarily entail high-tech solution. But it involves a careful application of
Page 54
conventional technologies that have a powerful cumulative effect.” The road to sustainable green
building doesn’t require high-tech solutions, but rather careful application of ideas which further on
affects the market as a whole. Our public markets now are old and they don’t put that much effort to
the beauty or design of the market. With this the research wants to propose a design that will also
help captivate the consumer’s attention.
In term of public transport it is such a factor in the everyday routine people especially the commuters.
In designing an establishment especially a public market, it is a must to take into consideration the
transportation. Deliveries of goods and products must be always on time to prevent spoilage or other
defect. According to Ethan Kent “The real problem today is that the mobility focused transportation
planning creates traffic. It is because it’s not supporting the creation of multiple places of
destination.” Therefore public transportation must be planned out well to avoid traffic congestion
which cause delay to deliveries and hard time to the consumers. Public railway transport helps in
aiding traffic congestion because gives the commuters freedom to choose.
According to Nick DiUlio “Your location’s cleanliness and sanitation may be one of the most important
factors in attracting new customers—and in keeping the ones you’ve already got.” Consumers are
sensitive with regards to what their purchase. An un-sanitized place to shop will certainly not attract
consumers. Consumers are generally meticulous because they want to make save that everything
they buy is clean, safe and worthy of their money. A clean sanitized place is not just what a consumer
is looking for but also a properly utilized place to shop.
Utilization is important especially in a commercial building. Each and every space should form and
function not be wasted thus be given a proper use. No spaces should be wasted therefore space must
be maximized for functional.
In sustainable design approach it shows the new image of public market that will give a new concept
to the culture of public market in the Philippines. According to Zakariya “The market is also a place
where the culture of the locals evolves daily.” The design approach also aims to have a design that
helps sustain low cost structure and water and electricity supply. With this design to a sustainable
environment-friendly market will rise up until the coming generations.
III. THESIS STATEMENT
To revive the culture of “Palengkes” in the Philippines by redeveloping the Balintawak Public Market.
This could serve as catalyst for revitalizing the public market culture in modern times in our country.
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IV. SITE ANALYSIS
i. MACRO SITE ANALYSIS
“QUEZON CITY: The Place to Be”
Quezon City is the largest city of Metropolitan Manila, which is an urban agglomeration of 16 cities
and 1 municipality. Of the Metro Manila Local Government, Quezon City has the biggest population,
constituting 24% of the regional population. With a population of nearly three (3) million, Quezon City
is one of the largest sources of manpower in the Philippines, with its employable human resource
assets of 1.672 Million.
Quezon City is gaining its place in the global arena. It is also the largest service economy, with most of
its more than 58,000 registered business engaged in wholesale and retail. It is a shopping haven with
more than 28 shopping complexes scattered throughout the city. The City hosts the third largest
Shopping Center in the world, in terms of leasable space. It may be called a Lifestyle City with many of
its areas aiming to create a consortium of conveniences for people living and working here.
Conveniently, the City is the site of the main Broadcast Station of the Philippines’ biggest media
conglomerates and the office site of a high concentration of event planners and production
managers. It is also attractive of information technology companies, which area enthused by the wide
choice of sites, large in-residence source of manpower, wide variety of amenities, cost effectiveness
of location, as well as the ease of registering IT Companies with the Philippines Export Zone Authority.
a. Geography
The city lies on the Guadalupe plateau which is a
relatively high plateau on the northeast corner of the
metropolis – between the lowlands of Manila to the
southwest and the Marikina River valley to the east. The
southern portion is drained by the very narrow San Juan
River and its tributaries to Pasig River, while running in
the northern portions of the city is the equally narrow
Tullahan River.
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Figure 1: Quezon City Map

Quezon City is bordered by Manila to the southwest, by Caloocan and Valenzuela City to the
west and northwest. To the south lies San Juan and Mandaluyong, while Marikina and Pasig
borders Quezon City to the southeast. To the north across Marilao River lies San Jose del
Monte in the province of Bulacan and to the east lies Rodriguez and San Mateo, both in the
province of Rizal.
The city can be divided into a number of areas. The southern portion of the city is divided into
a number of places including Diliman, Commonwealth, the Project areas, Cubao, Kamias,
Kamuning, New Manila, San Francisco del Monte, and Santa Mesa Heights. The northern half
of the city is often called Novaliches and contains the areas of Fairview and Lagro. Most of
these areas have no defined boundaries and are primarily residential in nature.
b. Topography
Situated on the Guadalupe Plateau, Quezon City’s topography is largely rolling with
alternating rides and lowlands. The Southern part of the City has a low-grade terrain while the
Northern half is undulating that culminates at the Novaliches Reservoir or La Mesa Dam
where the water supply for most of the region is impounded.
c. Slope
Situated on the Guadalupe Plateau, Quezon City’s topography is largely rolling with
alternating rides and lowlands. The Southern part of the City has a low-grade terrain while the
Northern half is undulating that culminates at the Novaliches Reservoir or La Mesa Dam
where the water supply for most of the region is impounded.
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SLOPE DESCRIPTION LAND AREA PERCENTAGE

GRADIENT (in Ha.)
5-15% Urban Land Complex (NvucD/D) 7,598.62 47.16
2-5% Novaliches Urban Land Complex ( NvucC/D) 1,169.20 7.26
5-8% Novaliches Clay (NvC1)- slightly eroded 1,758.52 10.91
5-8% Novaliches Clay (NvD1) 242.21 1.50
2-5% Sam Luis Clay 1,486.98 9.21
2-5% San Manuel Clay Loam (SmA) 136.22 0.85
0-2% San Manuel Clay Loam 108.34 0.67
(SmAf1)- slightly flooded
2-5% Burgos Clay 557.95 3.46
Escarpment 619.88 3.85
Built Up (BU) Areas 102.36 0.63
Table 1: Type of Slope Gradient
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Figure 2: Slope Map
d. Soil
A survey by the Bureau of Soils and Water Management (BSWM) showed that Quezon City
has five (5) soil types namely:
TYPE OF SOIL DESCRIPTION LAND AREA PERCENTAGE

(in Ha.)
Novaliches Loam  Predominant soil type commonly 13, 100.86 81.31

called “adobe”.
 Characterized as hard and compact
San Luis Clay  Type of soil which deep, well drained 1, 486.98 9.23
occurring on undulating plateau
derived mainly from weathered
products of basalt and andesite.
San Manuel Clay  Type of soil, which is also, deep, 244.55 1.52
Loam well drained occurring on nearly to
gently sloping (0-5% slope) river
terraces or leaves minor alluvial
plain.
Burgos Clay  Soils, which area moderately deep- 242.21 1.50
to-deep, moderately well drained
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occurring nearly level to gently

sloping or undulating (2-5% slopes)
on fan terraces developed from
collu-alluvial deposits.
Built Up (BU)  Mixed alluvial sediments for sand, 557.95 3.46

Area silt, peaty, and mucky materials
overlain by filled up materials of
mixed volcanic and marine
sediments suitable for urban
development.
Escarpment  Comprises mainly of rolling to steep 102.36 0.63

side slopes and scarps along periphery
of Novaliches towards Muntinlupa or
along Marikina fault.
 Soils are shallow to moderately deep

with scattered stones and boulders.
Table 2: Type of Soil
Figure 3: Soil Map
e. Drainage
The City is drained through four (4) principal river basins namely: the San Juan-San Francisco
River, Marikina River, Tullahan River and Meycauayan River.
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Figure 4: Drainage Map
f. Elevation Map
Exceptional events of flooding have occurred in other parts of the City. The areas near the
creeks are most susceptible when excessive downpour happens in the City.
In the built-up parts of the City, road drainage facilities comprised mostly of reinforced
concrete pipes and box culverts, serve as local surface drainage collectors that empty into the
creek or river.
Flooding occurs on several places in the City’s road network during heavy rain mainly due to
lack of drop-inlets in these low portions or insufficient size of drainage pipes that easily silted
or clogged.
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Figure 5: Elevation Map
g. Climate
The climate in Quezon City is typical of Metro Manila’s, which has a distinct dry season from
December to April and wet season from May to November.
The normal annual rainfall total is 2, 532.3 mm with the maximum mean monthly total rains
being experienced in August with 526.8 mm and the minimum in February with 8.9 mm.
The maximum number of 24-rainy days occurs in August while the minimum of 2-rainy days
occurs in February. The annual total number of rainy days is 153 while the average
temperature is lowest at 20.4° C in January and highest at 34.9° C in April.
h. Fault System
The west Marikina Fault of the Marikina Valley Fault System (MVFS) affects Quezon City. It
runs along the City’s Eastern boundary from the down slope area East of Violago Parkwoods
in the Northeast to Bagong Silangan to Northview; Capitol Park Homes; Loyola Grand Villas;
Industrial Valley Subdivision; St. Ignatius to Green Meadows Subdivision in Ugong Norte in the
Southeast.
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Figure 6: Fault System
i. Water Supply
Like the rest of Metro Manila, Quezon City gets its water from the Metropolitan Waterworks
and Sewerage System (MWSS) through its private distribution concessionaires: Maynilad
Water Services, Inc. (MWSI) and Manila Water Co. (MWC). The north and west parts of the
city are served by MWSI while the southeast is under MWC.
In terms of service connections, data from MWSI and MWC show a total of 356, 794
households served as of December 2008. MWSI shares a total of water service connection of
218, 817 or
61.33% while MWC has water service connection of about 137, 977 or 38.67%.
Figure 7: Water Supply
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j. Power Supply
As of 2007, the total number of MERALCO customers is 493, 286 of which 444, 720 metered
connections or 90.15% are Residential. 46, 948 or 9.51% are Commercial. 1, 190 or 0.24% are
Industrial and 429 or 0.10% are for Streetlights.
k. Communication
As of December 2006, there are five (5) Telephone Companies that provide telephone
services in the city.
TELEPHONE COMPANY INSTALLED LINES SUBSCRIBED LINES
PLDT 323,728 221,103
Bayantel 243,840 134,190
Digitel 4,744 1,139
Eastern Telecommunications Phil., Inc. (ETPIU) - 34
Multimedia 1,500 950
Table 3: Telephone Company
Bayantel and Digitel offer cellular Mobile Phones while Multimedia, Phil. Wireless, Inc. and Radio
Marine provide Paging System. Broadband Services are now available through Bayantel, Digitel,
Primeworld and Radio Marine. Telegraph and Telex services are provided by PT&T while the QC
Central Post Office provides postal services.
The City is also abreast with modern information technology with the entry of Internet service
providers. In the Broadcast Media, in 2006, the City is home base to eleven (11) Local Television
Networks and six (6) Cable TV, seven (7) AM Radio Stations and four (4) FM Radio Stations. All
major newspapers, magazines and publications are easily available even in the remotest corners
of the city.
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l. Mode of Transport
Available modes of transport in Quezon City are purely land-based.
Public buses ply the six (6) major thoroughfares in the City namely EDSA, Commonwealth
Avenue, Quirino Highway, General Luis Avenue, Quezon Avenue and Aurora Boulevard.
Jeepneys service most other main roads as well as some 50 registered bus routes. Tricycles,
on the other hand, are confined to the inner areas and communities.
m. Growth Centers
Growth centers or growth areas are special points of interest in a city because of their unique
or distinctive character. They owe their distinctive physical growth characteristics to the
more-than-usual infusion of public and private investments that have accumulated over the
years.
Balitawak – Munoz C Growth District
a) Land Use (2009)

The area has an estimated population of 56,864 representing 1.92% of the City’s population.
 Industries dominate at 37.28%, located mostly in the inner core, along Oliveros Drive and
on the west bank of Balumbato Creek, along Samson Road, Quirino Highway and Joy
Street. Industries vary from manufacturing and fabrications to warehouses or storage.
 Residential use, next largest land use at 22.79%; comprises the communities along
Kaingin Road, Balingasa Road and Quirino Highway.
 Informal settlers occupy about 4.20% of the total area.
 Commercial use comprises 9.62% located along major thoroughfares, EDSA, A. Bonifacio,
Quirino Highway and North Luzon Expressway.
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b) Inventory of Major Resources

Public/Private Institutions
 There are five (5) public educational institutions within the area. Four (4) are elementary
schools and one (1) secondary school. There are also two (2) privately owned colleges.
 There is one Police Community Precint (Talipapa PS-3) located at Camachile and one
Police Assistance Center at Cloverleaf Area.
 The area has two (2) general hospitals, the Quezon City General Hospital and Pascual
General Hospital.
 Four (4) Barangay Halls are also located in the area namely Balingasa, Balumbato, Unang
Sigaw and Apolonio Samson.
c) Private Development / Investments

 Area is host to nine (9) wet and dry markets, concentrated at the Cloverleaf area along
EDSA and to the Walter Mart and Muñoz Market at Muñoz area.
 Wholesale and retail activities sprawl along EDSA, Old Samson Road, A. Bonifacio Avenue
and Quirino Highway.
 Industrial activities vary from manufacturing, fabrication and warehouse and mostly
located at the inner core, alongOliveros Drive and on the west bank of Balumbato Creek,
along Samson Road Quirino Highway and Joy Street.
d) Existing Functions
 Known as trading center, a “bagsakan” for agricultural produce, particularly from the
North.
 Area’s traditional industrial character resulted from the spill of industrial activities from
Caloocan. In fact, the area used to be a portion of the industrial zone of Caloocan City
before the creation of QC.
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e) Important Landmarks
 The Bonifacio Monument located at Balintawak Cloverleaf area.
 Balintawak-Cloverleaf Market “bagsakan” and Muñoz Market.
f) Significant Problems
Physical
 Inefficient lot subdivision. The subdivision of lot parcels in the area without provision
for access of inner properties has resulted in irregularly-shaped and sized lots.
 Poor intra-area circulation. This is caused by the non-interconnection of existing

roads and the exclusivity of certain subdivision roads being portions of private
properties.
 Lack of area-wide transport system. Inner areas of Balintawak are being served only
by TODAS while some areas have no public transport like upper A. Samson and Unang
Sigaw. On the other hand, jeepney services pass only along secondary roads such as
Old Samson Road and Kaingin Road.
 Deficient drainage system. The local drainage system is either clogged with silt and
garbage or has under-sized drainage pipes.
 Roadside Friction. This is caused by indiscriminate loading and unloading of

passengers by public utility vehicles, poor condition of road pavements, narrow roads
and on-street parking.
 Encroachment of industrial, and commercial developments and squatters along

waterways. This has contributed to the deterioration of the natural waterways in the
study area. This is exacerbated by the dumping of waste and other deleterious
materials in the area’s rivers and creeks.
Socio-Economic
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 Uncontrolled proliferation of illegal vendors. The existence and uncontrolled

operation of sidewalk vendors particularly at the Cloverleaf Market zone have caused
adverse effects on the physical and environmental condition in the same.
 Presence of informal settlements.
 Inadequate fire-fighting services in the study area.
 Decrease of economic activities. Some of the old industrial establishments in the area
are now abandoned or being used as storage facilities/warehouses. Said operation
lessens productivity and economic activities in the area and only contributes to the
deterioration of its environmental condition.
 Deteriorating conditions of the existing markets. Most of the big markets in the area
are operating for a long period of time and structures are now deteriorating. Some of
these markets are using big portions of their area as storage facilities. Also, most of
them have no building permit and have been found violating many regulations in the
Sanitary Code and in the Fire Code as well.
g) Advantages of the Area

Locational
 Strategic location; crossroads of EDSA, Manila North Diversion Road, Quirino Highway
and A. Bonifacio Avenue Gateway to the North
MRT Extension
 The extension of EDSA-MRT from North Ave. A central Depot towards Monumento
area in Caloocan will greatly increase the volume of potential market/ investors.
 Some of existing industrial establishments with big site areas had long been
abandoned, thus, are ready for redevelopment.
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h) Policy Interventions
 Find a way to link the northern and the southern parts of the district which is bisected
by EDSA and the LRT North- Monumento Extension.
 Revive the proposal to develop the northern part as the grand transport modal
transfer hub where all bus lines from areas north of Metro Manila terminate.
Complementary to this development is to locate in the same area the central depot
of the MRT 3.
 Retain the traditional function of the Cloverleaf- Munoz stretch of EDSA as the food
terminal market for agricultural produce coming from central and northern Luzon.
Integrate processing and packaging of agricultural products destined for the more
sophisticated urban consumer markets.
 Determine the feasibility of city-owned and operated abattoir of Triple A rating. This
is to counteract the continued illegal traffic in “double dead” meat.
ii. MICRO SITE ANALYSIS
a. Photo Documentation and Observation
This is done to justify if the existing sites of Balintawak Public Market with regard their
activities, amenities and facilities are still feasible. The proponent dedicated several days to
properly observe the site and made a series of documented photos as a proof of the
findings.
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BALINTAWAK MARKET CONDITION
Image 1: Existing Staircase of LRT1 Balintawak Station
All the basic necessity set by the staircase of LRT 1 Balintawak Station are all neglected in the plan
which resulted in poor performance in both security and accessibility. Based here on the image shown
that the staircase is opposite to the pathway to Puregold Balintawak. This is because the other side of
the overpass is closed which should be therefore be a way headed to Balintawak Public Market.
Ambulant vendors is also rampant in this area.
Image 2: Existing Foot Bridge
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All the basic necessity set by the overpass are all neglected in the plan which resulted in poor
performance in both security and accessibility because of the plastic barriers posted by the MMDA.
Image 3: Existing walkway in Old Samson Rd. Street Balintawak Market
An improvement happened last year regarding checkpoints of service deliveries from other markets.
Although there are improvements regarding checkpoints of service deliveries, traffic and accessibility
are still issues that needs to be resolved. Traffic and accessibility is still a problem because ambulant
vendors are still rampant around Old Samson Rd. Street in Balintawak Public Market.
Image 4: Middle area of Old Samson Rd. Street Balintawak
Page 71
These are the images that shows the current status of Old Samson Rd. Street in Balintawak Public
Market. The innumerable people that comes in and out of the market further contributes to the
disordered eminence of the street. Such issues displays muddy paths, foul-smelling, greasy pathways
that people had to go through when coming in and out of the market.
EXISTING INFORMAL SETTLER IN OLD SAMSON RD.
Image 5: Informal Settler in Old Samson Rd. Street
There is an existing informal settlers in Old

Samson Rd in Balintawak market. Furthermost of
the inhabitants here are also workers in the
compound of the Balintawak Public Market. This
place also has a smelly environment because of
the clutters and fishy kits settled. It will address with great importance to the project for the safety in
consumers.
Page 72
Every afternoon the garbage collector goes at

Old Samson Rd. Street near the informal
settlers and the way of the costumers. People
just have to get used in this scheme because
they don’t have any choice. They had to just
get used with it because the garbage collector
has no other place to go so it could just
dispatch trash from the area of the compound
market in Balintawak Public Market.
Image 6: Garbage Collector in in Old Samson Rd. Street

EXISTING CLOVERLEAF INTERCHANGE ROAD
Image 7: Cloverleaf Interchange Rd.
The fares who are taking the North Diversion Rd that goes along Cloverleaf interchange Rd are not
satisfied. Since there is a double-side parking and that the ones who park here are ambulant vendors
Page 73
and tricycle terminal. However there is a lack of security in the area because there is a lack of
presence of checkpoints and forces in the locality.
FIVE EXISTING MAJOR COMPOUND BALINTAWAK MARKET
MC MARKET CONDITION
Image 8: Ambulant Vendors
The MC market is still under construction since last year. Ambulant vendors is also rampant in this
area.
Page 74
NORTH DIVERSION MARKET CONDITION
Image 9: Loading and Unloading
The extent has a loading and unloading area that can afford three automobiles narrowly before it
comes across EDSA. This is deficient situation for there is no barrier that will identify the strike on
where or when will they be able to unload and load in this area.
Image 10: Loading and Unloading

They don’t have a proper parking area for service
delivery and public parking space. This affects the
sidewalk area.
Page 75
Image 11: Behind the Diversion Market along Old Samson Rd.
Both the unsystematic dry and wet goods stalls in the market abolish the public access to apt
walkways. Since it also roots filthiness, sloppy and fishy place.
PILSON MARKET
Image 12: Low Height Structure
The height of the place is low. That is why the temperature inside rises when there’s a lot of people
inside. Later on rainy days water enters the roof because of wearying of the old structure.
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CLOVERLEAF MARKET
Image 13: Pedestrian and Vehicular Congestion
The passageways of the consumers are affected because there is no exact entrance for both delivery
and consumers. This further on causes constricted pathways that grounds to traffic inside the market.
Image 14: Limited stall and improper shipper
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Certain people would form their own stalls only thinking how they will be able to fit their product
inside. Whereas some have their own product carriers from the deliveries to their stalls.
RIVER VIEW MARKET
Image 15: Loaded of stuffs and Poor structural strength

This is their timeworn market looks like which has loads of stuffs that they are going to use as
containers of their product and poor structural strength.
Image 16: Tricycles access

Tricycles are accessible in this part because it’s an open area. But then this place is also smelly, muddy
especially on rainy days.
Page 78
Image 17: Improper stall

This is how varied the public market is. It also has an extension up until the covered area in the
market. The vendors are only using umbrellas and they all have their own ways to construct their
stalls and gather their goods.
Image 17: Back Hoe Garbage Dispatcher

This is how the garbage collector do his job. He circuits the public market each every afternoon to
collect all the trash in market.
Page 79
The findings made in the area of Balintawak Public Market and adjacent areas while observing for
several days are as follows:
 Buildup of the ambulant vendor along the entry point of the market.
 Disorganize entrance and exit of vehicular/ pedestrian that cause traffic congestion.
 Poor quality of roads.
 The public market has become an open place for informal settlers to settle in.
 Decaying building and facilities.
 Poor quality of delivery dock.
 Poor quality of delivery access.
 Lack of safety and security inside and outside the market.
 No proper loading and unloading area for passengers.
 Poor quality of sewage disposal.
 Poor quality of solid disposal.
 Lack of public parking space.
 High maintained roof.
 Poor structural strength.
b. SITE ANALYSIS
Figure 8: Location of site
Page 80
Located at the middle Westside portion of the City at the boundary with Caloocan City is at the
junction of EDSA and the North Luzon Expressway. The site is located at Barangay Balingasa Quezon
City. The Barangay is located in the Western part of 1st District of Quezon City.
Figure 9: Total Area of Site

The privately owned compound market has a total land area of 30,129.16 sqm. Equivalent of 3
hectares.
Figure 10: Adjacent Prominent Buildings
Page 81
Compose of residential (50%), commercial/industrial (35%), government/institutional (15), and

infrastructures. Many prominent structures are also in the vicinity and can affect the proposal in
residential it will take advantage to gain consumers and other commercial it will be a direct
competition for the market.
Figure 11: Existing Major Balintawak Market

Shown here are the different major markets that can be found around the vicinity of Balintawak
Public Market there are MC Market, North Diversion Market, Riverview Market, Cloverleaf Market,
Pilson’s Market and other small market.
Figure 11: Sun Path Diagram
Page 82
The direction of the sunlight is from the east to the west, by means of the south path. The sun rises at
approximately around 6:00 am in the east, while the sun set at approximately around 6:00 pm in the
west. Around 9:00 am the sun goes through the southeast and makes the uppermost heat about
12:00 in the middle of the day, lessen the sun heat by 3:00pm at the southwest.
Figure 12: Wind Analysis

The major wind directions are from the northeast, “Amihan” during May to October and from the
southwest, “Habagat” during November to February. A minimal wind direction coming from the
Eastern part called the easterlies all year round.
Figure 13: Noise Analysis
Page 83
The noise that can be heard in the site comes from the main roads (EDSA) and major highways (North
Luzon Expressway) in the western to northern part of the site and additional Cloverleaf Intersection
RD. A LRT1 Railroad track is located at the front site if the market where mostly the noise comes from
the train when it pass by.
RECOMMENDATION
Preserve trees to buffer the south-west moonsoon climate and to avoid excessive noise from the
movement of traffic from EDSA and Cloverleaf Interchange Rd.
TRAFFIC FLOW ANALYSIS

Circulation is planned to serve the facility center and to promote effectively the transfer of traffic
from the major thoroughfare into the site. The circulatory road network into the site functions as
turn-off land from the major road, making gradual change of speed of fast moving traffic to slower
flow of traffic inside the facility (Balintawak Public Market).
Foot traffic – permeable foot circulation is achieved through bringing the design to provide clientele
easy access to the site as well as many alternatives choices of freedom of movement in the site.
Figure 14: Concentration of Pedestrian
Page 84
The concentration of pedestrian is located along the one of the longest constructed foot bridge along
the busiest intersection. The footbridge is designed 6 entry points. The foot bridge also crossed the
LRT 1 tracks and ended on the boundary line of Balintawak in EDSA.
Figure 15: Traffic Flows

The site is adjacent with the Cloverleaf Interchange RD. and North Luzon Expressway which mainly
cause the frequent heavy traffic near the site. For the Vehicular traffic flow, the Purple arrow
indicates the traffic flow coming from the expressway while the pink arrow indicates the traffic flow
within the North Luzon Expressway. The yellow arrow indicates the flow of Cloverleaf Interchange RD.
The white arrow indicates the flow within the service road that pass through the site.
Figure 16: Live Traffic
Page 85
This image shows the traffic congestion that happens every day at Balintawak Public Market. This can
be based upon to come up with a design solution for the proper circulation of vehicles. The Green line
represents the minor traffic around EDSA near the site. While the orange line represents the second
to the lowest live traffic that occurs at Cloverleaf interchange rd. because of the existing jeep and
tricycle terminals here.
CIRCULATION ANALYSIS
Good circulations around the site are obtained due to the presence of EDSA, North Diversion Rd., A.
Bonifacio Ave., and Cloverleaf Interchange RD. which provide a pleasant movement on the site.
The location is also complementary with other functional areas in terms of convenient distance. The
customary distances in travel time on foot or kilometer by the use of transportation are as follows:
1. From residential zone:

A. to the facility = 5 meters or 15 minutes travel time on foot
2. From fire station (Frisco Fire Sub-Station) = 7 minutes travel time
3. From schools (Dep ED Quezon City Division Office)= 11 minutes minimum travel time by
public/private transport
4. From health (Quezon City General Hospital) = 15 minutes travel time by public/private
transport
5. From police station (Masambong Police Station (QCPD Station 2) = 12 minutes travel time
Page 86
Figure 17: Ayala Land with Balintawak Public Market
The Ayala Land Incorporated sets aside an amount of Php 25 billion to transform its property into a
mixed complex called “Cloverleaf”. Mayor Herbert Bautista explained that the project is now being
implemented. Thus the eight markets in Balintawak are marked for closure (Pilson’s Market,
Balintawak Cloverleaf, Riverview 1, Riverview 2, North Diversion Market, MGP Market, MC Market,
and Juliana Wet and Dry Market.)The displaced vendors may be accommodated in eight city-owned
and operated public markets: Galas, San Jose, Kamuning, Roxas, Frisco, Project 4, Project 2 and
Murphy. The Local government will invest to help them upgrade and provide them their templates for
needed market standards and facilities.
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Page 87
c. SWOT ANALYSIS
STRENGTH OPPURTUNITY
 Commercial district  Ayala Land project to turn Balintawak

property into mixed-use complex
 It will encourage more consumers/
tourist.  Public transits are available all over the
place.
 Adjacent to the Railway and Public
Transport  Accessible from Roosevelt North to Taft
Ave. South from the LRT1
 It site has access to major cities. (EDSA,
QUEZON CITY & CALOOCAN)  Accessible from the northern provinces
and from the main city
 Transportation and road network system
are interconnecting to several major  Utilities are generally available to most
routes from the northern and southern sites.
bound supply routes which include
Bulacan and other Northern provinces
and C4 RD in Seafood supply.
WEAKNESS THREATS
 Surrounding of Ambulant Vendor  Ayala Land Project on going Regional Mall
 Currently occupied by informal settlers  Weather disturbances
 Floods recorded in the area  Lack of other alternative roadways for

service deliveries which may cause delay.
 Poor regulated loading & unloading
activities
 Surrounded by Supermarket commercial

building.
 Deficiencies in their structural integrity
 To near to the interchange road due

traffic congestion
Table 4: SWOT Analysis
Page 88
Chapter 4. Architectural Programming
I. USER ANALYSIS
Users are divided into three categories:
Primary
 These are the “General Public” or the people involves in transaction that can be identified
as the shoppers, commuters and the vendors. It can be critical when designing the spaces
and can be problematic if not properly handle.
Secondary
 These are the “Administration and Staff” or the people involves in managerial and
services. The admin and staff can be identified as the administration, office staff, and
station personnel. These people should always be seen in critical areas and can directly
assist any primary users.
Tertiary
 These are the “Maintenance and Security” or the personnel who maintains and secure
the facilities. These personnel shall be visible to their dispensed places just so they could
easily accommodate to the costumer’s needs. (e.g security, maintenance)
Organizational Structure
OWNER
COMPANY
MARKET
SECRETARY ACCOUNTANT VENDOR HEAD SUPERVISOR

/ COLLECTOR SECURITY / JANITOR
SECURITY JANITOR
Figure 17: Balintawak Public Market Organization Chart
Page 89
II. ACTIVITY AND SPACE RELATIONSHIPS
Diagram of Parking Relationship
TRICYCLE
PERSONNEL PARKING TRANSPORT
MECHANICAL PARKING JEEPNEY

MARKET TRANSPORT
SERVICE DELIVERY PUBLIC PARKING, PWD

LOADING DOCK PARKING, MOTORCYCLE
PARKING & BICYCLE PARKING
Figure 18: Balintawak Public Market Diagram of Parking Relationship
Primary Users
Exit staircase Arrive at Buy goods Eat

in station the Market
Entrance to Exit from Rest / Roaming

the station the Market Wait
Figure 19: Arrival and departure of railway commuters to the market
Arrive at Buy goods Eat

the Market
Loading/
Unloading
Exit from Rest / Roaming
the Market Wait
Figure 19: Arrival and departure of general commuters to the market
Page 90
Arrive at Look for needed Buy goods Eat

the Market products
Exit Rest / Roaming

Wait
Figure 20: Buyer/ Consumer

Main activities for the buyers or consumers are to buy and sell goods/products, eating, rest or
waiting, and shopping.
Arrive at Prepare the Sell Goods Eat

the Market products
Dismissal Clean the Wait for

stall buyers
Figure 21: Vendor

Main activities for the buyer are to sell their products and goods to the buyers.
Secondary Users
Arrive at Do some Do accountancy Eat

the office clerical work about the
commercial
Dismissal Report Back to

work
Figure 22: Office Staff

Main activities for the office staff to manage the facilities and clerical works.
Page 91
Arrive at Get the arrive Deliver to the Help the Eat

the office products designated vendor
stalls
Dismissal Clean the Help the Wait

stall vendor
Figure 23: Porter

Main activities for porters are to pick up goods, helping the vendor, and carrying products.
Tertiary Users
Arrive at the Go to the

Clean the Eat
designated designated
facilities facilities place
Dismissal Change shift Roam at Back to

the facility work
Figure 24: Maintenance/ Janitor

Main activities for both maintenance crew and janitorial staff are to clean and maintain the facilities
Go to the
Arrive at the Roam at the Eat
designated
facilities area
place
Dismissal Change shift Roam at the Back to work

facility
Figure 25: Guard

A main activity for guards is to maintain the peace and order for of the facilities.
Page 92
a. Qualitative Analysis
FUNCTION
USER GROUP SPACE / AREA LOCATION EQUIPMENT ZONING
/ACTIVITY
A portion of Ground Floor
Chicken Public
WET MARKET
the market / Indoor

Meat where the Ground Floor Public
/ Indoor Chair, Cooler
goods are
,Counter
partially or
Fish Ground Floor Public
always need
/ Indoor
of water.
Table 4: Wet Portion
FUNCTION
/ACTIVITY
Ground
FRUITS & VEGETABLES
Fruits Floor / Public

Indoor
Ground
A portion of Floor /
MARKET
Vegetable the market Public

Indoor
where the Chair,
goods are Ground Counter
partially wet Floor /
Flowers Public
when sold Indoor
Ground
Floor /
Coconuts Indoor Public
Table 5: Fruits & Vegetables
Page 93
FUNCTION
/ACTIVITY
Ground Floor
Dry Good Public
DRY MARKET
A portion of / Indoor
the market Ground Floor Public
Grocery where the / Indoor Chair, Cooler
goods are ,Counter
General sold in dry Ground Floor Public
Merchandise condition. / Indoor
Table 6: Dry Portion
FUNCTION
/ACTIVITY
A portion of Stall Public
Eateries/
the place to
Concessionai
dine and
re
enjoy food.
Portion Sound Public
FOOD PARK
allotted for System &

social Lighting
gatherings, System
Concert celebrity
Stage publicities
and gigs to
gather
people
around.
Designated Table & Chair Public
Eating Area for eating
place
Table 7: Bazaar / Green Roof
Page 94
SPACE / FUNCTION
USER GROUP LOCATION EQUIPMENT ZONING
AREA /ACTIVITY
Market Administrative Ground Floor Private
ADMINISTRATIVE STAFF
Admin Office works / Indoor
Staff Room/ Storage are Ground Floor Private
Locker for employee / Indoor
Chair, Cooler
Station for Ground Floor ,Counter Private
Security security / Indoor
Office personnel
Eating area of Ground Floor Table, Chair, Private

Pantry staff / Indoor & Shelves
Table 8: Administrative Staff
FUNCTION
/ACTIVITY
Provision for
Ground Floor Locker,
Janitorial Rm. janitorial Private
/ Indoor Bench
equipment
A space for
Water Closet,
washing and Ground Floor
C.R. Urinal Public
disposal of / Indoor
,Lavatory
body waste
Where goods
are drop off Ground Floor
Loading Dock Stock Area Private
and trade / Indoor
MAINTENANCE
area made
Where good Ground Floor
Dry Storage Shelves Private
are kept / Indoor
Where
perishable Ground Floor
Cold Storage Shelves Private
goods are / Indoor
kept
Control room
for Ground Floor Exhaust
Mechanical Private
mechanical / Indoor Pump
equipment
Room
dedicated to Panel /
Electrical Ground Floor Private
electrical Generator
equipment
Where fire
Ground Floor
Fire Pump sprinkler Fire Sprinkler Private
/ Indoor
supply
Water Pump,
Water Supply Where water Ground Floor
Water Private
Rm. supply stored / Indoor
Storage
Page 95
Where liquid
Sewage
waste are Ground Floor Neutralizer
Treatment Private
recycled and / Indoor Filters
Plant
treated
Material Garbage are
Ground Floor
Recovery stored that Garbage Pit Private
/ Indoor
Facility segregated
Table 9: Maintenance
FUNCTION
/ACTIVITY
Security in
Security charge in Ground Floor Table and
Pubic
Checkpoint public / Indoor Chair
transport
Parking spaces
Public Ground Floor
for General N/A Pubic
Parking Area / Indoor
Public
Parking for
PWD Parking Ground Floor
PWDs N/A Pubic
Slot / Indoor
Parking spaces
PARKING
Personnel Ground Floor

for Employees N/A Private
Parking / Outdoor
personnel
Parking spaces
Maintenance Ground Floor
for N/A Private
Parking / Outdoor
Maintenance
Service Parking spaces
Ground Floor
Delivery for Service N/A Private
/ Outdoor
Parking parking
Transportation
Jeepney Ground
terminal for Bench Public
Terminal Floor/ Indoor
Jeepney
Transportation
Tricycle Ground Floor
terminal for Bench Public
Terminal / Indoor
Tricycle
Motorcycle Parking spaces Ground Floor
N/A Public
Parking for Motorcycle / Indoor
Bicycle Parking spaces Ground Floor
N/A Public
Parking for Bicycle / Indoor
Table 10: Parking
Page 96
b. Quantitative Analysis
Questionnaire Survey
The questionnaire survey intended to gather and analyze the general facts, views and
opinions of the stakeholders about the proposed development. The survey was intended for
30 respondents and was distributed by both directly and by 3rd person mostly for people
living in the some are for people living in the nearby Balintawak Public Market that are within
the limits. The number that responded includes 5 students, 5 employees, 15 self-employed
and 10 with no identification.
Figure 1: Reasons why people visit a supermarket/market
On the first question, the proponent asked for the reasons why the interviewee visits a market
or supermarket. The chart shows that out of 30 respondents (50%) mostly go there only to go
shopping (30%) go to eat and (15%) of them go there to hangout or during free time.
Page 97
Figure 2: Consider when Buying in a Supermarket/Market
The proponent asked the interviewee on what they consider when they chose to buy in either
the market or supermarket. The chart show that mostly of the respondents consider Price
(40%), Availability (30%), Selection of goods (20%) and lastly the Atmosphere (10%) of the
establishment.
Figure 3: Often visit the Supermarket/Market

On the third question, the respondents were asked how frequently they go to a market or
supermarket. Based on the chart, out of the 30 respondents, (40%) go to the market every 2-
3 times a month, (35%) weekly, (20%) go every 2-4 times a week and only (5%) go every day.
Page 98
Figure 4: Public Market vs. Supermarket

The respondents were asked which would they chose between a public market and a
supermarket. Based on the chart out of 30 respondents, only 5 (30%) choose to go to a public
market rather than 25 (70%) to go to a supermarket.
Figure 5: Scale on Visit a Market
The proponent asked the respondents who chose the supermarket, that would they try to
visit the market. (50%) highly agree, (30%) agree and (15%) appreciated on going to the
market if it is improved. Only (5%) disagreed on going to a market even when it is improved.
Page 99
Figure 6: In Favor in Redevelopment of Balintawak Public Market
The interviewees were asked if they are in favor in redeveloping a new Balintawak Public
Market and based on the chart, (90%) of the 30 respondents agree in the redevelopment and
only (10%) disagreed on it.
Figure 7: Willingness to Visit the New Balintawak Public Market
On the last question the proponent asked if they will decided on visiting the market if it is
developed. Based on the chart, (98%) decided on visiting the market if it would be redevelop
and only (2%) said no.
Page 100
Figure 8: Kind of Transportation Usually Used
The proponent asked for what kind of mode of transportation that they usually used. Based
on the survey, the respondents mostly use the jeep with (45%), followed by Tricycle (25%),
Bus (15%), and LRT (10%) and other (5%) mode of transportation.
Figure 9: Consider When Riding Public Transportation
The proponents asked what the interviewees consider when they use a mode of
transportation. Most of them (50%) consider the time when traveling, (25%) choose the route
of travel, (20%) consider the convenience when riding, (5%) decided only when it is needed or
if it’s available in the moment.
Page 101
Figure 10: Reasons on Using Public Transportation
The interviewees were asked what the reasons why they use public transportation are. Based on the
chart, most (30%) used it when going to school and some (30%) used it for work, (15%) use it for
shopping, and (10%) used it for work leisure. Others used it for personal business like checkups or
going to church.
Need Analysis
After the photo documentation and the observation the researcher acknowledged the current
problems that justified the degradation of the present Balintawak Public Market and proposed
Revitalizing Balintawak Public Market. The researcher, after carefully analyzed the different
interviews and case studies came up with the essentials to improve the current condition of the
public market.
General preplanning is the prime necessity in the area. A public market must cater to the needs of the
public nonetheless compared to a private market they should provide better facilities and
comfortable atmosphere while shopping. An effectively-layout plan will affect the behavior of the
people who uses the building but also the employees and the citizens. With its current state the
facilities and services provided by the market are old-fashioned like the garbage pit, sewage disposal
and the delivery dock. Light materials are used by most of the structures that was built earlier.
Especially the structural frame of the building, only stalls that are made of concrete and the latest
building were constructed using steel for structural frame. The current conditions of the market
especially on the old building are not strong enough to carry anymore additional load. However it is
not economically advisable for the owner to conduct more renovations to the building and only
achieve low increase of number of stalls.
Page 102
Such significant factors to consider are the mechanical facilities, utilities conversion and alteration.
The old-fashioned and out dated facilities used greatly affects the user’s performance and building’s
energy usage. The structure can conserve more energy and less time consuming and it will also
upgrade the building service.
Furthermore the Balintawak Market is prone to fire. It contradicts what is stated in the fire code and
building code. Light materials, no fire extinguishers, no fire exits, no emergency lights and no
signage’s that are supposed to be very effective in times of emergency are some of the things that the
structure lacks.
Revitalizing public market with sustainable low-cost designs. Our environment asks for a sustainable,
green and smart design to lessen the effects of climate change and contribute in regaining the former
state of the environment. This shall be reflected not only on the government sector but also seen on
us private individuals. The Balintawak Public Market is an out dated substandard structure which
further contributes to the pollution environment, to the traffic and is also an eyesore in the outlook.
Now is the time that facilities must be renewed to a user-friendly building and upgrade it into an eco-
friendly structure.
Conclusion and Recommendation
Preferences of the users play an important role on services that the market should provide. This
research had presented data from in response to users who have been and had not been to the
Balintawak Public Market and who have use. These result that are relevant in point of answering the
following problems stated on the subject matter.
Page 103
III. SPACE PROGRAMMING
Table 10: Space Programming part 1
Page 104
Table 11: Space Programming part 2
Page 105
Chapter 5. Design Strategies and Solutions
I. Design Strategies
a. Design Concept
Image 18: Wood Pallet Box

Just like the old Balintawak Public Market, the Infamous “wood pallet box” has also struggled through
the years, so what do “wood pallet box” really do? Wood Pallet Box is a transport structure that
supports goods in a stable fashion, while being lifted by a forklift, pallet jack, front loader, or other
device.
Now, the researcher chose to associate the proposed design of the Balintawak Public Market to a
simple wood pallet box. Why? Simply because just like the old Balintawak Public Market. Wood Pallet
Box has also changed to become what is now. Since the 1940’s it has played significant note in
modern material handling. Although as time went by issues regarding the practicality of using it
emerged. Issues such as consumers want products that they can use on multiple occasions rather
than pallets that break after a single use. To meet this demand the manufacturers find ways on how
will they be able to make wood pallet box to be sustainable, versatile and eco-friendly. And that is
why up until now wood pallet box is still widely used in the industry because of its stability, versatility
and sustainability. (Pallet Management Inc., 2016)
In this way the wood pallet box has shown how it has grown and develop accoring to the changing
needs iof the consumers. It relates to the situation of the Balintawak Public Market today for it also
faces some issues. In relation to this the researcher likes to symbolize the Balintawak Public Market to
that of a humble wood pallet box that managed to have grown and develop into a much greater
version of itself.
Page 106
b. Design Objectives
 To design an iconic structure that would complement Philippine architecture

reflective of our culture.
 To promote cultural appreciation through civic art structure that will embody
Philippine identity.
 To design a market that keeps up to today’s trend and necessities such as accessible
transportation.
 To design a versatile and flexible market where visitors can gather, shop, eat, and
socialize.
c. Design Philosophy
“Your own identity is your own greatness”
d. Design Considerations
 Aesthetic
 Form (Wood Pallet Box)
 Building Character and Technology (Sustainable Green Strategies)
 Planning
 Accessibility (Transportation Network)
 Orientation (Adjacent Structure, Sun and Wind direction, View Analysis)
 Circulation (Function, Traffic Flow, Traffic Foot)
 Safety
 Architectural Standard
 Security
 Fire Protection
 Signage / Directory
 Security Checkpoint
Page 107
II. Design Solutions
a. Schematic Plans
i. Site Bubble Diagram
SECURITY
CHECK
POINT
PUBLIC TRANSPORTATION PLATFORM FOOTBRIDGE
BAZAAR/ GREEN
ROOF
FRUITS & WET

VEGETABLES DRY PORTION
PORTION
SERVICE DELIVERY PARKING ADMINISTRATIVE

STAFF
MAINTENANCE PERSONNEL PARKING
MAINTENANCE PARKING
PARKING
Figure 1: Site Bubble Diagram
Page 108
ii. Space Bubble Diagram
DROP OFF
PLATFORM FOOT BRIDGE

BICYCLE PARKING
PWD
PARKING
MOTORCYCLE PARKING
TRICYCLE TERMINAL PUBLIC

PARKING
JEPPNEY TERMINAL
Figure 2: Public Transportation Diagram
BAZAAR/
JANITOR CR GREEN CR JANITOR
ROOM ROOF ROOM
MEAT FISH
GARBAGE WAITING GARBAGE
FACILITIES AREA FACILITIES
COLD STORAGE
CHICKEN
LOADING DOCK
Figure 4: Wet Portion Spaces
Page 109
VEGETABLES BAZAAR/
GREEN ROOF
FLOWERS WAITING FRUITS

CR CR
AREA
JANITOR JANITOR
ROOM EATERIES/ COCONUT ROOM
CONCESSIONAIRES
GARBAGE GARBAGE
FACILITIES FACILITIES
DRY STORAGE
LOADING DOCK
Figure 3: Vegetables & Fruit Portion Spaces
Page 110
BAZAAR/
JANITOR GREEN ROOF JANITOR
CR CR
ROOM ROOM
GARBAGE GARBAGE
FACILITIES GROCERY WAITING GENERAL FACILITIES
AREA MERCHANDISE
DRY GOODS
DRY STORAGE
LOADING DOCK
Figure 5: Dry Portion Spaces
Page 111
STALL
EATING AREA
VEGETABLES STALL STAGE STALL WET

& FRUITS PORTION
PORTION
DRY
PORTION
ADMINISTRATIVE
MAINTENANCE STAFF
Figure 4: Bazaar / Green Roof Spaces
SECURITY STAFF ROOM MARKET

/ LOCKER ADMIN
OFFICE OFFICE
C.R.
PERSONNEL PARKING
PARKING
Page 112
Figure 6: Administrative Staff
DRY STORAGE COLD STORAGE
LOADING DOCK ADMINISTRATIVE

STAFF
SERVICE DELIVERY PARKING PERSONNEL PARKING
MECHANICAL
ELECTRICAL
FIRE PUMP
WATER
SUPPLY
MAINTENANCE PARKING
PARKING
Figure 7: Maintenance
Page 113
iii. Space Matrix
Figure 8: Space Matrix
Page 114
b. Schematic Design
Figure 9: Schematic Design 1
Figure 10: Schematic Design 2
Page 115
c. Final Design
Figure 11: Site Development Plan
Page 116
Figure 12: Fruits & Vegetables Market-A Floor Plan
Figure 13: Elevation & Section
Page 117
Figure 15: Exterior Perspective
Page 118
Figure 16: Interior Perspective
Figure 17: Wet Market-B Floor Plan
Page 119
Page 120
Page 121
Figure 22: Dry Market-C Floor Plan
Page 122
Page 123
Figure 27: Stall Floor Plan, Elevation & Perspective
Page 124
Figure 28: Food Park Floor Plan
Page 125
Page 126
Figure 32: Commercial Building Ground Floor Plan
Figure 33: Commercial Building Second Floor Plan
Page 127
Page 128
Page 129
Figure 39: Jeepney Terminal Floor Plan
Page 130
Page 131
Page 132
Figure 44: Tricycle Terminal Floor Plan
Page 133
Page 134
Figure 49: Security Checkpoint
Page 135
Page 136
Page 137
Figure 54: Structural Conceptual Framework
Page 138
Figure 57: Spot Detail of Parapet Wall & Trellis
Page 139
Figure 58: Spot Detail of Stilt Column & Tensile Rod
Page 140

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BALIK BALINTAWAK: A Proposed Revitalizing of Balintawak Public Market, Quezon City 1

CAPUYAN, John Rey C. – ARCHITECTURE 5A – Architecture Department

“A PROPOSED REVITALIZING OF BALINTAWAK PUBLIC MARKET, QUEZON CITY”

Presented to the Faculty of the

B.S. Architecture Program, College Department

Don Bosco Technical College, Mandaluyong City

of the Requirements for the Degree of

Bachelor of Science in Architecture

JOHN REY C. CAPUYAN

Don Bosco Technical College

Fr. Abner Santos, SDB

Dear Fr. Santos,

Below is the abstract of the project for your reference:

John Rey C. Capuyan Fr. Abner Santos, SDB

Recommending Approval: Endorsed by:

Arch. Josefina B. Alfonso, MSAE Arch. Luis Carlo D. Sapno, En.P.

Chapter 1. Introduction ................................................................................................... 10

I. BACKGROUND OF THE STUDY ........................................................................................ 10

II. STATEMENT OF THE PROBLEM ...................................................................................... 11

III. SIGNIFICANCE OF THE STUDY......................................................................................... 12

IV. ARCHITECTURAL THESIS GOAL/OBJECTIVES/STRATEGIES ............................................. 13

V. SCOPE and LIMITATIONS ................................................................................................ 14

VI. RESEARCH METHODOLOGY ........................................................................................... 15

Chapter 2. Review of Related Literature .......................................................................... 16

I. PUBLISHED REFERENCE .................................................................................................. 16

i. Identity of Public Market ............................................................................................... 16

Death of Palengke .......................................................................................................... 16

Wet markets and the forces of change .......................................................................... 17

Kinds of Public Market ................................................................................................... 17

ii. Perception of Public Market .......................................................................................... 19

Measuring Your Organization's Market Awareness and Perceptions Provides a Solid

Public Markets Phase I Report: An Overview of Existing Programs and Assessment of

Making Multicultural Places ..................................................................................... 20

The ‘greening’ of public markets ................................................................................... 21

Public Markets & Community-Based Food Systems ...................................................... 22

iii. Public Transport ............................................................................................................. 23

Intermodal Concept in Railway Station Design .............................................................. 23

Transition Spaces in the Community ............................................................................. 24

Public Transport may Boost Our Well Being .................................................................. 25

From Place to Place: Shifting the Transportation Paradigm .......................................... 25

Fighting Traffic Congestion with Information Technology............................................. 26

iv. Sanitation ....................................................................................................................... 26

Water, Sanitation & Hygiene ......................................................................................... 26

Keep It Clean ...................................................................................................... 27

Waste disposal ............................................................................................................... 28

Wastewater treatment facility in the Muntinlupa Public Market, Philippines .............. 28

Public awareness raising and sanitation marketing ....................................................... 29

v. Sustainable Design Approach......................................................................................... 30

Architecture follows Nature: Biomimetics Principles for Innovative Design ................. 32

Ten Qualities of Successful Public Markets ................................................................. 33

vi. Utilization ....................................................................................................................... 34

General Factor in Market Planning and Design ............................................................. 34

Public Market Concept Development ............................................................................ 35

The design of market buildings and infrastructure ........................................................ 36

What is Placemaking? ................................................................................................. 37

II. CASE STUDIES ................................................................................................................. 38

Metro Point Mall, Pasay City .......................................................................................... 38

Victory Mall, Pasay City .................................................................................................. 40