Course: Strategic Management

Professor: Wojciech Czakon

Student Name: Manuchehr Valiev
Student No: 188701
Date: 26th January, 2022

Three compelling bullet points for me:

1. McDonalds / Illy Cafe - International Strategies

In my opinion, these two cases had the most interesting discussion which I was fascinated by.
I was really excited to know about the formation of such large companies and study their
business strategies. In order for companies of such scale to be successful they have to have solid
vision beforehand and I really enjoyed the process of learning how these giants expanded around
the world. For instance, McDonalds former CEO Ray Kroc captured they idea that they could
sell selected menu items in large quantities and this motivated him to purchase McDonald Co.
from two McDonald brothers. However, he thought restaurant business is a very sensitive and
hard to do business that led him to introduce franchise business. As we were on the topic of
international strategies, franchisee business is one of the flexible tools for companies to enter
new markets. I think, they chose the right international strategy for a restaurant business which is
transnational responding both for global trends as well as for local needs and regulations.

2. Renault x Nissan Alliance (rationale, outcome and crisis) –

Cooperative strategies
Another very insightful discussion for me was the topic of cooperative strategies when two large
companies decide to partner to compete against other competitors. In case of Renault and Nissan
I believe both of these firms formed strategic alliances to exchange and share resources and
capabilities in order to co-develop, sell, and service goods and services. Strategic alliances
enable businesses to capitalize on their existing resources and capabilities while collaborating
with partners to build new resources and capabilities that will serve as the foundation for new
competitive advantages. When sharing resources and teaming up make companies be
undefeatable which not only allows to save costs and time but also help to learn from each other.

3. Xiaomi and Samsung in India - Strategic Analysis

Course: Strategic Management
Professor: Wojciech Czakon
Student Name: Manuchehr Valiev
Student No: 188701
Date: 26th January, 2022

Three compelling bullet points for me:

1. Innovation without experimentation doesn’t work. Like with LEGO case, some
companies have propensity in their culture to change. They are not afraid of
experimenting and try new things which is more important than innovation.
2. Profitability comes from “glocal” scale. Meaning that transnational companies like
McDonald which operate in homogenous markets is doing good job of responding both
for global trends as well as for local needs and regulations.
3. Partnering and collective competition make sense when growing. When sharing resources
and teaming up make companies be almost undefeatable which not only allows to save
costs and time but also help to learn from each other.