PACT (People, Activities, Contexts, Technologies) Summary
Webpage: Greek Running Events (runningreece.com)
People
Who do you think are the key
users of this product?
Think about the broad user
groups that can be identified.
List these groups and their
likely characteristics in order
of priority for the product in
question.
Not general considerations
for building any system, but
specific considerations for
designing your user-system
interactions
Any characteristics that could
affect your interface design?
Are the users
homogenous/heterogeneous?
(Physical, cognitive, usage
pattern differences)
Activities
What are the main
goals/tasks users will want to
achieve with this product?
Again, list these in order of
priority (e.g., if the system
has a log in it is likely that a
user would create an account
just once therefore that task
should be bottom of the list)
PACT Summary
Users
The primary anticipated users of the Greek Running Events webpage, in order of expected usage
priority are:
• Running professionals
• Inexperienced runners
• Travelers/Tourists
• Sport enthusiasts
• Members of the general public
Characteristics of Target User Base
• It is safe to assume that the webpage’s main user base is adequately computer literate
therefore expected to own and occasionally use computing devices like PCs and smartphones.
• Moreover, most users are likely acquainted with the use of various web-based platforms and
technologies.
• The webpage is promoting running tournaments, so it should mostly appeal to frequently
exercising and generally health-conscious individuals or groups.
• Since there is a chance to combine running activities with a visit to a beautiful and popular
travelling destination like Greece, it is highly probable that travel enthusiasts would be inclined
to visit this webpage as well.
• Users who are not regularly exercising and maybe looking for a new experience may also consist
a fair part of our targets since they are offered special packages adjusted to their abilities and
desires.
User Homogeneity or Heterogeneity
• The target audience for this webpage would be expected to be generally heterogenous in
composition and character.
• The content of this webpage is designed to appeal to a quite large demographic cross-section
regardless of one’s socio-economic background, profession, age or gender.
• Of course, specific examples of individuals such as those in bad physical condition or critical
financial situation, as well as well as those that are unable to use web-based platforms and
computing devices should not consider the webpage’s services as a feasible option. However,
that does not change the overall heterogenous picture of the user base.
By using this webpage, users are mostly expected to perform the following list of activities and tasks, in
order of frequency:
• Getting briefly informed about all the featured events by browsing relevant homepage
content.
• Clicking on Calendar, Locations and Events hyperlinks to extract more information in order to
form a better impression about all the currently running events.
• Searching for available packages according to their requirements, by using the webpage’s
respective form.
• Clicking on embedded social media icons (e.g., Twitter) to access the corresponding
platforms, review the posts by runninggreece.com as well as other users’ comments and
feedback and maybe follow their social media pages to keep up with updates.
• Booking their package online or by contacting service via the special button at the home page.
• Using the search bar and appropriate keyword combinations to look for relevant content.
• Clicking on “about us” and “past events” to get to know the general structure of the website’s
events as well as exactly what they offer.
• Clicking on the “contact us” hyperlink for any kind of questions that are not covered by the
provided content.
• Becoming a subscriber to their mailing list by filling up the pop-up window that comes up
when opening the webpage.
Contexts
Where will this product be
used? Describe the likely
environment, physical,
organisational & social, and
discuss the implications of
this (e.g., the product’s
resilience to the
environmental factors such as
noise, disturbance, light,
ability to connect to WIFI if
out and about, cooperation
with others - single or
multiple person interaction
etc.)
Technologies
What type of technology will
the users have? Consider
input and output, data types
etc. test, speech, icons, error
messages etc.
You should link to what you
have said in the contexts
section above.
You should also link to what
you have said in the activities
section above (e.g., if an
activity is to leave comments,
then the input technology
might be a form; if the activity
is to search then the input
technology might be a search
bar).
Business Goals: What are the product’s primary business goals?
The primary purpose of the runningreece.com webpage is to offer sports enthusiasts, travellers as well as other interested members
of the general public a chance to run in unique routes and participate in racing events all over Greece. In this regard, it helps
interested parties find the ideal running event for them and confirm their participation by booking a package.
Where will this webpage be mostly used?
• At home
• In work environment
• On the go using a mobile device (e.g., smartphone)
• In schools, colleges and universities
Environmental factors
An internet connection is essential for users to access the webpage and its services. Therefore, they
need a reliable wired connection when accessing the page from their home, school or workplace or a
wireless connection when they are on the go using a mobile phone or laptop. Under common
circumstances, factors such as noise pollution or light disturbance will not affect the functionality of
this webpage
Cooperation with other users
This page is designed to be used mostly by one person at a time. However, since family or group
packages are also offered to the user, page usage may also be a result of collaboration.
Temporal Considerations
Since all upcoming events are part of a defined timetable and there is a maximum number of possible
participants, time may be an important factor. Though generally speaking, users can access the
webpage anytime with no time-related issues affecting its functionality.
Anticipated User Technologies
• Standard desktop PCs, Laptops, as well as mobile devices like smartphones and tablets.
• The webpage supports various input devices such as keyboards, mouse clicks, touchscreens
and manual swipes. As a result, the vast majority of computing device users can potentially
access it.
Input and output technologies
• Browsing relevant content and getting informed about current and past events (using the text
and image interface and hyperlinks)
• Searching for available packages catered to their needs (filling up the provided online forms,
text and numerical fields, drop-down lists, clicking interactive buttons)
• Visiting social media pages to review posts by runningreece.com as well as comments by
other users (clicking on social media icons)
• Searching for content by using keywords (using the search bar)
• Contacting the customer service for any kind of questions and requests (filling up online form
and input boxes)
• Becoming a subscribed member of runningreece.com by completing the pop-up window that
comes up when opening the website (filling up online form and text capture fields and clicking
interactive button)
• Inputting user-specific personal and payment data via the booking online form (filling up
online form and input boxes)
• Accessing external third-party websites to view featured advertised products or services
(clicking on ad banners)