Running Head: SUPPLY CHAIN PROCESS

Supply Chain Chart

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Running Head: SUPPLY CHAIN PROCESS

Introduction

Supply chain describes the processes and organisations that take part to convert and

convey goods from manufacture to customers. It’s a connection of producers, distributors,

transporters, storage facilities and retailers that convert raw materials and move them to the

end users for consumption, (Rohan 2016). These processes are successfully integrated into a

seamless process which embraces and links all these processes into a chain.

The Supply Chain of Coca-Cola Bottlers Company

Coca-Cola Bottlers Company, todays’ largest producer and marketer of soft drinks,

supply chain is a seamless and successful journey that starts when raw ingredients enter the

factory to when it reaches the consumer. The supply chain plays a key role in reducing

impact on environment and ensuring value chain sustainability from sourcing raw materials,

manufacturing the end product and distributing it to customers and consumers. At my place

of internship, the Coca-Cola Company focuses on downstream activities which encompass

the activities between the manufacture and the end use user the supply chain.

Ingredients Packaging Manufacturing Distribution

Community Recycling Customers and Refrigeration

Consumers

The key ingredients used in the production process are sugar, empty bottles, crowns,

caps and crates. These ingredients are packaged and delivered to the manufacture that is

responsible for manufacturing finished drinks. The manufacturing process starts by machine

which releases correct proportion of syrup to filtered water for creating the final soft drinks.

These drinks are then put into pressurized tank called the carbonate to inject carbon dioxide
Running Head: SUPPLY CHAIN PROCESS

to the drinks to generate the fizz. For further distribution, the drinks are bottled and sent to

the warehouse for refrigeration. The company uses software, ‘I das’ to automate and monitor

the distribution process.

From the manufacturer, the beverages are moved to centre of distribution and selling

zones using a fleet of commercial vehicles and trucks owned by the company. These

distribution centres are responsibility of managing the warehouse and dispatching the

beverage to all the retailers in the market. These distribution and sales centres have

departments like the sales and dispatch, fleet management, storage and IT departments to

help reach the retailers in the market and contact points to sell to the customers and

consumers, (Rohan 2016). Each distribution zone has a head whose responsibility is to

monitor the overall performance and to increase the overall consumption of his zone.

Moreover, retailers and wholesalers deliver Coca-Cola stock by bulk through the

country. The Coca-Cola also has some wholesalers called sub-distributors who deliver their

stock to places where tracks cannot afford to travel. The final customers get the drinks from

the retailers or any glossaries shop for consumption.

After consumption, the wastes (cans and bottles) are collected from the recycle bins

and sent back to the battling company to be made usable for further distribution.

In conclusion, the supply chain helps the company manage and monitor how the

beverage is produced, distributed and the level of consumption by the customers.

Running Head: SUPPLY CHAIN PROCESS

Reference

Rohan A., (2016), supply chain: meaning, example and benefits, retrieved from:

http://www.yourarticlelibrary.com/retail-management/supply-chain-meaning-

example-and- benefits-with-diagram/48274/

Nyangara, A., & Aila,O. (2011), Adding customer value through effective distribution

strategy: the case of Coca-Cola Bottlers Limited. Saarbruecken: VDM Publishing