CORPORATE SOCIAL

RESPONSIBILITY

Vijay Kumar Sarabu

Dr. Rajni Saluja
Introduction
Taking into account the need for a sustainable development, Corporate Social
Responsibility (CSR) has become an extremely important subject not only for
companies but also for communities and public policy. In a globalized economy,
taking into account the fierce competition, CSR is often considered a very important
premise for businesses to gain and sustain competitive advantages.In its
communication "Towards a global partnership for sustainable development", the
Commission has stressed that globalisation may result in negative effects if it goes
uncontrolled. CSR public policies may help shape globalisation in a positive way by
promoting good company practices that complement public efforts for sustainable
development .The Commission stressed that to be sustainable, development must
strike a balance between the economic, social and environmental objectives of
society, in order to maximise well-being in the present, without compromising the
ability of future generations to meet their needs.
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Nowadays it is very important to start doing business in a responsible way. In this
context, Corporate Social Responsibility (CSR) has grown in importance for
organizations because their most important stakeholders expected that through
their work they aim not only economic, but also environmental, social and
community issues, which are relevant for them. As a response to social,
environmental and economic pressures, an increasing number of European
organizations are promoting their corporate social responsibility strategies

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LITERATURE REVIEW [CORPORATE SOCIAL RESPONSIBILITY IN INDIA AND OVERVIEW
BY VIJAY KUMAR SARABU (JAN 2017) ON JOURNAL OF ASIAN BUSINESS]
• The work in this paper is focusing on the institutions, nations, building firms who practice CSR. In a
communication with companies bonding to its stake holders it is suggested by the Draft rules that
CSR should go beyond the boundaries and the communities while intermining CSR. Recently an
initictives by Government has directed public sector to save some funds and resources for the
future activities of CSR from their annual budget.
• In todays date around 250 of the world’s largest companies i.e 93% publish annual corporate
responsibility reports and the companies which are independently audited are nearly 60%.
Author also include about the evolution of CSR in india. i.e CSR has gone through many phases
like community engagement , social responsible production and socially responsible employs
relations. The paper represent the significance, drivers and key issues in CSR.

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KEY FINDINGS OF THE STUDY (2015)

• Nearly one-fourth (27%) of the companies spend more than the prescribed CSR spend and about
tow-third (64%) of the companies spend less than the prescribed CSR spend.

• 2% of the companies spend zero amount from their prescribed CSR spend and 9% the companies
spend more than 50% od the prescribed CSR spend but missed the target of the prescribed CSR
spend.

Challenges which are faced by CSR are lace of awareness, issue of transparency, visibility factor, lack
of consensus etc. At last it can be said that there is a need ot increase the understanding and active
participation of business in equitable social development as an integral part of good business practice.

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CORPORATE SOCIETY RESPONSIBILITY PAPER BY RAJNI SALUJA ON INTERNATIONAL
RESEARCH JOURNAL AND MANAGEMENT SOCIOLOGY AND HUMANITIES ( DEC 2018)

• According to this research paper the author provide insight on the history of CSR such as vedic
period kings had an obligation towards society and merchant displayed their own business
responsibility by building places of worship, education and wells.

• The concept of CSR corporate social responsibility refers to soft voluntary self regulation adopted
by firms to improve aspects of the labour , environmental and human right issues. As we have seen
in the previous paper CsR has gone through many phases in india.

• And the paper concludes that CSR has gained prominence form all avenues organizations must
realize the government alone will not be ale to get success in its endeavor to uplift CSR focused
business should proactively promote community growth and development, and voluntarily
elimination practices that harms the public, regardless of legality.

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 OBJECTIVES

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IMPORTANT QUESTIONS

1. ARE THE GENERAL PUBLIC AWARE OF CSR ACTIVITIES?

2. IS THERE ANY ISSUE WITH TRANSPARENCY?

3. IS THERE ANY NEED TO BUILD LOCAL CAPACITIES?

4. IS THERE ANY AVAILABILITY OF CLEAR CSR GUIDELINES?

5. HOW MANY PHASES ARE THERE IN CSR AND WHAT ARE THEY?
 Today the concept of corporate social responsibility is firmly
rooted on the global business agenda. There are many
obstacles need to be overcome. Organizations must realize
that government alone will not be able to get success in its
endeavor to uplift the downtrodden of society. There is a
need to increase the understanding and active participation
of business in equitable social development as an important
FINDINGS AND part of good business practice. A key challenge facing
business is the need for more reliable indicators of progress in
CONCLUSIONS the field of CSR, along with the dissemination of CSR
strategies. It is generally found that the degree of CSR
activities of companies should depend upon their business size
and profile. Non-governmental organizations and
Government agencies generally possess a constricted
viewpoint towards the CSR activities of companies. Lack of
transparency is another issue which needs to be bring in focus
it should not be ignored that the ancient Indian texts are the
true originators of good business governance. CSR in the right
perspective in order to facilitate and create an enabling
environment for equitable partnership between the civil
society and business CSR-focused businesses should
proactively promote the public interest by encouraging
community growth and development, and voluntarily
eliminating practices that harm the public, regardless of
legality.