BUSINESS ADMINISTRATION

COURSE GUIDE 2022-I

APPLIED MATHEMATICS 1

GENERAL Credits: 4
INFORMATION Total class hours: 72 hours in distributed in three, weekly, 90-minute sessions (48 hours of
theory-practice classes, 24 hours of accompanied classwork).
Total hours of Independent work: 120 hours per semester (Out of class assignments and
preparation average of 7.5 hours per week).
Type of course: Theoretical-practical
Semester: 1
Co-requisites: Math Fundamentals Laboratory
Professor: Nicolás Gómez
Schedule and Attention to students: Session 4 – Blended Learning Mode
Monday – 10:30 AM – 12:00 PM – Diag 34 -101
Wednesday – 10:30 AM – 12:00 PM Cra5 -203
Thursday – 10:30 AM – 12:00 PM Cra5 -203
Attention to students: See SUMA availability
ngomezo@cesa.edu.co
MAIN TEXTS:
BIBLIOGRAPHY
Bittinger / Ellenbogen / Surgent
Calculus and its applications
Pearson.
11th Edition
Digital Library:
http://www.ebooks7-24.com.cvirtual.cesa.edu.co/?il=5645

Stewart James,

Single Variable Calculus
Brooks/Cole. CENGAGE Learning.
8th Edition
Digital Library:
http://www.ebooks7-24.com.cvirtual.cesa.edu.co/?il=5053

COMPLIMMENTARY TEXTS
Haeussler / Paul / Wood
Matemáticas para Administración y Economía
Pearson
13th edition Digital Library:
http://www.ebooks7-24.com.cvirtual.cesa.edu.co/?il=3735

Page | 1 Applied Mathematics 1

 Stewart J., Redlin, L., Watson, S.
Precalculus. Mathematics for Calculus
Cengage, 7th edition
Digital Library:
http://www.ebooks7-24.com.cvirtual.cesa.edu.co/?il=3753

COMPETENCIES TO DEVELOP
EXPECTED LEARNING RESULTS FROM MATHEMATICS

At the end of the Mathematics cycle of courses, a student should be able to:

1. Formulate mathematical problems related to business administration, by defining unknowns, restrictions, and
mathematical models according to the situation.
2. Execute mathematical processes by applying the correct rules for solving mathematical business models.
3. Graphically represent single-variable mathematical functions related to business situations, identifying their
main characteristics.
4. Interpret the result of a mathematical process or of a graph of a function, in the context of business problems,
justifying the answer with mathematical concepts.
EXPECTED LEARNING RESULTS FROM APPLIED MATHEMATICS 1

At the end of the course, a student should be able to:

1. Formulate mathematical problems related to business administration, through equations, inequalities, limits,
and derivatives with linear, quadratic, piecewise, rational, radical, polynomic, exponential, and logarithmic
models, by defining unknowns, restrictions, and mathematical models appropriate to the situation.
2. Execute mathematical processes by applying the rules of solution of equations, inequalities, limits, and
derivatives to linear, quadratic, piecewise, rational, radical, polynomic, exponential, and logarithmic models.
3. Graphically represent linear, quadratic, piecewise, rational, radical, polynomic, exponential, and logarithmic
functions related to business situations, using the concepts of the derivative.
4. Interpret the result of a mathematical process related to the solution of an equation, inequality, limit,
derivative, or graph of the function and/or its derivative in the context of business situations, taking into
consideration its restrictions and units.
TRANSVERSAL COMPETENCES:

Communication:

 The student effectively communicates mathematical processes through an argumentative discourse based on
mathematical ideas and concepts.
 The student listens to others and respects their turn to speak.

Teamwork:

 The student supports his classmates in their mathematics’ learning process, tolerating and understanding
differences and contributing from their strengths.
 He relates positively with his teammates, establishing goals, and making contributions in favor of the fulfillment
of the objectives.

Page | 2 Applied Mathematics 1

Continuous learning and perseverance:

 The student assumes with responsibility the process of autonomously learning new mathematical techniques,
recognizing their difficulties and requirements.
 The student tries as many times as necessary to achieve the goal without giving up, seeking to learn from his
mistakes.

Numerical analysis:

 The student selects and manipulates real data for the identification of related mathematical models.
 The student predicts the behavior of the variables identified in the data, using models and mathematical tools.

Problem solving:

 The student makes a comprehensive reading of the problem information: compares, classifies and organizes
relevant and non-relevant information.
 The student uses strategy to solve mathematical problems based on five steps: understanding, formulating,
solving, verifying, and interpreting.

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 BUSINESS ADMINISTRATION
COURSE GUIDE 2022-I

WEEKLY COURSE GUIDE

General Notes:

Class Activities: Classes may start with a Reading Comprehension question, doubts on homework will be addressed. Doubts on the reading and the theory will be explained, examples
and exercises of different level will be solved in class

Wk. Cl. Topics ELO Independent Work Classroom Activity Pedagogic Strategy
MODULE 1: FUNCTIONS, EXPONENTIAL AND LOGARITHMIC MODELS, LIMITS, ARC, IRC
Introduction to the course,
 Rules of the game
1 Methodology, Rules of the Game 1 Reading: Course Guide
 Activity: Learning outcomes
1 Functions
Jan24  Advanced exercises and clear doubts  Collaborative Learning
Jal28 2 Piecewise functions 1, 2, 3, 4 Reading: Stewart 1.1  Activity: Real-life Piecewise Functions  Active participation
 Exercises – Functions, basics, and concepts
Interest Rates: Compounded,  Activity: Credit cards, savings accounts, mortgages
3 2, 3
effective, nominal continuous  Exercises – Interest rates
Exponential functions: Features, Reading: Stewart 1.4  Activity: Recognizing exponential functions
4 2, 3
graphs characteristics. Finalize exercises of previous topic  Exercises – Exponential functions
2
Logarithmic functions: Features, Reading: Bittinger 3.2  Advanced exercises and clear doubts  Collaborative Learning
Jan31 5 2, 3
Feb4 graphs characteristics. Finalize exercises of previous topic  Exercises – Logarithmic functions  Active participation
Reading: Bittinger 3.2  Advanced exercises and clear doubts
6 Logarithmic functions: Properties 2, 3
Finalize exercises of previous topic  Exercises – Logarithmic properties
Solution of exponential and Reading: Stewart 1.5  Advanced exercises and clear doubts
7 1, 2,4
logarithmic equations Finalize exercises of previous topic  Exercises – Exponential and logarithmic equations
1, 2, Reading: Stewart 1.5  Advanced exercises and clear doubts
3 8 Modelling Exponential Functions 3, 4 Finalize exercises of previous topic  Exercises – Covid and Models  Collaborative Learning
Feb7
Feb11  Advanced exercises and clear doubts  Active participation
Limits I: numerical and graphical Finalize exercises of previous topic  Theory
9 2, 3, 4
methods Reading: Bittinger 1.1  Activity: Finding Limits
 Exercises – Limits 1

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Wk. Cl. Topics ELO Independent Work Classroom Activity Pedagogic Strategy

Calculation of limits II: properties,  Advanced exercises and clear doubts

indeterminate forms, solution by Reading: Bittinger 1.2
10 2, 3, 4  Theory
Finalize exercises of previous topic
algebraic manipulations ,  Exercises – Limits 2
4
Feb14 Measuring change:  Collaborative Learning
Feb18 Reading: Bittinger 1.3  Advanced exercises and clear doubts
11 net change, average rate of change 2, 3, 4  Active participation
Finalize exercises of previous topic  Exercises –Average rate of change
(ARC)
Measuring change: Reading: Bittinger 1.3  Advanced exercises and clear doubts
12 2, 3, 4
Instantaneous rate of change (IRC) Finalize exercises of previous topic  Exercises –Instantaneous rate of change
Instantaneous Rate of change,
Reading: Bittinger 1.3  Advanced exercises and clear doubts
13 derivative function, (definition of the 2, 3, 4
Finalize exercises of previous topic  Exercises – Instantaneous rate of change
derivative)  Collaborative Learning
5
 Review main concepts and key exercises  Active participation
Feb21 Conceptual Map Midterm
Feb25
14 WORKSHOP. Midterm Review 1, 2, 3, 4  Individual feedback
Taller integrador 1
 Advanced exercises and clear doubts
15 MIDTERM 1
MODULE 2: DERIVATIVE FORMULAS, CHAIN RULE, MARGINAL ANALYSIS
Derivative Function: Reading: Stewart 2.8  Advanced exercises and clear doubts
16 2, 3  Activity: Graphing derivatives
Graphic point of view 1 Finalize exercises of previous topic
6  Exercises – Derivative f(x)– graphic method
Feb28 Derivative Function:  Collaborative Learning
Reading: Stewart 2.8  Advanced exercises and clear doubts
Mar4 17 Graphic point of view 2, 2, 3  Active participation
Finalize exercises of previous topic  Exercises – Derivative f(x)– graphic method 2
Differentiability, continuity

18 Midterm 1 Correction and feedback 1, 2, 3, 4  Review the midterm, illustrate common mistakes, clear
doubts, review claims
Rules of Differentiation: power rule,
Finalize exercises of previous topic  Advanced exercises and clear doubts
19 addition/subtraction, constant - 2
power rule Reading: Bittinger 1.5  Exercises – Differentiation rules
7  Collaborative Learning
Basic Rules of Differentiation:  Advanced exercises and clear doubts
Mar7 20 2 Finalize exercises of previous topic
Mar11 Algebraic Manipulations  Exercises – Differentiation rules 2  Active participation
Product and quotient rule
Finalize exercises of previous topic  Advanced exercises and clear doubts
21 Applications: Income functions, 2
Reading: Bittinger 1.6  Exercises – product and quotient rules
average functions

Page | 5 Applied Mathematics 1

Wk. Cl. Topics ELO Independent Work Classroom Activity Pedagogic Strategy

Marginal analysis: total cost, average Finalize exercises of previous topic  Advanced exercises and clear doubts
22 1, 2, 4
cost, income, marginal income Reading: Bittinger 2.6  Exercises – Marginal Analysis
8 Compound functions. Chain rule, Reading: Stewart 1.3  Advanced exercises and clear doubts  Collaborative Learning
23 1, 2, 3, 4
Mar14 concepts Finalize exercises of previous topic  Exercises – Compound functions, chain rule
Mar18
 Active participation
Reading: Bittinger 1.7  Advanced exercises and clear doubts
24 Chain Rule 2 3, 4  Activity: chain rule and inception.
Finalize exercises of previous topic
 Exercises – Chain rule 2
25 HOLIDAY
9 Reading: Bittinger 1.7  Advanced exercises and clear doubts  Collaborative Learning
Mar21 26 Chain rule 3 2
Finalize exercises of previous topic  Exercises – Chain rule 3  Active participation
Mar25
Curve sketching: maxima and minima, Reading: Bittinger 2.1  Advanced exercises and clear doubts
27 2, 3, 4
first derivative test Finalize exercises of previous topic  Exercises – Curve sketching
Analysis of the second derivative: 2, 3, Reading: Bittinger 2.1  Advanced exercises and clear doubts
28
concavity and inflection points. 4 Finalize exercises of previous topic  Exercises – curve sketching 2
10  Collaborative Learning
Mar28 Conceptual Map Midterm  Review main concepts and key exercises  Active participation
Apr1 29 WORKSHOP. Midterm Review 1, 2, 3, 4  Individual feedback
Taller integrador 2
 Advanced exercises and clear doubts
30 MIDTERM 2
MODULE 3: OPTIMIZATION, CURVE SKETCHING

Finalize exercises of previous topic  Advanced exercises and clear doubts

31 Relationship between f, f’, f’’ 3
Reading: Stewart 4.3  Exercises – curve sketching 3
11
Apr4 Optimization 1: Formulation and  Collaborative Learning
Apr8 Finalize exercises of previous topic  Advanced exercises and clear doubts
32 problem solving. Business context 1, 2, 3, 4  Active participation
Reading: Bittinger 2.5  Exercises – Optimization 1
exercises.

 Review the midterm, illustrate common mistakes,

33 Midterm 2 Correction and feedback 1,2, 3,4
Advanced exercises and clear doubts, review claims
12
Apr11 INDIVIDUAL STUDY WEEK
Apr15

Page | 6 Applied Mathematics 1

 Wk. Cl. Topics ELO Independent Work Classroom Activity Pedagogic Strategy
Optimization 2: Formulation and  Advanced exercises and clear doubts
34 1, 2, 3, 4 Finalize exercises of previous topic
problem solving. Geometry exercises  Exercises – Optimization 2
13 Optimization 3: Formulation and
 Advanced exercises and clear doubts  Collaborative Learning
Apr18 35 problem solving. Inventory control 1, 2, 3, 4 Finalize exercises of previous topic
 Exercises – Optimization 3  Active participation
Apr22 model
 Advanced exercises and clear doubts
36 Optimization 4: Combined 1, 2, 3, 4 Finalize exercises of previous topic
 Exercises – Optimization 4
Reading: Bittinger 2.7  Advanced exercises and clear doubts
37 Demand elasticity 1, 2, 3, 4
Finalize exercises of previous topic  Exercises – Elasticity
14 Limits of rational functions: lateral  Advanced exercises and clear doubts
Apr25 38 limits, limits to infinity: L'Hôpital's 2, 3, 4 Finalize exercises of previous topic  Exercises – Limits 3  Collaborative Learning
Apr29 theorem  Active participation
Curve sketching- rational,  Advanced exercises and clear doubts
Reading: Bittinger 2.3
39 exponential, logarithmic functions: 2, 3, 4  Exercises – Curve sketching – rational f(x)
Finalize exercises of previous topic
horizontal and vertical asymptotes
Curve sketching 2- rational, Reading: Bittinger 2.3  Advanced exercises and clear doubts
40 1, 2, 3, 4
exponential, logarithmic functions Finalize exercises of previous topic  Exercises – Curve sketching – rational f(x)
15
Curve sketching 3- rational, Reading: Stewart 4.5  Advanced exercises and clear doubts  Collaborative Learning
May2 41 1, 2, 3, 4
May6 exponential, logarithmic functions Finalize exercises of previous topic  Exercises –curves with log and ex  Active participation
Advanced Curve sketching: Reading: Bittinger 3.3  Advanced exercises and clear doubts
42 1, 2, 3, 4
exponential and logarithmic functions Finalize exercises of previous topic  Exercises –curves with log and ex 2
Advanced Curve sketching: Reading: Bittinger 3.3  Advanced exercises and clear doubts
43 1, 2, 3, 4
exponential and logarithmic functions Finalize exercises of previous topic  Exercises –curves with log and ex 2
16  Collaborative Learning
 Review main concepts
May9 1,2,  Active participation
May1 44 WORKSHOP. Midterm Review 3,4
Conceptual Map Midterm 3  Review key exercises
3  Advanced exercises and clear doubts
45 MIDTERM 3
 Review the midterm, illustrate common mistakes,
46 Midterm 3 Correction and feedback 1, 2, 3, 4
Advanced exercises and clear doubts, review claims
17
Limited Growth Models: Logistic 1, 2 Reading: Bittinger 3.3
May16 47
3, 4
 Limited Growth Models: Logistic Function, learning curves  PBL
Function, learning curves Finalize exercises of previous topic
May20
Limited Growth Models: Logistic 1, 2 Reading: Bittinger 3.3
3, 4
 Limited Growth Models: Logistic Function, learning curves
Function, learning curves Finalize exercises of previous topic
18
May23 FINAL EXAM WEEK
May28

Page | 7 Applied Mathematics 1

 BUSINESS ADMINISTRATION
COURSE GUIDE 2022-I
Attendance:
GENERAL  Classes start at the appointed hour, no late students are allowed unless
POLICIES permitted by the professor.
 The class lasts ninety minutes! Whoever is absent for more than 15 minutes
since the beginning of class will be considered absent. Any work done during
that time will be given a 0.0/10.0
 No ghosting allowed. If a screen is black and the teacher calls several times on
the student and doesn’t answer, it will be considered an absence, and the
student can be expelled from the Zoom call.
 For excused absences and late assignments, the only excuses are those
authorized by the Academic Regulations.
 Valid excuses must be presented within eight (8) working days after the
absence, if not; a grade of zero will remain in place. A scanned copy of the
excuse should be sent via email. (Note: If the grade awarded was a bonus, the
excuse will not be valid)
 All official communication will be done through BLACKBOARD and the official
email (ngomezo@cesa.edu.co).

Mobile Devices in classes

 The use of electronic devices such as: Phones, Pads, PDAs, Tablets, Laptops,
music players, and any technology, is strictly forbidden, unless authorized by
the Teacher.

Behavior within the classroom/ online/ hybrid

 An environment of mutual respect is expected towards the teacher, tutors and
fellow classmates.
 No food or drinks are allowed in the classroom, unless authorized by the
teacher.
 The teacher may, as provided in the Student Rulebook, request that a student
whose behavior is inappropriate to leave the room and his case could be
brought up to the Disciplinary Committee under the Rules for Undergraduate
Students of CESA.

Homework, workshops and reports

 Assigned work must be handed in on the assigned dates and times. Any
deliveries outside the time and date, will not be accepted unless a valid excuse
is accepted by the professor.
 All sources must be documented in the bibliography and footnoted if required.
 All assumptions, models, approximations must be explained and supported.
 Plagiarism1: Any intent of plagiarism, copy or fraud in any assignment, project,
test or quiz, will have a 0.0 as a grade and it will be dealt with according to the
university’s rules.

Behavior during any Evaluations

 All assumptions, models, approximations must be explained and supported.
 Any act that could be considered fraudulent will cause the immediate
cancellation of the exam, a grade of 0.0/10.0 will be given, and a disciplinary
process will be initiated as required by CESA student rules.
 The teacher may call a student to present of justify any evaluation assignment
or parts of these. Based on the results of this oral presentation, the scores may
be changed and even annulled.

1
https://www.cesa.edu.co/wp-content/uploads/2021/07/Reglamento-General-de-Estudiantes.pdf
Page | 8 Applied Mathematics 1
 The final grade will be composed of:
EVALUATION Grade Percentage
Mid-term 1 18%
Quizzes/Hmwk /workshops Module 1 7%
Mid-term 2 18%
Quizzes/Hmwk /workshops Module 2 7%
Mid-term 3 19%
Quizzes/Hmwk /workshops Module 3 7%
Final Evaluation Activity 14%
Laboratory of Mathematics Fundamentals 10%
 Passing the course is based on three conditions (all two must be met)
o The course is approved with a grade 6.0 OR ABOVE. NO APPROXIMATION WILL
BE MADE
o At least one (1) Exam (midterm/ final) is passed with a 6.0 or above.
 Laboratory of Mathematics Fundamentals:
o People with 800+ points on the vacation course: 10/10
o People with 80+ points on the entrance exam: The score of the exam
o People who attend the Laboratory of Mathematics Fundamentals:
 800+: 10/10
 800 or less: the total score divided by 100 (710 pts is 7.10
 Weekly Quiz. Date to be established by group decision. Any other quiz may come up
unanounced
 The subjects evaluated in each exam will be cumulative. They will include all material
taught between the date of the previous exam and the test date, but previous concepts
are required to be mastered as they are used in the new topics.
 All makeup exams require an excuse that must be validated by the Undergraduate
department, according to CESA rules.
 Make up midterms and exams, will take place at SUMA, on Friday, on week after the
midterm. It is the student’s responsibility to pay, coordinate and remember the date
for the makeup exam.
 Student will have 1 week after the exam is returned and solved for any claims on the
grades. After that, it is assumed that the student accepts the final score of the
evaluation.
 All assignments not turned or missed midterms in without a proper excuse, as described
by university regulations, will have a score of 0.0/10.0. Students must present the
proper excuse.
 For each class there will be an assigned number of required exercises, which are expected
to be completed. Be ready to turn them in upon request. Students may use any resources
available such as SUMA or the Math tutors. These assignments are not expected to be
100% right, but it is key that a best effort is given.
 Homework is due at the beginning of class. Any homework turned in 10 minutes after the
start is considered late!
 Every late assignment is deducted 1.5 points for every 12 hours or fraction late counted
after the beginning of the due-date class
 Assignments are to be turned-in in a pdf document that consolidates all images only,
unless specified. Presentation will be part of the grade. Assignments should be neat, and
clear.
 Any problem of any assignment, quiz, exam or workshop that only includes the answer
without any work that justifies the answer will be considered wrong. Written
explanations or mathematical operations can both be considered sufficient justification.
 Deadlines are established in advance; these will not be modified.
 On exams the teacher may call certain student to do an oral evaluation of certain
questions or of the exam in general. This new grade will immediately replace the
previous one and it will be a 0 or 10 grade.

Page | 9 Applied Mathematics 1

 A system of badges Will be put in place to motivate and reward students. Different badges will
BADGES be awarded for different tasks/ missions/ quests.
Each badge earns a certain quantity of stars. These stars may be used as currency to purchase
Powers used during evaluations
Maximum number of stars per module are 15, and 50 per semester.
Any fault or academic violation incurs in the loss of any badges, stars or earned benefits
Stars and badges are personal and can’t be traded or given to others

Flash- a fast Outstanding class participation, in class or online

outsider -1 star form

Iron Man – Is
Tony only worth For runner up in class competitions, and quizziz
1 star?
Avengers- united
they give you 2 For champions in team competitions, and quizziz
stars
Thor – The God of For delivering and complying to all the required work
Thunder gives 3 in the Module, with only 1 activity not completed and
stars grades above 8
Spider man –
For visiting SUMA during the each module, Spidey will
Your friendly
give you one badge. You must attend at least once a
neighbor Spidey
week during the module
gives you 3 stars

Capt. America: The Zoom award, the most outstanding zoom

student, voted by the classmates and the teacher.
2 stars Students votes 1 per person, Teacher votes: 5
Thanos, his punch
Any inappropriate behavior immediately earns a
takes away -2
Thanos
stars

Page | 10 Applied Mathematics 1

 The powers that can be purchased with stars are:
POWERS

The wise wizard lets you ask any question or

guidance to the teacher/master during any
“The Wizard”
evaluation. Very powerful tool if used properly.
(4 Stars) Only question that is not valid is: “What is the
answer of the question?
Ask wisely!

The iron wings allow you to soar 10%

higher on any grade during the module.
Chose any grade in the module, and you get
“Iron Wings”
10% more of the total possible points.
(4 Stars)
(iron wings don’t work during midterms).
Iron wings must be used before the Module
is closed.

Dhrakharis!! The fire of the dragon will

Dragon Fire burn even time. With dragon fire you can
(4 stars) get 10 extra minutes more than anyone
else during any evaluation.

The power, courage and boldness of the

expensive warrior Will allow you to face the
greatest dangers and succeed! This power
The Expensive will give the bearer 5 extra points or 10% of
Warrior the exam grade, (whichever is higher) of
(12 stars) any midterm. It may not surpass the
maximum possible score. For the warrior to
guide you, it must be used prior to the
beginning of the exam

The power, courage and boldness of the

The Cheap cheap warrior Will allow you to face great
Warrior dangers and succeed! This power will give
(8 stars) the bearer the chance to eliminate the
lowest score of any Module.

Page | 11 Applied Mathematics 1