A study report on the Environmental impact of Beach

tourism in Kerala with special reference to Alappuzha Beach

The report work is submitted to

MAHATMA GANDHI UNIVERSITY, KOTTAYAM

In partial fulfillment of the requirement for the award of the

Degree of

B.Voc Travel, Tourism and Logistics Management

Submitted By

202301120
Under the Supervision and Guidance of

Mr. Aravind G Nair

Assistant professor in Tourism, Department of Vocation

CMS COLLEGE KOTTAYAM (AUTONOMOUS)

Affiliated to the Mahatma Gandhi University, Kottayam, Kerala

2020 - 2023
 CMS COLLEGE KOTTAYAM (AUTONOMOUS)

Affiliated to the Mahatma Gandhi University, Kottayam,

Kerala

DEPARTMENT OF VOCATION
CERTIFICATE
This is to certify that the project study report entitled on “A study report on the Environmental
impact of Beach tourism in Kerala with special reference to Alappuzha Beach.” is bonafide
record of original work done independently by B.Voc Travel, Tourism and Logistics Management,
CMS College, under our guidance and supervision submitted to Mahatma Gandhi University,

Kottayam for the award of the Degree of B.Voc Travel, Tourism and Logistics Management.

Head of the Department Principal Internal Examiner

Mrs. Resmi Cherian Mr. Aravind G Nair

External Examiners
Place : Kottayam 1,
Date : 2,
 CMS COLLEGE KOTTAYAM (AUTONOMOUS)

Affiliated to the Mahatma Gandhi University, Kottayam, Kerala

DECLARATION

We hereby declare that the case study report entitled on “A study report on the
Environmental impact of Beach tourism in Kerala with special reference to Alappuzha
Beach”submitted by us for the partial Fulfillment of the requirement for the award of the Degree
of B.Voc Travel, Tourism and Logistics Management is a record of our own study work. The
report embodies the finding based on our study andobservation and has not been submitted earlier
for the award of any degree or diploma to anyInstitute or University.

Place: Kottayam HARILAL MJ

Date: 202301120
 ACKNOWLEDGEMENT

We have taken efforts in the case study report. However, it would not have been possible without
the support and help of many individuals and organizations .We would like to give our sincere
thanks to all of them. First of all we thank GOD Almighty for all his blessing and grace towards
the accomplishment of this training report.

We express our deep sense of gratitude to our College Principal Dr. Varghese C Joshua for
permitting us to take-up report. We use this chance to convey our heartfelt thanks to our Head of
B.Voc Department and course coordinator Mrs. Resmi Cherian.

We extend our sincere thanks to ………………………………for the guidance and preparation of

the study report and we also extend our heartfelt thanks to all faculty members in Department of
Vocation, CMS College Kottayam.

We enlightened our sincere gratitude to all friends and familyfor their co-operation for the
completion of the report successfully.

Thankfully
 CONTENTS
Sl.No Headings Page No
1 CHAPTER 1
INTRODUCTION
1.1 ❖ Introduction of the Study
1.2 ❖ Statement of the Topic
1.3 ❖ Objectives of the Study
1.4 ❖ Scope/Relevance of the Study
1.5 ❖ Research Methodology
1.6 ❖ Data Collection
1.7 ❖ Tools used for Data Analysis
1.8 ❖ Limitations of the Study
2 CHAPTER 2
THEORITICAL FRAMEWORK & REVIEW OF
LITERATURE
2.1
2.2
2.3
2.4
3 CHAPTER 3
ANALYSIS & INTREPRETATIONS
3.1 Objective Wise Analysis: First Objective
3.2 Objective Wise Analysis: Second Objective
4 CHAPTER 4
FINDINGS, SUGGESTIONS & CONCLUSION
4.1 Findings
4.2 Suggestions
4.3 Conclusion
BIBLIOGRAPHY
APPENDICES
4.4 Bibliography
Appendices
 List of Tables

Sl.No Title Page. No

1
2
3
4
5

7
 List of Graphs/Diagrams

Sl.No Title Page. No

1
2
3
4
5

7
 Project Title:-

“A study report on the Environmental impact of Beach tourism in

Kerala with special reference to Alappuzha Beach.”
 Chapter 1

INTRODUCTION
1.1 INTRODUCTION OF THE STUDY

As part of our curriculum we the students of B.Voc Travel, Tourism and Logistics
Management conducted a minor project on the topic “A study report on the
Environmental impact of Beach tourism in Kerala with special reference to Alappuzha
Beach.” Alappuzha Beach is a beach in Alappuzha town and a tourist attraction
in Kerala, India. Beach has an old pier which extend to sea is over 150 years
old. Alappuzha beach host many events annually like Alappuzha beach festival, Sand art
festival and many more. Alappuzha beach festival is a famous event organized as part of
new year celebration. It's organized as an annual event in every year. Thousands of
people gathers in the event includes from other district. Kerala's first international sand
art festival and competition held on April 26-2015 in Alappuzha beach. Many national
and international sand artists participated in event. The state tourism department and the
Alleppey Foundation has jointly organized the event.
Alappuzha Beach is one of the most visited tourist destinations in Kerala. Due to the
proximity of the town, the beach now has turned to be the liveliest public place. The
Vijaya Beach Park which is situated near to the beach adds more attraction. The
mesmerizing beach is also apt for sea surfing, parasailing and other water sports. The
beach is also swimming friendly. The visitors can also visit the old lighthouse situated
nearby. Alappuzha beach is the venue of Annual Alappuzha Beach Festival. Lot of food
joints is present near the beach which provides delicious sea foods. The sunset view of
Alappuzha beach is one breath taking moment.

1.2 STATEMENT OF THE TOPIC

A statement of the problem is used in research work as a claim that outlines the “A study
report on the Environmental impact of Beach tourism in Kerala with special
reference to Alappuzha Beach.” addressed by a study. From the introduction and
description, it is clear that the study considers Alleppey Beach is located in the costal
side of Alleppey. Alappuzha beach is the venue of Annual Alappuzha Beach Festival. Lot
 of food joints is present near the beach which provides delicious sea foods. The sunset
view of Alappuzha beach is one breath taking moment.

1.3 OBJECTIVES OF THE STUDY

❖ To understand the importance of Beach tourism in Alappuzha.

❖ To study about the Environmental impact of Beach tourism in Kerala with special
reference to Alappuzha Beach.
❖ To analyse the measures needed to be taken to promote tourism in Alappuzha
Beach.

1.4 RELEVANCE OF THE STUDY

Alappuzha beach is quite a popular tourist spot in Kerala, known to provide relaxation. The pier,
which extends into the sea here, is around 140 years old. Blessed with natures green beauties
such as lagoons, vast lakes and numerous fresh water rivers, Alappuzha is a natural wonderland
of Kerala state. Alappuzha Beach also known as Alleppey Beach is located in Alappuzha District
. This beautiful beach with a silver stretch of sand surrounded by palm grooves is one of the most
popular tourist attraction of the district and Kerala. Alapuzzha was coined as the Venice of the
East by the by the travelers who come here across the world. Beach has many attractions nearby .
Alappuzha Lighthouse a 140 years old Lighthouse is located near the beach which makes it a
must visit beach. There is an old sea bridge also near it whose remains are there , it has a
historical importance . Alappuzha beach was used in previous time for the transport of foods and
other materials, The bridge was used as a passage for goods via ships.
 The beach offers remarkable view of sunset with scintillating flash of light spectrum that reflect
from the sea water. It is favorite for picnic also by local people of Alappuzha. Children can enjoy
the amusement facilities and toy train in Vijaya Beach Park near the beach. This parks adds color
to the beach and makes it a attractive place for tourists. Water sports facilities are also available
in the beach. Tourists can enjoy surfing, para sailing, swimming and beach volleyball.
Alappuzha beach is also famous for Boat Race.

Various resorts and hotels are located near the Alappuzha Beach . Accommodation here is not a
problem , Hotels in Alleppey offers complete hospitality of Kerala and offers great
accommodation that suites every tourists.

1.5 RESEARCH METHODOLOGY

Research is defined as a careful consideration of study regarding a particular concern or a problem

using scientific methods. Research is a tool by which they can test their own, and each other’s
theories, by using this antagonism to find an answer and advance knowledge. The formidable
problem that follows the task of defining the research problem is the preparation of the design of
the research project, popularly known as research design. The study is based on the facts collected
and observation made in the local people engaged in tourism in the district. The purpose of research
is really an ongoing process of correcting and refining hypotheses, which should lead to the
acceptance of certain scientific truths. Research methods refer to the tools that one used to do
research. These can either be qualitative or quantitative or mixed. Quantitative methods examine
numerical data and often require the use of statistical tools to analyze data collected. The research
methodology in a project report defines what the activity of research is, how to measure progress,
and what constitutes success

1.6 DATACOLLECTION METHOD

Data collection is the process of gathering and measuring data information or any variables of
interest in a standardized and established manner that enables the collectors to test hypothesis and
evaluate outcomes of the particular collection. The task of data collection begins after a research
problem defined and research design chalked out. There are mainly two types of data collection as
primary and secondary data. The data required for this study were collected from primary and
secondary sources. The two types of data are:
 PRIMARY DATA: Primary data is data that is collected by a researcher from first hand sources.
It is collected with the research project in mind, directly from primary sources. The several
methods of collecting primary data are interviews, questionnaires, projective techniques,
observation method, schedule method etc…

SECONDARY DATA: The secondary data are those which have already been collected by
someone else and which have already been passed through the statistical process. The secondary
data can be collected from official reports of the Central, State and Local Governments,
Newspapers, Books, Periodicals Internet and Social Medias, DTPC offices etc...

1.7 DATA ANALYSIS

Data analysis is a process of inspecting, cleansing, transforming and modelling data with the goal
of discovering useful information, informing conclusion and supporting decision making. The data
both primary and secondary collected by us were analysed for the success of our project.

Tools for Data Analysis: Data analysis is done by the use of various tools. Data analysis tools are
defined as a list of charts, maps and diagrams designed to collect, interpret, and present data for a
wide range of applications and industries. Data analysis was done by taking, observing and
studying the answers given by the authorities, stakeholders etc…The list of graphs, tables etc…
were made based on this and suggestions and conclusion were made by considering these tools.

1.8 LIMITATIONS OF THE STUDY

While conducting the study we confronted with many drawbacks. Some of them are given below:

Due to the effect of Covid 19 we could not conduct primary data collection effectively.
There faced a problem of generalizing the result to the wider population.
Since this study was a project work, time was a major constraint in this work.
In the case of data collection, non-cooperation of the informants was another constraint.