UNIVERSITI TEKNOLOGI MARA

CAWANGAN KELANTAN

FUNDAMENTALS OF BUSINESS
(ASM401)

FACULTY OF BUSINESS MANAGEMENT

BACHELOR OF OFFICE SYSTEM MANAGEMENT (Hons)
OCTOBER 2020 – FEBRUARY 2021

“INDIVIDUAL REFLECTION PAPER”

PREPARED BY:
SITI HAA’ILAH BINTI AZHAR
2020462206
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PREPARE FOR:
ASMA SHAZWANI BINTI SHARI

SUBMISSION DATE:
10 DECEMBER 2020
SITI HAA’ILAH BINTI AZHAR
2020462206
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Sports is no longer stranger today but also famous and interested in every age layer in
the world. Sports fields are one of the most important areas in our country. This is because
sports activities bring great benefits to society and the nation. Sports can be soccer, hockey,
basketball, chess, and more. Sports can bring positive results to one’s physical health.
Therefore, the industry has become one of the business fields in the world. Like other
industries, in conducting businesses there are management activities they must commit to. An
article titled Management, Marketing and Economy in Sports Organizations by Manuel Alonso
Dos Santos and Ferran Calabuig Moreno have interested me to know how sports move to
another level of business. How do the organizations or the environment of the business will
be? Also, how does the sports business management in marketing and affect the economy?

Organizational structure in associations is an important factor in shaping the

relationship between staff assigned to sports event marketing activities with sponsors. A
complete organizational structure with a dedicated staff role reflects the importance of
managing sporting events in associations. The source of funds to handle this sporting event
should be explained whether the funds are generated through sponsorship, sale of goods, and
other marketing activities. Among the general structure of sports, associations are to provide
adequate financial and energy allocation, appoint professional and dedicated personnel,
identify and provide jealous roles and responsibilities, apply clear and efficient management
principles in operations, provide specific representation to receive reports, set internal
communication guidelines and work together in terms of services, knowledge, and support
between departments, always provide opportunities for staff development, always provide, and
ensure the latest and effective use of ICT in promoting events.

Marketing is an organizational function and a series of processes for creating,

communicating, and generating value to customers who interest the organization and those
concerned. Part of marketing is to focus on teams, athletes, and those interested, as well as the
promotion of products and services through sporting events. The sports industry refers to the
production, services, and ideas through a combination of sports, business, mass media, and
political activities to maximize economic gains and positive social implications. Effective
promotions ensure customers are potentially aware of new or existing products on the market.
Promotion can be made in the form of advertising, publicity, sponsorship, poster, banting,
brochures, personnel sales, public relations, and others. The process of branding and lying-in

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SITI HAA’ILAH BINTI AZHAR
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terms of personnel, company, quality and service products, customer perceptions, and
prospects towards your company or organization. This process relates to where a product name
or image is in the customer's mind, usually through consistently themed advertising campaigns.
The purpose of branding is to maintain a fresh existence of a product in the market and to attract
and retain existing customers.

Sports industry needs accurate planning yet effective in to advance the discipline of
sports management in line with the direction, mission, and vision. The sports industry is a
unique industry and requires decision making according to the distinctive environment of the
industry. This will only be achieved if sports leaders have skills and expertise in the field of it
is.

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REFERENCES

(2006). In B. John, & C. Simon, The Marketing of Sport (p. 592). Prentice Hall and Financial
Times.
(2019). In L. P. Masteralexis, C. A. Barr, & M. A. Hums, Principles and Practice of Sport
Management (6th ed., p. 9). Burlington: Jones & Bartlett Learning.
Manoli, A. E. (2018). Sport Marketing's Past, Present and Future; An Introduction to the
Special Issue on Contemporary Issue in Sports Marketing. Journal of Strategic
Marketing, 26(1), 1-5. doi:10.1080/0965254X.2018.1389492
Organization Structure and Culture Researchomatic. (2009, 12). Retrieved from
https://www.researchomatic.com/Organization-Structure-And-Culture-25406.html
Organization Structure of Sports Organization Researchomatic. (2012, 10). Retrieved from
https://www.researchomatic.com/Organization-Structure-Of-Sports-Organization-
86309.html
Santos, M. A., & Moreno, F. C. (2020). Management, Marketing and Economy in Sports
Organizations. Sport in Society, 23(2), 175-179. doi:10.1080/17430437.2020.1705524