MILVIK

RMG ACTIVATION PLAN

A PROPOSAL BY PIXEL SEARCH LTD.

BRIEF

To propose a detail executional plan of

RMG activation to educate the RMG
employees about personal hygiene &
Milvik products and services

Creating awareness into RMG sector about

Milvik.
MAIN OBJECTIVE
Awareness about the product/Service
Customer Service

• To make used to the RMG personnel’s

with Milvik for health care.

• Educating them about offers and

services about Milvik.
TOUCH POINTS

All together we will do activation at 15

garments nationwide. The breakdown of the
15 garments list given bellow:

• Dhaka – 03,
• Gazipur – 06
• Chittagong – 03
• Comilla - 03
OBSERVATION FROM THE GIVEN SCOPE

Getting permission from the

Milvik activation can’t hamper
garments for activation. As
employee's day to day activity. So The offer/product/ services being
compliance issues garments must
that management won't allow the provided from Milvik is useful for
have a medical corner where
activation as it hinders their regular the employees?
employees can have free primary
activity
treatment.
SUGGESTION FROM OUR END

We want to do pilot project as there will be loopholes and have

some trail and error issues

The project output can be calculated through this pilot phase then
we can come up with detail plan to penetrate this sector more.

Overview about the activation can be taken from garments

employees and can develop further for smooth user experience
 ACTIVITY MODALITY

1 2 3 4 5

Deploying Branding Team Team Collecting

advanced Scope Deployment Database
team Activity
1. DEPLOYING ADVANCED
TEAM
SHORTLIST THE GARMENTS WITH MEDICAL CORNER

• Finding out the garments factory where the

pay-roll is in bKash

• Finding out the garments where cafeteria

and medical corner is available.

• Minimum workers of the garments will 500

pax

• Total 5 teams will be deployed location wise.

 DEPLOYING ADVANCED TEAM

• An advanced team will be deployed for hunting the suitable

garments for activation
• Advanced team will try to get appointment with the management
body of the garments
• A pitch deck about Milvik will be prepared for pitching in front of
the garments management
• Advanced team will plan for the activation location and branding
• Advanced team will be consisting 1 members.
MOU WITH THE GARMENTS

• A formal agreement will be done between Milvik

and the garments with the scopes.

• On that MoU every details of the scope will be

mentioned, and it will be happened in the
presences of top management of both end.
 PITCH-DECK FOR GARMENTS

• Making a short pitch deck for the garments

management to make them understand how Milvik is
giving health care facility to their employees.
• This pitch-deck will be made sitting with client
• All the customize offers/ products/services and their
usefulness will be shown to the management
 ADVANCED TEAM TRAINING

• Advanced will be trained as they need to know about the

products and services of Milvik to take the garments
permission

• For smooth brand communication Advanced will be

provided with all the pitch-decks.
2. BRANDING SCOPE
BRANDING ELEMENTS

For the activation we required following items:

• Portable Kiosk
• Canopy 8’X8’
• Portable Backdrop
• Banners

***Reference Images
 Branding Elements
Portable kiosk, canopy, Pop up banners, Hiace
Branding Elements
Portable backdrop
ACTIVATION MODALITY
• We will run our activation only at garment
factories nationwide

• We will cover 15 garments nationwide with

2 days activation

• A seminar along with activation to educate

the employees for developing their health.

For 1 team structure

• Total 2 Male BP along with 1 female BP

(locally recruited), 1 female Doctor and 1
paramedic

• We will deploy 1 team for the 15 garments

activation with 1 setup

• According to the plan, the team will move

and go to designated garments for activation
3. TEAM ACTIVITIES
START OF THE ACTIVATION
DAY 1
7:00 TO 08:00 AM

Our team will prepare all materials

Cross check with checklist
By 08:00 they will start the activation, 30 mins they will check the stocks and activation materials from the
warehouse and then start for the activation spot by 7:30 AM or before.

**Depending on the garments start time we will start the activation when the garments starts.
MODALITY
DAY 1 ACTIVITY
10:00 TO 5:00/ GARMENTS END TIME
Team Activities: 3 BP will be
responsible at the booth & 1 female
doctor and 1 paramedic will be
responsible for giving the treatment
Microvan – The portable setup is
subject to move spot to spot. So,
the setup will be portable and
moveable
Booth Activation & Activities:
Booths will be placed at the given
zones. Doctor will be at booth to
educate employees. 3 BP will be
responsible to educate employees
about Milvik Offers.
Free Services: Milvik will be giving
free blood group checkup service to
the employees.
Seminar: Doctors will conduct
seminars about the Incubator
hygienic factors and personal
hygiene for the employees.
Activation Summary: 2 days
activation will be conducted. 1st day
there will activation and seminar
and 2nd day it only will be activation
with specialized doctor
TEAM
ACTIVITY
 DAY 1
BRIEFING FOR GARMENTS EMPLOYEES
The briefing session will be conducted at the lunch hour at the cafeteria

• Team members will keep close contact the floor in charge for the
appointments and with production manager of the garments as they
oversee the of the workforces.

• Formal briefing session during lunch time at the cafeteria

• Portable backdrop can be carried for the briefing session.

• Here a doctor from will conduct the briefing session

• They will talk about the incubator hygiene factor and personal hygiene
factors

Note: During the lunch time briefing session, garments worker remain busy with lunch. so, the people present in cafeteria that time
will be attending the briefing. As the employees get less time for lunch so they are in rush always. This will be very difficult to ensure
employees at the briefing session.
FOR REGULAR CUSTOMERS, THE
ACTIVITY FLOW FOR TEAM
GREETINGS

Our BP will greet the customer with

cheers & good wishes.

They will approach to the customer with

smile face and give a positive image
 ABOUT
MILVIK HEALTH

Later, they can share about

Talk about the hygiene factors
Introduce themselves as Milvik Milvik and the products,
such as – incubated hygiene
representatives services and offers. Also
factors, Personal hygiene etc.
suggest them to talk to doctors
 STORY TELLING ABOUT MILVIK

• Our BP will now tell them story with some

situation

• Stories Will be based on health securities and

medical treatments.

• The stories will be presented through some

pictorial references or in video format through
Tab

• The story will depict some situations where life

needs medical treatments and diagnostics
INTEREST- BLOOD GROUP & BP TEST

• BP will aware employees about the free

blood group and BP test at the activation
booth area.

• Doctors will be checking the blood group &

the paramedic will test the pressure and
prescribe some basic medicines

• The BP can shift the customer to doctors

for free check up and doctor can prescribe
medicine.
 FREE DISCOUNT
CARD DISTRIBUTION

• Free discount card will be distributed to the employees.

• Discount card will be for – health insurance, Lab testing,

Medical treatment etc. such as – 10% discount on hospitals
and others

• If any customer gets prescription from Doctor BP will talk

about the discount can be availed by Milvik cashback offers
from medicine
CUSTOMER ACQUISITION

The customers talked to our BP and Doctors we

will collect their info and contact details for the
further notifications.

We will maintain the data into google sheet. After

the activation in one spot BP will update it on the
google sheet.
 THANK YOU

Lastly BP will close the call giving THANKS

START OF THE ACTIVATION
DAY 2
7:00 TO 08:00 AM

If the setup is in the garments, then the BP will be at the garments before the garments
starts. Team will start their regular operations.

**Depending on the garments start time we will start the activation when the garments starts.
MODALITY
DAY 2 ACTIVITY
10:00 TO 5:00/ GARMENTS END TIME
Team Activities: 3 BP will be
responsible at the booth & 1 female
doctor and 1 paramedic will be
responsible for giving the treatment
Microvan – The portable setup is
subject to move spot to spot. So,
the setup will be portable and
moveable
Booth Activation & Activities:
Booths will be placed at the given
zones. Doctor will be at booth to
educate employees. 3 BP will be
responsible to educate employees
about Milvik Offers.
Free Services: Milvik will be giving
free blood group checkup service to
the employees.
One to one doctor check up by
specialist: A gynecologist will be
present at the day 2 of the
activation to talk about the
personal hygiene factors.
Activation Summary: 2 days
activation will be conducted. 1st day
there will activation and seminar
and 2nd day it only will be activation
with specialized doctor
TEAM
ACTIVITY
 DAY 2
ONE TO ONE DOCTOR SERVICE FOR GARMENTS
EMPLOYEES
Here will be pre-appointment system for the employees to see the specialized doctor suggested
by floor in charge

• Employees can take appointment regarding the check

up

• Free treatment will be provided from Milvik ends.

• The special doctor will see the customers and prescribe

them with medicines.

• Here the specialized doctor will be gynecologist. They

will provide free treatment/advice to the female
employees.

• The specialized doctors will be provided by Milvik as

they have pulls of doctors.
FOR REGULAR CUSTOMERS, THE
ACTIVITY FLOW FOR TEAM
GREETINGS

Our BP will greet the customer with

cheers & good wishes.

They will approach to the customer with

smile face and give a positive image
 ABOUT
MILVIK HEALTH

Later, they can share about

Talk about the hygiene factors
Introduce themselves as Milvik Milvik and the products,
such as – incubated hygiene
representatives services and offers. Also
factors, Personal hygiene etc.
suggest them to talk to doctors
 STORY TELLING ABOUT MILVIK

• Our BP will now tell them story with some

situation

• Stories Will be based on health securities and

medical treatments.

• The stories will be presented through some

pictorial references or in video format through
Tab

• The story will depict some situations where life

needs medical treatments and diagnostics
INTEREST- BLOOD GROUP & BP TEST

• BP will aware employees about the free

blood group and BP test at the activation
booth area.

• Doctors will be checking the blood group &

the paramedic will test the pressure and
prescribe some basic medicines

• The BP can shift the customer to doctors

for free check up and doctor can prescribe
medicine.
 FREE DISCOUNT
CARD DISTRIBUTION

• Free discount card will be distributed to the employees.

• Discount card will be for – health insurance, Lab testing,

Medical treatment etc. such as – 10% discount on hospitals
and others

• If any customer gets prescription from Doctor BP will talk

about the discount can be availed by Milvik cashback offers
from medicine
CUSTOMER ACQUISITION

The customers talked to our BP and Doctors we

will collect their info and contact details for the
further notifications.

We will maintain the data into google sheet. After

the activation in one spot BP will update it on the
google sheet.
 THANK YOU

Lastly BP will close the call giving THANKS

4. TEAM DEPLOYMENT
TEAM DEPLOYMENT

• After getting the permission from garments we will

start our activation from February 03/02/21

• We will deploy 01 team.

• Team will be responsible for conducting the

activation

• They will be having toolkits such as – Tab,

wifi/internet connectivity and others will be provided
TEAM TRAINING

• BP will be trained as they need to know about the products

and services of Milvik.

• For smooth brand communication BP will be provided with

all the tool kits.

• Doctors will get a brief from Milvik about their objectives

and goals of the activation
 Team Recruitment Plan
OPERATIONAL DETAIL Team Dress
Reporting
BP RECRUITMENT PLAN

Good Looking

Clear verbal Communication in English and Bangla

Ability to persuade others

The BP will be dressed like corporates.

*Backup pool will be there in case of replacement

DOCTOR & PERAMEDIC RECRUITMENT PLAN

Doctors will be taken locally from regions.

The doctors will intern or 3rd /4th year students of

respective medicals/ medical colleges.

The paramedic will be taken from local source

*Backup pool will be there in case of replacement

BP ATTIRE

Formal & Suit

DOCTORS ATTIRE

Branded Apron
 TEAM REPORTING

Team will update the

Location / Activation Pic
contact/sample details
on WhatsApp group
with google form

**After the campaign we will share the database with MH

5. DATABASE COLLECTION
DATABASE COLLECTION
• BP will collect customer information in
google sheet.
• The customer took service and wanted to
take service in future – their data will be
stored by our BP
• This data will be shared to client on a weekly
basis.
TEAM STRUCTURE

Team 1

1 Female 1 Female
1 Male BP 1 Male BP 1 Paramedic
(Local) Doctor
TEAM STRUCTURE

1 Team (will cover

Pixel Search 2 Supervisors
15 Garments)
PIXELSERACH LTD. KPI

Conducting
To ensure Ensuring
the Ensuring
garments the
briefing the team
permission branding
session at smooth
to do the items
the lunch execution
activation production
time
FINAL
NOTE
We have shared topline planning here

Based on your feedback we can rework on our design /

plan to create buzz in the market
THANK
YOU!