MM140 Learning Tasks / Activities

Name: ANGELICA B. BARANGAN Schedule: TTh 1;00-2;30

Activity 1 ( Definition of Price and Pricing)

● In your own words define price and pricing.

Price is a term where we can know how much the value of a certain product that we buy
in the market or stores. This is where we can use the money to pay what we had
purchased. Pricing is the activity where we have to put a price on the product. Pricing a
product is quite difficult because of some factors that may affect the business.

Activity 2 ( Pricing Objectives)

● Identify one specific company and describe its nature of operations. Formulate one
specific pricing objective along the following classifications.

Company / Nature of Profit-oriented Sales-oriented Status quo goal

Operation goal goal

UNILEVER
We are driven by 
our purpose: to 
make sustainable 
living 
commonplace 
 

It’s why we come to work. It’s 

why we’re in business. It’s 
how we inspire exceptional 
performance. 

Back in 1883, Sunlight Soap 

was launched in the UK by 
our founder – it was 
pioneering, it was innovative 
and it had a purpose: to 
popularise cleanliness and 
bring it within reach of 
ordinary people. That was 
sustainable living, even 
then. We now have over 400 
brands and we are still 
driven by purpose. 

We want to do more good 

for our planet and our 
society – not just less harm. 
We want to act on the social 
and environmental issues 
facing the world and we 
want to enhance people’s 
lives with our products. 

We’ve been pioneers, 

innovators and 
future-makers for over 120 
years – we plan to continue 
doing that. And we plan to 
do it sustainably. 

Source :
https://www.unilever.com.ph/o
ur-company/
Activity 3 ( Factors influencing price determination)
● Given the following products/services, identify two primary factors each that influence its
price and the reasons for considering the identified factors.

Product/Service Factors influencing its price Reasons for considering

the identified factors

Education ● Organizational ● The price is depends

Considerations who decides within
● Marketing Objectives the organization like in
private schools.
● HIgh Price, High
Performance

Ornamental Plant ● The nature of market ● Limit of prices

and demand ● Level of Production
● Costs

Mobile Phone ● Marketing MIx Strategy ● People always want

● Competitors the best product for
them.
● Trading over the range
of prices

Book ● Marketing Mix Strategy ● Best product for the

● Costs users.
● Production or sales
level

Funeral Service ● Consumer’s perception ● Social concerns

and price value ● Limit of Prices
 ● The nature of market
and demand

Activity 4 (Pricing Strategies)

● Identify the five specific products, determine the applicable pricing strategy, illustrate how
it will be priced using such strategy and discuss your reasons for doing so.

Product Strategy Price Reasons

1. Laptop Market Penetration P15,000 - P20,000 Many students can

Pricing not afford to buy a
laptop for their
online classes. It is
better if they offer
the product at a low
price.

2. Ukay - Promotional / Bait P10 and up People love to buy

Ukay Pricing pre-loved clothes.

3. Rubber Price Skimming P3,000 - P1,000 People love “

Shoes tawad”.

4. Spaghetti Seasonal discount P100.00 Christmas season

noodles and
sauce

5. Soda Mark-up Pricing P8.00 (original Sellers can get their

price) + P2.00 profit
(mark-up) = P10.00