ORDER FOR FINAL PRESENTATION OF PROJECTS

1. TITLE PAGE THAT SHOULD STATE:

1 BUSINESS STUDIES PROJECT:(TITLE OF PROJECT)
1 NAME:
1 SCHOOL:
1 YEAR:
1 ROLL NO:

2. CERTIFICATE OF AUTHENTICITY (TO BE PASTED)

3. INDEX

4. ACKNOWLEDGEMENTS (Acknowledging the insOtuOon, theplaces visited and the persons who
have helped).

5. PREFACE:
1 Name Of Project: Problem Statement / ObjecOve Of Project:

6. INTRODUCTION:
1 ObjecOve of doing the project.
1 Introduce the topic studied giving some historical
background if possible.

7. PLANNING AND ACTIVITIES DONE DURING THE PROJECT

8. OBSERVATIONS AND FINDINGS

9. CONCLUSIONS(summarized suggesOons or bndings, future scope of study).

10. LEARNING FROM PROJECT

11. APPENDIX (Persons/Firms Consulted, Books / Websites

CerObcate of AuthenOcity
This is to cerOfy
that_________________________________________________
bearing Roll Number (Board Roll No)_______________________________
is a student of
Class XII of G.D. Goenka Public School.
She/he has successfully completed her/his project under my guidance and
supervision towards the fulbllment of the pracOcal examinaOon in Business
Studies conducted by the Central Board of Secondary EducaOon for the
academic year 2020-21.
Date of Submission:
Name of Subject Teacher:
Teacher’s Signature:

OPTION 1: ELEMENTS OF MARKETING MANAGEMENT

The Student is required to develop a market oJering: The students are required to do a simple
market research with the objecLve of Mnding out a product /service whose markeLng may be
proMtable.
Q The idenLMed product should not be items whose consumpLon /use is discouraged by the
society and government like alcohol products/ pan masala and tobacco products, etc.
Q IdenLfy one product/service from the above which the students may like to
manufacture/provide [pre assumpLon].
Q The students are not to prepare their project on any exisLng brand. They need to create their
own brand name etc.
Q The quesLons that they need to research on are as follows:

PRODUCT
1. Why have they selected this product/service?
2. Find out 5 compeLLve brands that exist in the market.
3. What permission and licenses‘ would be required to make the product?
4. What are your compeLtors Unique Selling ProposiLon.[U.S.P.]?
5. Does your product have any range give details?
6. What is the name of your product?
7. Enlist its features.
8. Draw the ‗Label‘ of your product.
9. Draw a logo for your product.
10. Drae a tag line.
11. How will your product be packed?

PLACE
12. Which channel of distribuLon are you going to use? Give reasons for selecLon?
13. Decisions related to warehousing, state reasons.
14. What means of transport you will use and why?

PRICE
15. What is the selling price of your compeLtor‘s product?
(i) Selling price to consumer
(ii) Selling price to retailer
(iii) Selling price to wholesaler

16. What is the proMt margin in percentage to the

Q Manufacturer.
Q Wholesaler.
Q Retailer.

17. What is going to be your selling price?

(i) To consumer
(ii) To retailer
(iii) To wholesaler

18. What cost e4ec5ve techniques will you follow for your product. What cost
e4ec5ve techniques will you follow for your promo5on plan.

PROMOTION
19. List 5 ways of promo5ng your product.
20. Any schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer

21. What is going to be your ‗U.S.P?

22. DraR a social message for your label.

OPTION 2: ELEMENTS OF BUSINESS PRINCIPLES

1: They are required to observe the applica5on of the 14 general Principles of management
advocated by Fayol.

HOW TO GO ABOUT THE PROJECT:

1. The students are required to visit any one of the following:

a. A departmental store.
b. An Industrial unit.
c. A fast food outlet.
d. Any other organisa5on approved by the teacher.

2. The observa5ons could be on the basis of

\ The di4erent stages of division of work resul5ng to specialisa5on.
\ Following instruc5ons and accountability of subordinates to higher authori5es.
\ Visibility of order and equity in the unit.
\ Balance of authority and responsibility.
\ Communica5on levels and pa_ern in the organisa5on.
\ Methods and techniques followed by the organisa5on for unity of direc5on and coordina5on
amongst all.
\ Methods of wage payments followed.
\ The arrangements of fa5gue study.
\ Deriva5on of 5me study.
\ Deriva5on and advantages of method study.
\ Organisa5onal chart of func5onal foremanship.
\ Any other iden5`ed in the organisa5on

3. It is advised that students should be mo5vated to pick up di4erent areas of visit.

As presenta5ons of di4erent areas in the class would help in be_er understanding to the other
students.
4. The students may be encouraged to develop worksheets and other observa5on tools to be
used for undertaking the project. Examples; worksheets, ques<onnaire, interviews and
organiza<onal chart etc.

(QUESTIONNAIRE SHOULD HAVE 14 QUESTIONS RELATED TO EACH PRINCIPLE)

OPTION 4: STOCK MARKET

The purpose of this project is to teach school students the values to inves<ng and use the stock
market. This project also teaches important lessons about the economy, mathema<cs and
Wnancial responsibility. The basis of this project is to learn about the stock market while
inves<ng a speciWed amount of fake money in certain stocks. Students then study the results
and buy and sell as they see Wt. This project will also guide the students and provide them with
the supplies necessary to successfully monitor stock market trends and will teach students how
to calculate proWt and loss on stock.
The students will have to study the prices of companies in a par<cular Stock Exchange. They will
also be required to iden<fy and study the price movements of Wrms in that Stock Exchange for a
period of 6 months.

The students are expected to:

a. Develop a brief report on History of Stock Exchanges in India. (your country)
b. Prepare a list of at least 25 companies listed on a Stock Exchange.
c. To make an imaginary por[olio totaling a sum of Rs. 15, 00,000 equally in any of the 5
companies of their choice listed above.
d. The students may be required to report the prices of the stocks on daily
basis and present it diagramma<cally on the graph paper.
e. They will understand the weekly holidays and the holidays under the Nego<able Instruments
Act. They will also come across with terms like closing prices, opening prices, etc.
f. During this period of recording students are supposed to dis<nc<vely record the daily and
star<ng and closing proves of the week other days under the nego<able instrument act so that
they acquire knowledge about closing and opening prices.
g. The students may conclude by iden<fying the causes in the ]uctua<ons of prices. Normally it
would be related to the front page news of the a business journal, for example,
a. Change of seasons.
b. Fes<vals.
c. Spread of epidemic.
d. Strikes and accidents
e. Natural and human disasters.
f. Poli<cal environment.
g. Lack in faith in the government policies.
h. Impact of changes in government policies for speciWc industry.
i. Interna<onal events.
j. Contract and trea<es at the interna<onal scene.
k. Rela<ons with the neighboring countries.
l. Crisis in developed countries, etc.
h. The students are expected to Wnd the value of their investments and accordingly rearrange
their por[olio.

i. The project work should cover the following aspects;

o Graphical presenta<on of the share prices of di`erent companies on di`erent dates.
o News paper clippings to re0ect the changes of share prices must be a6ached to the project.
o Change in market value of shares due to
= Change of seasons, fes?vals, natural and human disasters.
= Change in poli?cal environment / policies of various countries / crisis in developed countries
or any other reasons
o Iden?fy the top ten companies out of the 25 selected on the basis of their market value of
shares.
j. It does not ma6er if they have made proEts or losses.