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Income Statement - 2022-2024

INR (Crores) 2022 2023 2024
Income Statement
Revenue 9.020 10.82448 12.9894
COGS 5.262 6.31428 7.5771
Gross Margin 3.759 4.510 5.412

Operating Expenses
Advertising & Promotion (Current + Provision for next 2 years) 0.3759 - -
General & Administrative 0.0752 0.0902 0.1082
Insurance 0.3759 1.3155 1.3155

Office Rent 0.0360 0.0396 0.0436

Professional Fees 0.2000 0.2200 0.242

Dietician 0.1200 0.1440 0.1728

Technology 1.5034 1.8041 2.1649

Wages and Benefits 0.0960 0.1056 0.1162

Miscellaneous 0.0900 0.1080 0.1296

Total Expenses 2.8723 3.8270 4.2927

Earnings Before Interest & Taxes 0.8862 0.6832 1.1195

Employee Bonuses 0.0000 0.0000 0.0000

Interest Expense 0.0000 0.0000 0.0000
Earnings Before Taxes 0.8862 0.6832 1.1195

Income Taxes 20.0% 0.1772 0.1366 0.2239

Net Earnings 0.7090 0.5466 0.8956
India Active online gym Users
Total Market Size 6 mil Hyderabad city active online user population
Target Market 3 mil 0.08 million
Active users currently 2000

Forecasting CAGR
Office Rent SOM we considered at 0.025
Professional Fees & Dietician 10%
Wages and Benefits

Rest 20%

Note: Insurance costs remain the same over the 3 year period
Gross margin 3.759 IMPLIES
Adverstising and Marketing cost Advertising and Marketing cost includes Ads, social media promoti
10% of Gross margin Marketing intern payment base on fixed plus incentive based sale
0.37585

General and Adminstrative General and administrative cost includes utilities, office documena
2% of Gross Margin and other Gym equiments, studio setup,editing setup cost
0.07518

Insurance Insurance includes patent charge, insurance ,fitness test

10% of gross Margin
0.225

Office rent Office rent includes space for video shooting,editing and other pro
0.036 rent cost 30000 per moths

Professional fee 2 professional Trainers cost 1000000 per annum

0.2

Technology Technology includes application upgradation,maintainance, codin

40% of gross Margin As general app startup spend 25-30% of the margin,we are spend
1.5034 plus additional features in starting of the year to capture maxium

Wages and Benefits 4 person salary who handle feedback and record maintaining part
0.096 salary 20000 per month

Miscellaneous
0.09

Net earning
0.7090

CAGR of entire online gym activity substription is 40% in last 2 year

so we are considering 20% for our small segement of our business idea
 In Hyderabad city with 80000 active online users
ds, social media promotion plus marketing intern we are targeting posch area of hyderbad where sta
lus incentive based sale just other startup do like Byju's. Posch area as follows:
1. Banjara Hills 2. Jubilee Hills 3. Gachibowli 4. H

2000 user which we are targeting is easily available

utilities, office documenation,Legal counsel, Office supplies which have cummulative population around of 6 l
diting setup cost

ce ,fitness test

ng,editing and other process

on,maintainance, coding ,Tech salary, Research and development

he margin,we are spending 40% to speed up our app based model
year to capture maxium market as much as possible.

record maintaining part

th 80000 active online users
ch area of hyderbad where standard of living is higher compare to other

ubilee Hills 3. Gachibowli 4. HITEC City 5. Manikonda.

are targeting is easily available and afforable in this posch area

ative population around of 6 lakh