Frost & Feather

Business Proposal

Master Franchisee

Carve Your Destiny

Introduction

Thank you for your interest in becoming a “Frost & Feather” Master Franchisee. We take
immense pleasure in giving you an introduction to our world in the following pages. And as
these pages unfold, we hope they will give you a brief picture of what exciting times lie
ahead. Master franchising can be one of the most lucrative angles of franchising.

Frost & Feather is now recruiting Master Franchisees in different States/Provinces/Cities for
the expansion of its business nationwide. Through this Master Franchisee can acquire the
rights of attracting, screening and signing new franchisees within their extensive territory.

As a Master Franchisee, you can now earn the rights of recruiting franchisee partners under
you and start earning a bulky sum of profit. Master franchises are suitable for investors with
sufficient financial resources to develop a network of franchisees in a specified state or
province. A master franchisee involves a major management role supported by the know-
how and experience that come as part of a franchisee package.

We look forward to having you aboard and of course, to a mutually profitable relationship.
From great beginning to greater future

F
rost & Feather is a brand fully owned by Lost Food
Restaurants Private Limited. Akshay Ghadekar along
with Neha Nilan Katyarmal founded Lost Food
Restaurants Private Limited to innovate the food industry
and more importantly to change the way people eat.
ingredients. Our latest project, The FROST & FEATHER
Mobile Art Kitchen, is gonna be a food truck serving up fast
food & cuisine throughout the streets featuring delectable
baked goods, indulgent mac-and-cheese and handmade
beverages.

Tirelessly testing recipes and ingredients, our team struck We at FROST & FEATHER choose to be the industry leader,
the perfect balance: a harmonisation of flavour, texture, setting the standard by which all others are judged.
and the elusive dimension of artfulness, the “je ne sais Exceptional food is our way of life.
quoi”, that separates good deserts from great. As our
Our passion for pure, sustainable ingredients and
recipes caught on and the following for our small
unwavering commitment to always exceed the
production grew, our dessert portfolio expanded and
expectations of our customers ensures our future.
FROST & FEATHER was born.
Innovation, efficiency and flexibility in all areas are essential
Today, FROST & FEATHER is the leading innovator in the to our profitability, the engine for our continued success
dessert as well as fast food industry. We’re still owned and
But FROST & FEATHER is about more than great food.
operated through Lost Food Restaurants by Akshay & Neha
Above all, we are dedicated to creating a safe, dynamic
and headquartered in Pune where Neha is also the head of
and gratifying environment so compelling, our customers,
research and development, leading a team of like-minded,
franchisees and co-workers want to participate in achieving
passionate researchers and recipe developers who now
mutual success.
cook for restaurants in over 9 cities of 4 states of India.
By continuing to conduct ourselves with the utmost
Amazed by the power of good food shared, our
integrity and by anticipating the best interest of these
collaborative experiences inspired us to open FROST &
valued people, our company’s sweet success is certain.
FEATHER. A locavore concept, FROST & FEATHER features
made-from-scratch lunches from pure, locally sourced
To get you started
 Investment Structure (Investment Over an year)
Master Franchisee will recruit 16 sub-franchisees within one
year under this proposal. This target of 16 sub franchisees will
be divided into 4 quarters of 3 months each. Master
Franchisee will have to invest in the project quarterly only
after their quarterly target is achieved. This way, Master
Franchisee doesn’t need to invest all their money at one time.

Quarter Marketing Master Total(Quarterly)

Fees(INR) Franchisee
Rights Fees
Quarter 1 (1st 3 3,00,000 10,00,000 13,00,000
months of an
agreement)
Quarter 2 (Month 4 3,00,000 0 3,00,000
to Month 6 of an
agreement)
Quarter 3 (Month 7 2,00,000 0 2,00,000
to Month 9 of an
agreement)
Quarter 4 (Month 2,00,000 0 2,00,000
10 to Month 12 of
an agreement)

Sub Total 10,00,000 1000000 20,00,000

Does not include

▪ Preoperative Expenses viz. company/firm registration.

▪ GST on Master Franchisee Fees.
▪ GST on Marketing Fees
How you make your profit

Income from Brand Fees

Quarter No. Of Recruited Brand Fees per Revenue per Brand’s Share(INR) Master Franchisee’s
Franchisee Franchisee(INR) Quarter(INR) Share(INR)

Quarter 1 3 Franchisees 4,50,000 13,50,000 7,50,000 6,00,000

Quarter 1 4 Franchisees 4,50,000 18,00,000 10,00,000 8,00,000

Quarter 1 4 Franchisees 4,50,000 18,00,000 10,00,000 8,00,000

Quarter 1 5 Franchisees 4,50,000 22,50,000 12,50,000 10,00,000

Total 16 Franchisees 4,50,000 72,00,000 40,00,000 32,00,000

Income from Supply

Avg* Monthly Supply Master Franchisee’s Share No. of Franchisees Over an Total Monthly Income(INR) Total Annual Income(INR)
per Franchisee(INR) Year
1,00,000 3% 16 Franchisees 48,000 5,76,000
Annual Net Income of Master Franchisees

Income from Brand Fees + Supply

Annual Income from Annual Income from Supply Total Income(Brand Fees + Total Annual Investment Net Profit (INR)
Brand Fees (INR) (INR) Supply) (INR) (INR)
32,00,000 5,76,000 37,76,000 20,00,000 17,76,000

The Brand(Franchisor) will not terminate the agreement unless master franchisee achieves the target of 16
franchisees even after after it takes more than an year, thus this make it the guaranteed income for the Master
Franchisee.

This income comes in bulk making it much more lucrative than a regular franchisee.
Lending you a helping hand
What Frost & Feather will
provide to the Master
Franchisee?

1. Brand Name.

2. Support in generating leads/investor* in

recruiting new franchisees

3. Complete support viz. one to one meeting with

client, regular follow up, etc. in closing the deal
with investors.
4. Frost & Feather’s business development team
will always be there to help and guide Master
Franchisee in their work.
5. Frost & Feather’s business development team
will regularly visit the Master Franchisee for
clients meet.
6. 24*7 availability of Business Development
Team on call for any assistance or for direct
conversation with client.
7. A launch package, including brochures, flyers,
posters, banners, etc. for initial media
coverage.
8. Complete and extensive training programme
for the Master Franchisee which helps in
closing and retaining the deals. This training
programme will last for around a week to
gather complete knowledge of the business.
9. Frost & Feather will regularly organise some
events and shows to generate the business for
Master Franchisees.
Counting on your support
A few responsibilities to be
kept in mind are…
1. Franchise Term agreement is for 1 year provided that the
Master Franchisee follows all the Rules & Guidelines norms.

2. This agreement will remain active even after an year if

target of 16 franchisees couldn’t be achieved in time. Thus
this agreement will make sure that Master franchisee will get
the profit mentioned above.

3. All manpower (if master franchisee decides to hire a

business development staff), if any, will be on pay rolls of
the operator.
4. Master Franchisee should set up a small office in their territory
to line up client meetings, conferences, etc.(not mandatory).
5. It is very important and mandatory for the Master Franchisees
to attend every meeting with client and also provide prompt
response to the queries of the client.
6. Master Franchisee should always be available on call for any
discussion regarding the business with client or the
Franchisor.
7. Master Franchisee should daily & regularly report to the
franchisor about the progress in the business development
they are looking into.
8. Master Franchisee should regularly set up the meetings of
client with the business development team of the
company.
9. Mater Franchisee should visit the proposed business sites
of the client.
10. A record of all customer feed back is to be kept.
11. Books of Accounts are to be maintained in an organised
manner and made available to the Company whenever
asked for.
12. Complete confidentiality on all trade secrets and products
manufactured is to be maintained at all times.
13. Sales Tax should be paid by the franchisee as per the law.

14. All promotions and marketing initiatives launched by the

company should be promoted aggressively.
Territory Rights
Master Franchisee will be
designated with the
territory rights of a
particular State/province/
city depending upon the
location.
Company Marketing Strategies

The company has planned aggressive

marketing strategies for the Brand & customer
& Franchisee development.

We regularly organise/participate the

promotional events for investors which help
generate leads for recruiting new franchisees.

News Paper commercials, Bulk SMS, Bulk

Emails, Promotional events & Coupons,
Banners etc. are being timely initiated under
the expert’s supervision at regular intervals.

Centralised Digital marketing has been in work

aggressively.

Every aspects of marketing will always be under

study & taken care.
Operations & Management

Master Franchise will strictly have to follow the operations

& management guidelines provided by the Franchise.

Every month, a management executive from the company

will visit every Franchise to check on Franchise practices.
Looking forward to
have you on board

Thank You