1

A) Vans
The Vans store had very good interior atmospherics. All displays and shelves were a sanded
wood, which fits the theme of skateboarding because skateboards are made of wood. The store
had soft lighting, and in combination with the sanded wood, creating a laid-back atmosphere,
symbolic of the image they want to send to consumers. They played “skater music” as well.
Overall, it was an inviting, calm atmosphere that accentuated Vans brand image

B) Abercrombie
The Abercrombie store was very unappealing when I would go in. It had low lighting and dark
fixtures which didn’t match the brand image. Their external atmospherics were atrocious. Their
display windows barely had any actual product, just large pictures of attractive models that
weren’t really showing the clothes off. Their avenues of customer traffic were bad as well. The
store was split on each side by gender of clothes but then bottlenecked into a backroom that
was very easy to miss and was where the dressing rooms and registers were. It would always
get very backed up going in and out (if you ever found the walkway) and the room was always
crowded.

2
A) Coke
Coke struck gold with their name on bottle sales promotion. From experience, multiple times I've
seen someone buy a bottle of coke just because it had their name on it, or search through coke
bottles to find their name. This is effective because it creates a relationship with the customer,
by, in a way, calling them by their name when they buy a coke.

B) Disney +
When the live-action remake of Mulan came out during quarantine, it was released only on
Disney +. I’m sure they thought this would cause a lot of traffic and subscriptions to be bought,
but to watch Mulan on Disney +, you still had to pay for the movie on top of the subscription. It
was a slap in the face to loyal subscribers, and not worth it to attract new subscribers