Poznan University of

Economics and Business

INTERNATIONAL MARKET RESEARCH

25th January 2022

RESEARCH ON
STREAMING PLATFORMS

Elena Cucciatti
Pascual Cots Milvaques
Tiago Vila Nova
Agenda
● Introduction
● Research Problem
● Research Objectives
● Research Hypotheses
● Methodology
● Results
● Limitations
● Conclusions
● Recommendations
 Streaming: “multimedia that is constantly received by
and presented to an end-user while being delivered by a
provider”
Introduction
Live Streaming: “the delivery of content via the Internet,
in real-time. Be it on your smart TV, computer, tablet or
smartphone”

Streaming Platforms journey:

● 1990s and early 2000s – The shy beginning of

Internet streaming
● 2005-2011 – The modern history of streaming
starts
● 2011-2014 – The birth and rise of Twitch
● 2014-2020 – Alternative platforms appear
● 2020 – The golden age of streaming
 The number of Streaming
Platforms is increasing wider, and
with improvement of new
technologies (optimal Internet
connection, On Demand and
Offline services), using them is

Research always easier.

Live streaming allows people to
stay connected while staying at

Problem home. The technology has already

helped a lot in global attempts to
stop the coronavirus from
spreading.

This new reality could represent a problem for the usual ways of making
advertisements and streaming different events and content that normally will be
spread through the traditional means, such as radio, television and so on .
Among the respondents:

● Average number of users

● Average age of users

● Average number of hours viewed Research

● Countries that use these platforms the most

● What are the most popular platforms Objectives

● Willingness of people to pay (subscription and
donations)
 Hypotheses

Hypotesis 1 Hypotesis 2 Hypotesis 3

Users between 14 and 25 years old Younger users (14-25 years old) are Streaming platforms are used more for
are willing to pay more than the older willing to pay less than the older users movies or tv series, rather than sport
ones (over 25 years old). (over 25 years old). events or music.
Methodology
Results
Results
Results
Results
Results
Results
Results
 Limitations
● Small size of the population (119 respondents)

● Not wide variety in the countries

● Not wide variety in the age

● Language problems

● Currency problems

● Limited amount of time

● Lack of funds

● Technological devices
First Hypothesis is satisfied:

(53%) 14-25 y.o. user → 6 - 11€

Second Hypothesis is not satisfied:

Conclusions
(17%) over 25 y.o. → 11 - 15 €

Third Hypothesis is satisfied:

Movies > Sport or Music

 Recommendations

● Open family or student packages.

● Use of streaming platforms by large companies for

advertisements.

● Moving traditional TV programmes to these platforms.

● Parents help young people to not tend to become sedentary.

THANK YOU FOR THE ATTENTION