Alexandria University

Faculty of Engineering
SSP Program
Humanities

Course Title: Foundation of Marketing

Course Instructor: Dr. Abeer Hassan Ramadan
Course Code: (HS402a)

Project Outlines

Dear Students:
From your understanding to the core concepts of marketing that were
highlighted during the course, you are required to do the following:

Guidelines and requirements for the assignment:

1) Don’t share your work with your colleagues. Any sign of cheating will
CANCEL BOTH assessments

2) stick to your deadline- this is as serious as an exam

3) Late submissions will NOT be accepted. The deadline is on

4) Your assignment should be submitted in a WORD DOCUMENT

6) Team project (5 members). Each team should choose team leader.

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7) Team leader only upload the project

8) Team leader can upload the project only on collective team (group
code: uy7uhen)

Directions: Select a publicly traded multinational company. Companies

in the Fortune 500 are strongly suggested.

https://fortune.com/fortune500/
Your challenge is to select a company you can examine from the variety
of perspectives covered in this course. From your research, student will
be able to answer the following questions.

Cover page:

Company Name
Teams Name and ID with mention to the team leader

Lecturer name:

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Items that should be discussed with your selected company include

Part one: company profile

1) Organization background and history

Keywords
a) Name of the company
b) Year of inception
c) The founder and the items and titles key members of the company'
d) The company management structure
e) Who serves on the board of director if there is a board?
f) Places where the company does business
g) The achievement that the company has made recently
h) Company logo
I) organization objective

2) Mission and vision

3) Values and ethics
4) Organization structure and culture
5) Overall measurement of success of this company
6) One paragraph description of the individual project

Keywords

a) Over all about the sector,

b) Types of sales,
c) Training program,
d) Motivation and incentives,
e) Scanning environment,
f) Egypt (recent countries).
g) R &D,
h) Product Lifecycle (growth stage promising organization).
i) Market share.
j) Direct and Indirect Competitors

Part two: introduction

1) Explain how it benefits your customers.

2) What the product lifecycle looks like.

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 3) Company's employees (number of employees and/or number of
branches).

4) Company's location.

5) Describe what you sell and/or what service your organization offer.

6) Get the map of the location from website (you can use Google
map/search engine).

7) Problems that company faced.

8) Competitors name.

Part three

1) Company marketing segmentation

a) Demographic segmentation

b) Geographic segmentation

c) Psychographic segmentation

d) Behavioral segmentation

2) Describe marketing environment of your company.

3) What pricing strategies does the company adopt?

4) What promotion strategies does the company adopt?

5) Does the company distribute its own products?

6) Does the company sell online or offline

Part four: your opinion

1) To what extent does the company believe in marketing? Is it just a

function like any other inside the company or the backbone of success?
Justify

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2) Your recommendations to the company after analyzing your company
and what marketing all about!

3) Rationale for selecting this company.

4) Overall conclusion

Part five: Reference

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Assessment of this project will be based upon whether the students have
fulfilled all the dimensions, and have covered all points.

Best and good luck, Allah bless you all