Professional Documents
Culture Documents
Bachelor Kurs Liverpool John Moores University
Bachelor Kurs Liverpool John Moores University
Module Proforma
Team Leader
Catherine Groves Y
Adam Frost N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
• To explain the roles and impacts of business organisations within developed and
developing countries
• To describe the roles of, and relationships between, corporations, nation-states and
international institutions in shaping the global economy
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• To explain how the expectations of civil society influence the practices of business
organisations
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Exam 3 4 5
Outline Syllabus
This is a broad module covering the interaction of business with government and
society through practical applications to current affairs. It is intended to raise
awareness in students of contemporary issues and to encourage the development of
criticality of thinking and engagement in current affairs. It also introduces wider
business issues such as ethics, stakeholder engagement and globalisation, and
develops an appreciation of the impact and aims of business beyond the financial
bottom-line.
Learning Activities
Notes
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Liverpool John Moores University
Team Leader
James Eden Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Three questions 1 2 3 4
Exam 2 5 6 7 8
Outline Syllabus
Introduction to Economics
Scarcity, Opportunity cost and Economic Systems
Consumers and Demand, Firms and Supply
Market Equilibrium and Comparative Statics
Elasticity
Firms Objectives, Costs, Revenues and Profit Maximisation
Market Structure
Price Discrimination
Macroeconomics and Policy Objectives
Macroeconomic Schools of Thought
Inflation
Unemployment
Expectations and Economic Policy
Economic Growth
The External Balance.
Exchange rates and Economic Policy
European Single Currency and the EU
The UK Economy
Learning Activities
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1. Lectures - introduction of new material
2. Workshop - Recapping and developing material
3. Seminars - applying and testing of material
Notes
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Liverpool John Moores University
Team Leader
Bill Davies Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The module will provide the students with some of the essential skills required to
successfully complete their UG degree. Particular emphasis is placed on research,
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essay/report writing, numeracy and referencing, as a vital areas that are too often
under-emphasised by students.
Focus is also placed on helping students acquire key transferable skills necessary to
a successful academic and professional life, such as time management, critical
thinking and reflective learning techniques.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
In Class Test 1 4
Individual Business 2 3
Report
Self awareness 4
Outline Syllabus
To provide the students with the necessary skills to avoid plagiarism using the
Harvard Reference System.
To understand the demands of academic work and associated marking schemes.
Identifying appropriate academic sources found in the university library system –
books, journals and academic papers.
Using reliable sources to analyse markets and industries – Mintel, IBISWorld and
Keynote etc.
To develop academic writing and critical analysis skills.
To develop effective time management and workload planning for assessments.
To develop effective revision strategies.
To understand the reflection and self-awareness process.
Learning Activities
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Learning activities will be through lectures, workshops and seminars, where students
will be encouraged to engage and ask questions of issues raised, practical sessions
and task based learning.
Business case studies will be used to create opportunities for the students to apply
the theories gained in lectures and seminars.
Notes
This module will introduce the students to skills required to complete their chosen
program of study and to have the transferrable skills for working career.
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Liverpool John Moores University
Team Leader
Yawen Hudson Y
Emer Gallagher N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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Learning Outcomes
1 Demonstrate the context within which financial information is prepared and used
2 Explain the fundamental accounting concepts which underlie the preparation of
financial reporting statements.
3 Analyse the financial statements of a business by selecting appropriate
performance indicators for profitability and for liquidity including key accounting
ratios
4 Describe issues involved in company valuations and methods of financing
businesses
5 Evaluate short and long-term investment decisions using a variety of techniques
The assessment item list is assessed via the learning outcomes listed:
Individual report 1 2 5
Pitch work 3 4 5
Outline Syllabus
Learning Activities
Lectures, workshops and seminars where individual activities and group discussion
are encouraged. Small group discussion and feedback on case studies and
simplified examples of real-word situations.
Notes
This module introduces fundamental knowledge, skills and tools of accounting and
finance management used in a modern, commercial business. It provides sufficient
information to enable the student to understand key financial measures used within
business and the wider economy. Key to the success of the module is for students to
apply the knowledge and skills learnt to business situations and gain from sharing
ideas and approaches to a wide range of common business situations.
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Liverpool John Moores University
Team Leader
Olatunde Durowoju Y
Yawen Hudson N
Martin Hudson N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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personal management capability.
Learning Outcomes
1 Evaluate the need to apply a range of management styles and how management
style can influence managerial behavior.
2 Evaluate the different forms of business and organisational structure in terms of
the nature, characteristics, and any perceived benefits.
3 Demonstrate how organisational and individual behavior affects individuals and
teams and explain how the environment impact on a business.
4 Assess, evaluate and plan the resources for personal professional development
5 Debate the leadership skills required to facilitate team involvement and meet
organisation's objectives as well as understanding ethical and value-based
approach to leadership.
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Introduction to management
Management styles and Behaviour
Managing Stakeholders Expectation
Understanding Organisational Culture
Leadership
Personal Development as a Manager and Leader
Ethics, Equality and Diversity
Learning Activities
Notes
This module will be delivered on three fronts: lecture, workshop and seminars. This
is to ensure a right balance between the cognitive, affective and psychomotor
learning objective.
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Liverpool John Moores University
Team Leader
Mihajlo Popesku Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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of strategic and tactic marketing and sales tools that are vital for creating an
informed approach to marketing and sales decision making. The module provides
students with an opportunity to develop skills in a range of marketing functions such
as research, new product/service development, pricing, promotion, planning,
creating sale proposals etc. Finally, students will learn to justify marketing strategies,
exercise creativity and marry theory and practice by composing a marketing plan for
a real company.
Learning Outcomes
1 Define the key theoretical marketing and sales concepts and provide valid
examples
2 Define and evaluate corporate micro- and macroenvironment
3 Analyse markets and customers utilising secondary sources of information
4 Assess and apply the marketing mix tool (4Ps)
5 Demonstrate the ability to justify marketing strategies and synthesise ideas into a
marketing plan
The assessment item list is assessed via the learning outcomes listed:
In class Test 1
Outline Syllabus
- Introduction to Marketing
- Marketing Environment
- Marketing Research
- Segmentation, Targeting and Positioning
- Products and Services
- Brand management
- Pricing
- Promotional mix
- Marketing channels. Retailing and Wholesaling
- Personal selling and sales promotion
Learning Activities
- analysis of relevant newspaper and journal articles, market research reports, case
studies and practical examples drawn from a variety of marketing situations and
industrial contexts
- discussion of case studies and other materials
- small groups presentations
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- teamwork on developing a marketing plan and sales pitch
Notes
The module develops skills in marketing and sales with an emphasis on analysis and
planning, and introduces key ideas and phenomena, such as how to deliver benefits
to customers. The module offers a framework for analysis and understanding of
markets and consumers and enhances problem solving and informed decision-
making abilities.
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Faiza Ali Y
Olatunde Durowoju N
Yawen Hudson N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
This module will introduce students to the key concepts of organisational behaviour,
managing people, involving an examination of organisational, human resource
management and industrial relations theory. This will be achieved through relating
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relevant theory to practical people and organisational management issues.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Report 1 3 2
Presentation 2 4
Outline Syllabus
This module will introduce students to the key concepts of managing people,
involving an examination of organisational, human resource management and
industrial relations theory. This will be achieved through relating relevant theory to
practical people and organisational management issues. The main topics of study
are as follows:
Learning Activities
Learning activities will take place during lecture, seminars and workshops conducted
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each week. Students will be provided the opportunity to work in groups and also as
individual for different activities such as case study analysis, group presentations
and research articles analysis during seminars and workshops.
Notes
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Liverpool John Moores University
Team Leader
Seng Kok Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
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Aims
Students will examine the different methodological approaches and the benefits
which can be gained from each or a mix. Students will also learn different methods of
synthesising data and findings that will enable them to develop valid and reliable
conclusions that would facilitate informed business choices.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Presentation 1 5
Report 2 3 4
Outline Syllabus
Learning Activities
Lectures will cover key methodological concepts and theories alongside the
importance of ethics in research. Students will undertake critical examination of
these theories and identify different approaches to data collection instrument design
and analysis. A review of dominant approaches based on subject area as well as IT
session to facilitate usage of software packages will be undertaken. These include
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software for questionnaire design and both qualitative and quantitative data analysis.
Notes
n/a
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Liverpool John Moores University
Team Leader
Jacqueline Douglas Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The module aims to provide students with a good grounding in the principles of
Operations and
Quality Management processes; To assess the impact of quality on all types of
business activity; and to develop skills and strategies that will allow the solving of
real-world operations related problems.
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Report 1 2 3 4
In Class Test 1 2 3 4
Outline Syllabus
Learning Activities
Notes
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Liverpool John Moores University
Team Leader
Mihajlo Popesku Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
The course aims to introduce students to business intelligence tools that are used to
transform structured and unstructured data into actionable insight. Based on data,
students will learn how to lead and manage digital initiatives and/or to identify digital
opportunities and devise digital strategy to respond to changes in markets and
competition.
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Learning Outcomes
1 Use adequate analytic tools and techniques to transform business data into
actionable insight
2 Justify the use of a particular analytic approach and communicate its managerial
implications to a non-technical audience.
3 Use appropriate data visualisation techniques
4 Illustrate and articulate how modern companies are using business intelligence to
solve old marketing problems in new ways and pursue new opportunities
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
-Digital business
-Digital customer
-Data and databases
-Primary and secondary data sources
-Big data
-Data cleaning
-Data analytics
-Data visualisation
-Business intelligence reporting
Learning Activities
- problem solving
- IT laboratory sessions focused on mastering various business intelligence tools
- data collection, cleaning and analysis
- case studies
- small group discussions
- presentation
- reporting
Notes
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executives, business managers and other end users to make informed business
decisions. DBI encompasses a variety of analytic tools, software applications and
methods that enable organisations to collect data from internal systems and external
sources, prepare it for analysis, develop and run queries against the data, and create
reports and data visualisations to make the insight available to end users.
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Liverpool John Moores University
Team Leader
Adam Frost Y
Emer Gallagher N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
According to the Department for Business Innovation and Skills, small to medium-
sized enterprises account for 99.9% of all private sector businesses in the UK,
employ over 15 million people and have a combined turnover of over £1,647 billion.
It is crucial Business Management students can appreciate their importance to the
economy, understand how to start-up and grow a business and the factors likely to
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influence their success or failure.
The aims of the module are to enable students to examine the concept of
entrepreneurship and small business management; to enable them to understand
the process of starting-up and managing a new business and to facilitate students
understanding of the financial reporting statements, which assist in the process of
assessing a small business' performance
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Lectures which will each last 1 hour will introduce students the various topics being
covered in the module. Each lecture will start with an overview of the expected
learning outcomes. Lectures will aim to cater to variety of learning preferences with
coverage of academic theories and concepts as well practical examples.
Seminars which will each last 1 hour will allow the students to consider the content of
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the previous lecture in more depth. Students will be expected to discuss key issues
and questions presented in the lecture in smaller groups.
Workshops which will last for 2 hours each will aim to provide students with
opportunities to examine issues in far more detail, to reflect on case studies, industry
reports and other relevant sources of information. A wide range of teaching and
learning approaches will be utilised including debates, student presentations and
opportunities to undertake independent research.
Notes
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LIVERPOOL BUSINESS SCHOOL
Team Leader
James Eden Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Financial Report 1 2 3
Examination 4 5 6 7 8 9
Outline Syllabus
Learning Activities
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Notes
This course enables students to use standard financial models in order to analyse
the investment, capital structure and working capital policy of any financial
enterprise,
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Liverpool John Moores University
Team Leader
Sadruddin Husain Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
essay 1 3 5
exam 2 4 5
Outline Syllabus
Learning Activities
lecture
seminar
workshop
Notes
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Liverpool John Moores University
Team Leader
Rocio Valdivielso Del Real Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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with leaders across a range of case study organisations.
4. To discuss the different types of leaders present within the organisation and
review their traits, personalities and skills.
5. To develop your ability to participate in and to lead a group with an interdependent
task.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Presentation of report 1 2 3 5
2500w
Outline Syllabus
What is leadership and the role and challenge of the leader in contemporary
business organisations.
Understanding leaders, their traits, skills, abilities and style will be explored
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Learning Activities
Notes
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Liverpool John Moores University
Team Leader
Olatunde Durowoju Y
Martin Hudson N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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illustrates the importance to successful supply chain practices.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
This module is designed to help students understand how organisations use the
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supply chain to create value for their customers. It starts off with process mapping,
which is a basic skill any supply chain manager or practitioner should have and then
goes on to cover other topics ranging from inventory management, logistics network
planning, supply contracts, information technology, risk management etc. With the
use of beer game simulation and case study examples, student can appreciate the
relevance of theory to practice and vital skills such as problem solving; critical
thinking; analytical; communication and interpersonal skills will be developed through
class exercises, projects and presentations.
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Liverpool John Moores University
Team Leader
Catherine Groves Y
Olatunde Durowoju N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
To develop and apply an in-depth knowledge and understanding of the issues of the
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current retail environment
To gain an understanding of the various roles and functions of organisational
management in retail
To provide the opportunity for students to apply their learning to real world problems
in retail
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Essay on External 1 2 4
environment
Report on internal 3 4 5
strategy
Outline Syllabus
This module is designed to allow students to explore the retail sector through
practical applications of retailing and business theory to real world retail situations. It
is intended to raise awareness in students of contemporary issues in retailing and
the likely impact of this on retail strategy adopted. It also requires the students to
conduct an in-depth analysis of the management operations of a case study retailer.
Learning Activities
Notes
This module is designed to allow students to explore the retail sector through
practical applications of retailing and business theory to real world retail situations. It
is intended to raise awareness in students of contemporary issues in retailing and
the likely impact of this on retail strategy adopted. It also requires the students to
conduct an in-depth analysis of the management operations of a case study retailer.
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Akis Papagiannis Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
To enable students to examine and analyse both internally and externally corporate
challenges ;
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To develop a comprehensive understanding of the internal business context and
products/services in relation to core business processes and functions;
To critically analyse the macro and micro environments within an international and
global context.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
individual report 1 2 3 4
individual presentation 5
Outline Syllabus
Learning Activities
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The focus of this module is on contemporary practice and therefore learning
activities will strongly feature cutting edge cases and applied exercises as well as
guest speakers. These will be contextualized by lectures, seminars and workshops.
Notes
This module addresses the mainstreaming corporate, business and functional level
strategies of contemporary management
and their implications to an everlasting, dynamic external environment. This shift is
also internally explored across a range of geographical,organisational and industrial
contexts.
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Liverpool John Moores University
Team Leader
Akis Papagiannis Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
To understand how to create and manage business change which leads to product
or service innovation;
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To present and analyse the strategic process and business informatics necessary for
creating novel ideas with commercial viability;
Learning Outcomes
1 Demonstrate how to create and manage business change which leads to product
or service innovation
2 Identify core and secondary corporate innovation practices enabling business
leadership
3 Provide sustainable strategies for valuing commercially innovative approaches
4 Present and analyse the strategic process and business informatics necessary for
creating innovative ideas with commercial viability
The assessment item list is assessed via the learning outcomes listed:
individual report 1 2 3
Individual presentation 4
Outline Syllabus
Learning Activities
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Notes
This module is intended to teach the student how to not just think creatively, but how
to manage innovative ideas throughout the organisational framework. Innovation will
be introduced as a way of providing value added to the corporate products and
services, if managed appropriately.By application, through seminars and workshops,
creative application of innovative ideas to existing business processes, will enable
the student to become aware of the power that creativity and innovation can bring to
contemporary business environment and the organisation
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Liverpool John Moores University
Team Leader
Rocio Valdivielso Del Real Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
1.To understand the drivers of globalisation and to evaluate the surrounding debates
on the impact of globalisation for the processes by which companies compete in the
global economy;
2. To develop an understanding of the international institutions involved in shaping
and regulating the global economy;
3. To assess the implications of globalisation for managers involved in different
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national business systems;
4. To analyse and explain how and why differences in the organisation of capitalist
economies persist, increase or decrease, and which role institutional frameworks
play in this process
5.To understand the challenges faced by developed and new emerging markets in
managing their development strategies in competitive global environments.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Class Test 1 1 2
Class Test 2 3 4 5
Outline Syllabus
Structure of the global economy – i.e. global economic flows and the rise of
emerging markets
The importance of national business systems in the global economy – i.e. analysis of
the organisational issues faced by managers in coordinate activities across different
modes of capitalism and regulatory environments
The role of the nation state in a global economy – i.e. redeployment of state
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initiatives on behalf of new missions
Technology and globalisation – i.e. the role of social media industries and internet in
shaping global culture
Learning Activities
Notes
The goal of this course is to provide students with a broad understanding of the
global business environment in which companies conduct their activities. Emphasis
is placed on the impact of globalisation on the business environment. An
examination of contemporary theoretical debates and an analysis of the positive and
negative impacts of globalisation associated with the interactions between developed
and developing nations, international institutions and the global corporations
operating within their borders will be explored.
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Liverpool John Moores University
Team Leader
Seamus O'Brien Y
Adam Frost N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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professional audience
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Business Plan 2 3 4
Feasibility Analysis 1
Outline Syllabus
Outline the importance of different factors that affect the business creation (start-up)
process and examine factors which inhibit or stifle creativity and innovation and
ideas formation. In addition, the importance of modifying, refining and processing
ideas over time will be explored.
Examine the steps required for researching, developing and designing business
plans in relation to the business start-up process. Designing and writing business
plan should be seen as the outcome of a careful research process and subsequent
planning procedure.
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and the investment opportunity.
The business plan will be written with its intended audience in mind, it must address
potential concerns. All claims and statements made in the business plan, apart from
those which will be regarded as common knowledge by the planner and the plan's
audience must be capable of independent verification.
Learning Activities
Notes
This module aims to equip learners with the economic tools to analyze and evaluate
a business opportunity and have the knowledge and skills to construct a business
plan which will stand up to an academic and professional audience
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Liverpool John Moores University
Team Leader
Seng Kok Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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To equip students with the knowledge and skills to understand the relevance and
significance of project management principles in an organisational context.
To enable students to demonstrate competence in the application of project
management methods through the project life cycle.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
PM report 3 4 5
PM exam 1 2 6
Outline Syllabus
Learning Activities
Lectures will provide an overview of different theories and real world examples.
Case studies highlighting particular project issues related to project success and
failure will be used in group discussion and structured exercises. Different scenarios
and project management contexts will also be examined in workshops and seminars.
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Notes
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Emer Gallagher Y
Seng Kok N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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Although there is currently a renaissance in the interest behind social enterprise,
there still remains a great deal of uncertainty surrounding this different business
model. Is it a means of making improvements to the current economic and social
systems, or is a radical alternative to the status quo?
Aims:
1. To allow students to critically examine the social enterprise business model and
the reasons for its growth;
2. To provide students with an understanding of social enterprises' contribution to
society and position within the economy;
3. To explore current opportunities and barriers to the continued growth of social
enterprise;
4. To facilitate the ability of students to assess the support requirements of a social
enterprise and suggest improvement strategies.
Learning Outcomes
1 Critically examine the roots of social enterprise, recent national and international
developments within the sector and their impacts
2 Critically appraise the concept of social enterprise, its organisational and legal
types and its place within the broader context of public and private provision for
products and services
3 Critically appraise the value system of social enterprise
4 Critically analyse the role of management practices within social enterprise
The assessment item list is assessed via the learning outcomes listed:
2,500 words 1 3
15 mins 2 4
Outline Syllabus
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- The role of social enterprise within the local, regional, national and international
economy/economies;
- Social entrepreneurship and the imperative to prove the value of social enterprise;
- Understanding the internal requirements, strengths and weaknesses of social
enterprises.
Therefore, lecture topics will include although are not limited to;
The Third Sector and the Third System
New Public Management
Defining Social Enterprises
Social and Ethical Capital
Identities and Legalities
Management Practices
Income Streams and Social Investment
Social Return on Investment
Learning Activities
This module will use a combination of learning activities. However, in general, most
topics will be delivered by a lecture, followed by a tutorial/seminar and workshop. A
combination of case studies, student presentations, debates, guest speakers and
media resources may all form part of the learning activities.
Notes
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Liverpool John Moores University
Team Leader
Faiza Ali Y
Sadruddin Husain N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
This module presents an overview of what workforce diversity is and its relevance
and usefulness in improving our understanding and management of people at work.
The demographics of the population and the workplace are changing drastically
because of a number of factors, such as an increasing number of ethnic minorities
and women in the workforce and in management. Accordingly, there is a need to
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critically understand and manage workforce diversity not only to increase
organisational business outcomes but also to create an inclusive workplace in a
socially responsible manner.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Group Presentation 2 4 5
Individual Essay 1 2 3 5
Outline Syllabus
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10.Work–life balance
11.Intersectionality in the workplace
12.Future of diversity management
Learning Activities
The structure of the course will be a lecture (one hour per week) which will introduce
students to core theoretical and academic contributions relating to the topic, an
interactive seminar activity (one hour per week) and a workshop (two hours per
week). Presentations, case studies and journal article analyses will comprise core
activities in workshop and seminar sessions.
Notes
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Liverpool John Moores University
Team Leader
Jacqueline Douglas Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
This module aims to equip students with the skills necessary to embark on a Lean
Six Sigma project. Successful learners will receive certificates in Yellow and Green
Belt level.
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
Lean and Six Sigma methodologies both individually and combined are proven
methodologies to identify and eliminate defects, waste, rework and other failures that
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results in financial savings and improved customer satisfaction for manufacturing
and service industries including Healthcare and Financial Services. Qualified /
Certificated Six Sigma practitioners are highly employable and command high
salaries in the organizations for which they work. This module is designed to give
you the necessary understanding and tools and techniques equivalent to Lean Six
Sigma Yellow Belt certification. All students who achieve more than 60% in the
examination element of the assignment will receive a Lean Six Sigma Yellow / Green
Belt Certificate of performance.
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Liverpool John Moores University
Team Leader
Emer Gallagher Y
Yawen Hudson N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Over the past number of decades, there has been several important changes in the
area of corporate governance, both at an international and national level.
Globalisation increasingly requires firms and their management to have a solid
understanding of key governance issues and the possible implications of these on
firm behaviour and thus, performance. Therefore, this module aims to introduce
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students to corporate governance, its practice and related theoretical underpinnings.
Learning Outcomes
1 Explain the concept of corporate governance, examine its roots and demonstrate
knowledge of recent developments in corporate governance research and practice
2 Critically evaluate the key theories/philosophies in corporate governance research
and their practical relevance in terms of encouraging incentive-alignment between
interested parties with conflicting incentives in the corporate setting
3 Critically and comparatively evaluate major cross-country differences regarding
corporate governance regulation and practice
4 Research and critically assess a contemporary issues in corporate governance
using an appropriate empirical approach
The assessment item list is assessed via the learning outcomes listed:
Exam 2 3
Report 1 4
Outline Syllabus
Learning Activities
More specifically, lectures will introduce students to module topics and will include an
overview of learning outcomes for each session, followed by coverage of subject
knowledge. Lectures will aim to cater to a variety of learning preferences and
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endeavour to include interactive demonstrations. The lectures will be used to provide
base knowledge which will then contribute to student completion of seminar
activities.
The workshops will then further promote/deepen understanding and facilitate debate
and discussion of issues between students. Within these a range of learning
activities will be utilised. Examples include case studies, debates, think-pair-share
activities and presentation based learning activities.
The seminars will focus primarily on the finance aspect to the module and again, will
include a variety of learning activities. The first number of weeks of workshops will
focus on ensuring students understand key financial concepts through the use of
small group discussions and problem based learning. Later, the workshops will focus
on ensuring students gain relevant quantitative skills required to effectively address
their assessment question. As such, these will be quantitative lab based sessions
allowing students to learn by doing.
Overall, student learning and participation in lectures, workshops and seminars will
be developed by providing learning materials via Blackboard Learn for download
prior to lectures/seminars, the use of buzz groups, the completion of individual and
small-group activities, note taking, presentations and case studies, to promote
learning and for formative and summative assessment purposes.
Students will be expected to spend time in preparation for classes supporting their
learning by covering the directed readings from the required textbooks and relevant
journal articles. In addition students should read widely around each topic area using
the relevant journals outlined below.
Notes
This module introduces students to corporate governance and finance, its practice
and related theoretical underpinnings. It focuses on corporate governance from both
a national and an international perspective and introduces contemporary academic
literature to develop students' critical appreciation of contemporary issues
surrounding corporate events, valuation theory and practice.
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Liverpool John Moores University
Team Leader
Adam Frost Y
Rocio Valdivielso Del Real N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Climate change presents one of the most significant challenges to businesses today.
However by taking action businesses can also reap significant rewards through
redesigning products, processes and their business models. This module aims to
enable students to understand environmental issues facing businesses; what actions
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businesses can take to identify, measure and reduce their negative impacts on the
environment and how a low carbon society can create new opportunities to
businesses.
Learning Outcomes
1 Identify and understand the environmental issues and laws facing businesses
today
2 Critically evaluate and understand how to use a range of tools and techniques to
measure a business' environmental impacts and performance
3 Identify and critically evaluate how a business can improve its environmental
performance
4 Critically evaluate how new business opportunities can be created for a low carbon
society
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Lectures which will each last 1 hour will introduce students the various topics being
covered in the module. Each lecture will start with an overview of the expected
learning outcomes. Lectures will aim to cater to variety of learning preferences with
coverage of academic theories and concepts as well practical examples.
Seminars which will each last 1 hour will allow the students to consider the content of
the previous lecture in more depth. Students will be expected to discuss key issues
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and questions presented in the lecture in smaller groups.
Workshops which will last for 2 hours each will aim to provide students with
opportunities to examine issues in far more detail, to reflect on case studies, industry
reports and other relevant sources of information. A wide range of teaching and
learning approaches will be utilised including debates, student presentations and
opportunities to undertake independent research.
Notes
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Foteini Stavropoulou Y
Alistair Beere N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
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After completing the module the student should be able to:
1 Select and apply operations management theories, models and tools to case study
scenarios;
2 Select and apply suitable tools and techniques to solve operations-related
problems.
3 Develop an Operations Strategy
4 Analyse and apply the subject area and clarify why they have taken certain
actions.
The assessment item list is assessed via the learning outcomes listed:
REPORT 1
PRESENTATION 2 3 4
Outline Syllabus
Learning Activities
Each session will involve a lecture followed by a seminar where students will gain
practice in the application of various operations management theories, models, tools
and techniques.
Learning activities include video, games, experiments and case studies.
Notes
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inventory management. This module is designed to introduce you to the theory and
practice of these areas many of which you can choose to study in more depth in
levels 5 and 6 of your degree programme.
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Liverpool John Moores University
Team Leader
Jane Aspinall Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
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After completing the module the student should be able to:
1 Evaluate the theoretical concepts, models and tools to help comprehend employee
and organisational behaviour
2 Utilise techniques to enable groups and teams to work together effectively
3 Discuss key themes in contemporary OB: globalisation, cross-cultural issues,
diversity and values, change
4 Evaluate the individual within the organisation in terms of individual differences
The assessment item list is assessed via the learning outcomes listed:
REPORT 1 2 3 4
Outline Syllabus
Leadership
Personality and Individual Difference
Perception and Attitude Formation
Motivation
Diversity and Values in OB
Cross Cultural Issues in OB
Emotional Intelligence and Empathy
Organisational Culture
Change in Organisations
Learning Activities
Notes
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Liverpool John Moores University
Team Leader
Polly Wilson Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
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After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
EXAM 1 2
REPORT 3 4 5
Outline Syllabus
The module will review key areas of finance and accounting in order to enable the
students to be able to prepare the necessary financial statement and business plan
with excel to support a venture capital request.
5. Cash flow forecast, key financial ratios and business plan preparation.
6. Review the external environment factors such as economic and legal changes,
which could have an impact on their selected sector business.
Learning Activities
In order to simulate the students they will be actively involved in identifying the
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rationale behind key operational and management decisions of UK and international
based companies, throughout the semester.
They will create a newly formed business structure, be able to select the locality,
operational costs of production, capacity factors, to produce supporting calculations
within excel models.
Students will be informed of the different financing options available and prepare a
supporting venture capital request business plan presentation, which will consider
current and expected economic and market conditions.
The module is fully supported by blackboard including lecture notes, case studies,
internet links and appropriate literature sources.
Students will link apply knowledge gained through the other core modules of
business operations, marketing and contemporary business issues.
Notes
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Liverpool John Moores University
Team Leader
Terry Murray Y
Delivery Options
Course typically offered: Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
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hand in work properly word processed with suitable referencing, tables of contents,
page numbering, page orientation and correct text styles.
manage e-mail communication professionally using upper and lower case at all
times, correctly completed subject lines and proper salutations.
present a business orientated topic
have a basic understanding of the business use spreadsheets
analyse data using spss
understand the importance of digital information systems to business
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
presentation 1 3
report 2 4
Self-awareness statement 4
Outline Syllabus
Learning Activities
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Notes
To introduce the students to the basic skills required to be able to use the university
systems and ensure that they are able to communicate and collaborate using the
systems and technologies available to them.
To develop basic IT business skills that enhance and improve their wider
management and business skills with a particular emphasis on the effective use of
Microsoft Office and it backed end capabilities.
To develop a range of academic literacy skills which improvise their organization and
presentation of academic conte
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Liverpool John Moores University
Team Leader
Giuseppe Scotto Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
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After completing the module the student should be able to:
1 Analyse the evolution of management theory from early work until the present
days.
2 Recognise the importance of business environment and its impact on
management.
3 Analyse key themes in contemporary business management, with a focus on
globalisation, ethics and new technologies.
The assessment item list is assessed via the learning outcomes listed:
POSTER 2
ESSAY 1 3
Outline Syllabus
Learning Activities
Notes
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Liverpool John Moores University
Team Leader
Alistair Beere Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
This module aims to famliarise students with the opportunities digital technologies
offer organisations.
Learning Outcomes
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2 Demonstrate the application of digital marketing techniques.
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
E-commerce
E-business
Digital marketing
CRM
SEO
Learning Activities
Notes
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Liverpool John Moores University
Team Leader
Mathew Analogbei Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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To immerse students into the role and practice of marketing, providing knowledge
and understanding of the relevant
theories through engagement.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
PRESENTATION 2 3
EXAM 1 4 5
Outline Syllabus
Marketing Concept
Marketing with the Organisation
Marketing Environment
Marketing Planning
Segmentation, Targeting and Positioning
Developing the Marketing Mix
Products, Services and Branding Strategy Pricing
Marketing Communications
Sales Management
Marketing Channels
Customer Relationship Marketing
NonProfit Marketing
Advertising
Consumer Buying Behaviour
Ethics, Social Responsibility and Sustainability
Digital Marketing and E-Economy
Global Perspective
Learning Activities
Lectures plus weekly seminars, case studies, group exercises, presentations, self
assessment exercises
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Notes
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Adrian McGrath Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
To provide students with the skills and knowledge to succeed in the graduate
employment market.
Learning Outcomes
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1 Produce the necessary documentation to secure interviews with prospective
employers.
2 Evidence and reflect on own learning and development in a series of learning logs.
3 Develop a high level of organisational awareness.
The assessment item list is assessed via the learning outcomes listed:
REPORT 1 2 3
Outline Syllabus
Skills Analysis
Effective Covering Letters and CVs
Completion of Application Forms
Psychometric Tests
Researching Companies
Interview Skills
Assessment Centres
Presentation Skills
Reflective Writing and Learning Logs
Learning Activities
Notes
To provide students with the skills and knowledge to succeed in the graduate
employment market.
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Liverpool John Moores University
Team Leader
Natalie Marguet Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
To develop the essential skills and knowledge needed in order to apply the prince 2
method to the management of organisations projects.
Learning Outcomes
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1 Critically review and assess the validity of organisational theory that underpins
current project management practices
2 Analyse the appropriateness of prince 2 structured approach to project
management within organisations.
3 Utilise an established software package and an established project management
methodology to provide project management information.
4 Demonstrate recognised some competencies in an established project
management methodology.
5 Construct project memoranda demonstrate knowledge and application of the
concepts and practice project management.
The assessment item list is assessed via the learning outcomes listed:
EXAM 4 5
PRESENTAION 1 2 3
Outline Syllabus
Learning Activities
Lectures-formal lecture sessions will be used to introduce key issues from the
module
Videos- videos will be shown to supplement the formal lectures. Some of the tutorial
sessions will be used to explore issues from the videos in some depth
Group activities-group work is used to encourage you to work with, and learn from
others. it also gives you practice of working in teams, which is an integral part of
managing a project. A key component of the group activities is the use of a project
management simulations.
Individual activities- some activities will be carried out on an individual basis. This will
give you the chance to apply some of the key ideas from the module
Tutorials-lively discussion will enable you to enjoy the subject, learn from others and
sharpen your own views on the subject. Thorough preparation for tutorials is
essential in terms of enabling you to fully participate and as preparation for the
assessments. Online tutorials will also be utilised
Notes
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To develop the essential skills and knowledge needed in order to apply the prince 2
method to the management of organisations projects.
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Liverpool John Moores University
Team Leader
Giuseppe Scotto Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
This module aims to provide students with the knowledge and skills to understand
the international aspects of contemporary business.
Learning Outcomes
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After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
PRSENTATION 3
EXAM 1 2
Outline Syllabus
Learning Activities
Notes
This module aims to provide students with the knowledge and skills to understand
the international aspects of contemporary business.
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Liverpool John Moores University
Team Leader
Linda Walsh Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
This module aims to explore the importance of the law to business. The structure of
legal environment and the purpose of civil law will be examined.
Learning Outcomes
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1 Recognise how a law is created.
2 Analyse the impact of contract law on business.
3 Analyse the main features of employment law and discrimination.
4 Recognise the nature of the law on business structure, conduct and reporting
requirements.
The assessment item list is assessed via the learning outcomes listed:
ESSAY 1 2 3 4
Outline Syllabus
Learning Activities
Notes
This module introduces students to the importance of understanding the law for any
business. Key topics include contract law, employment law and the structure and
management of business organisations.
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Liverpool John Moores University
Team Leader
Giuseppe Scotto Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
To prepare students for the level 6 project, the module aims to enable students to
develop a research proposal on a topic of their choice.
Learning Outcomes
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1 Develop and justify a relevant, original and feasible research topic.
2 Search, identify and critically evaluate relevant literature.
3 Recognise which research methodology may be most suitable to address the
chosen research question.
The assessment item list is assessed via the learning outcomes listed:
Research Proposal 1 2 3
Outline Syllabus
Learning Activities
Notes
The module aims to develop student skills in the research process. Working as an
individual, students will work on a real
research problem which will develop student skills in questionnaire design, team
work, the analysis of quantitative and
qualitative data and the production of a comprehensive research report.
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Liverpool John Moores University
Team Leader
Linda Walsh Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
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1 Recognise how resource allocation takes place in a market economy.
2 Analyse the impact of competition on the behaviour of firms.
3 Analyse the main macroeconomic objectives for an economy and apply theoretical
ideas to current debates.
4 Critically analyse the theory and practice of common markets and currency unions.
5 Analyse the purpose, structure, methods, practice and implementation of
economic regulation.
The assessment item list is assessed via the learning outcomes listed:
EXAM 1 2 3 4 5
Outline Syllabus
The Theory and Practice of Modern Economic Regulation: Finance, Trade, Air
Transport, The Environment.
Learning Activities
Notes
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Jane Aspinall Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
The module forms part of the BABS HRM route which aims to provide the knowledge
requirements of the CIPD certificate HRM intermediate.
Learning Outcomes
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After completing the module the student should be able to:
1 Evaluate the roles, relationships and models of delivery for efficient and effective
HR managers and line managers in a range of contemporary business settings.
2 Analyse the impact of internal and external factors on HRM delivery.
3 Appraise best practice models in recruitment, selection, induction, performance
management, reward and development.
4 Critically evaluate the contribution of hr strategic, policy and practice to business
success.
5 Critically evaluate techniques used to construct, implement and review their own
personal development plan, building competence as a "thinking performer"
The assessment item list is assessed via the learning outcomes listed:
EXAM 1 2 3 4 5
REPORT 1 5
Outline Syllabus
History of HRM
Models of delivery
Best practice HRM-ACAS model
Recruitment
Selection
Induction
Performance management
Reward training and development engagement retention
The welfare worker
Business partner
Strategy, policy and practice
Diversity competence
Relationship with the line
Contribution to business success
Aligned HRM
A balanced scorecard evaluating HRM contribution CIPD associate behaviours the
thinking performer.
Learning Activities
Lectures are used to disseminate theory and best practice in human resource
management
One lecture per week "reflective practice" focuses on the role of the self-managing,
efficient and effective HR practitioner and thinking Performer in relation to particular
areas of HR practice. This lecture slot will often be used for guest speakers.
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The other lecture "HR action" focuses on the area of practitioner intervention and
disseminates best practice models of, for example, selection and performer with
HR's contribution to business success.
The weekly 2 hour seminar allows rich discussion, group work, case studies, role
play and application of theory to practice.
Notes
The module delivers specialist HRM content to BAB's students who may be aspiring
line managers and/or HR managers. It considers the roles of line managers and HR
managers in a range of organisations of different sizes and sectors.
The module will provide the knowledge requirements of the chartered institute of
personnel and development certificate in HRM at intermediate standards and as part
of the HRM route will equip students with the academic content required to achieve
associate membership of CIPD.
The module is mapped against LJMU wow skills and graduate skills, is fully
accessible through blackboard and supported by on line materials through
recommended texts.
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Liverpool John Moores University
Team Leader
Joanna Qu Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
2.To provide students with the knowledge and skills to manage and improve
organisations' service quality to increase operation efficiency and improve customer
satisfaction.
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
ESSAY 1 2 5
EXAM 3 4
Outline Syllabus
Learning Activities
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Notes
With globalization and increasing market competition, price alone can hardly
differentiate a company from the crowd. Companies are putting more efforts on
controlling and improving quality of their products and services.
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Liverpool John Moores University
Team Leader
Polly Wilson Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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an opportunity to evaluate the impact of major economic events / developments in
the monetary and financial system.
Learning Outcomes
1 Analyse and evaluate the role and management of the monetary system and
financial institutions in its ever changing environment.
2 Evaluate the role of international financial markets in providing finance, liquidity,
their ability to manage financial risk and assess their efficiency.
3 Evaluate the strategic and financial risk management issues / techniques currently
facing the financial services sector and the economy as a whole and how this
impacts upon organisation funding options.
4 Critically evaluate the international regulatory regime and if there is a need for
regulating the financial system.
5 Critically evaluating developments in the monetary and financial system and be
able to competently discuss within a presentation summarising such events.
The assessment item list is assessed via the learning outcomes listed:
presentation 5
exam 1 2 3 4
Outline Syllabus
The module will review the following key areas of international monetary and
financial systems in order to gain an understanding as to how these impact upon an
businesses operating within it:
1.Monetary System – the money supply, Monetary Policy Committee, interest rates,
inflation and the usage of quantitative easing;
2.Financial System – Institutions and how various financial instruments – bills, bonds
etc flow within markets and how efficient are they in terms of liquidity and level of
risk;
3.Financial Institutions what is there role; what risks exist and what regulatory
attempts have been implemented to mitigate these; to evaluate just if such measures
have achieved to manage such risks;
4.Savings, investment intuitions and finance providers, why are they of relative
importance to business and how can they obtain maximum growth potential from
them.
Learning Activities
In order to simulate the students they will be actively monitoring UK and international
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financial events, preparing a monthly summary as to how these could have an
impact upon an organisation.
Case studies will be reviewed to identify how businesses have responded to historic
financial crisis events. This will allow development of strategies as to how
businesses should respond to such changes and develops earlier knowledge from
contemporary business issues from level 4 and with level 5 link / apply knowledge
gained through the core modules of economics and international institutions, trade
and markets. It will also establish connections with level 6 modules of strategic
management and the financial risk management option.
The module is fully supported by Blackboard including lecture notes, case studies,
internet links and appropriate literature sources.
Notes
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Liverpool John Moores University
Team Leader
Mathew Analogbei Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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consumer behaviour
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
TEST 1 2
EXAM 3 2 4
Outline Syllabus
Learning Activities
Notes
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consumer behaviour.
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Hilary Bishop Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The aims of this module are for students to develop an understanding of the
philosophical underpinnings of ethical decision making in a global business
environment, to appreciate the impact of global business on host nations and to
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introduce present and potential future issues facing business, in order that students
may incorporate ethical, environmental and responsible dimensions into
management thinking (particularly strategic decision making) for a more responsible,
sustainable and resilient future.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
EXAM 1 2 3 4
Outline Syllabus
Ethical theory.
Ethical reasoning.
Ethical Decision Making.
Role Conflict within Personal and Professional Ethics.
Moral and Cultural Relativism.
Definition of Corporate Social Responsibility - Legal, Financial, Societal.
Altruism; Philanthropy.
Stakeholder Management.
Models of Corporate Social Responsibility.
Definition of Sustainability.
Strategic Issues in Sustainability - Human Resource; Environmental; Safety.
Role of Multinational Corporation - Home/Host; Fair Trade.
Notion of the Social Contract
Enlightened Self Interest.
Resilience.
Learning Activities
The module will consist of structured lectures and seminars which will be designed to
reinforce and test students' understanding of that week's topic. The tutorial activities
will involve analysing case studies, journal articles and media reports, combining real
world experiences with the practical application of theories.
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Notes
The aims of this module are for students to develop an understanding of the
philosophical underpinnings of ethical decision making in a global business
environment, to appreciate the impact of global business on host nations and to
introduce present and potential future issues facing business, in order that students
may incorporate ethical, environmental and responsible dimensions into
management thinking (particularly strategic decision making) for a more responsible,
sustainable and resilient future.
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Liverpool John Moores University
Team Leader
Scott Foster Y
Lindsey Muir N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
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determining the competitive success of organisations.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
RPT 1 2 3 4 5 6
Outline Syllabus
What is strategy.
Analysing the current situation.
Competitive advantage.
Corporate level strategy and strategic options.
Methods of development.
International strategy.
Analysing Capabilities.
Value Chain analysis
Implementing strategy & managing change.
Corporate reconstruction and reorganisation.
Contemporary trends in Strategic Management.
Learning Activities
Notes
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Scott Foster Y
Delivery Options
Course typically offered: Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
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After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Dissertation 1 3
Report 2
Essay 1
Outline Syllabus
Learning Activities
Lectures covering generic issues: the proposal (covered in detail at level 5 in the
Research methods module), use of SPSS, the project write up. Individual meetings
with tutors providing guidance on the management of the research and production of
the project.
Notes
This module enables final year students to apply their knowledge and skills to a
properly researched business problem or issue.
For sandwich students, the project focus normally relates to work undertaken in the
placement year. Non-sandwich students may base their project on links to a
company through, for example, part-time employment, or may conduct a desk based
project.
All students must submit a proposal to module leader for their intended project. (See
module guide for proposal requirements).
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Feedback will be given to students after project assessment and the programme
assessment board, via a mark/feedback form, compiled by the project supervisor.
Assessment criteria for the project are detailed in the module handbook.
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Liverpool John Moores University
Team Leader
Karl Harper Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
REPORT 1 2 3 4 5 6
Outline Syllabus
Learning Activities
Students will be engaged in the evaluation and analysis of a Case Study requiring
them to make Strategic Decisions when presented with marketing, financial, project
management, personnel and operational data.
Notes
Students will be engaged in the evaluation and analysis of a Case Study requiring
them to make Strategic Decisions when presented with marketing, financial, project
management, personnel and operational data.
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Liverpool John Moores University
Team Leader
Scott Foster Y
Alistair Beere N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The aims of this module are for students to develop an understanding of business
problems and issues particularly at the strategic level and provide them with the
opportunity to apply key academic theories and models in the development of a
solution that meets the client's needs.
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
PRES 1 2 4
REPORT 1 3
Outline Syllabus
Risk Management
Internal analysis (value chain, quality management, balanced scorecard)
Strategic partnerships (jit, supply chain, virtual organisations)
E-business
Globalisation
Knowledge management
Learning Activities
The students will be given a real life business issue to resolve. A client will come in
and set the problem. The students will then work in teams of consultants, with the
module team acting as senior consultants to provide support and advice in the
design and development of the solution.
Notes
The aims of this module are for students to develop an understanding of business
problems and issues particularly at the strategic level and provide them with the
opportunity to apply key academic theories and models in the development of a
solution that meets the client's needs.
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Liverpool John Moores University
Team Leader
Karl Harper Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
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maintain liquidity and reduce financial risk.
The module follows the growth of a company from decisions concerning the
acquisition of long-term and short-term sources of finance, to the evaluation of
capital investment and ultimately the international marketplace as the company
seeks to expand.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
REPORT 1 2 3 4 5 6
Outline Syllabus
Learning Activities
In order to simulate the World of Work students will be actively involved in the
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analysis and evaluation of a Case Study throughout the semester.
The Case Study, provided to students on the first day of the course, follows the life of
a company, from decisions concerning the acquisition of long-term and short-term
sources of finance, the evaluation of capital investment, the financing of growth
including mergers & acquisitions to ultimately, facing the possibility of liquidation.
Notes
The module follows the growth of a company from decisions concerning the
acquisition of long-term and short-term sources of finance, to the evaluation of
capital investment and ultimately the international marketplace as the company
seeks to expand.
Page 3 of 3
Liverpool John Moores University
Team Leader
Karl Harper Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 3
1 Identify Financial Risks facing companies.
2 Measure and Prioritise Financial Risks
3 Evaluate Strategies to manage Credit Risk including the use of International
Chamber of Commerce Collections & Letters of Credit and Bonds/Guarantees
4 Compare & Contrast the various Financial Derivatives as Risk Management
Tools
5 Evaluate & Recommend Methods of Managing Exchange Rate & Country Risk
6 Evaluate & Recommend Methods of Managing Interest Rate and Commodity
Price Risk
The assessment item list is assessed via the learning outcomes listed:
REPORT 1 2 3 4 5 6
Outline Syllabus
Learning Activities
In order to simulate the World of Work students will be actively involved in the
analysis and evaluation of a Case Study throughout the semester.
The Case Study, builds upon Semester 1 International Corporate Finance (Finance
Route), with students now engaged in the management of the financial risks
involved.
Students will once again be asked to respond to real-time data such as changes in
exchange rates, interest rates, oil prices etc and new information such as prices
changes, new quotations etc present by the lecturer throughout the semester
Notes
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This module is designed to enable students to identify, measure and manage
financial risks.
Page 3 of 3
Liverpool John Moores University
Team Leader
Jane Aspinall Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The module forms part of the BABS HRM ROUTE which aims to provide the
knowledge requirements of the CIPD Certificate HRM Intermediate Standards
Page 1 of 3
Learning Outcomes
1 Critically appraise the line manager and HR roles, relationships and models of
delivery for High Performance Working in a range of contemporary settings.
2 Argue the business case for high performance working including its impact on
culture and change management.
3 Know how to implement strategies and practices intended to raise levels of
employee engagement both locally and globally.
4 identify and explain the contribution of performance and engagement practices to
business success.
5 Demonstrate ability to evaluate the findings of recent studies in performance and
engagement and relate them to a range of contemporary settings.
The assessment item list is assessed via the learning outcomes listed:
REPORT 2 3 4 5 1
Outline Syllabus
Learning Activities
Page 2 of 3
Notes
This module delivers specialist HRM content to BABS students who may be aspiring
line managers and/or HR managers. It considers the roles of line managers and HR
managers in a range of organisations of different sizes and sectors.
The module will provide the knowledge requirements of the Chartered Institute of
Personnel and Development Certificate in HRM at Intermediate Standards and as
part of the HRM Route will equip students with the academic content required to
achieve Associate Membership of CIPD.
The module is mapped against LJMU WOW skills and graduate skills, is fully
accessible through Blackboard and supported by on line materials through
recommended texts.
Page 3 of 3
Liverpool John Moores University
Team Leader
Jane Aspinall Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
The module forms part of the BABS HRM ROUTE which aims to provide the
knowledge requirements of the CIPD Certificate HRM Intermediate Standards
Learning Outcomes
Page 1 of 3
1 Evaluate and explain the nature of the employment relationship, employee rights,
employer responsibilities and collective agreements.
2 Demonstrate knowledge of lawful and pluralist management of recruitment,
selection, pay and change management issues.
3 Know how to work in partnership, with unions, lawyers and others to implement
strategies and practices intended to advance the dignity of all people at work and
protect them from unlawful discrimination.
4 Analyse and explain the protection from unfair dismissal and best practice in
managing grievances, disciplinary, capability and exit related matters.
5 Comment on the future of employment regulation, employee voice and access to
justice and their implications for business.
The assessment item list is assessed via the learning outcomes listed:
EXAM 1 2 3 4 5
Outline Syllabus
Learning Activities
Page 2 of 3
Notes
This module delivers specialist HRM content to BABS students who may be aspiring
line managers and/or HR managers. It considers the roles of line managers and HR
managers in a range of organisations of different sizes and sectors.
The module will provide the knowledge requirements of the Chartered Institute of
Personnel and Development Certificate in HRM at Intermediate Standards and as
part of the HRM Route will equip students with the academic content required to
achieve Associate Membership of CIPD.
The module is mapped against LJMU WOW skills and graduate skills, is fully
accessible through Blackboard and supported by on line materials through
recommended texts.
Page 3 of 3
Liverpool John Moores University
Team Leader
Joanna Qu Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
5. To understand the Process-based auditing Model.
6. To understand how to manage, conduct and report the Internal Audit Process.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
PORTFOLIO 1 2 3
EXAM 4
Outline Syllabus
•Introduction of audit
•Role and responsibilities of an auditor
•ISO 9001: Purpose and Requirements
•Auditing a Process
•Managing the Internal Audit programme
•Preparing and Planning an Audit
•Conducting an Audit
•Non-Conformance reporting
•The Audit Report
•Corrective and Preventive Action
•Follow-up Audits
Learning Activities
Students will be involved in role playing exercises. They will also prepare and use
relevant audit documentation. They will be presented with "real-life" scenarios to
which they will have to apply their auditing skills and report on their findings.
Notes
This module will enable students to acquire and demonstrate competences in all
areas of Internal auditing of quality management systems. These are transferable
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skills and can be used for the auditing of Environmental and Health and Safety
Management Systems.
All students who achieve more than 60% in the examination element of the
assignment will receive a Certificate of successful completion of Internal Audit of
QMS Auditor Course.
Page 3 of 3
Liverpool John Moores University
Team Leader
Joanna Qu Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
EXAM 1 2 3 4
Outline Syllabus
Learning Activities
Students will be involved in case studies and activities in each session to help them
understand the concepts and tools.
Notes
This module will equip students with knowledge, tools and confidence in the effective
management of business quality. These skills are applicable in any industry and are
widely welcomed by organizations. The course will therefore not only provide
transferable skills to students, but also improve their employability.
Page 2 of 2
Liverpool John Moores University
Team Leader
Mathew Analogbei Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
reinforced using student-directed exploration, research, analysis and evaluation in
groups of designated emerging markets.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
essay 1 2
exam 2 3 4
Outline Syllabus
Learning Activities
Notes
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economy by comparing and contrasting international marketing theory based on
developed economies with those of emerging markets and regional economies
worldwide. Students are taught the key ideological and political philosophies that
exist internationally and are given an indication of emerging markets and their
position in the global economy. The complexity and marketing challenges are
reinforced using student-directed exploration, research, analysis and evaluation in
groups of designated emerging markets.
Page 3 of 3
Liverpool John Moores University
Team Leader
Mathew Analogbei Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
To analyse the principles and techniques involved in branding strategically within in a
micro and macro context.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
PRES 2
EXAM 1 3
Outline Syllabus
Learning Activities
Lectures plus weekly seminars, case studies, group exercises, presentations, self-
assessment exercises
Notes
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To analyse the principles and techniques involved in branding strategically within in a
micro and macro context.
Page 3 of 3
Liverpool John Moores University
Team Leader
Giuseppe Scotto Y
Delivery Options
Course typically offered: Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
1 Comprehend the scale and scope of multinational companies, and their key role as
international business institutions.
2 Evaluate the managerial challenges related to operating in a dynamic international
environment.
3 Provide recommendations on a company's international activities.
The assessment item list is assessed via the learning outcomes listed:
ESSAY 1 2 3
Outline Syllabus
Learning Activities
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Elena Teso Y
Adrian McGrath N
Delivery Options
Course typically offered: Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
PRES 1 2 3
RPT 1 2 4
Outline Syllabus
Learning Activities
Lectures
Workshops
Seminars
Notes
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Angela Bowdery Y
Karen Godfrey N
Lucy McGrath N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The aim of the module is to provide students with a sound foundation in basic
bookkeeping and accounting techniques.
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
In-class Test 1 2 3
Outline Syllabus
Nature of bookkeeping.
Introduction to accounting concepts.
Basic bookkeeping techniques.
The trial balance.
Accruals, prepayments, bad debts and depreciation.
Disposal of non current assets.
Preparation of final accounts for a sole trader.
Bank reconciliations.
Books of prime entry and control accounts.
Errors and suspense accounts.
Learning Activities
Notes
The module content is cumulative knowledge which will form the foundation of future
modules. To ensure students are making satisfactory progress the coursework is set
as an in-class test which provides the programme team with an early indication of
students that may need extra support.
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Liverpool John Moores University
Team Leader
James Fraser Y
Fan Zhang N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
1. To introduce different data types and the approaches required for analysis.
2. To enable the student to appreciate the role of statistical and mathematical
methods in a business environment.
3. To develop an awareness of the scope and limitations of quantitative analysis.
4. To enable the student to formulate and evaluate problems.
5. To facilitate basic forecasting and hypothesis testing for data sets.
6. To develop student skills in linear programming techniques.
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7. To use computer packages for data analysis.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Diagnostic Test 1
Outline Syllabus
Learning Activities
Notes
This module introduces basic mathematical and statistical concepts and relates them
to business and accounting situations and provides a foundation for further studies in
business and finance.
The test is a diagnostic assessment; whilst the examination is the terminal
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summative assessment.
Page 3 of 3
Liverpool John Moores University
Team Leader
Michael Franco Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
To prepare students for academic life at university and to engage the student in the
preparation professional skills necessary for future employment.
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Self-awareness statement 4
Group Presentation 2 3 4
Outline Syllabus
Understanding and Accessing university systems - email, student drive, module and
community VLE, electronic library.
Relevant communication methods for HE & Business - report writing, essay writing,
oral presentations, CVs, covering letters.
Referencing to the Harvard Referencing system.
Using on-line and library based research tools.
Personal Development and Career Planning.
Learning Activities
Notes
This module provides a firm foundation for undergraduate studies on the accounting
and finance programme.
Page 2 of 2
Liverpool John Moores University
Team Leader
Chris Mulhearn Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Group Presentation 1 2
Outline Syllabus
Learning Activities
Lectures and seminars. The weekly seminar follows up on lecture material and also
focuses on the applied side of each topic.
Notes
This module will provide students with a thorough understanding of how economic
policy can impact on the organisation.
Page 2 of 2
Liverpool John Moores University
Team Leader
Nobert Osemeke Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Group Presentation 3
Outline Syllabus
Learning Activities
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Karen Godfrey Y
Pamela Dodd N
James Fraser N
Mark Evans N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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2. To explain the principles involved in evaluating management and cost accounting
information.
Learning Outcomes
1 Account for material, labour and overheads whilst preparing and evaluating a
detailed budget.
2 Discuss costing methods and their results
3 Explain and analyse costs relevant to short-term decision making
4 Analyse performance using budgets recognizing alternative approaches and
sensitivity to variable factors.
The assessment item list is assessed via the learning outcomes listed:
Closed Book 1 2 3 4
Examamination
Outline Syllabus
Learning Activities
Delivery of this module will be via twice weekly workshops. Students activities will
be bedded in to the workshops.
Private study is also expected for this module.
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Notes
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LIVERPOOL BUSINESS SCHOOL
Warning: An incomplete or missing proforma may have resulted from system verification
processing
Team Leader
Pamela Dodd Y
Karen Godfrey N
James Fraser N
Mark Evans N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
prices to take short-term decisions on products and services and to develop an
understanding of risk on these decisions.
3. To use budgeting as a means of short-term planning to execute the strategy of
organisations.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
In-class Test 1 3 4
Outline Syllabus
Information e.g. what is good information, risk management of including TARA and
Big Data
Behavioural aspects of budgeting including discussion of controllable and
uncontrollable costs, 'budget padding'.
Linear regression and times series analysis
Standard costing and variance analysis (calculation and interpretation) e.g. material,
labour, variable, fixed, sales, mix, yield, operational and planning, interpretation,
interrelationships and criticisms.
Job and batch costing.
Activity based costing, activity based budgeting and activity based management & its
use in improving the efficiency of repetitive overhead activities.
Process Costing including joint and by-products, waste and scrap, valuation of WIP
(EU'S) using weighted average and FIFO.
Relevant Costing.
Pricing strategies and advanced pricing strategies.
Risk and uncertainty e.g. decision models, decision trees and networks, Bayes
theorem, risk and payoff tables, effect of risk attitudes of individuals on decisions.
Learning Activities
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Notes
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Liverpool John Moores University
Warning: An incomplete or missing proforma may have resulted from system verification
processing
Team Leader
Lucy McGrath Y
Karen Godfrey N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The aim of this module is to provide students with the practical skills necessary to
secure undergraduate work experience placements/summer internships and/or
graduate employment.
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Psychometric Test 3
Recruitment Documents 1 2 4
Outline Syllabus
Learning Activities
Notes
A practical module which aims to equip students with the skills needed to secure
employment either as a placement, intern or graduate.
Page 2 of 2
Liverpool John Moores University
Team Leader
Michael Franco Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The module provides an understanding of the legal nature of the limited company
Page 1 of 3
and of its constitution; the basic rules for the protection of potential investors; the
company law requirements concerning corporate reports and accounts; the duties of
directors and auditors; the concept of majority rule and minority protection and the
corporate insolvency regimes.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
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4.Agency. The relationship between principles and agent. Agent's liability for its
actions.
8.Corporate reports and accounts. Appointment and removal of the auditor; auditor's
duty and liability. Liability under the Insolvency Act 1986 for wrongful trading,
fraudulent trading and misfeasance
Learning Activities
Notes
This module will enable students to understand the basic principles of English law as
it affects their practical roles in the Commercial World. Also, this module provides a
greater depth of Company Law as a specialist area and is aimed at students with
ambitions to go into professional practice as accountants.
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Liverpool John Moores University
Warning: An incomplete or missing proforma may have resulted from system verification
processing
Team Leader
Lucy McGrath Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
1. To equip students with the technical skills to be able to accurately perform data
modelling using Microsoft Excel
2. To facilitate the development of analytical skills
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
In-class Test 2
Outline Syllabus
Learning Activities
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Lucy McGrath Y
Angela Bowdery N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
To enable students to formulate and evaluate financial statements within the context
of the prevalent regulatory framework and to demonstrate an awareness of the
alternative methods of the preparation of financial statements.
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Karl Roberts Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 3
1 Contrast between the various corporate sources of finance, their cost and the
related capital structure.
2 Examine the differentiating corporate investment appraisal methods.
3 Demonstrate investment finance corporate evaluation techniques.
4 Use foreign exchange rates and corporate finance in an international context.
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Corporate Finance:
Investment Finance:
Investment Finance:
Learning Activities
Notes
The aim of this module is to provide an introduction to finance. The module will
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outline each of key the financial objectives
of the firm and contextualise key decisions within the world's financial markets. The
approach will be "real world" and will make extensive use of the contemporary topics
and issues.
Page 3 of 3
LIVERPOOL BUSINESS SCHOOL
Team Leader
Karl Roberts Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 Evaluate corporate long-term financing decisions.
2 Appraise the corporate management of working capital, corporate owner return
and control decisions.
3 Apply equity risk management instruments to corporate investment.
4 Distinguish between the range of corporate foreign currency and interest rate risk
management instruments.
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Financial Management:
Learning Activities
Notes
The module evaluates financial and risk management decisions within a corporate
environment.
Page 2 of 2
Liverpool John Moores University
Team Leader
Angela Bowdery Y
Aneirin Owen N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
To enable students to prepare group financial statements within the context of the
prevalent regulatory framework and to demonstrate an awareness of the significance
of accounting theory in contemporary and practical contexts.
Page 1 of 3
Learning Outcomes
1 Demonstrate technical skill in the preparation of both basic and complex group
financial statements and cash flows.
2 Demonstrate knowledge and understanding of current accounting regulations
relating to group financial statements.
3 Critically evaluate financial statements, identifying both correct and questionable
applications of advanced financial reporting standards.
4 Critically appraise current issues and debates in financial accounting theory.
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
Page 2 of 3
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Liverpool John Moores University
Team Leader
Mark Evans Y
Karen Godfrey N
Pamela Dodd N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Page 2 of 3
Notes
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Liverpool John Moores University
Warning: An incomplete or missing proforma may have resulted from system verification
processing
Team Leader
Michael Franco Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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b) To examine the competitive environment.
c) To examine the role of managers/leaders within the organisation.
d) To provide an understanding of the relationship between culture and its impact on
individual behaviour.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
1. Strategy:
Definitions, levels & stages of rational approach, strategic development including
emergent/incremental/political/resource based view.
3. Managing People:
Management styles & issues, concepts of power, authority, delegation &
empowerment.
Leadership approaches such as personality/traits, style, contingency,
transactional/transformational.
HR issues such as policies/procedures, appraisals, coaching/mentoring, resolving
poor performance, health & safety.
Performance management frameworks - target setting, MBO, balanced scorecard.
4. Managing Organisations:
Culture - definitions, levels, influence, cultural web, models, managing different
cultures.
Structures - types & their impact on project achievement, effective project managers,
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role of accountant & key players in a project, project stakeholders, project team
lifecycle, leading & motivating project teams.
Teams - building, managing & leading, motivating, effective and problematic teams.
Communication - process, types, problems, effective communication skills for
accountants, no-verbal, feedback, influence, negotiation skills.
Managing conflict - sources & causes of conflict, types of, strategies to manage
conflict.
5. Managing Change:
Change - types and triggers, stage model, principles of change management,
problems with change, resistance & managing resistance.
Learning Activities
Notes
Page 3 of 3
Liverpool John Moores University
Team Leader
Fan Zhang Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 3
After completing the module the student should be able to:
1 Analyse and evaluate the role of financial service providers and securities markets
and evaluate critically the implications of an efficient capital market
2 Explain and evaluate the regulatory and taxation framework and the impact upon
personal investment decisions
3 Analyse and evaluate personal investment strategies and their implications of
personal debt.
4 Explain and appraise the risk-return trade-off, the role of portfolio theory, market
risk and evaluate portfolio performance
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
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on application of knowledge and development of skills.
The module is fully supported by Blackboard which includes, lecture notes, tutorial
Page 3 of 3
Liverpool John Moores University
Team Leader
Fan Zhang Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
The module delivery mainly is through a combination of the lectures and seminars,
with the purpose of equipping students with a blend of theories and applications in
the area of International Finance.
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Each topic will require students' active engagement in receiving lectures and
practicing in various ways, such as case studies, group discussions, and solving
numerical problems. A trader simulation game in FX market will also open to
students. It offers an opportunity and healthy competitive environment for a 'hands-
on' experience in the international finance world.
Notes
The module is concerned with the topic of international finance and provides
students with a sound understanding of how international finance impacts on the
organisation.
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Liverpool John Moores University
Title: Taxation
Status: Definitive
Code: 6004LBSAF (121704)
Version Start Date: 01-08-2016
Team Leader
Catherine Fairhurst Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 3
After completing the module the student should be able to:
1 Critically analyse the key objectives of the legislation relating to income tax,
National Insurance Contributions, capital gains tax, corporation tax and VAT.
2 Prepare computations on income tax (including NIC), capital gains tax, corporation
tax and VAT, taking into account current rates, exemptions, reliefs and allowances
3 Evaluate critically the revenue raising abilities of the major UK taxes
4 Present information in a coherent, logical format using business English writing
style
The assessment item list is assessed via the learning outcomes listed:
Individual Report 2 4
Outline Syllabus
Income tax:
• For all individuals subject to income tax, students will be able to calculate tax due
on all sources of income, including savings and investment income. They will also be
able to claim tax relief for pension payments and donations to charity.
• For employed individuals, students will be able to prepare income tax calculations
which take into account benefits in kind and other employment related issues.
• For self employed individuals, students will able to adjust the profits in a set of
accounts to calculate adjusted trading profits for tax purposes. In addition, they will
be able to calculate capital allowances due to a taxpayer, and deal with trading
losses and the tax treatment of partnerships.
Corporation tax:
• Calculation of taxable trading profits for a company, dealing with tax losses and
using the capital allowances knowledge from income tax as applied to companies.
• Dealing with investment income received by companies.
Inheritance tax:
• Overview of the basic principles
VAT:
• To understand the rationale of VAT, and the basic principles.
• To understand the different types of VAT supplies and rates
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• VAT and overseas transactions – principles that apply to VAT for businesses
trading within the EU and with the rest of the world.
Learning Activities
Each week a two hour lecture which will provide students with the key concepts of
taxation, and an understanding of the legislation that taxpayers must adhere to.
Each week a two hour seminar in which students will consolidate knowledge by
practice questions and discussion on the lecture topics.
Notes
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Liverpool John Moores University
Warning: An incomplete or missing proforma may have resulted from system verification
processing
Team Leader
Fan Zhang Y
Michael Franco N
Delivery Options
Course typically offered: Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Examination 1 2 5 6 7 8
Essay 3 4
Outline Syllabus
Learning Activities
A 2 hour flexible session with formal lecture time, problem solving and discussion.
Notes
Page 2 of 3
The module is concerned with the topic of international finance. It covers the foreign
exchange and derivatives markets, the use of these to manage exchange rate risk
and to understand how to implement a strategy to profit from market movements.
The module builds on the material in 5055BUSAE in incorporating cross border
issues into corporate finance decision making.
Page 3 of 3
LIVERPOOL BUSINESS SCHOOL
Team Leader
Patricia Harrison Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 Demonstrate a basic understanding of theoretical concepts, models and tools to
help comprehend employee and Organisational Behaviour.
2 Utilise techniques to enable groups and teams to work together effectively
3 Identify personal strengths and weaknesses of self and others in relation to
learning, resilience, personality traits and role in a team
The assessment item list is assessed via the learning outcomes listed:
Group presentation 2 3
Outline Syllabus
Mental Toughness
Personality
Mindfulness
Perception
Learning
Reflective practice
Groups
Motivation
Conflict
Psychological Health and Stress
Motivational Interviewing
Learning Activities
A mixture of individual activities, case scenarios and group work to explore the
subject matter of the module
Notes
This module applies to ALL Level Four students for whom the module is a core.
The module will be delivered by workshop. The topic will explore the theoretical,
conceptual areas of Organisational Behaviour, as well as providing ample
opportunities for students to work in groups dealing with problem solving and
analysis across a range of cases and activities. The workshop will also facilitate and
develop communication, learning and reflective skills. Formative feedback will be
given throughout the course.
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Liverpool John Moores University
Team Leader
Helen Collins Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
to prepare students for academic life at university and to ensure that they can apply
academic and digital skills on line.
Learning Outcomes
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After completing the module the student should be able to:
1 Become familiar and competent with academic skills underpinning degree study.
2 Consolidate digital skills and become competent users of computer programmes to
produce essays, emails, posters, presentations.
The assessment item list is assessed via the learning outcomes listed:
Essay 1 2
poster pres 1 2
Outline Syllabus
Learning Activities
Notes
This course creates the underpinning skills and knowledge for the degree
programme. Designed to bring the students to a level where they can engage with all
the future module content, individual and group learning activity that is demanded of
them.
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Liverpool John Moores University
Team Leader
Maureen Royce Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 3
1 Demonstrate an understanding of the economy and the external business
environment.
2 Prepare a business plan through awareness of the business model and internal
structures.
3 Prepare a financial plan that considers the whole business model as well as
changes in the external and internal business.
The assessment item list is assessed via the learning outcomes listed:
Business Plan 1 2 3
Outline Syllabus
Learning Activities
Notes
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This is a group assessment. During this semester-long module, students will be
expected to develop and present a business plan on a feasible business idea. The
business plan must contain four main sections, which are expected to be submitted
as one single piece worth 100%. Each section will be 500 words long:
The final business plan must be compiled as a report and include the four above
sections (A, B, C & D). At the end of the semester each group will be expected to
orally present their business plan in a Dragon's Den style pitch.
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Liverpool John Moores University
Title: Introduction to HR
Status: Definitive
Code: 4140BUSHR (123850)
Version Start Date: 01-08-2016
Team Leader
Maureen Royce Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
To summarise and discuss the influences shaping HR policy and practice in the past,
present and future.
Learning Outcomes
Page 1 of 2
2 Discuss the influence of CIPD in developing policy and practice.
The assessment item list is assessed via the learning outcomes listed:
In-class test 1 2
Outline Syllabus
Introduction to HR.
History and development of HR policy and Practice.
Overview of HR functions.
Size and scope of HR service.
HR Professional Practice – A day in the life 1.
CIPD – what is a professional body?
CIPD – Behaviours and Professional Map overview.
HR Compliance – how we work with the law.
HR Professional Practice – Role of HR consultant.
Case Study preparation.
Learning Activities
Notes
The influences shaping HR policy and practice in the past, present and future.
Page 2 of 2
Liverpool John Moores University
Team Leader
Patricia Harrison Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
This module will use 'lived history' case studies to demonstrate how history and
sociology has impacted on HR practice and employee legislation. It will recognise
the significance of the EU, state, trade union and employers and how they have
historically shaped the contemporary employment relationship. It will explore how
politics has sculptured HR practice over the decades and review who are the key
actors/agencies. This will cover the differing influences opposing political parties
have had on the UK and EU and how this has impacted on organisations, HR and
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the population.
Learning Outcomes
1 Identify and outline the role played by institutional actors in the labour market
2 Recognise the significance of the EU, state, trade union and employers and how
they have historically shaped the contemporary employment relationship
3 Use theoretical knowledge and lived histories in interpreting labour market and
employment related issues in the context of social, political, economic and legal
environment
The assessment item list is assessed via the learning outcomes listed:
Test 1 2 3
Group Presentation 2 3
Outline Syllabus
Learning Activities
A series of workshops with individual activities and case scenarios to explore the
social, political, economic and legal context of HR
Notes
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Liverpool John Moores University
Team Leader
Paul Clarke Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
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1Manage themselves and relationships at work in ways consistent with professional
codes of practice.
2Understand how to conduct interviews and meetings in respect of: Job
appointments; Performance Review; Employee engagement, Discipline and
Grievance.
3Review own performance in respect of best practice examples.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
LearningSkillsPortfolio 1 2 3 4
Self Awareness 4
Outline Syllabus
Outline Syllabus:
1. Skills for People management
2. Professional practice and code of conduct
3. HR roles in the world – HR delivery
4. Relationship with line managers and supervisors
5. Selection process
6. Selection interviewing
7. Employee engagement
8. Measuring performance
9. Training needs analysis & Measuring training input
10. Disciplinary interviewing & Grievance resolution
Learning Activities
Learning Activities:
Workshop format, plus guided activities using BlackBoard:
- Case studies that are introduced in class that students discuss 'virtually';
- Role plays to practice interview skills and provide peer review feedback.
Skills development – formative feedback recorded in learning logs to form part of the
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portfolio assessment
Notes
Students will also work with materials published by CIPD and practice skill areas
associated with the professional behaviours at Intermediate standard
Page 3 of 3
Liverpool John Moores University
Team Leader
Philip Kelly Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 Develop awareness and appreciation of the holistic and cross functional nature of
business through role play in a business simulation environment
2 Analyse business operations from the perspective of transformational and value
adding activities
3 Analyse the business environment
4 Discuss strategies and how they are formulated by organisations
5 Synthesise and present business improvements
6 Critically reflect on management practice
The assessment item list is assessed via the learning outcomes listed:
Portfolio 1 2 3 4 5
Reflection 6
Outline Syllabus
1.Management Theory
2.Organising for management: organising the workforce /Organising work
3.Functional Management: Marketing and Operations
4.Functional Management: Information resources, systems and technology
5.The context of Management /An Introduction to Strategy
6.Simulation: Briefing, Groups & System
7.Simulation: Stage 1
8.Simulation: Drop in – develop memos
9.Simulation: Management Meetings
10.Simulation: Management Presentations
11.Reflective practice and portfolio creation
12.Portfolio drop in
Learning Activities
Notes
A management practice module that blends theory and practice through the use of a
business simulation and role play in groups. Students learn aspects of organisation,
strategy and integrated management and then apply this during a business
simulation. Learning is consolidated through reflective practice and the creation of a
portfolio.
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LIVERPOOL BUSINESS SCHOOL
Team Leader
Jason Bogh Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Business report 3 4
Outline Syllabus
Learning Activities
Seminars to focus on small group work related to case studies and presentations.
Seminars will offer students an opportunity to further embed ideas discussed in
lectures, alongside material covered in directed study and outside reading.
Notes
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Liverpool John Moores University
Team Leader
Paul Clarke Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The module will introduce students to professional HRM Practice and combine
academic theory and practitioner skills to core concepts such as; HRM approaches,
dimensions of HR strategy and HR policy.
Learning Outcomes
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After completing the module the student should be able to:
1 Identify and reflect on key elements of CIPD professional practice and behaviours
with reference to the CIPD HR profession map.
2 Respond appropriately to a changing business context when delivering or
designing HR policy.
3 Develop mechanisms for effective management and communication of information
in HR.
4 Coordinate areas of HR activity and HR integration with other business functions.
The assessment item list is assessed via the learning outcomes listed:
Test 1 2 3 4
Outline Syllabus
Learning Activities
Participative lectures to identify key areas of theory and literature. Practical and
participative workshops developing critical skills to analyse use of theory and
literature within an organisational context.
Notes
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Liverpool John Moores University
Title: Employability
Status: Definitive
Code: 5130BUSHR (123947)
Version Start Date: 01-08-2016
Team Leader
Patricia Harrison Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The aim of this module is to provide students with the practical skills necessary to
secure undergraduate work experience placements/summer internships and/or
graduate employment.
Learning Outcomes
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After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Recruitment documents 1 2
Outline Syllabus
Learning Activities
Workshops will include a high level of personal development and practical activities.
Notes
A practical module which aims to equip students with the skills needed to secure
employment either as a placement, intern or graduate.
Page 2 of 2
Liverpool John Moores University
Team Leader
Jason Bogh Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
HRD
Learning design and delivery
Coaching and mentoring
Psychology of motivation and development
Performance management in practice
Measuring impact
Performance and development reviews
Reward
Managing under performance
Learning Activities
Notes
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Liverpool John Moores University
Team Leader
Lilian Otaye Y
Mina Beigi N
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
The module aims to develop student skills in the research process. Students will
learn the whole research process through attending lectures, conducting online
exercises and discussions, and participating in workshops. Students will work on a
real research problem which will develop their skills in designing and implementing
quantitative and qualitative research projects.
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In addition, the module aims to prepare students for their level six independent
Impact report, by enabling them to critically review and summarise literature and
independently conduct a research project utilising quantitative and qualitative
research tools. Furthermore, this module aims to equip students with the skills
needed to analyse qualitative and quantitative data using softwares (e.g. SPSS for
quantitative and NVivo for qualitative).
The students learning will be assessed through a 2500 word research proposal.
Learning Outcomes
1 Work on a real research problem which will develop skills in research design, and
quantitative and qualitative data analysis.
2 Prepare an individual, appropriately presented and coherent research proposal
(which will require the production of accurate research objectives, an indicative
literature, a research strategy and appropriate methodology)
The assessment item list is assessed via the learning outcomes listed:
Research Proposal 1 2
Outline Syllabus
Learning Activities
The module will be taught through lectures, online activities, and interactive
workshops. The lectures are designed to disseminate the required research methods
knowledge, the online sessions are intended to allow students to get more engaged
with relevant videos, exercises and group discussions. Finally the workshops will
allow the students to practice their acquired research skills and get instant feedback
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from their instructor.
Notes
This will involve selecting a research topic, critically reviewing the relevant literature,
designing a qualitative, quantitative or mixed-method research, preparing data-
collection tools, and collecting, analysing and presenting the findings.
The assessment requires the students to prepare a research proposal; the
coursework deadline is the end of week 12.
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Liverpool John Moores University
Team Leader
Maureen Royce Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
2 Design tasks and activities to measure the competencies associated with a job
role
3 Deliver an Assessment Centre using the tasks and activities developed
4 Create and deliver positive, constructive feedback to Assessment Centre
participants
The assessment item list is assessed via the learning outcomes listed:
Practice 1 2 3 4
Outline Syllabus
Learning Activities
Participative workshops with practical sessions where the students design and
deliver a full Assessment Centre with participant feedback.
Notes
Students design and deliver a full Assessment Centre with participant feedback.
Page 2 of 2
LIVERPOOL BUSINESS SCHOOL
Team Leader
Maureen Royce Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Case Study 1 2 3
Outline Syllabus
Learning Activities
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Lilian Otaye Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
The aims of the module are to allow students to: think critically about individual and
organisational approaches to equality, diversity and inclusion; understand the
underpinning social concepts such as stereotyping, discrimination etc. and how
these operate within the workplace; critically appraise the competing drivers for
diversity influencing organisational strategy and policy in this area; appraise
elements of diversity and their relationship with the labour market including an
understanding of equal treatment and diversity approaches to equality both
conceptually and in terms of workplace interventions; comparatively analyse
equality, diversity and inclusive strategies to developing an inclusive culture.
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Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Report 1 2
Outline Syllabus
Learning Activities
Workshops are used to develop and explore students responses to diversity and
relating these to the development of strategy within organisations. Critical
evaluations and discussions will be encouraged through a range of tasks and
discussion topics. Current issues in diversity and equality matters will form part of the
debate and discussions.
Notes
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Provides students with an inclusive framework in which to develop business
structures for a diverse population and economy
Page 3 of 3
Liverpool John Moores University
Team Leader
Charlotte Tommins Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 Review and analyse the contexts, concepts, stakeholders and practice of
employment relations.
2 Analyse the sources and context of employment legislation and it's impact upon
contemporary organisations.
3 Review and analyse the relationships and role of individual and collective
groupings of employees and management in contemporary employment relations.
4 Analyse approaches to conflict resolution and termination of employment.
The assessment item list is assessed via the learning outcomes listed:
Report 1 1 2 3 4
Outline Syllabus
Learning Activities
Workshops to analyse concepts and practice, including the use of case studies and
discussion of contemporary organisational approaches within an academic
framework.
Notes
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Liverpool John Moores University
Team Leader
Maureen Royce Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
report 1 2 3 4
Outline Syllabus
Learning Activities
Lectures, seminars, case studies, group discussion, on line discussion and group
chat forums, group presentation as informal half way point.
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Mina Beigi Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 Outline and justify appropriate research methods used in diagnosing a HRM
problem or issue
2 Apply a range of theoretical concepts to the identified problem or issue and
develop a comprehensive review of the relevant literature
3 Explore and analyse data gathered to detect emerging themes and the impact for
HRM.
4 Determine an effective set of conclusions to the issue or problem
5 Reflect critically upon on their development and the impact that the research has
made, or could make, within the HRM arena
The assessment item list is assessed via the learning outcomes listed:
Impact Report 1 2 3 4 5
Outline Syllabus
Learning Activities
Notes
This module will support students through the process of conducting a research and
identifying its impacts.
Page 2 of 2
Liverpool John Moores University
Team Leader
Paul Clarke Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Employee Relations 1 2 3 4
Simulation
Outline Syllabus
Learning Activities
Participative workshops with practical sessions reviewing theory, case studies and
group work. Students will also be involved in designing and delivering an
employment tribunal role play with participant feedback.
Notes
Following group workshops, students design and deliver employment tribunal role
play with participant feedback.
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LIVERPOOL BUSINESS SCHOOL
BAH HRM
Level 6
Option Modules
Liverpool John Moores University
Team Leader
Mina Beigi Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
In addition, using multiple case studies, educational videos, and hands-on class
activities, this course will help students develop analytical and critical thinking skills
to describe and analyze different organizational cases related to international HRM.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Exam 1
Essay 1 2 3
Outline Syllabus
Learning Activities
This module is presented through lectures, online activities, and workshops. During
the lectures, the instructor will share information about major international HRM
topics. Then the students will engage in online discussions, watch relevant videos, fill
out self-assessment questioners (e.g. cultural intelligence), and conduct creative
exercise to get familiar with international HR contexts. Finally the workshops will
allow the students to engage in interactive exercises (e.g. role plays) to practice what
they have learned through lectures and online activities.
Notes
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This module discusses multiple topics relevant to international HRM. Students will
gain insights on what it means to work as an HR professional in international
contexts.
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Liverpool John Moores University
Title: Consultancy
Status: Definitive
Code: 6180BUSHR (124707)
Version Start Date: 01-08-2016
Team Leader
Maureen Royce Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 Appraise and evaluate academic literature on consultancy practice and behaviour.
2 Evaluate options and alternatives to respond to client requirements in an
organisational context having analysed the environmental and behavioural
conditions
3 Create a metric led proposal for a consultancy intervention.
The assessment item list is assessed via the learning outcomes listed:
Report 1 2 3
Outline Syllabus
Learning Activities
Participative workshops to identify key areas of theory and literature. Practical and
participative workshops developing critical skills to analyse use of theory and
literature within an organisational context.
Notes
This module has been specifically designed as an option for returning placement
students in 18/19 when the new framework covers levels 4,5 and 6.
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LIVERPOOL BUSINESS SCHOOL
BAH Marketing
Level 4
Liverpool John Moores University
Warning: An incomplete or missing proforma may have resulted from system verification
processing
Team Leader
Joseph McGrath Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
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enhance their employability.
Learning Outcomes
1 source and interpret appropriate materials for academic and professional study
2 produce academic and other materials to a professional standard
3 create and analyse quantitative and qualitative data
4 identify and reflect upon their personal and professional development
The assessment item list is assessed via the learning outcomes listed:
Evidence up to 2500 1 2 3 4
words
Outline Syllabus
Use of M drive and creating folders; diary software and email management
Accessing university resources remotely
Introduction to Microsoft word, excel, PowerPoint
Locating business information using explore, online databases, online journals, etc.
Introductions to the library portal
Report writing and referencing
Synthesise information sources to produce essays and reports
Learning Activities
Notes
To introduce students to the basic skills required to access LJMU systems in order to
facilitate communication and collaboration.
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Liverpool John Moores University
Team Leader
Joseph McGrath Y
Delivery Options
Course typically offered: Non Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
This module aims to help the students transfer into the university environment. The
course focusses on personal and professional skills development.
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Collection of evidence 1 2 3
Self awareness 1 2
Outline Syllabus
Learning Activities
Notes
This module aims to help the students transfer into the university environment. The
course focusses on personal and professional skills development. Included in the
course will be a formalised personal tutor meeting for each student.
A key outcome of this module is to enable greater contact between the students and
their personal tutor, this should help with retention.
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Liverpool John Moores University
Team Leader
Peter Simcock Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Defining marketing and its role within the organisation and society
Segmenting business to consumer markets
Development and implementation of the marketing mix
Learning Activities
Lectures
Seminars
Student centred feedback and feed forward
Notes
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Liverpool John Moores University
Team Leader
Christina De Barros Ferreira Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
Core topics related to management practices will be covered.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Through directive learning, class discussions, case studies and group presentations
the students are encouraged to engage in a critical and practical understanding of
management and its functional areas.
Notes
The focus in this module is on how management functions and processes act as
interfaces to marketing practice. It will offer first year students undertaking a
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marketing degree the opportunity to gain a broader understanding of the
organisational context in which marketing is developed. Students should be in a
position to identify how organisations may sometimes constrain marketing activities
and the importance of an interdisciplinary mindset when engaging with other
management functions.
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Liverpool John Moores University
Warning: An incomplete or missing proforma may have resulted from system verification
processing
Team Leader
Tashkin Vasfi Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
To provide an integrative approach to consumer behaviour and the role that it plays
within marketing strategy, taking a holistic view of the anthropological, sociological
and psychological influences on the consumer. The module 6031BUSMK will further
expand on the psychological factors considered in this overview of consumer
behaviour.
Page 2 of 2
Liverpool John Moores University
Team Leader
Peter Simcock Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Unseen examination 1 2 3
Outline Syllabus
Marketing orientation
Strategic marketing planning
Marketing information systems
Strategic brand management
Relationship marketing
Internal marketing
Learning Activities
Notes
The module aims to provide students with the knowledge and understanding of the
fundamental models, theories and principles of marketing, and how to employ these
in strategically useful ways in a range of organisations
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Liverpool John Moores University
Warning: An incomplete or missing proforma may have resulted from system verification
processing
Team Leader
Tashkin Vasfi Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
1. To explain the roles and impacts of business organisations within developed and
developing countries
2. To describe the roles of, and relationships between corporations, nation-states
and international institutions in shaping the global economy
3. To explain how the expectations of civil society influence the practices of
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business organisations
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
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study of relevant emerging issues in contemporary global business. The module
aims to promote student engagement with current real world issues arising from
global business activities. This will be achieved by means of a teaching and learning
strategy that prioritises real world stimulus materials drawn from 'live' news media,
and organisations actively engaged in the issues studied, to provide context for the
academic material underpinning the course.
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LIVERPOOL BUSINESS SCHOOL
BAH Marketing
Level 5
Liverpool John Moores University
Team Leader
Christina De Barros Ferreira Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
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discuss how and why marketing has developed, and continues to develop, as an
academic discipline and a business practice. In particular, the course will cover
theories that help explain the various relationships between markets and
consumption relevant to marketing in a global cultural context.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
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explore theoretical concepts of marketing as they relate to their everyday world to
foment practical understanding of the topic.
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Liverpool John Moores University
Team Leader
Jan Brown Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 3
The aim of the module is to provide students with the knowledge and skills to
analyse a wide range of organisational brands and understand how they are
contributing to organisational value.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
This module will provide a detailed understanding of what branding is and how it has
evolved. during the sessions
brand communications will be analysed to understand how organisations are
communicating with a wide range of stakeholders, not just customers, and how
organisations are growing their brands to meet stakeholder needs.
Specifically the module will explore how brands grow and develop over time and the
positions that they take in their markets.
Concepts such as brand identity and personality will be investigated and innovative
practice identified.
The syllabus content will provide students with the foundations for a start on a career
path towards brand management which is a critical role within any global
organisation and includes:
Learning Activities
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This module will consist of a weekly 1 hour lecture, 2 hour seminar and 1 hour
workshop.
The lecture will be interactive with the main theoretical concepts presented and
applied to appropriate case studies.
The seminar will explore key areas of theory relating to branding in detail with case
study activities used to apply the theory presented in the lecture in practice. These
sessions will be based on group work, individual activities and encourage idea
generation.
The workshop will focus on key concepts identified in the lecture and seminar in
detail and allow students to practice their research, writing and presentation skills.
Individual and group activities will be used to stimulate discussion and these
sessions will be student led.
Notes
This module will apply a wide range of industry materials to a number of academic
branding concepts and models. Clear links are made between theory and practice
and ideas of new brand communications will be stimulated throughout the sessions.
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Liverpool John Moores University
Team Leader
Andrew Doyle Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
This module aims for students to be able to acquire knowledge about issues and
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dimensions of strategy in relation to marketing activities. To recognise the
importance of both internal and external organisational factors, in determining the
competitive success of organisations, as well as the marketing activities that
influence this success. It also aims for students to appreciate the key issues when
implementing marketing orientated strategy, and for students to be able to apply
theoretical knowledge to practical situations involving strategic management and
marketing.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
3 Hour Exam 1 2 3 4
Outline Syllabus
1.Introduction to strategy
2.The strategic environment
3.Strategic capabilities
4.Culture and strategy
5.Business level strategy
6.Innovation and Entrepreneurship
7.Strategic methods
8.Strategic development process
9.Organising strategic success
10.Resourcing strategies
11.Managing strategic change
12.Strategy in practice
Learning Activities
Lectures will be taught over a two hour block, one a week in semester one. They will
be front loaded into the module, this is to ensure students have key information early
and are able to reflect upon their learning. This will also enable time to be allocated
to workshops that will give students the opportunity to practice answering case study
questions in preparation of their case study exam towards the end of the semester.
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Seminars will run right through the semester and are designed to reinforce the theory
and application, with students identifying how strategy from a marketing orientation is
applied to real world situations.
Notes
Page 3 of 3
Liverpool John Moores University
Team Leader
Anne Broderick Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Page 1 of 3
Category Short Description Weighting Exam
Description (%) Duration
materials to the tutor showing
their secondary analysis search/
their data collection plans (e.g.
objectives, interview schedule,
observation sheets) and
evidence of their findings (e.g
observation field notes,
transcripts of depth interviews).
The presentation will highlight
the key findings from their
combined analysis.
Report REPORT An individual 1,800 word 50 0
research plan (+/-10%)
Aims
The module takes students through key elements of the market research process
and to develop some practical research skills. The module will also prepare students
for the level six independent project or dissertation.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Group 20 min 1 2 3
Presentation
Indiv. Research Plan 1 2 3 4
1800 word
Outline Syllabus
Page 2 of 3
Ethical Issues in Marketing Research
Learning Activities
Lectures about key topics, seminars where students work on research tasks in
groups and workshops where student can avail of a drop in session will be part of
the learning activities on the module.
Notes
The course will encourage students to become familiar with research methods that
are currently used in marketing. Students will have the opportunity to undertake a
small scale research project and to find out about existing methods of market
research and new online methods such as netnography. Skills learnt on the module
will help student in their final year marketing project.
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Liverpool John Moores University
Team Leader
Natalie Counsell Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
The module aims to provide students with a practical understand of the key areas of
digital marketing.
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Group Presentation 1 2 3
Individual Report 1 2 3
Outline Syllabus
Website development
Email Marketing Campaign Development
Online Advertising Tools
Web Analytics
Social Media Management Tools
Marketing Automation Software
Learning Activities
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Christopher Taylor Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
The aim of the course is to provide students with the knowledge and skills to act
entrepreneurially.
Page 1 of 3
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
The module will provide students with the opportunity to develop their knowledge
and understanding of how relevant academic theory can be related to industry
opportunities and/or problems to produce innovative and creative solutions. Topics
covered on the module will include:
Team working
Situational audit
Business modelling
Strategy thinking
Idea generation, creativity and innovation
Blue ocean thinking
New ideas proposals and selection
Presentation skills, report writing and tactics required for implementation of new
solutions.
Learning Activities
This module will consist of a weekly 1 hour lecture, 2 hour seminar and 1 hour
workshop.
The seminars will focus on skills to support students to work in teams to develop a
business solution / idea
The workshop will focus on key concepts identified in the lecture and seminar in
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detail. These sessions will allow students to develop their ideas in greater detail and
will be student led.
Notes
The module will provide students will the opportunity to relate relevant academic
theory to industry practice and develop innovative business ideas
Page 3 of 3
LIVERPOOL BUSINESS SCHOOL
BAH Marketing
Level 6
Liverpool John Moores University
Team Leader
Andrew Doyle Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
This module builds upon the Level 4 Consumer Behaviour module and further drills
down how the psychological elements of human cognition, such as attention and
memory, apply to the understanding of consumers and their behaviours in a
marketing context.
Learning Outcomes
Page 1 of 3
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
3 Hour examination 1 2 3
Outline Syllabus
1.Introduction to psychology
2.Psychological perspectives
3.Reductionism within psychology
4.Attention
5.Perception
6.Multi-sensory perceptual psychology
7.Sensory memory
8.Working/Short term memory
9.Explicit long term memory
10.Implicit long term memory
11.Behavioural learning
12.Cognitive learning
13.Decision making models
14.Pre-purchase behaviour
15.Heuristics
16.Emotion
17.Psychology in different consumers
Learning Activities
Lectures will be taught over a two hour block, one a week in semester one. All topics
will start with a dedicated reference to the academic foundation of the psychological
aspect of the topic, with the latter part of the lecture dedicated to the application to
marketing context. Seminars are designed to reinforce the theory and application,
with students identifying how consumer psychology is applied to real world
situations.
Notes
Page 2 of 3
Behavioural, cognitive and biological perspectives of consumer psychology, has a
heavy research foundation. Accordingly, students are expected to read up to date
research articles within the field. They are also expected to critically analysis this
research during the module assessment.
Page 3 of 3
Liverpool John Moores University
Team Leader
Natalie Counsell Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
This module will introduce the key theoretical elements of Digital Marketing and the
contribution it can make to an integrated marketing communication campaign.
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
1 Critically apply a range of key digital marketing theory to the current business
environment.
2 Transfer and apply the theoretical underpinning of digital marketing to the practical
skills acquired in 5034BUSMK.
3 Critically evaluate how the theories of digital marketing can compliment a
traditional integrated marketing campaign.
The assessment item list is assessed via the learning outcomes listed:
3hr Exam 1 2 3
Outline Syllabus
Learning Activities
Notes
The module will provide students with the opportunity to critically consider the
theoretical underpinnings of digital marketing and the part it can play in Integrated
Marketing Communication campaigns.
Page 2 of 2
Liverpool John Moores University
Team Leader
Joseph McGrath Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 3
1 Critically analyse the effects of differing parameters within international markets.
2 Demonstrate an understanding of the implementation strategies for success in
international markets
3 Evaluate the various strategies for developing international markets
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Internationalisation
The International Trade Environment
The impact of Culture on International Marketing
Analysis of International Competitors
International Market Entry Strategies
Growth Strategies for SME's
Global Strategic Choices
International Product Management
Co-ordinating the Global Marketing programme
International Marketing Communications
International Pricing Strategies
International Distribution
Enabling Technologies
Learning Activities
Lectures
Seminars,
Case Analysis
Group work
Class discussion
Individual assignment
Notes
As the world continues to increase trade across and between countries and the
major economies become more integrated it is essential for students of marketing to
have an appreciation of the role they are likley to play within this environment. This
course utilisies the models and theories previously taught within Strategy for
Marketers, Foundations of Marketing, Business and Society and Consumer
Behaviour. Using these framaworks the students are encouraged to apply these in a
Global context.
Page 2 of 3
Page 3 of 3
Liverpool John Moores University
Team Leader
Jan Brown Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Page 1 of 3
Category Short Description Weighting Exam
Description (%) Duration
communications. Analyse how
this area of communication has
evolved and how it is likely to
keep evolving in the future. Give
recommendations on how
organisations could use such
communications in the own
advertising and IMC campaigns.
A 3000 word (+/-10%) individual
report
Aims
The aim of the module is to analyse a wide range of advertising and marketing
communications from a theory and practice perspective that could be used to plan
and implement an effective marketing communications campaign.
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Group presentation 1 2 3
Outline Syllabus
This module is broad based and is focused on providing students with the skills and
frameworks needed to produce an effective advertising and integrated marketing
communications campaign. The module allows students to understand relevant
academic concepts and models and how they relate to current industry practice.
Topics include:
Advertising
Public Relations
Sponsorship
Direct Mail
Page 2 of 3
Personal Selling
Promotion
Packaging
Social Media
A range of traditional and digital communication tools, both above and below the line,
will be considered and the integrated nature of communications needed in the 21st
century will be explored in detail.
Learning Activities
This module will consist of a weekly 1 hour lecture, 2 hour seminar and 1 hour
workshop.
The lecture will be interactive with the main theoretical concepts present and applied
to appropriate case studies.
The seminar will explore key areas of theory relating to advertising and integrated
marketing communications in detail with case study activities used to apply theory
presented in the lecture in practice. These sessions will be based on group work and
students will work on their own specific campaign ideas.
The workshop will focus on key concepts identified in the lecture and the seminar in
detail and allow students to practice their research, writing and presentation skills.
Individual and group activities will be used to stimulate discussion and these
sessions will be student led.
Notes
This module allows students to explore leading edge academic concepts and theory
relating to advertising and integrated marketing communications and apply this
theory to produce a practical advertising and integrated marketing communication
campaign. Additionally, the module assessment will expect students to synthesise
both this and the knowledge and skills gained from the three modules delivered in
semester 1*, to give a group presentation based on the proposed launch of a new
product, service or experience in an existing market place.
Page 3 of 3
LIVERPOOL BUSINESS SCHOOL
BAH Marketing
Level 6
Option Modules
Liverpool John Moores University
Team Leader
Peter Simcock Y
Delivery Options
Course typically offered: Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 2
Learning Outcomes
1 Identify an appropriate marketing issue for analysis, and develop aims and
objectives for the dissertation.
2 Undertake a critical review of the relevant academic and other literature to provide
theoretical underpinnings for the subsequent research.
3 Reach conclusions based on the literature review, and produce a structured and
appropriately referenced report.
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
There will be lecture input covering the process of undertaking the dissertation,
dissertation structure, and referencing. Individual meetings with project supervisors
will provide guidance on the management of the project.
Notes
This module enables level 6 students to integrate and apply their marketing
knowledge and skills to a comprehensively researched problem or issue.
Page 2 of 2
Liverpool John Moores University
Team Leader
Peter Simcock Y
Delivery Options
Course typically offered: Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
This module enables level 6 students to integrate and apply their marketing
knowledge and skills to a comprehensively researched problem or issue.
Page 2 of 2
Liverpool John Moores University
Team Leader
Joseph McGrath Y
Delivery Options
Course typically offered: Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
The consultancy project offers students an option to work with a live marketing case.
The consultancy projects are sourced from a both students and throughy business
networks.
Page 2 of 2
LIVERPOOL BUSINESS SCHOOL
Team Leader
Francis Muir Y
Jonathan Read N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 Describe the behaviour and interaction of people in an organisational context.
2 Outline the business functions of a business.
3 Demonstrate the systems used to operate in an efficient business.
4 Define the financial markets businesses operate within.
The assessment item list is assessed via the learning outcomes listed:
Presentation 1 3 4
Report 2
Outline Syllabus
Learning Activities
Notes
This course will provide the students with a comprehensive foundation for the
application or theory and practice in the business environment.
Page 2 of 2
Liverpool John Moores University
Team Leader
Mike Swain Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
To gain a practitioner based insight into the practice and positioning of the public
relations function.
Learning Outcomes
Page 1 of 2
1 To define the role of the public relations practitioner
2 Discuss the positioning of the public relations function in organisations
3 Recognise the relationship between public relations and organisational objectives
4 Define basic public relations theories and concepts
The assessment item list is assessed via the learning outcomes listed:
Portfolio 1 2 3 4
Outline Syllabus
Learning Activities
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Gwenda Mynott Y
Mike Swain N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
After completing the module the student should be able to:
The assessment item list is assessed via the learning outcomes listed:
Portfolio 1 2 3 4
Outline Syllabus
What is communication?
Why do we communicate?
An exploration of theories relating to the communication process
Communication modelling
An exploration of forms of communication
The impact of culture on communication
An introduction to visual communication
PR as planned communication
An introduction to corporate communications
Learning Activities
Notes
A module which aims to introduce communication theories and concepts to first year
students.
Page 2 of 2
Liverpool John Moores University
Team Leader
Catherine Bonser Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
A module which aims to enable students to identify the key responsibilities of the
Marketing and Human Resource teams within a business and explain how they
interact with other functions within an effective business.
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Exam 1 4 2 3
Outline Syllabus
Learning Activities
There will be a range of learning activities, in workshops. The content will reflect
practitioner led approaches to management, Human Resources and Marketing.
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Keith Thompson Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
2 Produce a self promotional business-oriented video utilising industry accepted
professional practice
3 Evaluate the effectiveness of video as a PR tactic in business
The assessment item list is assessed via the learning outcomes listed:
Production of a video 1 2 3
Outline Syllabus
Learning Activities
Notes
A new course which incorporates the Business and Screen School's investment in
media technology and applies it to the growing PR industry.
Page 2 of 2
Liverpool John Moores University
Team Leader
Gwenda Mynott Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 Identify and reflect upon the following aspects of personal development: strengths
and weaknesses, motivations and values, ability to work with others.
2 Identify the key areas requiring improvement
3 Develop a strategy for enhancing self-awareness and personal and professional
planning.
The assessment item list is assessed via the learning outcomes listed:
Portfolio 1 2 3
Outline Syllabus
Learning Activities
Notes
This module will support students to build on semester 1 feedback and to address
any skill gaps
Page 2 of 2
Liverpool John Moores University
Team Leader
Brigitte Hordern Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
2 Communicate confidently in the written language in a variety of registers .
3 Produce accurate, fluent and well-argued grammatically written work in a variety of
styles.
The assessment item list is assessed via the learning outcomes listed:
Portfolio 1 2 3
Outline Syllabus
The module uses a range of topics and materials drawn from various organisations
and audiences as a basis for a variety of communicative activities. It also includes
strategies such as the 'plain language' strategy.
Learning Activities
Writing activities: formal, informal register, letters, e-mails, blogs, reports, press
releases, etc, focussing on a variety on styles.
Notes
Page 2 of 2
LIVERPOOL BUSINESS SCHOOL
Team Leader
Keith Thompson Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 Appraise methods of approaching the modern multi-faceted media and its impact
on reputation
2 Prepare for a media or media oriented client meeting
3 Plan and apply written and oral communication techniques within a media
environment
4 Apply strategies for maximizing and evaluating media coverage through a
management approach
5 Propose a written campaign to internal and external clients and other user groups
when approaching the media
The assessment item list is assessed via the learning outcomes listed:
Client-led media 1 2
presentation
Press Pack 3 4 5
Outline Syllabus
Learning Activities
Notes
This module incorporates the major elements of Online PR and Media Relations
modules into a 20 credit module which illustrates how platforms and channels can be
used to the advantage of clients and practitioners alike.
Page 2 of 2
Liverpool John Moores University
Team Leader
Keith Thompson Y
Mike Swain N
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
1 To evaluate the importance of the role of internal communication in enabling more
effective organisations
2 To evaluate the role of the internal communication professional in enabling
employee engagement
3 To analyse the underpinning theories and principles that inform the strategic
internal communication role
The assessment item list is assessed via the learning outcomes listed:
essay 1 2 3
Outline Syllabus
Learning Activities
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Christopher Taylor Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 2
Learning Outcomes
1 Use research skills to develop a business idea and appropriate business proposal
2 Appraise a business idea in the context of understanding its potential market
3 Apply learning and business skills to advance business idea
4 Reflect on personal skills and the learning experience
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Business planning
Market research
Financial planning
Creative thinking and decision making
Presentation skills
Business networking
Learning Activities
Lectures
Guest speakers
Action learning
Research activities
Business networking
Utilisation of business resources
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Christopher Taylor Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
To appraise key issues and develop strategic planning for effective event
management
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Event proposal 1 2 3
Outline Syllabus
Learning Activities
Lectures
Practical workshops
Case studies
Guest speakers
Notes
This module focuses on the key areas of strategy, planning and management
associated with event management. Project management principles and practical
techniques are covered to enable students to deliver events.
Page 2 of 2
Liverpool John Moores University
Team Leader
Brigitte Hordern Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Page 1 of 2
Learning Outcomes
1 Reflect on their skill set and evaluate career options, and define developmental
targets in line with career objectives
2 Prepare an appropriately presented and coherent research proposal.
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
Page 2 of 2
Liverpool John Moores University
Team Leader
Mike Swain Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
The module aims to give students a framework for understanding and evaluating the
landscape in digital communication and the impact on the PR function
Learning Outcomes
Page 1 of 2
Practitioner.
2 Locate the digital communication management role within the PR function
3 To evaluate the effectiveness of organisational digital communication
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
A theoretical and practical module which enables students to build evaluation tools
for evaluating the digital communication landscape.
Page 2 of 2
LIVERPOOL BUSINESS SCHOOL
Team Leader
Gwenda Mynott Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
This module seeks to give students an understanding of the theory and practice of
organisational change so that they can undertake and manage it effectively
Learning Outcomes
Page 1 of 2
2 Design strategies for communicating change
3 Analyse the human and social factors of change
4 Analyse the role of leadership in the change process
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Workshops
Notes
This module will give students theoretical and practical grounding in the
management of change with a focus on communicating change
Page 2 of 2
Liverpool John Moores University
Team Leader
Michael Swain Y
Delivery Options
Course typically offered: Standard Year Long
Grading Basis: 40 %
Assessment Details
Aims
To allow students to demonstrate their ability to select a valid business and public
relations topic, to collect and synthesize relevant information on the topic, to adopt a
critical attitude to the information retrieved, and to present the information in a
professional manner.
Page 1 of 2
Learning Outcomes
The assessment item list is assessed via the learning outcomes listed:
Individual dissertation 1 2 3 4
Outline Syllabus
Learning Activities
Notes
This module enables final year students to apply their knowledge and skills to a
researched business and public relations problem or issue.
Page 2 of 2
Liverpool John Moores University
Team Leader
Keith Thompson Y
Delivery Options
Course typically offered: Semester 1
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
Learning Outcomes of Assessments
The assessment item list is assessed via the learning outcomes listed:
Crisis senario 1 2
Outline Syllabus
Defining a crisis
Disaster management
Issues management
Rumours and slow drip issues
The anatomy of a crisis
Case studies
Learning Activities
Notes
The module will show what it is like to be in a crisis situation, the transferrable skills
being to use initiative (think on feet).
Page 2 of 2
Liverpool John Moores University
Team Leader
Francis Muir Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Learning Outcomes
Page 1 of 2
2 Construct engaging and interactive content for appropriate platforms to attract and
retain customers.
3 Evaluate technologies and understand appropriate adoption and use in a digital
marketing context.
4 Critically evaluate best practice methods for a company's online presence
The assessment item list is assessed via the learning outcomes listed:
Outline Syllabus
Learning Activities
Notes
This course will enable the students to develop a theoretical and practical
understanding of current issues and trends in digital marketing communications.
Page 2 of 2
Liverpool John Moores University
Team Leader
Keith Thompson Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
To explore, develop and apply effective public relations campaigns in the context of
wider strategic goals.
Learning Outcomes
Page 1 of 2
1 Formulate professionally approved planning and campaign structures which
optimise resources and maximise effectiveness
2 Identify public relations opportunities in the light of accepted industry standard
methodology
3 Apply strategic principles to an internal or external client-focused campaign
4 Plan for resource allocation including training opportunities
5 Appraise and utilise measurement, analytics and evaluation tools effectively
6 Interpret, develop and adapt to changing client expectations
The assessment item list is assessed via the learning outcomes listed:
Campaign Structure 1 2
Client Campaign 3 4 5 6
Outline Syllabus
Learning Activities
Notes
Existing relationships have been formed with employers and this has served to
enhance the learning experience of previous modules. This trend is set to continue.
Page 2 of 2
Liverpool John Moores University
Team Leader
Gwenda Mynott Y
Delivery Options
Course typically offered: Semester 2
Grading Basis: 40 %
Assessment Details
Aims
Understand the skills and needs of creative professionals in terms of their careers
and roles in the sector
Learning Outcomes
Page 1 of 2
1 Appraise the PR role in creative industries
2 Demonstrate professional work-ready skills and business knowledge for
successful careers
3 Demonstrate skills and knowledge enabling individuals to become fully engaged,
independent and critical practitioners
The assessment item list is assessed via the learning outcomes listed:
Portfolio 1 2 3
Outline Syllabus
Learning Activities
A range of workshops
Notes
This module will support students to identify and develop graduate skills for careers
in the creative industries
Page 2 of 2