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The world’s best in-office

whitening system for dentists


Whiter teeth in only 20 minutes with a
PH Neutral formula and zero sensitivity
Welcome to WhiteScience Dental
Born in an international publicly traded R&D dental company, WhiteScience technology was specifically
developed using patented formulated delivery systems to create superior whitening products. A global
phenomenon, WhiteScience now supply products in 32 countries around the world.

WhiteScience Research Laboratories in California continually work to create and innovate - our engineering
and scientific team ensures that we have a perpetual pipeline of new and innovative products. Over the last
14 years our international team has invested millions of dollars in product and delivery system patents.

Manufacturing Excellence
All WhiteScience products are manufactured in an ISO factory and are NOT imported from countries without
strict safety standards –so each time you offer a WhiteScience product to your patient, you are safe in the
knowledge they were manufactured to the highest safety standards.

Our award-winning products have been featured in top dentistry journals and are supported and endorsed
by leading figures in the dental industry. We have conducted extensive research in the field of teeth
whitening and have produced a line of products that addressed every concern that both dentists and
patients expressed about teeth whitening.

Award-winning Technology
• White ICE (QuickStick) voted amongst Top 100 Dental Products on release in 2007 by Dentistry Today

• WhiteICE (QuickStick) voted Product of Distinction by The Dental Products Report


Artisté Teeth Whitening Enhancement
Our pre-loaded mouth trays contain a foam strip for both top and bottom teeth which comes impregnated
with 44% Carbamide Peroxide. Simply pop the tray into the patient’s mouth and place our teeth whitening
light in front of the mouthpiece for only 20 minutes.

Due to the PH Neutral formula no gingival barrier is required. No sensitivity occurs due to our proprietary EAB
(Extracted Aqueous Barrier) which reacts in the presence of water to form a chemical barrier across which
Hydrogen Peroxide cannot pass. The foam strips create a teeth-to-pad fit that is superior to custom made
trays and is designed for unprecedented penetration of teeth whitening gel into the tooth enamel.

Artisté Versus Traditional Teeth Whitening Treatments

WhiteScience Teeth Competitor In-Office


Whitening Treatment Treatment
Non-Invasive Very Invasive

Comfortable Painful Gum & Cheek Retractors

 0 minutes treatment time –lunchtime teeth


2  p to 2 hour treatment - inconvenient and
U
whitening time-consuming

Affordable & very repeatable Expensive ‘one off’ process

No sensitivity ‘Zingers’ & Sensitivity Issues

Lots of referrals and happy patients Low referral rates due to discomfort

Simple, easy to use WhiteICE aftercare product Must use for circa 30 days for up to 5 hours a
- a chapstick for your teeth. night causing major sensitivity issues.

For more detailed information on the technology


behind how Artisté works, please view our ‘Technology
Explained’ PDF online at:
www.whitesciencedental.com
WhiteICE was named in the top 100 Dental Products WhiteICE maintenance is an alternative to dentist’s
ever created in the industry when it was launched in trays that you have to wear for hours and which
2007. Formulated to work in conjunction with other cause severe sensitivity. WhiteICE is intended as a
WhiteScience products or by itself, WhiteICE is the maintenance product - it’s an antidote to exposure
quick, easy way to literally erase stains in minutes a to foods that stain teeth. However, many patients
day and maintain that perfect smile. find the use of WhiteICE actually contains and
improves the whitening process over time.
Daylight 5K Series 2 Teeth Whitening Light

Small, efficient and beautifully designed, our state


of the art teeth whitening light accelerates the
teeth-whitening process by interacting with the
stabilised hydrogen peroxide in the foam pad of the
pre-loaded mouth trays.

With advanced colour-corrected light emitting


diode technology, the Daylight 5K is thermally
stable and vastly superior to older incandescent
technologies, and comes with a lifetime warranty.

For more information on how the Daylight 5K works,


please visit us online at:
www.whitesciencedental.com

WhiteICE – The Gift of a Smile

WhiteScience Gift of a Smile combines our award- Each Gift of a Smile Box comes loaded with:
winning after-care whitening products into one
• WhiteICE
convenient package - perfect for year round gift
• Multi-Whitening Action Toothpaste
giving. Your customers will have the ultimate gift • 20 Fresh Ups with crystal clear Cool Case that
to present to their special someone (or keep for includes a convenient built-in mirror
themselves!).

Whether you’re looking for a special gift for


Birthdays, Valentine’s Day, Mother’s Day or just
to say thank you, the Gift of a Smile is always
appreciated.
WhiteScience Multi-Action Whitening Toothpaste
WhiteScience Multi Action Whitening Toothpaste
is a unique formulation that removes stains
and whitens teeth in two ways: a mild abrasive
breaks the surface tension of stains so a natural
whitening agent can remove them from tooth
enamel. Its alcohol free freshmint formula
cleans with comfort, leaving a pleasing, cooling
sensation that lasts and keeps your mouth feeling
clean and your breath fresh.

A dynamic combination of ingredients


formulated to provide total care for your teeth

Stain Releasing Action


WhiteScience’s Toothpaste contains papaya
extract, a natural enzyme that breaks down film
on your teeth, allowing stains to be released and
cleansed by other elements of the toothpaste.

Cleansing
The primary function of any toothpaste,
WhiteScience’s formula contains dicalcium
phosphate, a mild abrasive that works like
scrubbers to remove stains released by the
papaya extract.

Whitening
Clinical tests have proven that dicalcium
phosphate, when properly combined with
hydrated silica, effectively removes both stains
and plaque.

Enamel Strengthening
Sorbitol is clinically shown to reduce tooth
decay and remineralise weakened enamel.
Kaolin improves the opacity and toughness of
tooth enamel, while fluoride is most effective at
preventing tooth decay.
Recognised and recommended by Dental Professionals
At WhiteScience we believe that there are no better advocates for our products than our customers –
dentists. We sell internationally - our products are used by dentists across the UK, USA, Canada, Australia and
in many other countries worldwide.

Chris Barrow, recently voted Number 2 in the top 50 most influential person in UK dentistry recommends
WhiteScience products:

“New, innovative and really really good! Absolutely no sensitivity at all - normally after
10 minutes of other treatments I have zingers, but with this none at all. We’re really pleased
with the results..and if you can please us, you’re onto a winner!“
Chris Barrow & Annaliese Bradley at British Dental Showcase

Dr. Edward J. Mills D.D.S, past President and Scientific Committee Chairman of the American Association
of Implant Dentistry, recommends WhiteScience products:

“I’ve been involved with whitening teeth for 28 years and recommend Artisté. With (Artisté)
the process can be done safely, relatively quickly and with nice results...after cleaning
appointments lots of patients say they’re happy to stay for another thirty minutes to enhance
their smile. In our practice we do everything we can to minimize sensitivity and with Artisté
we’ve found virtually no sensitivity. I’m amazed at how well accepted Artisté is by patients
and staff..everybody likes it!” Dr Edward J Mills D.D.S

“I have been a practising dentist for over 40 years. I have


“Since integrating Artisté from WhiteScience Dental
seen teeth whitening come and go……I have been waiting
into our surgery, we think this is a fantastic system.
years for the technology to come whereby I can offer a
It achieves brilliant results so quickly... 20 minutes in
treatment to my patients, a pain free option that does
total, added to the super convenient home care
not affect the tooth structure…Totally non invasive…I now
maintenance product, leaves us with great profits,
do…, Artisté by WhiteScience…..It only takes 20 minutes,
while none of our patients experienced discomfort
my patients feel relaxed, very cost effective. Nearly all my
or sensitivity”.
patients who have had whitening before say it’s the best so
Dr Nishanie Bajramovic BDS far. I recommend Artisté wholeheartedly”.
Estetica Dental, Surrey
Dr Francis Dove BDS (London) LDS RCS (ENG) M Pharm
Dove Dental Surgery, Earlsfield, London

“The system is simple, pain-free and effective.


I am very happy with it and would
recommend it to anyone.”
“I have been using the Artisté whitening system Dr J Lamont BDS FRACDS Dental Surgeon,
from White Science and have found it a huge Grove Park Dental and Chinbrook Cosmetic,
success, I am very relaxed using it on patients Grove Park, London
knowing that the results are nearly always great
and with the added effect that patients suffer
little or no side effects in terms of pain. I would
thoroughly recommend the product - and the
team at WhiteScience Dental are fantastic and “Artisté is the quickest solution on the market and
always willing to help”. provides excellent results”.
Dr Jagjit Surdhar BDS Smiles4U, Hornsey, London
Dr Anton Dewall BDS Dental Studio, Dubai
Ongoing Marketing Support
In addition to supplying award-winning teeth-whitening solutions for your customers, we
believe in providing you with all of the materials you need to successfully market to your
existing customers and to reach new ones.

Dentists selling WhiteScience products will receive:

• HTML e-mail campaigns for your customer database


• Premium point-of-sale displays, pop-up stands and posters
• Personally branded A5 flyers including your logo, address & services
• Sales support and advice

CONTACT US
To find out more about offering WhiteScience Products to your customers, please
contact us at the following addresses:

United Kingdom Ireland


19 Market Square Unit 2
Northampton Galway Technology Park
NN1 2DL Parkmore, Galway
UK Ireland
T: 0845 308 1362 T: 091 756044
e: info@white-science.co.uk e: info@white-science.co.uk
w: whitesciencedental.com w: whitesciencedental.com

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