CAMBRIDGE CERTIFICATION Business Plan

TITLE OF THE PROJECT: CAMBRIDGE TEST CENTER We have been offering trainings for
Computer, English, Russian, Accounting and have been implementing IT (Information
Technology) exams of Prometric and also TOEFL and TOEIC valid test centers all over
the world, to widen our working area and satisfying the demands again since 2001.
Additionally, we would like to offer CAMBRIDGE exams at our training center. AIM OF
THE INVESTMENT:

The aim of the investment is to present a new service to Gaziantep and the other
cities in the region. We want to prepare the necessary infrastructure necessary for
a CAMBRIDGE Test Center by investing in line with the requirements of the CAMBRIDGE
Turkey Representative. With this investment which is to enrich our trainings our
efficiency is to go up and we will provide service in a better setting. Licensed
operating systems are used in our all computer system in our training center which
is a certified business partner of Microsoft. All infrastructure systems stipulated
by the CAMBRIDGE Turkey Representative for the CAMBRIDGE Test Center are to be
financed by our institution. We want to implement all the exams within the
authorities to be provided by the CAMBRIDGE Turkey Representative. Our investment
decision has been approved by our Board of Administration and activities have been
started for putting the decision into action.
I

ANALYSIS OF THE CURRENT SITUATION

HISTORY OF OUR COMPANY

Company Profile ______________________________________________________________

Ardemsoft Training Center was founded on 21 March 2001 in Gaziantep with the
Support of Erdem Holding. It has been offering English and Russian Courses,
Microsoft Office, Visual Basic, SQL, Exchange Server, Carpet Pattern and Design and
General Accounting trainings since its foundation. A Microsoft Certified Partner,
Ardemsoft creates solutions appropriate and software support for these solutions in
accordance with the needs of the firms with its experienced and certified trainers
in their fields. Ardemsoft also generates solutions peculiar to the firms according
to their requests and technical facilities. Furthermore, English and Computer
Trainings are offered in Summer Schools during every summer and new generations are
supported to improve themselves in the field of technology. Our Mission As
Ardemsoft Training Center, our mission is to “determine the education deficits
necessary for the development of industry and trade in the South-East Region,
conduct studies pertaining to those issues and ensure that young generations use
technology in their studies.” Our Vision Our vision is to “provide services as the
leader firm, prioritising customer satisfaction, pioneer in Information
Technologies and known for the quality of its trainings.
Basic Principles of Our Organization Honesty Entrepreneurship and Innovativeness
Quality in Trainings Steadiness Expertise Customer Satisfaction-based Activities
Leadership Respect Contribution to Regional Development

.
Some of Our Institutional References 3A SOFTEK BİLGİSAYAR ADNAN A.Ş AGM BİLGİSAYAR
AKADEMİ MÜHENDİSLİK AKTEKS A.Ş. AMERİKAN HASTANESİ ANLAŞ BİLGİSAYAR ARAS BİLGİSAYAR
ARSAN TURİZM AYBİM BİLGİSAYAR BİLİŞİM BİLGİSAYAR BİLDAN BİLGİSAYAR BİLMAR
BİLGİSAYAR CAN BİLGİSAYAR CEMRE BİLGİSAYAR CITIBANK DENİZ BULGURLARI DEV BİLGİSAYAR
DOST KARDEŞLER LTD.ŞTİ. DÜNYA BİLGİSAYAR EKOL BİLGİSAYAR ERİM ELEKTRO TEKNİK ERCE
BİLGİSAYAR GABİM İBLGİSAYAR GAZİANTEP MİMARLAR ODASI GBS DIŞ TİCARET GÜNEŞ
BİLGİSAYAR GÜNEYDOĞU CAM SANAYİ GÜRTEKS GROUP HABER TELEFON HAS CEVHER İDEAL
BİLGİSAYAR İŞLEM BİLGİSAYAR KALENDER BİLGİSAYAR KAPLAN KARDEŞLER HALI KARE
BİLGİSAYAR KARTAL TEKSTİL KEYNET KURSAN A.Ş. MİCOM BİLGİSAYAR MARDİN BORU SANAYİ
MEKA BİLGİSAYAR MERİNOS HALI MERCEDES-BENZ TURK A.Ş. MERKEZ BİLGİSAYAR MİLLİ
PRODUKTİVİTE MERKEZİ OLCAY BİLGİSAYAR ÖZEL SANİ KONUKOĞLU TIP MERKEZİ ÖZEL
SUNGUROĞLU LİSESİ ÖZEN BİLGİSAYAR PLUS BİLGİSAYAR PRENSES DIGITAL PROMER BİLGİSAYAR
RA-MA BAYRAKTAR REAL HİPERMARKETLER RİTAŞ HOLDİNG SİSTEM BİLGİSAYAR SANKO HOLDİNG
SESAR BİLGİSAYAR SOFT HAVLU SÜPERFİLM ŞENTÜRK BİLGİSAYAR TEKEREKOĞLU A.Ş. THY UĞRAŞ
BİLGİSAYAR UZMAN BİLGİSAYAR VGA BİLGİSAYAR YİBO YALÇIN BİLGİSAYAR YTONG YÖNELİŞ
BİLGİSAYAR
DEFINITION OF CURRENT P RODUCTS AND/OR SERVICES
Fields of Activity

Training -English and Russian for Businessmen, employees and preparing English
Tests (TOEFL and TOEIC Tests) -Visual Basic, SQL(Database Management), Delphi
software trainings -Autocad -Microsoft System Engineering Training -Microsoft
Office XP -Computer and English Summer Schools - General Accounting Trainings -
S.M.M.M Preparatory Trainings for Probation Starting Exam -Exchange(In-Company Mail
Server Management) Software and Hardware - Special software for firms WEB Design
and Sale of Internet Services - Domain -Hosting -E-Trade Services Services for
Improving Business Processes -Impart-Export Trainings -Marketing Training Seminars
-Licensing Training for Intermediary Companies’ Staff Information Technology Test
Center (TOEFL,TOIEC VE PROMETRIC IT EXAMS)
DEFINITION OF OUR CURRENT PRODUCTS AND SERVICES FOR THE MARKET We are the partners
of Prometric and ETS. We have been doing certification exams since 2001. This
region’s population is above 8 million. We are the biggest private education center
in this region and also we have the most academic staffs than the other education
centers. We have some trainings which is given only Ardemsoft in this region such
as Microsoft Certifications and TOEIC /TOEFL preparation courses.
DEFINITION OF OUR CURRENT COMPETITORS

In this region, we do not have any serious competitors but there have been some
firms just entered the market. Although they are small firms, we must have
different products and services from our competitors. Our product qualities and
services have always been appreciated by our customers and we want to continue to
do this by adding new products and services.
OUR CURRENT INFRASTRUCTURE

Our current building is in the city center, easily reachable and about 700
squaremeter on the first floor. We had rented in 2001 for 5 years and we renewed in
2006 for 10 years with the contract. Our education center is above the standarts in
this region, and designed for all the needs of our customers. ARDEMSOFT EDUCATION
CENTER (Private Technological Computer and English Center) is subject to 5510
Numbered Law of MEB (National Education Ministry) and gives Computer and English
Trainings and international certificates.
II

ACTIVITY PLAN AND ACTIVITIES RELATED TO IMPLEMENTATION OF THE PROJECT

Project Plan

Year 2011 Year 1 Month 1 Month 2 By the end of 2011

Activity CAMBRIDGE Preparation and advertisement Determining of the exam dates

Examination process

Venue Gaziantep Gaziantep Gaziantep Gaziantep

Implementation location Ardemsoft Ardemsoft Ardemsoft Ardemsoft

Year 2012 Year 2 Month 1 By the end of 2012

Activity Announcement of examination content Determining of the exam dates

Examination process and evaluation

Venue (cities) Neighbouring cities

Implementation location Ardemsoft

Neighbouring cities Neighbouring cities

Ardemsoft Ardemsoft

Detailed explanation of the activities

We do intend to implement the basic facilities and examinations of CAMBRIDGE in

2011 successfully. We aim to reach the mass potential in Gaziantep and neighbouring
cities by announcing and explaining the importance and necessity of the exam in
2012. And also we consider to cooperate with the high level education centres which
completed their basic facilities.Therefore the requirements for introduction and
human resources will have been fulfilled.
III PROSPECTIVE PROJECT OUTPUTS, RESULTS AND EFFECTS
Estimated outputs and results

a) Economical results will be seen in 2011. It is aimed that at least 500-750

students will have attended to the exam by the end of 2011. b) Estimation of new
business opportunities as a direct result of the project It is considered that the
demand will increase over the long term through the value the attendees add
themselves. c) One of our personnels will be posted to Exam Project and after given
a training he/she will be the only responsible person in the works related to the
exam. He/she will follow the potential of the region seriously and present reports
to the related units monthly.
Estimated effect of the Project on the company and the region

a) The Project will create an extra market and benefit for Ardemsoft and other
trainings. b) We will need an extra personel and accordingly it helps us growing in
the market. c) Thanks to the increase of certificated individuals the quality will
increase and so the investment to foreign languages gradually. d) Ardemsoft will
perform a different mission being ahead of its competitiors. Considering its
multiplying effect in the following years an activity the added value of which is
high will add value to our tarinings.
IV MARKETING STRATEGY FOR THE PROJECT
Local media, radio channels and billboards will be used for marketing and
advertisement. In the local fairs information and introduction activities will be
held and in Gaziantep University, Private ZİRVE University, Private GAZİKENT
University, Private Sanko Schools, Private BAHCESEHIR Collage, TED (Private Turkish
Education Association), Private SUNGUROGLU Collage, GKV (Private Gaziantep Collage
Foundation, Private SEÇKİN Schools, Private BİLGİ Collage, Private MUTAFOGLU
Schools Private CAHİT NAKIPOGLU Schools , Private Emine NAKIPOGLU School, Private
OZASLAN Schools and Private ERDEM Schools students and lecturers will be informed
via fairstands.

Sale promotion activities;

We are considering to give free English lessons at certain hours as a promotion to

those not having enough qualifications for the exam.
We do believe that related to the strategy of marketing a different aspect will be
built up towards foreign language training in the market. IV SUSTAINABILITY

a) We do believe that the Market sustainability will continue increasingly as long

as the confidence and esteem of mass potential last towards the examination system.
b) There cannot be seen any problem in terms of Financial sustainability in our
company. All possible costs during the phases of basic facilities, advertisement
and practise will be covered from our self sources. c) In terms of Institutional
sustainability Ardemsoft Education Centre Ind. and Com. Ltd. Comp. is a 4
jointpartnered business enterprise and an accredited education centre the
profitability and customer portfolio of which is increasing yearly in the business
sector.