Chapter 2

ALDERSGATE COLLEGE
School of Business and Accountancy

Solano, Nueva Vizcaya
CHAPTER II
MARKETING STUDY
The purpose of the Marketing Study is to determine the sustainability of this property for
profitable development, and to define optimal products and amenities in accordance with
projected market demand, and to project sales absorption and annual revenues from development
of this property.
Rapsa Tea-Haw Republic will be based in a place that has a mild traffic of passers-by
riders and walking people and students. The target location will be near KFC Solano and
AM/PM Lodge. The residents of the area which can either be a student, employee, business
owner of any member of the household having the capacity to buy our product will be our target
market.
The products will be affordable for everyone and worth its price. Rapsa Tea-Haw will
also use Facebook fan page and advertisements in promoting the products offered by the
business, considering that is free and easy to access. The restaurant will be offering a bundle
promo or barkada bundle that is common to catch the eye of the customers. The restaurant will
also offer a loyalty card for every order they make, they collect points to purchase a product in
existing points they have.

ALDERSGATE COLLEGE
PROJECT DESCRIPTION
Rapsa Tea-Haw is intended to be wonderful place for friends, workers and students. The
restaurant will suit customers who want to experience a new taste of high-quality food trip.
Grilling is usually done by smoking the meat, which comes in different types such as
pork, chicken, beef and fish over wood or charcoal. Other grilling techniques includes roasting or
baking and braising.
Our business aims to promote a quality yet affordable and healthy food to the customer.
At the same time, be able to help the community by providing employment to the people. RTR
will strive to serve freshly cooked meal with your chosen flavor and cool beverages accompanied
with a warm and excellent service from our crew. RTR also intends to satisfy your preferences
and expectations every time you choose to buy a meal from us.
INDUSTRY PROFILE
Our business was named Rapsa Tea-Haw Republic “Sarap, Milk tea and Inihaw”, which
means Tasty and yummy grilled meat which Filipinos usually love. We aim to provide and
produce a bigger and better quality more flavorful taste that you will definitely go back to and a
better service to satisfy your needs. And lastly, to known nationwide and in God’s will,
worldwide.
ALDERSGATE COLLEGE
Company Logo and Description
SSSSSSSSSSSSSSSIIIIIIIIIIIIIIIIIIIIIIIIBBBBBBBBBBBBBBBBUUUNNGGGGG
Mission
Rapsa Tea-Haw aims to provide happiness and joy through our good-tasting, quality and
affordable food. We are committed to provide our customers with service by demonstrating
warmth, respect and great hospitality to have them back again. To ensure that all staff who work
with us with a rewarding and friendly environment which encourages them to do their best in
every way possible.
Vision
To serve and let everyone in the country experience the best-tasting pan roasted barbecue
and mouth-watering beverages making it one of the top choices and go-to restaurant anytime and
anywhere.
Type of Business Organization
Rapsa Tea-Haw Republic is a General Partnership consisting of three partners and a
limited partner. The partners agreed to contribute in financing, and in the management of the
business. One of the partners decided to be a managing partner and the other three will be a
sleeping or dormant partner. The profits or losses will be divided among the partners equally.
The establishment of the business requires a capital amounting to P2,000,000. Thus, each partner
will be the source of capital, contributing a total amount of P500,000.

ALDERSGATE COLLEGE
DEMAND
Demand is an economic principle that describes a consumer’s desire and willingness to
pay a price for a specific good or service. Demand refers to how much (quantity) of a product or
service is desired by buyers/customers. The quantity demanded is the amount of a product people
are willing to buy at a certain price, the relationship between price and quantity demanded is
known as the demand relationship. The term demand signifies the ability or the willingness to
buy a particular commodity at a given point of time.
Based on the survey we conducted the demand of grilled products and beverages are
highly needed because there are still establishment lacking that offers a combo of different
grilled meat and ice-cold beverages that offers promo’s and discounts.
Demand Analysis
Table 18. Historical Population of Barangay Roxas and Barangay Quirino
YEAR Barangay Roxas Barangay Quirino
2015 7,954 6,220
2016 8,034 6,282
2017 8,114 6,344
2018 8,194 6,406
2019 8,274 6,468

ALDERSGATE COLLEGE
Projected Population
Table 20. Historical Population of Barangay Roxas and Barangay Quirino
YEAR Barangay Roxas Barangay Quirino Total Population
2020 8,354 6,530 14,884
2021 8,434 6,592 15,026
2022 8,514 6,654 15,168
2023 8,594 6,716 15,310
2024 8,674 6,778 15,452
2025 8754 6,840 15,594
*Projected Population = Previous Population x (100% + Growth Rate in Population)
*Brgy. Roxas growth rate in 2015 is 0.23% divided 5 years is 0.046%
*Brgy. Quirino growth rate in 2015 is 0.04% divided 5 years is 0.008%
Table 21: Daily Forecasted Demand of Customers
Daily Operation No. of Customers
Sunday 80
ALDERSGATE COLLEGE
Monday 70
Tuesday 60
Wednesday 40
Thursday 60
Friday 70
Saturday 70
The table above shows the forecasted daily customers.
The following are the forecasted peak days and lean days of the restaurant:
PEAK DAYS LEAN DAYS
Monday Wednesday
Tuesday Thursday
Saturday Friday
Sunday
Projected Demand
Table 20. Projected Demand

Total Number Number
Populati of of people
on of people who will
Year Brgy. who patronize Daily Once a Twice Monthly Total
Quirino buys Rapsa (11%) Week Week (23%) Demand
and grilled Tea-Haw (25%) (32%)
Brgy. meat Republic
Roxas (90%) (82%)
2021 15,026 13,523 11,089 439,124 133,068 340,654 30,606 943,452
2022 15,168 13,651 11,194 443,282 134,328 343,880 30,895 952,096
ALDERSGATE COLLEGE
2023 15,310 13,779 11,299 447,440 135,588 347,105 31185 961,318

2024 15,452 13,907 11,404 451,598 136,848 350,331 31475 970,252
2025 15,594 14,035 11,509 455,756 138,108 353,557 31,765 979,186
SUPPLY
Supply is the amount of product that producers are willing and able to sell at a given
price all other factors being held constant. Usually, supply is plotted as a supply curve showing
the relationship of price to the amount of product businesses are willing to sell.
Since the proposed business is located at Solano, Nueva Vizcaya, the only forecasted
problem is the shortage occurs, when the availability of meat products and beverages changes its
cost and when supplies decreases.
Table 21: Current Year Supply of the Competitors
Competitors 2020
Mang Inasal 170,000
Andoks 70,000
Chooks to Go 88,320
Others 46,144
Total 374,464
*based on the information given by the representative of each store
Industry Growth: 5.7%

Source: psa.gov.ph
ALDERSGATE COLLEGE
Table 22: Projected Supply of the Competitors
Competitors 2021 2022 2023 2024 2025

Mang Inasal 179,690 189,932 200.758 212,202 224,297
Andoks 73,990 78,207 82,665 87,377 92,358
Chooks to Go 93,354 98,675 104,300 110,245 116,529
Others 48,774 51,554 54,493 57,599 60,882
Total 395,508 418,370 442,217 467,423 494,066
*Projected Supply= Competitor’s current year supply *1.057
Table 22: Market Share of Competitors
Market Share of Competitors 2021 2022 2023 2024 2025
Mang Inasal 0.1662 0.1751 0.1846 0.1943 0.2049

Andoks 0.0684 0.0721 0.0760 0.0800 0.0844
Chooks to Go 0.0864 0.0910 0.0959 0.1009 0.1064
Others 0.0451 0.0475 0.0501 0.0527 0.0556
Total 0.3661 0.3857 0.4060 0.4279 0.4513
*Market Share of Competitors= Supply of the competitor/ Total Demand
DEMAND – SUPPLY ANALYSIS

Table 23. Monthly Demand – Supply
Year Demand Supply Demand Gap Percent Competitor’s
Unsatisfied Market Share
2021 943,452 395,508 547,944 58.08% 41.92%
2022 952,096 418,370 533,726 56.02% 43.94%
2023 961,318 442,217 519,101 53.99% 46.01%

ALDERSGATE COLLEGE
2024 970,252 467,423 502,829 51.82% 48.17%
2025 979,186 494,066 485,120 49.54% 50.46%
*Demand Gap= Total Supply- Total Demand

*Percentage of Unsatisfied Demand= Demand Gap/ Total Demand
*Competitor’s Market Share= Total Supply in unit/ Demand
Table 24. Total Market Share of Rapsa Tea-Haw Republic
Year Demand Gap Market Share Annual Market Daily Market

Supply Supply
2021 547,944 8.34% 45,699 159
2022 533,726 8.79% 46,915 163
2023 519,101 9.27% 48,121 167
2024 502,829 9.75% 49,026 170
2025 485,120 10.29% 49,919 173
*Annual Market Supply = Demand Gap x Market Share of Rapsa Tea-Haw Republic/100
*Daily Market Supply=Annual Market Supply/288 (Number of Working Days)
MARKETING PLAN
Product Strategy
Rapsa Tea-Haw will provide its patrons the finest food and beverages. In addition, it will
offer freshly cooked barbecue, ice-cold beverages and other confectioneries prepared by our
staff.
Product Description
ALDERSGATE COLLEGE
Rapsa Tea-Haw provides its customers with the finest quality grilled and beverages. Each
service crew will be trained in the fine art of blending, and serving the highest quality hot and
cold beverages, with exceptional attention to details. Besides grilled meat based food, the shop
will also offer seasonal specialty drinks and other requested drinks of the customers.
Available Grilled Meat, the shop will offer to choose from:

 Pork
 Beef
 Chicken (Breast and wings/ Thigh and legs)
 Fish ( Squid, Tilapia and Bangus)
Available Grilled Meat flavor, the shop will offer to choose from:
 Originally Classic
 Buttered
 Teriyaki
 Kimchi
Available Beverages, the shop will offer to choose from:
 Juices (Green Apple/ Lemon/ Cucumber and Pineapple)

 Soft drinks (Coke Zero/ Sprite/ Royal/ Mountain Dew/RC)
From the name itself, Rapsa Tea-Haw Republic main dish is everyone’s favorite which
comes in a healthier and more flavorful version. Instead of grilling it directly, our grilled meat
products will be pan-cooked that will make our product healthier and cancer-free. When it
comes to flavor, four flavors that you can choose from. The flavors are made uniquely to provide
more exciting taste to the customers.
To enjoy more of your cancer-free grilled meat experience, our product comes in
different meat types pork, chicken, beef and fish. Per stick, ala carte and rice meal with drinks
are also included in the menu to give you more options for your meal. Our meat will be
marinated long enough for it to be more sweet, savory and flavorful. It will be freshly cooked
and served hot with side dish of tomato and cucumber for dine-in customers.
ALDERSGATE COLLEGE
Price for Solo Products:
Table 25: Pricing for Originally Classic Pork
Ingredients Quantity Unit Price/ Piece
Pork 1 kg P350.00
Soy Sauce 2 cup 20.00
Calamansi 20 pcs 10.00
Brown Sugar 1/8 kg 7.00
Garlic 10 cloves 5.00
Salt 2 tsp 2.00
Pepper 1 tsp 10.00
Banana Ketchup 4 cups 20.00
Sprite 8 ounce 15.00
Stick 30 pcs 15.00
Oyster Sauce 1 sachet 13.00
Subtotal P467.00
Production Cost P115.00
Subtotal P582.00
Divide: Total No. of Servings per Batch 30
Unit Cost 19.40
Add: Mark up @ 30% 5.82

ALDERSGATE COLLEGE
Price before VAT 25.22
Add: 12% VAT 3.02
Total 28.24
SELLING PRICE P29.00
Table 26: Pricing for Buttered Pork
Pork 1 kg P350.00
Skippy Butter 2 tbsp 10.00
Red Wine Vinegar 2 tbsp 10.00
Powdered Ginger 1 tsp 10.00
Sesame Seeds 1 tbsp 12.00
Olive Oil 2 Tbsp 10.00
Ginger root 4 tbsp 10.00
Black Pepper 3/4 tsp 20.00
Subtotal 447
Production Cost 115
Subtotal 562
Unit Cost 22.48
Add: Mark up @ 30% 6.74
Add: 12% VAT 3.51
Total 32.32
ALDERSGATE COLLEGE
Table 27: Pricing for Kimchi Pork
Pork 1 kg P350.00
Rice Wine Vinegar 1/2 cup 10.00
Soy Sauce 4 tbsp 10.00
Korean hot pepper paste 3/4 cup 10.00
Minced Garlic 4 tbsp 5.00
Red Pepper flakes 3 tbsp 12.00
Black Pepper 3/4 tsp 20.00
White Sugar 4 tbsp 10.00
White Onion 4 pcs 10.00
Canola Oil ¼ cup 5.00
Kimchi 1 tub 75.00
Subtotal P527.00
Production Cost 115.00
Subtotal P642.00
Unit Cost 21.4
Add: Mark up @ 30% 6.42

ALDERSGATE COLLEGE
Add: 12% VAT 3.34
Total 31.16
Table 28: Pricing for Pork Teriyaki
Pork 1 Kg P350.00
Teriyaki Sauce 24 Ounce 105.00
Black Pepper ¾ tsp 20.00
Subtotal P500.00
Subtotal P615.00
Unit Cost 20.5
Add: Mark up @ 30% 6.15
Add: 12% VAT 3. 20
Total 29.84

ALDERSGATE COLLEGE
Table 29: Pricing for Plain Rice
Rice 1 kg P60.00
Pandan Leaves 3 leaves 15.00
Subtotal 75.00
Subtotal 190.00
Unit Cost 9.50
Add: Mark up @ 30% 2.85
Add: 12% VAT 1.50
Total 13.83
Table 30: Pricing for Garlic Rice
Rice 1 kg P60.00
ALDERSGATE COLLEGE
Minced Garlic 10 cloves 5.00
Canola Oil 1 cup 20.00
Subtotal 85.00
Subtotal 200.00
Unit Cost 10.00
Add: Mark up @ 30% 3.00
Add: 12% VAT 1.56
Total 14.56
Table 31: Pricing for Originally Classic Chicken
Chicken 1 kg P220.00
Salt 2 tsp 2.00
Pepper 1 tsp 10.00
Large Sticks 8 pcs 15.00

ALDERSGATE COLLEGE
Subtotal 337.00
Subtotal 452.50
Unit Cost 56.56
Add: Mark up @ 30% 16.97
Add: 12% VAT 8.82
Total 82.35
Table 32: Pricing for Buttered Chicken

ALDERSGATE COLLEGE
Subtotal 342.00
Subtotal 457.50
Unit Cost 57.19
Add: Mark up @ 30% 17.16
Add: 12% VAT 8.92
Total 83.27
Table 33: Pricing for Kimchi Chicken
Rice Wine Vinegar ½ cup 10.00
Korean hot pepper paste ¾ cup 10.00

ALDERSGATE COLLEGE
Kimchi ½ tub 37.50
Subtotal 374.50
Subtotal 490.00
Unit Cost 61.95
Add: Mark up @ 30% 18.34
Add: 12% VAT 9.64
Total 89.97
Table 34: Pricing for Chicken Teriyaki
Chicken 1 Kg P220.00

ALDERSGATE COLLEGE
Subtotal 385.00
Subtotal 500.5
Unit Cost 62.56
Add: Mark up @ 30% 18.77
Add: 12% VAT 9.76
Total 91.09
Table 35: Pricing for Beef Teriyaki
Beef 1 Kg P380.00
Subtotal P545.00
Subtotal P660.00
ALDERSGATE COLLEGE
Unit Cost 33.00
Add: Mark up @ 30% 9.90
Add: 12% VAT 5.15
Total 48.05
Table 36: Pricing for Beef Kimchi
Beef 1 kg P380.00
Kimchi 1 tub 75.00
Subtotal P572.00
ALDERSGATE COLLEGE
Subtotal P687.50
Unit Cost 34.38
Add: Mark up @ 30% 4.47
Add: 12% VAT 4.66
Total 43.51
Table 37: Pricing for Grilled Squid
Squid 1 kg P180.00
Salt 2 tsp 2.00
Pepper 1 tsp 10.00
Subtotal 297.00
Subtotal 412.50
ALDERSGATE COLLEGE
Unit Cost 103.13
Add: Mark up @ 30% 30.94
Add: 12% VAT 16.09
Total 150.16
Table 38: Pricing for Buttered Squid
Squid 1 kg P180.00
Subtotal 302.00
Subtotal 417.50
Unit Cost 104.38

ALDERSGATE COLLEGE
Add: Mark up @ 30% 31.31
Add: 12% VAT 16.28
Total 151.97
Table 39: Pricing for Kimchi Squid
Squid 1 kg P220.00
Kimchi ½ tub 37.50
Subtotal 334.50
Subtotal 450.00
ALDERSGATE COLLEGE
Unit Cost 112.5
Add: Mark up @ 30% 33.75
Add: 12% VAT 17.55
Total 163.80
Table 40: Pricing for Grilled Bangus
Bangus 1 kg P230.00
Salt 2 tsp 2.00
Pepper 1 tsp 10.00
Subtotal 312.00
Subtotal 427.50
Unit Cost 106.75
Add: Mark up @ 30% 32.03

ALDERSGATE COLLEGE
Add: 12% VAT 16.30
Total 152.07
Table 41: Pricing for Originally Classic Grilled Tilapia
Tilapia 1 kg P150.00
Salt 2 tsp 2.00
Pepper 1 tsp 10.00
Subtotal 232.00
Subtotal 347.50
Unit Cost 86.88
Add: Mark up @ 30% 26.06
Add: 12% VAT 13.55
Total 126.50

ALDERSGATE COLLEGE
Table 42: Pricing for Juices
Ingredients Quantity Unit Price/ Cup
Green Apple 1 kg 150.00
Four Season 1 kg 170.00
Lemonade 1 kg 105.00
Pineapple 1 kg 110.00
Mineral Water 4 gal 120.00
Subtotal 655.00
Subtotal 770.50
Unit Cost 7.71
Add: Mark up @ 30% 2.31
Add: 12% VAT 1.20
Total 11.22
Table 43: Pricing for Soft drinks
Ingredients Quantity Unit Price
Coke Zero 1.5 liter 135.00
Coke 1.5 liters 120.00
Sprite 1.5 liters 125.00
Royal 1.5 liters 120.00
Ice 1 pack 80.00
Subtotal 580.00

ALDERSGATE COLLEGE
Subtotal 695.50
Unit Cost 17.39
Add: Mark up @ 30% 5.22
Add: 12% VAT 2.71
Total 25.32
Ala Carte Products:
Table 31: Pricing for Originally Classic Pork Ala Carte (2pcs+ Rice)
Quantity Unit Price
Pork BBQ 2 pcs MEAL #1
Rice 1 cup
Table 32: Pricing for Buttered Pork Ala Carte (2pcs+ Rice)
Quantity Unit Price
Rice 1 cup

ALDERSGATE COLLEGE
Table 33: Pricing for Kimchi Pork Ala Carte (2pcs+ Rice)
Quantity Unit Price
Rice 1 cup
Table 34: Pricing for Teriyaki Pork Ala Carte (2pcs+ Rice)
Quantity Unit Price
Rice 1 cup
Table 35: Pricing for Teriyaki Beef Ala Carte (2pcs+ Rice)
Quantity Unit Price
Beef BBQ 2 pcs MEAL #5
Rice 1 cup
Table 36: Pricing for Kimchi Beef Ala Carte (2pcs+ Rice)
Quantity Unit Price
Beef BBQ 2 pcs MEAL #6
Rice 1 cup

ALDERSGATE COLLEGE
Table 37: Pricing for Originally Classic Chicken Ala Carte (2pcs+ Rice)
Quantity Unit Price
Chicken BBQ 2 pcs MEAL #7
Rice 1 cup
Table 38: Pricing for Buttered Chicken Ala Carte (2pcs+ Rice)
Quantity Unit Price
Rice 1 cup
Table 39: Pricing for Kimchi Chicken Ala Carte (2pcs+ Rice)
Quantity Unit Price
Rice 1 cup
Table 40: Pricing for Teriyaki Chicken Ala Carte (2pcs+ Rice)
Quantity Unit Price
Chicken BBQ 2 pcs MEAL 10
Rice 1 cup

ALDERSGATE COLLEGE
Bundle:
Table 41: Pricing for Bundle 1
Quantity Unit
Squid 1 pc
Pork 2 pcs
Beef 2 pcs Barkada Bundle
Bangus 1 pc (3-5pax)
Beverages 1 bottomless
Rice - unlimited
Soup - unlimited
Grilled Veggies 1 Plate
Okra/Eggplant/Kamatis/Pipino
SELLING PRICE P1,200.00

ALDERSGATE COLLEGE
Table 42: Pricing for Bundle 2
Quantity Unit
Tilapia 3 pcs
Chicken 4 pcs
Pork 3 pcs Family Bundle
Beef 3 pcs (6-8 pax)
Beverages 1 bottomless
Rice - unlimited
Soup - unlimited
Grilled Veggies 1 plate
Okra/Eggplant/Kamatis/Pipino
SELLING PRICE P1,500.00
Sourcing
Rapsa Tea-Haw will purchase its supplies from various suppliers such as Sibung
Corporation , Ayang Fisheries and JanJan Chicken House since they have good reputations.
ALDERSGATE COLLEGE
These international suppliers deliver quality and affordable products. Other emergency purchases
will be from nearby supermarkets.
Technology
Rapsa Tea-Haw will use state of grilling machines and other equipment in order to
deliver and provide quality products and services.
Future Products
As seasons change, the shop will be offering products that will enhance sales and satisfy
its customers' desires. The shop will also have special desserts during holiday seasons, such as
Halo-Halo, Mais conyelo and new meat flavor depending on the season. The shop will also take
note of the peak sales during pay day and school events to offer more products. Its primary desire
will be to listen to its customers to ascertain what they are looking for most and provide it.
Service Strategy
Rapsa Tea-Haw Republic competent and certified service crews will be giving quick and
quality Dine-In and Take-out Service to our valuable clients. To further maximize the daily
market, operating hours will have an early shift to meet the high demand during mornings.
Pricing Strategy
ALDERSGATE COLLEGE
The Shop’s pricing will be comparable to the competition, but with the value-added
feature of immediate service and convenience. The recipe costing, price list and direct costing
are shown in Appendices respectively. Based on the recipe costing and price list, the direct
material cost is % of the retail price while % is allocated to the direct labor cost. The remaining
is broken down to 30% markup. Buffer in this case means additional cushion for increases in
prices of inputs. The mark-up is the value added to the cost price of the product which then
becomes the retail price. Majority of the retail prices fall under peso range to present
affordability for high quality food and beverage. In order to entice potential customers, a “ food
and beverage of the day” on discounted price can be scheduled on off peak months of December
to March.
Promotion Strategy
Strategically, Rapsa Tea-Haw Republic has a very convenient location in a great ease of
access. The shop will be implementing a low cost advertising/promotion campaign which could
involve distributing flyers and also word of mouth that has always proven to be the greatest
advertising program a company can instill. There will also be banners, panaflex advertisements
and tarpaulins installed in a number of strategic parts of the Municipality. There will be several
sales strategies which can be put into by giving coupons to regular clients, the shop will also give
free drinks to clients who will purchase 30 meals within a month. To further boost presence
online, a social media page in Facebook or Instagram can be setup to highlight the same
advertisements. Promotional activities that highlight shares and likes of Rapsa Tea-Haw’s
products will also be conducted. Moreover, visibility of products and services around the
municipality can be boosted by providing the price list in each building or office. This can lead
ALDERSGATE COLLEGE
potential customers to try out the products and remind current customers to make daily
purchases.
ANNUAL SALES PLAN AND COST PLAN
Sales Plan Demand Gap % of Market Share Market Share

2021 547,944
2022 533,726
2023 519,101
2024 502,829
2025 485,120
2021
Pork: In Unit Price In Pesos
Originally Classic Pork per P29.00
Stick
Originally Classic Pork Ala P76.00
Carte
Subtotal 100.00%
In Unit Price In Pesos
Buttered Pork per Stick P33.00
Buttered Pork Ala Carte P83.00
ALDERSGATE COLLEGE
Subtotal 100.00%
In Unit In Pesos
Kimchi Pork per Stick P32.00
Kimchi Pork Ala Carte P81.00
Subtotal 100.00%
In Unit In Pesos
Teriyaki Pork per Stick P30.00
Teriyaki Pork Ala Carte P77.00
Subtotal 100.00%
Chicken: In Unit Price In Pesos
Originally Classic Chicken per P
Stick
Originally Classic Chicken Ala
Carte
Subtotal 100.00%
In Unit In Pesos
Buttered Chicken per Stick
Buttered Chicken Ala Carte
Subtotal 100.00%
In Unit In Pesos
Kimchi Chicken per Stick
Kimchi Chicken Ala Carte
Subtotal 100.00%
In Unit In Pesos
Teriyaki Chicken per Stick
Teriyaki Chicken Ala Carte
Subtotal 100.00%
Beef: In Unit In Pesos
Kimchi Beef per Stick
Kimchi Beef Ala Carte
Subtotal 100.00%
In Unit In Pesos
Teriyaki Beef per Stick
Teriyaki Beef Ala Carte
Subtotal 100.00%
2022
Pork: In Unit Price In Pesos
Originally Classic Pork per Stick P29.00
Originally Classic Pork Ala Carte P76.00
ALDERSGATE COLLEGE
Subtotal 100.00%
Buttered Pork per Stick P29.00
Buttered Pork Ala Carte P76.00
Subtotal 100.00%
Kimchi Pork per Stick P29.00
Kimchi Pork Ala Carte P76.00
Subtotal 100.00%
Teriyaki Pork per Stick P29.00
Teriyaki Pork Ala Carte P76.00
Subtotal 100.00%
2023
Subtotal 100.00%
2024
Subtotal 100.00%
2025
Subtotal 100.00%
Sales Forecast
ALDERSGATE COLLEGE
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ALDERSGATE COLLEGE

School of Business and Accountancy

existing points they have.

baking and braising.

Company Logo and Description

Type of Business Organization

Rapsa Tea-Haw Republic is a General Partnership consisting of three partners and a

will be the source of capital, contributing a total amount of P500,000.

Demand is an economic principle that describes a consumer’s desire and willingness to

buy a particular commodity at a given point of time.

Table 18. Historical Population of Barangay Roxas and Barangay Quirino

YEAR Barangay Roxas Barangay Quirino

2015 7,954 6,220

2016 8,034 6,282

2017 8,114 6,344

2018 8,194 6,406

2019 8,274 6,468

Table 20. Historical Population of Barangay Roxas and Barangay Quirino

YEAR Barangay Roxas Barangay Quirino Total Population

2020 8,354 6,530 14,884

2021 8,434 6,592 15,026

2022 8,514 6,654 15,168

2023 8,594 6,716 15,310

2024 8,674 6,778 15,452

2025 8754 6,840 15,594

*Projected Population = Previous Population x (100% + Growth Rate in Population)

*Brgy. Roxas growth rate in 2015 is 0.23% divided 5 years is 0.046%

*Brgy. Quirino growth rate in 2015 is 0.04% divided 5 years is 0.008%

Table 21: Daily Forecasted Demand of Customers

Daily Operation No. of Customers

The table above shows the forecasted daily customers.

PEAK DAYS LEAN DAYS

Table 20. Projected Demand

2023 15,310 13,779 11,299 447,440 135,588 347,105 31185 961,318

cost and when supplies decreases.

Table 21: Current Year Supply of the Competitors

Mang Inasal 170,000

*based on the information given by the representative of each store

Industry Growth: 5.7%

Table 22: Projected Supply of the Competitors

Competitors 2021 2022 2023 2024 2025

Table 22: Market Share of Competitors

Market Share of Competitors 2021 2022 2023 2024 2025

Mang Inasal 0.1662 0.1751 0.1846 0.1943 0.2049

DEMAND – SUPPLY ANALYSIS

2021 943,452 395,508 547,944 58.08% 41.92%

2022 952,096 418,370 533,726 56.02% 43.94%

2023 961,318 442,217 519,101 53.99% 46.01%

2024 970,252 467,423 502,829 51.82% 48.17%

2025 979,186 494,066 485,120 49.54% 50.46%

*Demand Gap= Total Supply- Total Demand

Table 24. Total Market Share of Rapsa Tea-Haw Republic

Year Demand Gap Market Share Annual Market Daily Market

2021 547,944 8.34% 45,699 159

2022 533,726 8.79% 46,915 163

2023 519,101 9.27% 48,121 167

2024 502,829 9.75% 49,026 170

2025 485,120 10.29% 49,919 173

Available Grilled Meat, the shop will offer to choose from:

Available Beverages, the shop will offer to choose from:

 Juices (Green Apple/ Lemon/ Cucumber and Pineapple)

Price for Solo Products:

Table 25: Pricing for Originally Classic Pork