Top 100 City Destinations: Index 2021

Top 100 City Destinations
Index 2021
RABIA YASMEEN
VITALIJ VLADYKIN
NADEJDA POPOVA
Not to be distributed without permission.
The data included in this document is accurate according

to Passport, Euromonitor International’s market research
database, at time of publication: December 2021
Top 100 City Destinations
Index 2021
Rabia Yasmeen
Vitalij Vladykin
Nadejda Popova
CONNECT WITH US
© 2021 Euromonitor International

Contents
1 Introduction
3 Global Performance
6 Pillar Performance
8 Economic and Business Performance
9 Tourism Performance
10 Tourism Policy and Attractiveness
11 Tourism Infrastructure
12 Health and Safety
13 Sustainability
14 Performance by Region
20 Conclusion
21 Appendix A: Top 100 City Destinations Ranked by Performance Pillar
24 Appendix B: Methodology and Definitions
31 About the Authors
33 How Can Euromonitor International Help?
© Euromonitor International
Introduction
The role of cities continues to evolve, alongside their increasing importance for national economies.
Driven by demographic and consumer shifts such as migration and urbanisation, cities have become
centres of consumption and investment. However, lack of extensive city-level data is a major obstacle for
policy makers and market operators globally to analyse the gaps and track progress of cities. Measuring
city tourism performance is increasingly paramount for stakeholders in the sector with the changing
nature of city tourism, effects of global crises such as Coronavirus (covid-19) pandemic and shifting
investment priorities.
Addressing this gap, Euromonitor International has developed a proprietary Top 100 City Destinations
Index*, which delivers a comprehensive and multi-layered analysis of key and emerging city hubs. The
index aims to help businesses, tourism organisations and destinations identify cities that are showing
strong tourism growth potential as well as uncovering areas of attention for tourism strategy developers.
The index highlights attributes that can help attract international investment, showcasing business
readiness, resilience in times of adversity and opportunities for sustainable strategies.
The new index compares 54 different metrics across six key pillars for 100 city destinations, to create an
overall city attractiveness score. We look at Economic and Business Performance, Tourism Performance,
Tourism Infrastructure, Tourism Policy and Attractiveness, Health and Safety, and Sustainability. Metrics
are all weighted according to Euromonitor International’s extensive research and global expertise.
The Euromonitor International Top 100 City Destinations Index 2021 Framework
Source: Euromonitor International
*Euromonitor International’s Top 100 City Destinations Index builds on and replaces our Top 100 Cities Destinations report,
which ranked leading travel city destinations based on the number of international arrivals and was published annually until 2020.
2 Introduction
Introduction to the Pillars:
ECONOMIC AND BUSINESS PERFORMANCE

Economic and Business Performance measures city performance and development across key
macroeconomic and demographic parameters. The pillar aims to capture the impact of economic
development on tourism performance and the economic ability of cities to support tourism
growth. The demographic factors are also accounted for under the pillar given that trends such as
migration levels and labour market indicators also impact broader economic growth and labour
force participation in the tourism sector.
TOURISM PERFORMANCE
Tourism Performance aims to encompass the overall tourism demand in the city by international
and domestic tourists from the country as well as value generated by these visitors. While,
traditionally, many leading cities have remained focused on boosting international travel, the
pandemic has highlighted the need to focus on and develop the domestic travel sector.
TOURISM POLICY AND ATTRACTIVENESS

The role of favourable tourism policy is critical to the development and enhancement of the travel
sector for cities. The importance of this is reflected by the emergence of city tourism boards in
the last two decades. The pillar explores regulatory aspects such as ease of travel, price stability
of a destination and social media presence as these contribute to the attractiveness of a city
destination given changing consumer lifestyles.
TOURISM INFRASTRUCTURE
Tourism Infrastructure measures the presence of physical infrastructure and attractions needed to
support visitor growth in a city. Transportation, lodging, avenues of entertainment such as cultural
sites and educational facilities have been key decision factors for city visitors. Thus, diversifying
traveller experiences through public-private partnerships is becoming prominent in tourism
strategies.
HEALTH AND SAFETY

The importance of health and safety for cities has been further underscored by the covid-19
pandemic where not only are political stability and social safety relevant but so is safety against
diseases and epidemics. These factors define many of the tourism policy directives including visa
policies and traveller immunisation with many of the protocols expected to be integrated more
explicitly post-pandemic.
SUSTAINABILITY
With the increased impact of climate change and wider ramifications on the environment and
society, not only are governments putting sustainability on their policy agendas but private sector
players in the tourism industry are also investing in sustainable business practices. The pillar looks
at city performance on aspects such as pollution and levels of overtourism as these reshape tourist
preference for destinations.
Global Performance
2021 marked a period of positive development for the travel and tourism sector as countries increased
vaccination efforts. Air routes opened and travel restrictions were lifted, leading to green shoots of recovery
for many cities across the globe.
Euromonitor International’s Top 100 City Destinations Index shows that European cities lead the recovery,
with 39 cities making it into the top 100 ranking globally. Emerging markets have also made progress as
leading city destinations. 45 cities in the index represent the emerging markets and nine emerging market
cities feature in the top 50.
A comparison of the 2021 results versus 2020 offers valuable insight. In 2020, 67% of cities in the index
represented emerging markets. The greater prominence of emerging markets during 2020 reflects the
importance of the sustainable travel sector, which many of these markets naturally enjoy. With strong
domestic travel markets, these cities emerged as less vulnerable to the crisis in the global tourism sector.
Lower international connectivity and thus lesser virus exposure acted to the advantage of these destinations.
During 2021, 52 cities improved their ranks in the index. Cities from Europe and the Americas showed the
most progress with 67% and 65%, respectively, of their cities showing a positive movement in their ranking.
Cities from Asia and Australasia showed weaker improvement with only 21% of cities improving their
ranking.
As the world emerges from the pandemic, the travel and tourism sector reflects on the importance of
broader environmental, social and economic sustainability goals, while governments find their role ever
important in uplifting the sector.
4 Global Performance
Top 100 Cities across Regions 2021
Top 10 City Destinations 2021
8 3
London Amsterdam
6
1 Berlin
Paris
9
Munich
4
Madrid
7
New York
City
5 2
Rome Dubai
10
Barcelona
Rank Movement
UP
STAY
DOWN
Eight of the top 10 cities in the Top 100 City Destinations Index are European. Surprisingly, Asia lacks any
representation. Tokyo is the highest-ranking Asian city, ranked 15th.
Global Performance 5
Paris is the top-ranked city in the index overall. It has the highest ranking in terms of Tourism
Performance and second highest ranking in terms of Tourism Policy and Infrastructure globally.
Performance was boosted by American and Asian tourists returning to Paris. However, the city still
awaits the comeback of British tourists, one of its main source markets. The city is in the bottom
quadrant in terms of Health and Safety, despite increased efforts to boost vaccination rates in a
vaccine-hesitant population.
Dubai is ranked second in the index, having held the leading place globally during 2020. The city has
been open to international tourists since July 2020 and government efforts to mobilise and support
the travel and tourism sector have been pivotal. Dubai is the only city from an emerging country to
feature in the top 10. Dubai ranks highest in terms of Health and Safety among the top 10 cities in the
index. The vaccination process is easy, vaccination rates are high and stringent safety measures are in
place for all public places and tourist spots. As a result, there is increasing visitor confidence among
international and local tourists to the city.
German cities made positive strides among the top 10 cities globally in 2021. Berlin increased its
ranking by two places during the year, reaching sixth place, and Munich improved by nine places
to enter the top 10 ranking. While performance of these cities is relatively stable across all pillars,
improvements in rankings were due to strong Tourism Performance and Tourism Policy and
Attractiveness metrics.
Spanish cities also feature prominently among the top 10 cities. Barcelona increased in ranking by six
places to 10th place and Madrid is ranked fourth. Madrid ranks highest in terms of Sustainability and
third in terms of Tourism Policy and Attractiveness.
Top 10 City Destinations Index 2021
Pillar Performance
A closer look at the relationship between the pillars and the performance of cities in the index
shows that Health and Safety was the leading factor impacting the rankings 2020. This was followed
by Tourism Policy and Attractiveness, reflecting the widespread travel restrictions across the globe.
During 2021, there were positive changes to Economic and Business Performance and Tourism
Policy and Attractiveness as the health and safety situation improved.
Sustainability emerged as a winner in 2021. It is more closely related to overall city performance in
the index than in 2020, as cities significantly expand their efforts to boost sustainability initiatives.
With the halt of travel, and industrial inactivity, cities saw air pollutants and tourist densities fall.
These changes have enabled cities to reflect on the importance of responsible tourism to manage
challenges such as overtourism.
Overtourism remains a key area for cities to work on as they aim to bring tourists back yet still
manage virus transmission. Evolving consumer preferences for less densely populated areas and
suburban locations are also set to drive wider shifts in the tourism performance of cities and their
economic and business progress.
Pillar Performance 7
Correlation of Top City Index Rank with Pillar Performance 2019–2021
Progress by Pillar 2020–2021
Economic and Business Performance

As countries strive to bring economic momentum into their cities, business factors are
immensely challenged. Only one third of the top 100 cities saw an improvement in the
Economic and Business Performance pillar in 2021; negative drivers were the economic
slowdown, higher unemployment levels and demographic shifts driven by reverse
migration.
Asia is recovering ahead of other regions globally, with four cities in the top 10 for Economic and
Business Performance. Singapore, Taipei and Hong Kong are the global leaders and Macau made the
biggest stride in 2021, increasing its rank by 18 places. Macau made a noticeable improvement in GDP
growth on account of increased exports of gaming services and reduced unemployment rates. Both led
to improved GDP per capita and disposable income per capita. These factors also boosted consumer
expenditure during 2021, strongly supporting the local tourism sector.
Dubai is the only emerging market city in the top 10 for Economic and Business Performance. It is
second in terms of labour and employment levels and fourth in terms of favourable demographic
factors. Government support provided to the private sector has been pivotal in protecting against
economic shocks. Its well-managed covid-19 crisis allowed for a much faster reopening of consumer
services, such as retail and foodservice, and the organisation of physical events. In addition, Dubai
has one of the highest levels of disposable income globally, offering great potential for the city to
see improved expenditure on leisure, recreation and hotels.
Top 10 Cities for Economic and Business Performance

Rank Rank Change
2021 2020–2021
Singapore 1 0 minus
Taipei 2 0 minus
Hong Kong 3 0 minus
San Francisco 4 0 minus
Los Angeles 5 1
Amsterdam 6 -1 
Macau 7 18 
Dubai 8 -1 
Miami 9 -1 
London 10 -1 
© Euromonitor International  Improvement minus

minus No Change  Worsened
Tourism Performance
Global tourism improved by 51% in terms of international arrivals and 30% in terms of
domestic tourism trips in 2021. Of the 56 cities improving their Tourism Performance
ranking during 2021, 38 cities also advanced their overall index position during the year.
There has been a major shift in tourism policy as a result of the pandemic, with governments increasingly
supporting domestic tourism. This will remain vital, particularly given its role for sustained tourism
performance. Cities with less well-developed domestic tourism face a dilemma and are looking for avenues
to boost local tourism spend or facilitate earlier reopening of borders. There is heavy investment in health
and safety measures.
Paris leads the Tourism Performance ranking, owing to a strong domestic travel performance during 2021.
Dubai is the leading city in terms of international tourist arrivals but it is second in the overall pillar due
to a smaller domestic travel market. All four American cities in the top 10 are in the US, with Orlando, Las
Vegas, and New York improving their ranking.
Asia and the Americas are the biggest regions, thanks partly to the size of their domestic tourism. Over 79%
of global domestic tourism trips are made in these regions.
Major Chinese cities also feature among the top 10. Shanghai made the biggest improvement in its ranking
because international arrivals grew by over 200% and domestic trips rose by 46%. The Shanghai Tourism
Festival played a significant role in boosting citywide tourism revenues during 2021. 16.2 million visits were
made to the festival, according to the Shanghai Administration of Culture and Tourism.
Top 10 Cities for Tourism Performance

International Arrivals (millions) Domestic Trips (millions)
Rank Rank Change
2020 2021 (F) 2020 2021 (F)
2021 2020–2021
Paris 1 1 3.8 5.5 9.8 14.4
Orlando, FL 2 8 1.7 3.1 16.8 32.0
New York 3 6 2.4 4.6 29.7 39.4
Shenzhen 4 -1  1.1 3.3 36.0 50.0
Shanghai 5 9 2.3 6.1 106.2 155.2
Las Vegas, NV 6 9 1.5 3.0 10.5 16.7
Berlin 7 4 1.7 2.3 5.7 6.8
Dubai 8 -1  5.5 6.9 0.8 1.0
Guangzhou 9 -1  2.1 4.7 39.7 55.0
Miami 10 2 1.8 3.1 4.3 7.0
Note: F=Forecast
Tourism Policy and Attractiveness

Government priorities for the travel and tourism industry are at a crossroads as a
result of the pandemic. Pre-pandemic, many countries increased investment activity
in tourism reforms and attractions, with initiatives and policies around digitising visa
access, increasing visa-free entry coverage and enhancing the price competitiveness
of destinations. However, border closures and safety concerns led countries to re-evaluate their travel
partnerships and alliances in favour of health and safety.
Travel policy will be pivotal in uplifting economic growth because the travel and tourism sector is critical
to the economic rebound of many city economies. National and city-level tourism campaigns have begun
to emerge, tailored for international and domestic tourists. Many cities are taking this as an opportunity
to reposition their destinations in line with changing traveller preferences and emerging travel trends.
Europe leads in terms of Tourism Policy and Attractiveness, with nine of the top 10 cities in the top 10
ranking. While the impact of Brexit on tourism policies in Europe is yet to be seen, the pandemic has been
a major disruptor of tourism flows across the region. The EU covid digital certificate is facilitating travel
within the EU. Spanish cities are faring well against other cities, with Barcelona increasing by 17 places
and Madrid increasing by nine places during 2021.
Conversely, London fell in the ranking by three places during 2021 given continued travel restrictions
to the city. Paris and Dublin opened their borders for travellers from the US in mid-2021, resulting in
a significantly improved Tourism Policy and Attractiveness performance.
Top 10 Cities for Tourism Policy and Attractiveness

Rank Rank Change
2021 2020–2021
Dublin 1 0 minus
Paris 2 7
Madrid 3 9
Dubai 4 -2 
Barcelona 5 17 
Berlin 6 15 
London 7 -3 
Rome 8 3
Zurich 9 8
Amsterdam 10 5

Tourism Infrastructure
Improving tourism infrastructure remains key for destination competitiveness,
enhancing tourism offerings and bringing new tourist experiences for visitors. The
top 10 cities for Tourism Infrastructure are prominently based in Asia and Europe.
London leads globally in terms of Tourism Infrastructure. It has a strong standing across culture and
recreation, as well as educational offerings. The city has six commercial airports and led globally on the
Transportation sub-pillar too in 2019, welcoming over 180 million passengers. Amid the pandemic and
the cautious release of restrictions, the city’s Transportation ranking dropped to eighth, but this did not
impact its leading ranking overall in Tourism Infrastructure during 2021.
While the numbers of airport passengers for cities have not returned to pre-pandemic levels, there
have been improvements in the passenger levels a city caters to and this impacts positively on Tourism
Infrastructure rankings. For example, Zurich is the second most improved city for Tourism Infrastructure,
with improvement in terms of transportation and opening of shopping and dining avenues.
Istanbul is 10th in this ranking, due to its strong lodging infrastructure and transportation. The city has
invested heavily in developing the new Istanbul airport, which began operation in 2018. With a capacity
of 90 million passengers, the airport is one of the biggest globally with potential to become a regional hub.
By 2028, the airport aims to have a total passenger capacity of over 200 million.
Although passenger movements during 2021 Top 10 Cities for Tourism Infrastructure
remained weak, improved airport infrastructure Rank Rank Change
2021 2020–2021
and capacity is enabling cities to implement
enhanced digital services to facilitate the London 1 0 minus
passenger journey, such as contactless protocols. Tokyo 2 1

As economies reopen, cities with larger airport Moscow 3 -1 
capacities may be preferred by tourists flying Rome 4 1
across regions. Beijing 5 -1 
Shanghai 6 0 minus
Paris 7 2
Madrid 8 -1 
Seoul 9 -1 
Istanbul 10 0 minus
Health and Safety

Health and Safety is the most improved pillar within the index. 60% of cities improved on
Health and Safety as they expanded hygiene protocols and social protection levels. European
cities made the most progress: here 33 of the 39 destinations made improvements.
Singapore leads in Health and Safety globally, due to high levels of vaccinations. Singapore adopted a
‘Living with Covid’ approach, unlike other Asian economies which opted for ‘Zero Covid’ strategies. While
Singapore continues to see a noticeable number of cases, numbers of deaths have significantly reduced.
Prominent cities from the Gulf region have significantly improved their Health and Safety performance.
Doha has improved by 30 places. Sharjah, Dubai and Abu Dhabi in the United Arab Emirates stand at the top
of the rankings: over 86% of the United Arab Emirates population are fully vaccinated and over 96% partly
vaccinated. Abu Dhabi also implemented strict border control measures with neighbouring cities. Domestic
visitors to Abu Dhabi were required to show proof of vaccination or negative pcr test results to enter the
Emirate; these restrictions were only lifted in September 2021.
Vienna features in the top 10 cities for Health and Safety, rising by 38 places, due to Austria’s stringent
safety and hygiene measures. Zurich rose to 19th position globally, having dropped from its first place in
2020. Given Zurich’s long-standing image as the safest place to visit, embracing greater levels of vaccination
appears to be key for the city to regain its leading ranking. Because Swiss citizens are entitled to unlimited
antigen tests and five self-tests per month, there is vaccine hesitancy. The Swiss government aims to remove
its free testing facility to boost vaccination rates in the country.
Top 10 Cities for Health and Safety

Rank Rank Change
2021 2020–2021
Singapore 1 7
Sharjah 2 15 
Doha 3 30 
Dubai 4 19 
Abu Dhabi 5 20 
Vancouver 6 14 
Copenhagen 7 15 
Rhodes 8 16 
Heraklion 9 18 
Vienna 10 38 

Sustainability
Travel practices and policies supporting sustainability were important in the travel
industry globally even before the pandemic. However, there is a greater sense of urgency
now. There is an increased awareness of the impact of travel on environmental, social,
and economic sustainability among travellers, businesses and governments. There is
more motivation to structure policies driving sustainable travel and to create new consumer choices.
European cities have a strong presence in the top 10 Sustainability rankings. Supported by the European
Green Deal, the region aims to be carbon neutral by 2050. Governments in the region are incentivising
cities to invest in digital green transformation, emission reduction and co₂ removal.
Sweden is leading the way in terms of sustainability, successfully implementing the European Green
Deal. The city is proactively driving climate action, conserving biodiversity and adopting sustainable
tourism strategies. Stockholm is second in the Sustainability ranking, behind Madrid. Madrid outperforms
Stockholm on metrics related to overtourism, such as population to tourist ratio, in addition to having
more unesco heritage sites.
Cities from Germany and Sweden aim to be carbon neutral by 2045 and Finland by 2035; therefore,
European cities are expected to stay ahead of their global peers in the Sustainability pillar. Most cities also
have greater opportunities to further improve their ranking by focusing on overtourism and the protection
of heritage sites.
Outside of Europe, Toronto performs well with Top 10 Cities for Sustainability
regard to decreasing levels of hazardous air Rank Rank Change
2021 2020–2021
pollutants and lowering its carbon footprint. The
Middle East and Africa lags behind, with no city Madrid 1 0 minus
making the top 100 sustainable cities list. Stockholm 2 1
Dublin 3 1
Countries in the Middle East are shifting their Brussels 4 7
focus to sustainability. Saudi Arabia is a signatory Berlin 5 2
to the Paris Climate Agreement and announced its
Frankfurt am Main 6 2
first NDCs (nationally determined contributions)
Tallinn 7 -1 
in 2021. More cities from the region are expected
Vienna 8 1
to integrate sustainability-driven policies to impact
climate change, as part of the Middle East Green Prague 9 1
Initiative Summit. Riyadh played a pivotal role in Melbourne 10 -8 

bringing countries from the wider region together. Source: Euromonitor International
Performance by Region
Americas
Americas Top 10 City Destinations
Rank
City Country Index Rank Movement Best Performing Pillar
2019 2020 2021 2020–2021 2021
1 New York USA 9 7 7 0 minus Tourism Performance
2 Los Angeles USA 17 20 14 6 Economic & Business Performance
3 Orlando, FL USA 28 25 22 3 Tourism Performance
4 Las Vegas, NV USA 27 37 28 9 Tourism Performance
5 Miami USA 38 32 30 2 Economic & Business Performance
6 San Francisco USA 39 44 37 7 Economic & Business Performance
7 Toronto Canada 37 46 43 3 Sustainability
8 Honolulu, HI USA 57 65 50 15  Economic & Business Performance
9 Vancouver Canada 48 66 58 8 Health & Safety
10 Mexico City Mexico 73 50 64 -14  Tourism Infrastructure
17 cities represent the Americas in the Top 100 City Destinations Index 2021, which is behind Europe and
Asia. More than half of the region’s leading cities are from North America and seven of the top 10 cities
are US-based.
Performance of the US cities is being driven by their progress across the Tourism Performance and
Economic and Business Performance pillars. Honolulu showed most improvement in the ranking because
of a strong comeback for both international and domestic tourism. International arrivals grew by 124%
during 2021. The government loosened travel restrictions for both foreign and domestic travellers once
vaccination rates in Hawaii reached over 60%. Las Vegas was the most impacted US city during 2020
because it is highly dependent on the tourism sector. However, the city rose by nine places during 2021
as the gambling sector rebounded. Because the conventions and meetings marketplace has not yet
recovered, the city is exploring new market niches to help diversify its tourist appeal. Domestic tourism
is driving New York’s growth. However, it is looking to regain momentum in international tourism with
a USD30 million promotion campaign, “It’s Time for New York City”, across eight countries.

Performance by Region 15
New York
Most Latin American cities in the Top 100 City Destinations Index 2021 saw positive movements during
2020, notably Mexico City, Rio de Janeiro and Cancún. While Mexico City saw recovery in the number
of international arrivals (26%) and domestic trips (40%) in 2021, a third wave of covid-19 infections in
June 2021 impacted its rankings. Mexico City’s ranking fell by 14 places to 64th globally, with decline in
performance of Tourism Policy and Attractiveness and Health and Safety metrics.
Asia
Asia and Australasia Top 10 City Destinations
Rank
2019 2020 2021 2020–2021 2021
1 Tokyo Japan 10 9 15 -6  Tourism Infrastructure
2 Sydney Australia 14 12 23 -11  Sustainability
3 Singapore Singapore 7 6 24 -18  Economic & Business Performance,
Health & Safety
4 Shanghai China 45 34 31 3 Tourism Performance
5 Beijing China 47 45 32 13  Tourism Infrastructure
6 Osaka Japan 20 21 33 -12  Tourism Infrastructure
7 Kyoto Japan 18 31 34 -3  Tourism Infrastructure
8 Seoul South Korea 23 23 35 -12  Tourism Infrastructure
9 Melbourne Australia 21 28 36 -8  Sustainability
10 Shenzhen China 54 38 38 0 minus Tourism Performance
Only six of the 28 Asian cities in the Top 100 City Destinations Index 2021 improved their ranking from
2020, and only four had positive growth.
Beijing
Shanghai, Beijing and Zhuhai improved their ranking, driven by the rebound of the Chinese domestic
travel market. Many fairs and seasonal festivals were organised by the Chinese government. Tourism
revenues reached over USD5.7 billion during the September 2021 holidays, according to the Ministry of
Culture and Tourism China, 78% over 2019 levels. The opening of Universal Beijing Resort and Shanghai
Disneyland were key highlights for these cities. As global destinations reopen, pent-up demand from
China is beginning to drive outbound travel, especially among younger Chinese travellers.
Japanese cities lost positions in the ranking despite the organisation of the Tokyo Olympics and
Paralympics in 2021. These events were held during declared covid-19 emergencies, impacting the
numbers of spectators able to attend. While Tokyo was able to improve its ranking in terms of Tourism
Performance and Tourism Infrastructure on the back of this event, the surge of the Delta variant and
Tokyo’s decline in the Sustainability ranking affected the city’s performance.
Bangkok and Phuket in Thailand saw negative shifts in their rankings too. Quarantine requirements
discouraged visitors and the Delta variant delayed their reopening in 2021. Chiang Mai was the only Thai
city increasing its ranking. The government’s strategy was to attract tourists to the Northern region and
keep cases lower in Bangkok. The Tourism Authority of Thailand is working towards gradual reopening of
nightlife in Chiang Mai to help bring international vaccinated tourists to the country, given its popularity
for beaches and nightlife. The “Charming Chiang Mai” campaign was launched to draw tourists from
low-risk countries to save the tourism season.
Europe
Europe Top 10 City Destinations
Rank
2019 2020 2021 2020–2021 2021
1 Paris France 1 2 1 1 Tourism Performance
2 Amsterdam Netherlands 2 3 3 0 minus Economic & Business Performance
3 Madrid Spain 3 5 4 1 Sustainability
4 Rome Italy 4 4 5 -1  Tourism Infrastructure
5 Berlin Germany 5 8 6 2 Sustainability
London United 11 10 8 2 Tourism Infrastructure
6
Kingdom
7 Munich Germany 13 18 9 9 Sustainability
8 Barcelona Spain 8 16 10 6 Tourism Policy and Attractiveness
9 Vienna Austria 12 17 11 6 Sustainability
10 Milan Italy 15 14 12 2 Tourism Infrastructure
Europe is the best performing region in the index. It has the highest number of cities featured and high
rankings across several pillars, notably Tourism Policy and Attractiveness, Tourism Infrastructure and
Sustainability.
Paris leads globally and regionally in terms of Tourism Performance and ranks highly in terms of Tourism
Policy and Attractiveness. The city opened its borders to international tourists in June 2021 and removed
the requirement for pcr tests for vaccinated tourists from Europe. Paris also benefited from the UK
remaining closed to visitors for longer.
Amsterdam leads in terms of Economic and Business Performance, taking sixth place globally. Positive
momentum is being driven by improved unemployment rates and disposable incomes as well as
population growth. Safety protocols are still in place for tourists returning to Amsterdam and the city
continues to improve its Health and Safety ranking.
Four out of five Italian cities in the index improved their ranking during the year on account of enhanced
Health and Safety and Tourism Policy and Attractiveness metrics. Vaccination levels improved by over
71% in Italy. Rome has not improved its ranking yet because of the stark impact of covid-19 on economic
and business indicators and tourism performance.
 Improvement minus
minus No Change  Worsened © Euromonitor International
Zurich
Island destinations gained popularity in 2021 given the lack of tourist crowds and lower virus risks. This
particularly benefited destinations such as Palma de Mallorca which improved by 19 places. The island
is popular as a preferred destination for sports tourism such as cycling, hiking, golf, sailing, and bird
watching. US airlines are scheduling direct flights to the island, as pent-up demand rises and border
restrictions for international travellers are lifted.
Middle East and Africa

Middle East & Africa Top 10 City Destinations
Rank
2019 2020 2021 2020–2021 2021
1 Dubai United Arab 6 1 2 -1  Tourism Policy and Attractiveness;
Emirates Health & Safety
2 Abu Dhabi United Arab 43 29 25 4 Health & Safety
Emirates
3 Doha Qatar 63 69 55 14  Health & Safety
4 Sharjah United Arab 76 56 62 -6  Health & Safety
Emirates
5 Tel Aviv Israel 61 81 70 11  Economic & Business Performance
6 Jerusalem Israel 72 96 81 15  Tourism Performance
7 Cairo Egypt 103 76 83 -7  Tourism Performance
8 Marrakech Morocco 90 85 84 1 Tourism Policy and Attractiveness
9 Riyadh Saudi Arabia 100 97 85 12  Health & Safety
10 Mecca Saudi Arabia 88 99 86 13  Tourism Performance; Health & Safety
Middle East and Africa has the lowest number of cities featuring in the Top 100 City Destination Index
2021. There are 16 destinations in the overall ranking and only Dubai and Abu Dhabi feature among the
top 25 globally. Most of the cities from the region rank below 75 in the index.

Dubai
Despite the region being polarised, there is significant potential, and success stories continue to emerge
from the Gulf region, notably Riyadh, Doha and Mecca. International openness and events such as the
Riyadh Season are key factors boosting Riyadh’s ranking. The city is ahead of its national counterparts due
to its Economic and Business Performance and Tourism Infrastructure. Medina ranked higher than other
Saudi cities in terms of Tourism Performance because of the return of domestic tourists to the Holy City.
However, Mecca made the biggest improvement in terms of Health and Safety with the establishment of
strong protocols and reduction in overtourism.
Outside of the Gulf region, Israeli cities also made improvements, performing well on Economic and
Business Performance metrics. Israel is one of the leading countries in terms of vaccination rates. By
containing covid-19, it helped religious, culinary, and sightseeing trips to recover much faster as part of
the city tourism offerings.
Egypt stands out in North Africa, with Cairo, Hurghada and Sharm el-Sheikh representing the country.
While Cairo performs better than other Egyptian cities in terms of Economic and Business Performance,
Sharm el-Sheikh leads in terms of Tourism Performance. The city is ranked 45th globally in terms of
Tourism Performance, though it lags on Sustainability and Health and Safety metrics.
Both Dubai and Abu Dhabi showed strong performance on Health and Safety and Tourism Infrastructure
pillars. Dubai successfully initiated the long-awaited Expo, opening doors to both international and
domestic visitors and boosting investment in Dubai and the wider region. Abu Dhabi remains the first
choice for many global events, especially sports. Its stadiums hosted the Indian Premier League as well
as the icc World Cup in 2021. Abu Dhabi has established a strong reputation for being the best ranking
destination for Health and Safety. The city will also host the 2021 fifa Club World Cup in early 2022 which
was earlier scheduled to take place in Japan.
Conclusion
The need for balanced tourism strategies is key for cities, as highlighted by the pandemic. Strategies must
focus on investment in tourism infrastructure and fostering tourism attractiveness, as well as putting
greater emphasis on having a sustainable tourism offering which elevates destinations in terms of their
health and safety and promotes domestic travel demand. While technology is expected to play a key role
in facilitating many of these efforts, engaging local communities and businesses will be vital as cities work
on easing the impact of the pandemic on local economies.
While most cities increase their focus on their strategies in the near-term future to capitalise on pent-up
demand, a continuous dialogue is set to stay active among industry players regarding sustainable tourism
and economic value generated by the sector.
The Top 100 City Destinations Index supports businesses operating within the whole travel and tourism
ecosystem, including multinational hotel groups, airlines, car rental companies, online travel agents,
destination management organisations (dmos) and tourism boards. It allows organisations to identify
key areas of opportunity and refine their business efforts in leading city destinations, build relevant travel
product offerings and set global sales targets. The index offers insights for any non-travel operators with
an interest in understanding city performances and dynamics within industries such as payments, fmcg
(fast-moving consumer goods), retailers, policymakers, and start-ups.
Appendix A: Top 100
City Destinations Ranked
by Performance Pillar
See a complete listing of the Top 100 City Destinations Index by pillar, as well as an explanation of the
methodology and definitions used in constructing the index.
Economic Tourism
TCI & Business Tourism Policy & Tourism
City Rank Performance Performance Attractiveness Infrastructure Health & Safety Sustainability
Paris 1 21 1 2 7 71 17
Dubai 2 8 8 4 20 4 77
Amsterdam 3 6 13 10 24 51 16
Madrid 4 33 27 3 8 58 1
Rome 5 41 11 8 4 45 36
Berlin 6 52 7 6 18 52 5
New York 7 13 3 31 11 99 15
London 8 10 44 7 1 73 44
Munich 9 15 19 12 42 37 11
Barcelona 10 30 20 5 21 61 33
Vienna 11 19 60 20 28 10 8
Milan 12 20 36 17 16 56 49
Prague 13 34 23 32 22 59 9
Los Angeles 14 5 12 47 14 106 38
Tokyo 15 14 28 61 2 53 54
Dublin 16 22 55 1 53 32 3
Lisbon 17 60 30 19 31 46 12
Frankfurt am Main 18 26 48 26 37 38 6
Zurich 19 18 40 9 69 16 13
Istanbul 20 35 39 25 10 69 62
Florence 21 38 14 24 47 54 42
Orlando, FL 22 23 2 36 43 101 35
Sydney 23 16 43 68 36 17 14
Singapore 24 1 29 50 46 1 93
Abu Dhabi 25 32 31 16 54 5 88
Athens 26 59 47 14 33 30 53
Venice 27 73 16 18 63 13 29
Las Vegas, NV 28 42 6 41 52 75 23
22 Appendix A: Top 100 City Destinations Ranked by Performance Pillar
Economic Tourism
Brussels 29 57 17 53 55 21 4
Miami 30 9 10 56 48 107 19
Shanghai 31 66 5 82 6 14 90
Beijing 32 64 21 86 5 22 72
Osaka 33 44 62 52 13 47 48
Kyoto 34 61 65 33 23 25 52
Seoul 35 25 57 75 9 12 92
Melbourne 36 43 46 74 39 18 10
San Francisco 37 4 42 59 27 111 47
Shenzhen 38 40 4 95 32 27 78
Guangzhou 39 48 9 94 25 28 76
Stockholm 40 28 59 28 68 60 2
Taipei 41 2 38 92 30 49 64
Nice 42 65 34 15 81 36 21
Toronto 43 29 69 76 35 19 18
Moscow 44 27 58 80 3 100 46
Bangkok 45 37 71 30 12 102 85
Edinburgh 46 39 87 11 57 64 27
Copenhagen 47 47 81 29 72 7 20
Rhodes 48 80 50 27 73 8 37
Hong Kong 49 3 101 23 49 41 94
Honolulu, HI 50 17 33 64 76 92 22
Palma de Mallorca 51 45 79 13 85 48 24
Antalya 52 78 32 42 59 67 59
Warsaw 53 50 92 62 41 33 32
Budapest 54 54 78 54 60 34 26
Doha 55 11 68 45 86 3 103
Fukuoka 56 56 90 69 34 44 45
Sapporo 57 68 74 78 45 35 28
Vancouver 58 31 84 85 62 6 40
Verona 59 62 63 35 91 20 51
Phuket 60 76 35 51 50 91 87
Heraklion 61 79 41 37 105 9 43
Sharjah 62 24 66 34 102 2 96
Saint Petersburg 63 49 96 87 15 88 25
Mexico City 64 69 70 67 17 110 66
Marne-La-Vallée 65 70 61 21 98 55 30
Appendix A: Top 100 City Destinations Ranked by Performance Pillar 23
Economic Tourism
Rio de Janeiro 66 84 97 40 29 82 60
Tallinn 67 55 94 38 89 50 7
Porto 68 91 64 48 71 43 50
Kraków 69 89 89 57 58 23 39
Tel Aviv 70 36 53 88 74 70 63
Cancún 71 95 25 63 70 90 75
Delhi 72 87 54 89 19 94 108
Macau 73 7 26 98 107 31 110
Kuala Lumpur 74 12 110 99 26 86 81
Pattaya-Chonburi 75 72 52 39 82 98 79
Thessaloniki 76 85 80 44 106 15 31
Busan 77 46 99 90 56 11 98
Zhuhai 78 77 15 97 103 29 71
Lima 79 86 83 43 67 103 55
Chiang Mai 80 99 56 55 66 93 80
Jerusalem 81 94 18 83 100 65 67
Kiev 82 63 105 66 65 97 34
Cairo 83 82 49 70 78 84 97
Marrakech 84 110 104 22 80 26 95
Riyadh 85 53 73 100 77 40 84
Mecca 86 58 24 102 110 24 105
Buenos Aires 87 83 103 79 51 72 56
Punta Cana 88 88 67 49 97 76 86
Medina 89 75 22 104 111 39 101
Ho Chi Minh City 90 74 91 103 44 66 109
Cape Town 91 105 88 77 61 104 41
Playa Del Carmen 92 96 72 65 88 89 61
Samui 93 100 75 58 84 85 82
Hanoi 94 93 102 96 38 63 104
Cusco 95 103 85 46 92 95 57
Johannesburg 96 90 51 91 93 79 70
Krabi 97 101 77 60 90 83 68
Hurghada 98 108 37 73 94 87 111
Muscat 99 81 76 93 96 62 73
Sharm El-Sheikh 100 109 45 71 95 105 100
Appendix B: Methodology
and Definitions
The Top 100 City Destinations Index framework is built around six key pillars important for the
successful performance of a travel destination: Economic and Business Performance, Tourism
Performance, Tourism Policy and Attractiveness, Tourism Infrastructure, Health and Safety, and
Sustainability. Each pillar consists of several indicators illustrating and evaluating city activities on
said parameters. To ensure reliability of the index, indicators were selected based on statistical
relevance and analytical reasoning. Additionally, indicators need to be easy to interpret,
cross-country comparable and reproducible.
After selecting key pillars and indicators, the relative importance of each pillar was explored in to
allocate correct weight of the contributing factors to the overall city performance. A wide range of
discussions were conducted with internal and external travel experts to outline important areas that
drive a successful travel and tourism sector and develop hospitality in a responsible way.
and Definitions 25
Pillars and Weightings

Pillar 1: Economic and Business Performance —Pillar Weight 15%
SUB-PILLAR INDICATOR
gdp 1. gdp per capita at ppp
INCOME 2. Disposable income per capita
3. Households (% of Total) with a Disposable Income Over US$35,000
(ppp)
CONSUMER EXPENDITURE 4. Consumer expenditure on hotels and catering
5. Consumer expenditure on transport
6. Consumer expenditure on leisure and recreation
DEMOGRAPHIC 7. Total population
8. Share of population 15–64 in total population
9. Percentage of households with access to Internet
10. Possession of mobile telephone
LABOUR 11. Employment in wholesale and retail trade; Repair of motor vehicles,
Personal and household goods; Hotels and restaurants; Transport,
Storage and communications
12. Unemployment rate
The Economic and Business Performance pillar receives 15% weight. The pillar incorporates various
macroeconomic and demographic indicators that allow understanding of how developed the city is and if
it has a solid economic base to support the evolution of tourism. With uncertainties on the rise, building
resilience is now high on the agenda of global city destinations. In order to stay ahead of future changes,
market players and organisations need to understand the factors shaping the new business landscape.
Digital landscape has become a key driver in the new business environment, enabling innovation and
productivity, connecting consumers and suppliers, and transferring information quickly. The rise of digital
platforms and digital wallets across the whole customer journey has connected businesses and consumers,
allowing global and regional city markets to become more integrated.
26 Appendix B: Methodology
and Definitions
Pillar 2: Tourism Performance — Pillar Weight 20%

INTERNATIONAL DEMAND 1. International arrivals by city
2. Inbound length of stay
3. Average daily spend by arrival
DOMESTIC DEMAND 4. Domestic trips per capita
5. Average spend per domestic trip
Tourism Performance is the second highest ranked pillar together with Tourism Policy and Attractiveness
with 20% weight each. This pillar allows sight of where the city currently stands in terms of number of
international and domestic visitors and highlights the value that they generate to the city’s economy. For
the last decade, Euromonitor International published a Top 100 City Destinations ranking that was based
on the number of international arrivals by city. This data point is an important indicator illustrating how
successful the tourism industry is. The importance of domestic tourism, following the impact of the global
pandemic, increased as a major substitute to heavily impacted international travel. It is seen as a major
factor for rebuilding tourism long-term. The Top 100 City Destinations Index includes domestic tourism
parameters which are tracked in terms of number of trips and value data.
Pillar 3: Tourism Infrastructure — Pillar Weight 25%

LODGING 1. Hotels
2. Other lodging
TRANSPORTATION 3. Number of airport passengers
4. Passenger cars in use
ENTERTAINMENT 5. Sports Clubs Index
6. Most visited top 100 museums
7. Number of Universities in the top 200
8. Top things to do
SHOPPING AND DINING 9. Places to shop
10. Number of shopping malls
11. Number of foodservice outlets
The highest weight of 25% was provided to the Tourism Infrastructure pillar, as infrastructure is key for
the development and attractiveness of a successful tourism destination that can help stimulate demand,
enhance visitor experience, support the tourism supply chain and the creation of jobs, and increase the
cumulative effect on local economies. Well-developed modern lodging and airport establishments can
help enhance the quality of offered tourist products tailored to consumers’ needs and preferences within
segments such as entertainment, shopping and dining experience, sport and cultural events.
and Definitions 27
Pillar 4: Tourism Policy and Attractiveness — Pillar Weight 20%

REGULATIONS 1. Visa requirements
2. Tax free shopping
SOCIAL MEDIA PRESENCE 3. Reviews of the top city attractions on social media platforms
4. City popularity on Google trends
Consumers are the most avid social media users, investing significant amounts of their time visiting and
engaging with other users and peers on social media sites as well as increasingly using those platforms for
exploring tourist destinations. As a result, cities are becoming increasingly active on various social and
digital platforms to boost their marketing reach, expand their customer base and raise their attractiveness.
In this pillar, destination popularity is measured in terms of reviews and number of online searches on
social media platforms.
Pillar 5: Health and Safety — Pillar Weight 10%

IMPACT OF covid-19 1. Total cases per capita in the country
2. Deaths per capita in the country
3. covid vaccination in the country
POLITICAL STABILITY 4. Political Stability and Absence of Violence Index
5. Corruption Perceptions Index
SAFETY 6. Road injury accidents
7. Global Terrorism Index
MOBILITY 8. Retail and recreation
9. Parks
10. Grocery & pharmacy
11. Transit stations
Covid-19 triggered critical shifts in the tourism industry, with greater focus on health and safety as
our societies emerge from the global pandemic. Consumers are increasingly looking for safe travel
experiences, especially regarding new health and safety protocols, as well as the importance of new norms,
such as social distancing, enhanced sanitation and health screening measures. As a result, covid-19-related
statistics in terms of vaccination level, mortality levels and total cases per capita are incorporated in
this pillar. Information on mobility is another indicator illustrating how local inhabitants react to the
current covid-19 situation in the city and to governmental regulations. The index also captures additional
safety factors that continue to be important to consumers and businesses for the safety appeal of city
destinations such as terrorism, corruption and political stability.
and Definitions
Pillar 6: Sustainability — Pillar Weight 10%

CLIMATE 1. Mean temperature growth
POLLUTION 2. PM2.5
OVERTOURISM 3. Population: tourism ratio
4. Population: tourism density
unesco HERITAGE 5. unesco heritage sites
COUNTRY SUSTAINABILITY 6. Sustainable Travel Index
The Sustainability pillar is evaluated with 10% weight. It has become apparent for city players and
businesses that resilience is directly connected with strong sustainability developments. Environmental,
social and governance (esg) issues such as pollution or overtourism represent systemic risks, which
can directly impact city reputation and tourism appeal. Consumers’ push for higher environmental and
social responsibility further enhances the sustainable practices of local destinations. Included in this
pillar is also the Sustainable Travel Index constructed by Euromonitor International which reviews the
performance of sustainability on a country level. The pillar is used as an add-on to the Top 100 City
Destinations Index with information on a city level for indicators such as climate, air pollution and
overtourism.
Data Sources
Data used in the Top 100 City Destinations Index are derived from Euromonitor International’s
syndicated research platform, Passport, and secondary research, using Euromonitor International’s
methodology. The data included in this report are accurate according to Euromonitor International’s
market research database, at time of publication in December 2021.
Glossary of Terms
ppp — purchasing power parity is a conversion factor, which makes international dollars and US$ equal.
ppps equalize the purchasing powers of different currencies by eliminating the differences in price
levels between countries.
Overtourism — overcrowding of tourist places by travellers, which can cause negative impacts for the
places visited.
Fine particulate matter (PM2.5) — air pollutant with diameters of 2.5 micrometers or smaller.
and Definitions 29
International arrivals by city includes visitors from abroad who arrive at the city under review as their
first point of entry, also including visitors to the city who arrived in the country via a different point
of entry, but then go on to visit the city in question during their trip.
Arrivals are defined as international tourists, i.e., any person visiting another country for at least 24
hours, for a period not exceeding 12 months, and staying in paid or unpaid, collective, or private
accommodation. Each arrival is counted separately and includes people travelling more than once
a year and people visiting several cities during one trip. Arrivals encompasses all purposes of visit,
such as business, leisure and visiting friends and relatives.
Arrivals excludes domestic visitors, same-day visitors, people in transit and cruise passengers as this can
distort arrivals figures at important border crossings and cruise destinations, respectively. It also
excludes those in paid employment abroad. Students that stay in a country for a period of more
than 12 months are excluded and are considered as temporary residents. Military personnel and
transportation crew are excluded, along with displaced people because of war or natural disasters.
The ranking focuses on city hubs and tends to exclude beach and ski resorts that may enjoy high
volumes of international visitors.
Timeframe
The ranking tables are based on 2020–2021 data. 2021 figures are estimated based on part-year data.
Euromonitor International publishes the Top 100 City Destinations Index on an annual basis.
and Definitions
Geographical Coverage
To compile the index we researched over 110 cities across 86 markets, with the top 100 featuring in the
final ranking.
REGION COUNTRY
Australasia Australia, New Zealand
Asia Pacific Cambodia, China, Fiji, Hong Kong, China, India, Indonesia, Japan, Kazakhstan, Laos,
Macau, China, Malaysia, Maldives, Myanmar, Philippines, Singapore, South Korea, Sri
Lanka, Taiwan, Thailand, Vietnam
Eastern Europe Bulgaria, Croatia, Czech Republic, Estonia, Georgia, Hungary, Latvia, Lithuania, Poland,
Romania, Russia, Slovakia, Slovenia, Ukraine
Western Europe Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy,
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Turkey, UK
Latin America Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador,
Guatemala, Jamaica, Mexico, Panama, Peru, Uruguay
North America Canada, US
Middle East and Egypt, Israel, Jordan, Kenya, Lebanon, Mauritius, Morocco, Mozambique, Nigeria, Oman,
Africa Qatar, Saudi Arabia, South Africa, Tanzania, Tunisia, United Arab Emirates
About the Authors
RABIA YASMEEN
Consultant — Project Lead
Euromonitor International
rabia.yasmeen@euromonitor.com
Connect on Linkedin
As part of her role as a Consultant, Rabia has led Euromonitor International’s Travel and Tourism
research globally and is involved in development of cross-industry regional and global insights-
based content. Rabia advises clients across travel and tourism, digital commerce, and payments
sectors. She is also an internal consultant, providing support on key client facing projects, such
as market analysis on IPOs. She has a keen interest in areas of public-private partnerships, and
financial and digital inclusion in emerging economies.
VITALIJ VLADYKIN
Senior Research Manager
vitalij.vladykin@euromonitor.com
Connect on Linkedin
Vitalij is a Senior Research Manager at Euromonitor International with a focus on Services and
Payments industries. Based in Vilnius, he has more than 15 years of experience in the industry.
Vitalij is responsible for managing a team of experienced analysts, who conducts research
programme for Services and Payments industries in Eastern Europe and Nordic countries. Vitalij
advises clients across a range of categories in retailing, foodservice, travel and payments on the
changing consumer preference in terms of digitalization and channels shifts.
32 About the Authors
NADEJDA POPOVA (PHD)

Senior Project Manager — Travel
nadejda.popova@euromonitor.com
Connect on Linkedin
Nadejda manages the Travel and Tourism research at Euromonitor International across 15 regional
offices, as well as produces and delivers strategic insights and reports on the global tourism
industry. Nadejda supports customised project development and drives relationships and dialogue
with key industry players and trade associations for research and commercial purposes.
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© 2021 Euromonitor International

8 Economic and Business Performance

10 Tourism Policy and Attractiveness

12 Health and Safety

21 Appendix A: Top 100 City Destinations Ranked by Performance Pillar

24 Appendix B: Methodology and Definitions

31 About the Authors

33 How Can Euromonitor International Help?

Source: Euromonitor International

Introduction to the Pillars:

ECONOMIC AND BUSINESS PERFORMANCE

TOURISM POLICY AND ATTRACTIVENESS

HEALTH AND SAFETY

Top 100 Cities across Regions 2021

Source: Euromonitor International

Top 10 City Destinations 2021

Source: Euromonitor International

Top 10 City Destinations Index 2021

Source: Euromonitor International

Correlation of Top City Index Rank with Pillar Performance 2019–2021

Source: Euromonitor International

Progress by Pillar 2020–2021

Source: Euromonitor International

Economic and Business Performance

Top 10 Cities for Economic and Business Performance

© Euromonitor International  Improvement minus

Top 10 Cities for Tourism Performance

Tourism Policy and Attractiveness

Top 10 Cities for Tourism Policy and Attractiveness

© Euromonitor International  Improvement minus

passenger journey, such as contactless protocols. Tokyo 2 1

Health and Safety

Top 10 Cities for Health and Safety

© Euromonitor International  Improvement minus

making the top 100 sustainable cities list. Stockholm 2 1

Initiative Summit. Riyadh played a pivotal role in Melbourne 10 -8 

© Euromonitor International  Improvement minus

Middle East and Africa

© Euromonitor International  Improvement minus

Source: Euromonitor International

Source: Euromonitor International

Source: Euromonitor International

Pillars and Weightings

Pillar 2: Tourism Performance — Pillar Weight 20%

Pillar 3: Tourism Infrastructure — Pillar Weight 25%

Pillar 4: Tourism Policy and Attractiveness — Pillar Weight 20%

Pillar 5: Health and Safety — Pillar Weight 10%

Pillar 6: Sustainability — Pillar Weight 10%

North America Canada, US

NADEJDA POPOVA (PHD)

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