MARKET DATABASE FOR

STARTUPS.
COMPLETE VISIBILITY FOR ALL PRIVATE
COMPANIES IN SEA & INDONESIA
WWW.STARTUPINDONESIA.CO
THE PROBLEMS WITH STARTUPS DATA
(TECH & NON TECH) IS LIMITED VISIBILITY
ON THE MARKET.

Startup’s data are usually While existing solutions have these

problems:
Unstructured
! Existing players are dependent on public data
Unreliable
and they don’t support investment decisions
Quickly out of date
! Limited human resources in VCs, PEs,
Expensive
consultants, banks, and non-bank financial
Hard to analyze
institutions
Difficult to monitor
! Hard to prioritize - financial providers receive
Biased
dozens to hundreds of proposals every single
day
MOST PLAYERS FOCUS ON FUNDED COMPANIES, BUT KEY TO
WINNING THE MARKET IS DISCOVERING GREAT COMPANIES
UNDER THE RADAR

A B C D Market Gap
Coverage Global Global Global SEA focused SEA & Indonesian
focused

Stage focus Multi stage Funded Funded Funded companies Early stage
companies companies above USD 3 Million discoverability

Main source of Publicly available Publicly available Publicly available Rely on First hand primary
data data - Web crawler data - Web crawler data - Web crawler government’s data data – directly
& press releases & press releases & press releases submitted

Support X X X X Missing gap

decision making
We unlock these opportunities by
offering a unique database platform
that scores a company’s
investability for equity financing
using machine learning
A MARKET DATABASE PLATFORM WITH
INTEGRATED DATA VALUE CHAIN
Our platform starts at Indonesia and looks to acquire data across SEA in year 2-3

DATA PLATFORM DEAL SOURCING DATA PLATFORM

OUTFLOW Deal sourcing for private Data hub for All Private
FOR INVESTORS & companies & tech Businesses in
GENERAL PUBLIC startups in Indonesia Indonesia & SEA
• Go-to-market strategy
• MVP live
SID INVESTABILITY
SID POINTS
POINTS
An index that scores
the investability of a
startup
STARTUP PLATFORM
• Key differentiator & unique
DATA INFLOW Online pitching events, selling proposition
strategy call, pitch deck
FOR STARTUPS feedback, community.
• Main source of primary data
• Already live
 KEY DIFFERENTIATION

Founder Background

Introducing
Business Model Industry Growth
SID Investability
Traction Market Size points.
SID point automatically scores the
likelihood for startups to receive
Existing Funding Investor’s signaling equity financing from VCs, PEs, or
other non-bank financial provider.
Our method is derived from the metrics
METRICS THAT WE TRACK
preferred by early stage VCs.
DATA INFLOW PRODUCT – PLATFORM FOR FOUNDERS

Instead of press releases &

crawling online media, we collect
first hand primary data - directly
submitted by founders.
pitch.startupindonesia.co

• PitchUp is part of our data acquisition strategy

• Online pitching events
• Connect with top investors & mentors
• Pitch deck feedback & strategy call
• Join our online community
DATA OUTFLOW PRODUCT – DATA PLATFORM

OUR DATA PLATFORM

UNLOCKS OPPORTUNITIES
FOR THE PRIVATE SECTOR
• Never miss out on the hottest deal
flow - discover great companies
under the radar
• Rank startups based on their SID
Points
• New deal flow coming in every week
• Generate investment memos
KEY STATISTICS INVESTORS IN OUR NETWORK

X% $Y
CONVERSION TO REVENUE GENERATED
2ND CALL WITH VC since September 2020

X% X%
MOM DATA VC REQUESTED
GROWTH 2ND MEETING

Z Z+
STARTUPS LISTED FOUNDERS LISTED

Z
MEETINGS
ACCOMODATED
50%+ Startups on More than half from 30+ Industries and
revenue stage outside of Jakarta Sectors
We pride ourselves in amassing a community more than half of our startups are from outside Startups in our platform have come from a
of high profile early stage startups in of the capital city – reaching founders of all diverse industries and sectors, allowing
Indonesia. shapes and sizes at a national scale. investors to connect with a very diverse pool
BUSINESS MODEL

More than 70% of our data are exclusive to us –

they can’t be found on other platforms
Data is at the center of our business model. Our SID Point
helps important stakeholders to make better decisions.

Data prospecting Membership fee USD Y

subscription
For access to our full
Revenue Generated
For startups Since September 2020
database

Our sales are generated from the

Innovation / digital
transformation
Helping corporations with
advisory & hackathon events
following:
SID Points
• PitchUp membership
Scoring • Paid webinar
For individual startups and • Sponsorship from VC
helping VC with data
management
BUSINESS MODEL

This is a proven model that works in multiple

market
Machine Learning & Data acquisition
Best in class data
+ Web crawler + focused + Destination Website

ABCD

SID POINTS PRIMARY DATA SOURCE

SUPPORTING DECISION MAKING GETTING DATA UNDER THE RADAR
OUR SECRET SAUCE OUR SECRET SAUCE
MARKET SIZE

X USD Y Million
Institutional investors 0.1% budget of corporate
focusing on Indonesia digital transformation in
Indonesia
USD X Million
VC, PE, Angel Fund,
Incubator/Accelerator, etc. Database platform market in
Indonesia

Z V
Top 1% of workforce in Digitized SME in
Indonesia Indonesia

Source: Dealroom, IDC, Telstra, BPS, Ministry of Cooperation & SME Indonesia
THE TEAM BEHIND STARTUPINDONESIA.CO

ADVISOR & ANGEL INVESTOR

Erwin Arifin Tony Phangjaya Michelle Margaretha Shinta Dhanuwardoyo

CEO CPO Product Marketing CEO & Founder Bubu.com
Previous experience as Tony was the Product Michelle works at Bubu and Shinta is a tech pioneer & angel
Innovation Manager of Manager of Synergo helps global tech giant investor in Indonesia. She started
digibank by DBS & Technologies – an HRMS Snapchat with their growth Nusantara Ventures - one of the
Investment Analyst at Angel- startup backed by East strategy and community first VCs in Indonesia & was the
eQ Investor’s Network. Ventures. Bachelor of activation in Indonesia. CEO of Plasa.com. She’s also the
Bachelor of Economics – Economics - Prasetiya Mulya BSc. – University of Head of Digital, E-Commerce and
Prasetiya Mulya Melbourne Startups for Chamber of
Commerce Indonesia (KADIN)
 WE’RE RAISING OUR
SEED ROUND

• Hire & build engineering team

USD Y • Boost data acquisition
For 12 months run rate • Build machine learning and web crawler
• Move data platform from MVP to first
iteration