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Keynote Upper-Int MC Test
Keynote Upper-Int MC Test
VOCABULARY
1 Read the text and choose the word (A–D) which best fits each gap. The first one is done
for you.
Finding a job
As a new graduate, you’ve achieved your (0) A qualifications and are full of enthusiasm about
starting work. You’re hoping to (1) ____ a great salary and work decent hours for a company which
has state-of-the-art technology and a fantastic location in the centre of town. You’re hoping for job
(2) ____ and are pretty confident that employment (3) ____ are good.
The reality for many new graduates is somewhat different. Many young people start out in jobs
unrelated to their degree for the sake of getting some professional (4) ____ . Some may have already
worked in part-time jobs while studying, either to save up or support themselves through university.
Such jobs include working as sales (5) ____ in clothing stores, or other customer (6) ____ jobs in fast-
food outlets or for tele-marketing companies to increase their range of workplace (7) ____ . While
these may not be your ideal job, having any kind of position will automatically make you more
marketable.
Many (8) ____ of employment have openings for young people with little or no experience, and this
can be invaluable for new graduates. Working as a carer, for example, may not be your personal
(9) ____ , but by demonstrating a desire to learn and showing (10) ____ to a job, no matter what level
it is, will prove to potential employers in fields that you really do want to work in that you’re perfect for
your dream job.
What is success?
For many people, being (0) successful means being rich, and not acquiring SUCCESS
a high salary and a wealth of material possessions can lead to feelings of
(11) __________ . In order to be happy, some people believe, you’ve got to have FAIL
financial (12) __________ . In other words, have money, and lots of it. However, SECURE
this theory doesn’t account either for those who report being rich but unhappy,
or for those who have little money but are content with their lives. In fact,
studies show that constantly striving for more results in people feeling stressed
and unfulfilled. So, if money isn’t the key to (13) __________ , what is? HAPPY
Ben Richards, who for 15 years worked as a web developer, found himself
feeling tired and grumpy at the end of each day, with little (14) __________ to play MOTIVATE
with his kids, preferring instead to sit on the sofa watching TV. ‘My job was
challenging,’ he says. ‘The hours were long, and the work could be repetitive
and dull.’ Despite his feelings, Ben was good at his job, and the company
asked him to take on a more (15) __________ role in management. ‘That’s when RESPONSE
I started thinking about a change of career,’ says Ben. ‘I didn’t have any
(16) __________ to become a manager.’ So, instead of accepting the position, Ben ASPIRE
started looking for a new way to make a living. ‘I’d always been (17) __________ PASSION
about helping others, and wondered whether I could combine this with my
love of writing and interest in health. I’d always fancied doing something a
bit more (18) __________ , so I resigned from my job and set up as a freelance CREATE
writer, producing articles about well-being online. I soon became (19) __________ COMMIT
to my new role, providing advice for readers and being (20) __________ in a INFLUENCE
different way. I don’t earn as much now but I’m nowhere near as stressed,’ he says.
‘I’m still helping others, and I have much more time to spend with my family.’
Ben’s story sums up what it really means to achieve success: doing a job
you love, helping people, and spending time with loved ones
READING
5 You are going to read an article about creating a logo. Ten sentences have been
removed from the article. Choose from the sentences A–L the one which fits each gap.
There is one extra sentence which you do not need to use. The first one is done for you.
What’s in a logo?
Logos are all around us and in many cases, instantly recognizable, representing the products we love,
from burgers to perfume to cars. (0) E However, the companies whose brands are promoted via
their logo, do think about them. A lot. (41) _____ Creating a symbol which people will recognize as
yours is incredibly important. One that looks cheap will suggest that the company’s products are too,
negatively affecting its reputation. (42) _____ It therefore makes sense for companies to spend time
(and money) on getting it right.
So, what makes a good logo and why do some logos stand out from the crowd? While a logo is not a
brand itself, it is an important part of it because it’s probably the first thing customers see. (43) _____
It should also encourage them to form an attachment with it, ensuring they become loyal.
This sounds like a lot for a logo to do, but it’s only part of the story. (44) _____ It should also be
instantly recognizable and clear, say experts, as it will appear on printed promotional materials,
business cards, emails, websites, uniforms and anywhere else a company might want to show it off.
Research indicates that colour has a significant influence on customers, particularly red. (45) _____ In
addition, it provokes feelings that make customers feel it is urgent that they buy the product.
(46) _____ Less common colours include yellow, orange, green and purple, which (in order) stand for
optimism and youthfulness, confidence and cheerfulness, health and wealth, and creativity. It is
important, therefore, to select a colour which sends the right message to customers.
Besides choosing the right colour, a good designer will work to understand what the company’s
strategy is. (47) _____ A strong visual design makes a statement. It gets into the minds of customers,
and encourages them to take action (i.e. buy a company’s products and services!). Designers also
recognize that it’s important to be distinct from the competition. (48) _____ Doing something else will
immediately draw attention to a brand. Another key element is simplicity. This doesn’t mean that the
logo can’t have some detail in it, but that only the minimum is required. (49) _____ And a design
A Commonly used in logos, it is often used by restaurants and food companies to stimulate
appetite (think of McDonalds).
B And they’re prepared to spend plenty on having them designed, too.
C It needs to create an emotional response in them, while communicating meaning.
D Once they’ve done this, they will then aim to create a logo which reflects it.
E Most of the time we don’t even think about them.
F It is, however, a good starting point to put effort into creating a logo that is memorable,
simple and striking.
G A single word or combination of words works just fine (think of the FedEx logo), without any
further elements that could confuse the design.
H One that is good quality and eye-catching will do the opposite.
I This is certainly a good example of how to get it wrong.
J In contrast, blue creates a sense of trust and calm and for this reason it is widely used for
business logos.
K Many companies in the same industry have similar kinds of logos.
L This means it won’t need to be re-designed in a few years at a large cost.
LISTENING
Track1_Keynote_UpperInt_Midcourse_test
6 Listen to an expert called Caroline Hearney talking about the best places in the world to
live. Complete the sentences with a word or short phrase. The first one is done for you.
SPEAKING
7 Work in pairs.
Step 1
Your local sports centre wants to offer some new activities for customers. Look at the
ideas and decide which two activities would attract the most customers to the sports
centre. Discuss your ideas together.
yoga and
relaxation
classes
personal training
sessions with a Which of these
fitness instructor activities would attract
the most customers to indoor
the sports centre? climbing
Step 2
Now discuss the following questions.
• Which of the activities would you prefer and why?
• Do you think it’s important for people to try activities they’ve never done before? Why?
• Why do you think some people enjoy doing extreme sports and other people avoid them?