TABLE OF CONTENTS

PAGES

Purpose of the plan 1

 Vision
 Mission
 Goals
 objectives
Content of the plan 2
 logo
 executive summary
 sample products
Business and products 4
 business description
 product description
Market and competition 6
 target market
 market segmentation
 market needs
 competition
Marketing strategy and implementation 8
 Market strategies
 Pricing strategies
Management and personnel 9
 Management team
 Personnel plan
 Organizational structure and responsibilities
Financial performance 10
 Start-up expenses
 Product, cost and prices
Five year plan 13
SWOT Analysis 14
Purpose of the plan 1

PIZZANDESAL Is aiming to provide a product and services that put a smile

to every customer, the purpose of this business plan is to guide the owners to
meet its goals and achieve the satisfying result of their hard works as one of the
competitive business that produces not only products but also services that melt
the heart of every individual.

VISION

PIZZANDESAL’s envisions to be one of best product that delight the

morning of every customer. To share not only happiness but also a product that
continually inspires every individual.

MISSION

Our mission is to provide a product and service that meets the customer
satisfaction by giving our best in every product that we had.

GOAL

Our goal is to gain more profit and expand our business to create more
opportunities not only for us but also for the others.

OBJECTIVES

 Achieve and maintain the customer satisfaction.

 To serve different flavor of pizzandesal that light up the mood of every
individual.
 Increase customer through our good services.
 To improve the skills and experience of the management.
Content of the plan 2

PIZZANDESAL LOGO

Executive Summary

Pizzandesal offer flavorful and affordable products that satisfy the craving
habit of every customer. Pizzandesal products are already proven to its
effectiveness to make profits as product that makes a new way to enjoy pizza and
a product that delivers joy and satisfaction to every customer.

Pizzandesal products come with different flavors namely the most loved
Hawaiian pizzandesal, the sweet and flavorful ham and sliced meat pizzandesal,
the overloaded doubled cheese pizzandesal, the creamy and satisfying chicken
Alfredo pizzandesal and lastly the new and sweet chocolate dessert pizzandesal

The business will operated as home based production that will supply
school canteens and will also offer bulk order for any occasions.

Pizzandesal goal is to gain more profit and expand our business in the
future to create more opportunities not only for the business but also for the
people around us.
Content of the plan 3

PIZZANDESAL’s PRODUCTS

Sources: www.entrepreneurph.com
www.egglesscooking.com
www.cookingflavour.com

Pizza pandesal comes with different flavors, a product of a true Filipino with
the touch of Italian cuisine that combined to make a food mash up that satisfies
the craving habit of many individual. A product that produce by hard work and
the determination to do the best that we can in order to create a a product that
set for the high standard customer that we have.
Business and Product 4

BUSINESS DESCRIPTION

Pizzandesal is a business that own by one person, it aims to create a good

supplier-buyer relationship that aiming to be successful in market that provide
pizza pandesal products that give pleasurable service together with its product.

It will be operated as home based production that will offer different flavor
of pizza pandesal namely the Hawaiian pizzandesal, ham and sliced meat
pizzandesal, the doubled cheese pizzandesal, chicken Alfredo pizzandesal and
lastly the chocolate dessert pizzandesal

Pizzandesal aims to offer its product at competitive price to meet the

demand of the middle-to higher-income local market area.

PRODUCT DESRIPTRION

Pizzandesal will offer unique and affordable pizza pandesal products that will
surely patronize by different people. In promoting PIZZANDESAL we will offer
different flavor of pizza pandesal that has unique and worth to pay products.

HAWAIIAN PIZZADESAL

The most loved pizza flavor will add to one of the main product that will surely
patronize by pizza lovers.
 DOUBLED CHEESE PIZZA

The cheesy and creamy flavor of

pizza will come to it’s pizzandesal
version.

Business and Products

5

HAM AND CHEESE PIZZADESAL

The ham flavored pizzandesal will give the taste of a classic and timeless
taste of the new generation of pizza.

CHICKEN ALFREDO PIZZANDESAL

The creamy and chicken flavored pizza

comes with the Filipino bread staple had
awesomely perfect combination.

CHOCOLATE DESSERT PIZZANDESAL

The new flavor of pizza that flavored with melted chocolates will be one of the
best products of pizzandesal.
 Sources:www.entrepreneurph.com
www.egglesscooking.com
www.cookingflavour.com

Market and Competition 6

TARGET MARKET
These are the target market of pizzandesal that playing an important role in
business:

School canteen

the pizzandesal will be a supplier for the school canteens to create path for
opportunity to expand the business.

Student

The students in different schools who take their break every recess time in
school canteen.

Employees

The employees who’s working under the school who take their break during
free hours at school canteen.

Vendor

Pizzandesal will offer their product to the vendors in different location.

School canteen prospect buyers:

 Labit National High School canteen

 Labit Elementary School canteen
 Palina West National High School canteen
 Don Andress G. Maiquez Memorial School Canteen.

MARKET NEEDS:

These are following needs among our target markets:

1. Affordable and delicious products.

2. Reasonable prices of products.

3. Quality and safe products.

4. New and uncommon products.

5. Products comes with different choices.

Market and competition 7

MARKET SEGMENTATION:

Pizzandesal intends to cater the bulk of teenagers or student, employees,

vendors or student canteen.

Sales
vendors
40% school canteen
45%

employees
5% students
10%

COMPETITION

Pizzandesal’s competitors in the nearest area are:

 Allys bakery
Allys bakery has been in the business for almost 3 years, their sales
was good because it is located at near labit National High school.
 Bebeth bakery
Bebeth bakery has been in the business for almost three and half
years, their product was good but their sales has been decreasing because
of lack of operation management.

COMPETITIVE EDGES

Pizzandesal’s competitive edges are location, buyers and customer relation.

The buyer’s physical store are located at the nearest target market while the other
competitors was located kilometers away the school. My buyers has been
customer relation has been stronger because they build a strong relation during
the years of doing their job.

Market strategies and implementation 8

POSITIONING STATEMENT

Our main focus in marketing will be to increase customer awareness in the

surrounding community. We will direct all of our tactics and programs towards the
goal of explaining who we are and what we all about. We will price our product
fairly, keep our standard high, and execute the concept so that “word-of-mouth”
will be our main marketing strategies.

MARKET STRATEGIES

These are the marketing strategies that pizzandesal’s will adopt;

 Look for potential buyers.

 Use social media to market the products.
 Accept bulk order for any occasions.
 Through word of mouth

BRAND CHALLENGES

Pizzandesal must establish a distinct brand to stand out from the other
pastry and pizza competitors.

 Our logo is distinct as fresh, energetic and playful with color elements that
are eye catching.
 Products are new and trendy yet, can adopt changes of environment.
 New concept of merging food trends can be an opportunity for business
expansion.
Management and Personnel 9

MANAGEMENT TEAM

Pizzandesal can manage by two personnel; the team will do their best to
produce products that suited to the taste of every individual. To acquire what they
learn as a student to continue the standard operation process in every product
and services that they make.

PERSONNEL PLAN

The initial employees will be two personnel, who will do the production, selling
of products and look for potential buyer. In the long run, pizzandesal will expand
the opportunity to have a physical store that will create a better opportunity for
other to get employed and be with the team.

ORGANIZATIONAL STRUCTURES AND RESPONSIBILITIES

 PIZZANDESAL
OWNER

ASSISTANT PRODUCTION

LOOK FOR SUPERVISE

PRODUCTION POTENTIAL WORK
BUYER CONTROL

Financial performance 10

PRODUCT, COST AND PRICING

HAWAIIAN PIZZANDESAL Price per pcs: 7.oo php

ITEMS: COST:
Pan de Sal 150
tomato sauce 55
Pineapple tidbits 100
Melted cheese 200
Bacon 60
Ham 40
Total expenses: 605
Quantity: 150
Capital per pcs: 4.03
Profit: 445
Buyers equity: 150
Total sales: 1,050
Total profit: 295

CHICKEN ALFREDO PIZZANDESAL Price per pcs: 9.00 php

Pan de sal 150
Butter 40
cream 45
Parmesan Cheese 150
Spinach 60
Boneless Chicken breast 150
Salt and pepper 10
Garlic and onion 5
Total expenses: 619
Quantity: 100
capital per pcs: 4.13
Total sales: 1,350
Profit: 719
Buyers equity: 150
Total profit: 518

Financial Performance 11

HAM AND CHEEESE PIZZANDESAL Price per pcs: 7.00 php

ITEMS COST
Tomato sauce 55
Pa de sal 150
Melted cheese 150
Bell pepper 30
Onion 20
Ham 90
Total expenses: 495
Quantity: 150
Capital per pcs: 3.3
Total sales: 1,050
Profit: 555
Buyers equity: 150
Total profit: 405

DOUBLED CHEESE PIZZANDESAL prices per pcs: 9.00

ITEMS: COST:
Pan de sal 150
cheddar cheese 45
melted cheese 300
ground pork 150
salt 5
onion and garlic 10
Total expenses: 660
Quantity: 150
Capital per pcs: 4.4
Total sales: 1,350
Profit: 690
Buyers equity: 150
Total profit: 540

Financial Performance 12

CHOCOLATE DESSERT Prices per pcs: 8.00

PIZZANDESAL
ITEMS: COST:
Pan de sal 150
white chocolate 165
dark melted chocolate 165
chocolate chip 170
Total expenses: 650
Quantity: 150
Capital per pcs: 4.33
Total sales: 1,200
Profit: 550
Buyers equity: 150
Total profit: 400

CAPITAL EXPENSES

ITEMS COST
RAW MATERIALS/INGREDIENTS 4,000
GAS 500
UTENSILS 2,000
UTILITY EXPENSES 2,000
TOTAL 8,500
 PROJECTED SALES FORECAST

Five year plan 13

FIVE YEAR PLAN

1ST and 2nd year in the business - during the first and second year in the
business, pizzandesal will enhance the product and the brand through the
standard operating procedures to maintain and enhance the quality of the product
and services.

3rd year in the business – in the third year in the business, pizzandesal will
planning to add and create a product for the customers to have a variety of pizza
pandesal that will surely add to their favorite list of food.

4th year in the business – at its fourth year in the business, pizzandesal planned
to have a physical store that located at Urdaneta City.

5th year in the business - if the planned for the fourth year was effective,
pizzandesal will be having an expansion in the nearest City.
 Pizzandesal after 5 years

SWOT analysis 14

SWOT ANALYSIS

STRENGTH

 Since the product was new, curious customer will try the product.
 Pizzandesal products have affordable and reasonable prices.
 Quality and safe products

WEAKNESSES

 Pizzandesal has no physical store.

 The management was new in business.

OPPORTUNITIES

 Opportunity to enhance the product through customer suggestions.

 Opportunity for looking investors.
 Expansion of business within the next years.

THREATS
 Inflation of raw materials.
 Nearby competitors.
 Changes of trends.